NOTE: This video shows an older version of the WordStream product. For information on the latest version of the software, please see this tutorial: http://www.wordstream.com/wordstream-overview 

 

Want to Learn More about Keyword Research & Web Marketing?

• Sign-up for the NEXT Webinar
• Trial the WordStream Product
• Download the WordStream PPC Best Practices White Paper
• Contact Us

Want to know how WordStream keyword management solutions will help your business better execute and optimize PPC and SEO activities? Please don't take our word for it (we admit, we're quite biased). Instead, read what our customers have to say!

Who We Work With

 

 

Real Results with WordStream

Yankee Barn Homes

Improvements Made:

• Decreased Cost/Conversion - 34%
• Increased Conversion Rate - 70%
• Decreased Average Cost Per Click (CPC) - 7%
• Increased Average Click-Through Rate (CTR) - 20%

Sentry Auto Group

 

Doubled traffic while cutting spend in half:

• Increased CTR by 600%
• Decreased CPC by 37%
• Increased Quality Scores from an Average of 2/10 to an Average of 7/10
   

Client Case Studies

For a more in-depth look at success customers have had with WordStream, take a look at our customer stories and case studies:

Case Study #1: WordStream Drives PPC Productivity and Results for Local Car, Truck & Automobile Dealer

• View the case study PDF.

Case Study #2: WordStream Puts Mattress Franchise's PPC Challenges to Rest

• View the case study in PDF.

Case Study #3: WordStream Helps Small Bakery Find Recipe for Pay-Per-Click ROI

• View the case study in PDF.

Case Study #4: Genealogy Software Company Uses WordStream to Discover the Roots of SEM Inefficiencies

• View the case study in PDF.

 

What People are Saying about WordStream

Here are some product reviews and customer testimonials about Wordstream.

Search Engine Land Review

"As Search Engine Marketing grows as an industry, it's inevitable that new technology will evolve to fill in the gaps where current solutions fall short. Case in point is WordStream, a new search marketing tool that specifically helps raise productivity for handling, assembling and segmenting your keyword list." - Josh Dreller, Search Engine Land Columnist

Impact on Results

"Local search marketing is difficult because you not only have to deal with the same issues as national providers, you have to gain insight into the minds of the local consumer when searching for a local provider online. WordStream has allowed our company to expand to hundreds of small, locally targeted ad groups through their keyword management software, which has boosted Quality Score, lowered overall click cost, and increased conversion rate. The data and keyword history we have collected with the tool allowed us to become the authority on how local customers behave online for our niche, which we have used to inform our SEO strategy, website design, and consulting relationships with our clients." - Rob Alfano, Manager, Internet Marketing, Marathon Data Systems - Find a local Pest Control Professional

Productivity Gains from WordStream

"WordStream's keyword management software helped us implement a strategy of discovering and grouping new keywords every day, which we've found to be critical to the success of our search engine marketing. The WordStream software suite is constantly mining our website for new keywords that searchers used to find our website. It's important to be able to find these keywords because they are so relevant to what our business does, and we know they work. Once we have the keywords, WordStream helps us organize them into highly concentrated keyword groups in a matter of seconds, so we can author more targeted Web content and PPC ads." - Jackie Spadaro, U.S. Air Ambulance

Enabling Advertisers to Take Campaigns In-House

"Before using Wordstream we had tried a few different PPC management agencies but ended up getting nowhere and were extremely frustrated. Not only were these agencies very expensive, they didn't gain the results promised and we were struggling to hit goals. We decided to try and bring the PPC campaigns in-house, but with little knowledge we knew we needed a tool to help us, so after a long search we found WordStream. The process from the start was very professional and straightforward. We were given an account manager who accessed our needs and decided we needed the JumpStart program. This allowed us to go back to basics and learn from the beginning. We are now much more knowledgeable and more involved with our PPC. Results have risen since using the Wordstream tool and going forward into 2010 I have no doubt it will go from strength to strength." - Marie Tuffy, Marketing Executive, ADR International

The Value of WordStream Support

 
"The customer support and services at WordStream have been instrumental in helping us achieve our search marketing goals. Having instant access to WordStream's customer support reps and being able to tap into their years of experience and skills turned our underperforming paid search account around. Now it's a finely-tuned machine and conversions and profits from PPC have nearly doubled." - Sat Sidhar, Simply Personnel

Effortless Keyword Management

"WordStream automates exactly what good PPC professionals (both agency and in-house) should be doing every day, but rarely are. Examining the specific keywords that your visitors use to find your site, and adding those keywords to your campaign, in exactly the appropriate ad groups based on categorization rules that you define ... all without any ongoing daily effort at all. It's a tool so good that I almost want to keep it a secret! However, more users will mean more development and more capability. It is a product well worth the learning curve." - Kevin Patch, Anaconda Partners

An Affordable PPC Solution

"As a small agency, we were looking for a PPC solution that would help us work more efficiently in serving our growing base of PPC clients. WordStream's flexible packages and powerful interface made for a very compelling package that didn't break the bank. And tied in with the high quality of support, it is a solution that we know will grow with our business." - Patrick Cunningham, Director of Indulge Media

The Value of Continuous Keyword Discovery

 

 

 

"[WordStream] definitely provides an efficient way to organize raw search query data meaningfully and integrate it into AdWords with next to no effort. The availability of a pixel to continuously feed new keyword data into user-defined groups is a novel idea and enhances the value of the product tremendously." - Jeffrey James, Director of Search Marketing, Tripology.com

 

 

 

"The beauty in what WordStream is doing is the repeatable, data-driven process for creating content for search engine optimization" – Graham Clarke, 53 Technology, a provider of integrated Web application development, IT consulting and Marketing consulting services.

Clean Interface and Workflow Tools

 

 

"From the start, WordStream’s look, feel and flow are fantastic—I really like that all of the data is at my fingertips. Perhaps my favorite feature of your keyword search tool is the workflow, which is an awesome idea. It really allows the user to divide his time between the different areas that need to be further segmented, identifying changes that provide the highest benefits. The flex technology is fast and clean, which makes loading and transitioning seamless and smooth. All this and more make for a great user experience!" - JJ Raymond, Marketing Analyst, MFG.com

Improvements in Efficiency

 

 

 

"WordStream keyword research tools have proven to be very useful and efficient for us. They've improved our productivity and allow us to quickly launch well-organized and large-scale search campaigns." - Dan Rabin, Sr. Search Director, TightRope Interactive

Informed, Helpful Staff

 

"Just wanted to tell you that I think what you guys are doing is really terrific. Your staff is helpful and informed, and the direction of your development is spot on. I can tell this will be a huge help for our pay-per-click marketing activities, it cuts right through the 'fog of war' that the task of managing an AdWords campaign can engender. It's a great product!" - James Hammond, VP of Marketing, ISI Emerging Markets

Strong ROI, Reduced Cost per Action

 

 

"Using WordStream's pay-per-click tool, we've quickly and dramatically improved the ROI of our search campaigns by lowering our cost-per-click and increasing conversion rates. Significant productivity enhancements mean we spend less time on repetitive tasks and more time on strategic search marketing initiatives." - Chris Lemley, Sentry Automotive Group

WordStream product overview

This video gives you a four minute tour of the product: learn a bit more about what it does, how it works, and why we think you'll find it useful.

Effective Keyword Management with WordStream

Listen to WordStream founder Larry Kim describe the challenges and frustrations that led him to create WordStream, and view a long-form demonstration of what WordStream does and how it will help you to be more effective with paid and natural search marketing.

Description of how WordStream helps you to group and organize keywords

WordStream is an end-to-end keyword management solution for PPC and SEO. Learn more about how the software's core keyword segmentation and organization functionality works, and about how it can help you to better execute paid and natural search campaigns.

Using the WordStream Free Keyword Tool

A brief 1-minute overview of the Free Keyword Tool, including how to generate keyword suggestions, related terms, and how to filter you keyword results.

How to Group Keywords

Learn how to organize up to 10,000 keywords into smaller, more relevant keyword groupings and how to apply the results to PPC and SEO using the Free Keyword Grouper

How to Find Keyword Niches

Learn about keyword niches, how to find them, and what to do with them, using the Free Keyword Niche Finder

More Product Documentation and Resources

In addition to taking a peak at our search marketing videos, you can:

• Consult our extensive user manual.
• Check out our resources section
• Or of course contact us if you have a specific question.

We also offer weekly webinars, and are constantly adding to our collection of resources, so let us know if there's anything you'd like to see addressed in our learn section.
 

Learn how to get more out of your Keywords:

• AdWords Keywords
• Long Tail Keywords
• Meta Keywords
• Negative Keywords
• Search Engine Keywords
• SEO Keywords
• PPC Keywords
• Related Keywords
• Website Keywords

Try Our Advanced SEO Tools

• SEO Tools for Search Optimization
• SEO Tools for SEO Management
• Free SEO Tools

WordStream's SEO Tools address both Search Engine Optimization and Search Engine Marketing efforts so they can work together to improve the overall search performance of your website. WordStream's PPC software tools allow you to streamline all your search efforts, saving time and increasing productivity.

SEO Tools for Search Engine Optimization

WordStream's SEO Keyword Tool helps with content ideas and site structure so your website is always in sync with the market and is more likely to display in organic search engine results. Based on relevance and popularity, your keyword groupings give valuable insight into what searchers are looking for and can also serve as a meta keywords tool. Use popularity ranking and visitors generated to prioritize new content pages across your website.

SEO Tools for SEO Management

WordStream's SEO Management Tool is easy to use and serves to automate some of search marketing's most labor intensive and repetitive tasks. Use WordStream's hierarchical structure to visualize site architecture with your own personal, market-tested information.

Free SEO Tools

WordStream's online SEO tools include three free SEO keyword research tools that offers unlimited free access to a database of more than a billion unique keywords, as well as our online keyword database and workbench for SEO management.

Free Keyword Tool by WordStream

The Free Keyword Tool by WordStream is the fastest, most accurate, most comprehensive SEO tool for keyword suggestion available. It aggregates over 1 billion unique keywords, representing over a trillion search queries, and hundreds of millions of related terms from diverse keyword sources. This huge database enables us to supply thousands of long tail keywords--far more than even subscription-based tools--and it's always completely free.

Free Keyword Niche Finder

The Free Keyword Niche Finder is an innovative new SEO tool that returns structured keyword suggestions rather than a disorganized list. Just enter a keyword to find your most relevant and profitable keyword niches for SEO.

Free Keyword Grouper

If you already have a keyword list, the Free Keyword Grouper is an advanced SEO tool that will transform your list (up to 10,000 keywords) into an organized keyword structure ready for high-performance organic search campaigns and an SEO-friendly information architecture.

Wordstream's SEO Tools address all your search needs

Whether you're looking to improve your paid search campaign with PPC, natural search results with SEO, or both, WordStream SEO tools can help. Learn more by:

• Trying WordStream Free Today
• Requesting a Live Demonstration
• Signing up for our Search Marketing Webinar
• Subscribing to our Newsletter

 

Read on to find out the importance of proper PPC keyword research and grouping, and how WordStream can streamline these processes and bring your PPC marketing efforts to the next level.

Using a PPC Keyword Tool to Find Initial Keywords

Using a PPC tool provides immediate advantages to help you establish a list of PPC keywords. Rather than speculating based on what you know about your own business, you’re able to quickly find keywords in the hundreds for your offerings. What’s more, PPC keyword tools like Google’s Keyword Tool give you some comparative statistics to help you decide if you want to move forward with particular words on your list.

If you’re starting a PPC campaign from scratch and need a keyword base to build on, using a PPC keyword tool can be a great boost to get you started. Unfortunately, when it comes to truly expanding and growing your keyword list to its full potential (which can grow into the millions, believe it or not), this is where a typical keyword tool falls short. Since pay-per-click keyword tools tend to provide only popular, general "head" terms, you’re not getting the keywords that are going to give you the highest return on a modest investment – long-tail keywords.

The Importance of Long-Tail PPC Keywords

Long-tail keywords are the longer, highly specific, unique phrases that draw your most qualified customers to your site. Generally, long-tail keywords don’t draw high numbers of visitors per keyword, but when you add up all those long-tail terms, it actually amounts to more traffic than what's driven by the few most popular head terms. Plus, the people they draw are your best target audience, because they show more buying intent and are more likely to convert.

This puts you in a great position for PPC, because more specific keywords have less keyword competition in search and therefore cost less to bid on. In addition, they yield excellent results in terms of click-through rate (CTR) and conversion rate.

In turn, high CTR improves your Quality Score, which further improves your search rankings and drives down the costs of your pay-per-click advertising.

However, it's difficult to uncover long-tail keywords with traditional tools for PPC keywords. When working toward a successful PPC advertising campaign, it’s impossible to harness all the potential variations on your basic keywords with a free keyword suggestion tool that pulls common search terms from global data. You need a tool that works directly with your site’s own server logs and Web analytics data to discover actual long-tail search queries that your visitors are using so you can capitalize on these opportunities.

WordStream’s keyword management solution does precisely that – it mines your site’s traffic logs to show you the terms visitors have used to find you, helping you to continuously expand your PPC keywords base and channel those queries into successful sponsored search ad campaigns.

Grouping and Managing PPC Keywords

Once you’ve established an ever-growing base of PPC keywords, you need to be able to put them to use in an organized way that optimizes your time and money investment. The most efficient and effective way to do this is through keyword grouping and organization. By semantically grouping keywords, you stay organized and can target your customers more successfully, thereby improving Quality Score and reducing bid spend.

WordStream’s PPC software uses strategic automation to allow you to retain full control of your data while avoiding getting bogged down in the laborious and tedious tasks traditionally involved with keyword upkeep. Most search marketers still work in spreadsheets, manually updating keyword lists and attempting to sort and make sense of data that quickly becomes outdated. Because Excel wasn't designed for this kind of work, eventually, the growing list becomes unmanageable, and your potential for keyword expansion disappears.

The WordStream keyword management solution breaks through this ceiling, enabling you to continue stay organized even as your PPC keyword base grows into the millions. With our keyword segmentation tool, you’re given suggestions for related keyword groups, and in just a few clicks, you can filter your keywords into targeted groups in a keyword hierarchy. WordStream learns from your choices and automatically filters new keywords into their appropriate groups, allowing you to refine your list over time and maximize ROI from your data.

Learn More About WordStream's comprehensive PPC Keyword Research and Management Solution

We've shown you the importance of proper PPC keyword discovery and management. To learn more about how WordStream’s keyword management software makes this possible, read our free white paper on PPC best practices.

Learn More About Long Tail Keyword Tools

• Why You Need for a Long Tail Keyword Tool
• Getting Started with Long Tail Keyword Tools
• Keyword Management with a Long Tail Keyword Tool
• Long Tail Keyword Tool Best Practices
• Try Our Long Tail Keyword Tool FREE!

Long-tail keywords produce higher conversion rates and a higher return on investment (ROI) than common keywords, but they are difficult to find and to manage. As noted in Search Engine Journal, the bottom 20% of searches generate 60% of conversions, undeniably confirming the value of the long tail.

But how do you brainstorm thousands upon thousands of long-tail keywords? How do you organize and group long-tail keywords into something actionable? There are only so many hours in a day, so what hope does a search marketer have?

Software tools: specifically new long-tail keyword software tools developed by WordStream, featuring keyword discovery, powerful keyword research tools, keyword grouping options, and much more, so capitalizing on long-tail keywords is easier than ever before!

The Need for a Long Tail Keyword Tool in Search marketing

The long tail of search refers to the more specific, less frequent keyword searches that make up the majority of search engine queries. The long tail goes on indefinitely so that the sum of its searches far exceeds the volume of more common terms.

Put simply, incorporating a strategy to address long-tail keywords into a search campaign offers multiple benefits across several areas of your business. For example, long-tail keywords result in:

• Better Paid Search Results: Long-tail keywords tend to have less direct competition, which results in lower costs and a better click-through rate (CTR). In addition, the more specific and relevant your keyword is to the search query, the more likely your ad is to display.
• Better Natural Search Results: Long-tail keywords provide you with a constant stream of ideas for relevant landing pages and content creation to help with your natural search efforts.
• Improved Insight into the Customer: Use long-tail keywords to intuit new features or requests consumers are seeking.

Despite these benefits, most marketers neglect the long tail because of difficulty around execution. It's just too darn hard! Manually managing a hundred or so keywords doesn't seem too bad, but what do you do with thousands, hundreds of thousands or even millions of keywords?

Software Tools for getting started with long tail keywords

Since it's impossible for an individual or even a group of people to brainstorm thousands of long-tail keywords, you have three options:

• Broad Match on the More Obvious Keywords: Although broad match is helpful for certain aspects of search, simply broad matching on well-known or more obvious (aka "head tail") keywords results in greater keyword competition (and therefore higher prices and/or worse ad ranking), poorer relevancy and lower Quality Scores, which likely produce inferior conversion rates.
• Use a Keyword Generation Tool: There is no guarantee that generated keywords will be relevant to your website; adding them to your AdWords campaign can waste money and decrease your overall CTR. Additionally, these keywords can easily be seen by anyone else using the tool, so you're left with a keyword list that could greatly overlap with your competitors, leaving you all bidding for the same queries.
• Use WordStream's Long Tail Keyword Tools: WordStream provides tools to automatically discover relevant keywords that people have actually searched on to find your site.
  • Free Keyword Tool by WordStream: You can get started with our free online keyword tool, which indexes over 1 billion keywords to provide the most accurate and comprehensive results of any free tool. We deliver thousands of keyword phrases including long-tail variations at no cost.
  • Keyword Discovery Tool: Uncover your personalized long tail of search by examining your Web server log files, which contain a history of all the actual search queries that brought people to your website. Click here to download the tool.
  • Long Tail Keyword Generator: Generate lists of long tail profit-driving keywords
  • Web Analytics Tools Integration: You can easily upload keywords from a third-party tool, like Google Analytics, Omniture, or others.
  • JavaScript Tracker: Insert our JavaScript in the code of your website and whenever a new visitor finds your site through a search, the keyword will automatically be stored in your WordStream keyword database.

WordStream is your best option to get started with the long tail and the ideal Keyword Discovery Tool. Web log files are filled with a wealth of private and powerful data, unseen by your competitors. Now that you can visualize your "tail" and have access to all of your keywords, your next step is managing them.

Keyword Management with a Long Tail Keyword Tool

When examining a large amount of information, you may be tempted to sort and manage keywords in an Excel spreadsheet. Excel, though, can only do so much when it comes to long-tail keywords. Grouping and organizing thousands of keywords, even with the help of Excel, is an impossible task. Spreadsheets must be updated each time new data is available, and Excel is not equipped with the ability to group common keywords by to help evaluate thematic segments. What's more, you can't take action from inside Excel, so you may find yourself alternating between multiple browser windows as you apply your Excel insight to your search campaign.

WordStream provides an actionable database platform that updates and groups your long-tail keywords automatically. To ensure you get the most out of your long-tail keywords, WordStream's features include:

• Keyword Group Suggestions: WordStream analyzes your keywords and suggests the best way to organize and group them together. With a few clicks of the mouse, thousands of keywords can be moved around and properly segmented.
• Continuous Keyword Discovery: Instead of using a third-party tool each time you want to expand your keyword list, WordStream tracks keywords that bring people to your website and adds new terms every day. Your keyword list grows as you sleep.
• Keyword Organization: As new keywords flow in, they're grouped by rules that you've created. Each day, WordStream updates your keyword list, evaluating popularity and segment suggestions based on the most recent data.
• Advanced Search Options: Keywords may be sorted by visits generated, number of terms in the query, or even conversions attributed to different keywords, so your time is always focused on the most impactful areas of your long tail of search.
• Actionability: Aside from grouping and evaluating keywords, you can assign negative keywords, create Ad Groups, write relevant ad text, and publish your work directly to Google AdWords, all from within WordStream.
• Search Marketing Workflow: Once you've segmented the long tail of search using our keyword grouper and keyword segmentation tools, you can then clearly see what keyword groupings generate the most traffic and goal conversions. The WordStream long-tail keyword tool provides valuable, actionable insight into how to prioritize search marketing workflow (i.e., determining what PPC or SEO tasks are in the most critical need of optimization), and the ability to then complete that work in a quick and efficient way.

Released in 1985, Excel was created for financial analysis, and it quickly became the standard tool of accountants, students, and economic professionals. WordStream, on the other hand, was developed for the modern-day marketer involved in search campaign management. Its new software allows marketers to properly organize, segment and capitalize on all aspects of search, including the long tail, simultaneously acting as the ideal long-tail software solution.

Long Tail Keyword Tool best practices

Once you get started with WordStream, you can quickly analyze and group together your long-tail keywords. As your long-tail keyword database grows, you can iteratively expand and optimize your search marketing campaigns in the following ways:

• Reduce Excessive Reliance on Broad Matching: Having more specific keywords in your keyword lists will enable you to avoid (or bid less on) the more expensive, highly competitive and potentially less-relevant "head" terms, while allowing you to instead focus on the more specific keyword segmentations that are most relevant and most important to your business.
• Segment and Sub-Segment Relevant Keyword Groupings: By breaking up more general groupings of keywords into multiple, more specific keyword groupings, you can author more specific ads and landing pages which speak more directly to the original intent of the searcher.
• Leverage the Long Tail to Discover Negative Keywords: Don't assume that all long-tail keywords are relevant to your business! Use WordStream's powerful negative keyword tool to discover and set negative keywords to reduce irrelevant clicks and impressions, as well as improve your Quality Score.

Overall, long tail keyword tools from WordStream enable the search marketer to enact a selective, more sophisticated approach to conversion rate optimization and generating greater ROI from search marketing campaigns. For more information on long-tail keyword best practices, download our Search Engine Marketing Best Practices Guide.

Wordstream: Your long tail keyword tool solution

Long-tail keywords play a vital part in informing and optimizing both paid and natural search marketing strategies, yet unfortunately for many marketers, the benefits of pursuing a long-tail search marketing strategy are outweighed by the added time and complexity required to organize and act on substantially longer keyword lists. WordStream is the first tool on the market today that allows a search marketer to continuously discover, analyze and act on their long-tail keywords to unlock all the value of the long tail, including greater relevance.

To see how easy it can be, you should:

• Try WordStream Free Today
• Request a Live Demonstration
• Sign up for our Search Marketing Webinar
• Subscribe to our Newsletter

 

But too often, search marketers make the mistake of looking at keyword phrase discovery as a one-time activity. Adding insult to injury, they use the wrong keyword tools: usually public keyword phrase generators that only return the most popular keywords and vague estimates of search volume. Not only are these likely the same keywords your competitors are targeting, but there's no guarantee that they'll be relevant to your business.

Proper keyword phrase research should be:

• Personalized
• Based on real data
• Continuous and ongoing

Keep doing keyword research the old way and you'll be sabotaging your SEO and PPC efforts from the outset. The good news is, there's a better way. The WordStream keyword management solution can improve every aspect of your keyword research process. Read on to see how.

The Old Way of Finding Keyword Phrases

Typically, businesses use one or more of a handful of publicly available tools to perform their keyword phrase research, all of which have shortcomings:

Keyword suggestion tools (such as Google's keyword tool)

• These favor historical popularity over relevance. Just because a keyword has a high search volume doesn’t mean it’s relevant to your business.
• Search volume estimates are dubious at best.
• Results are just a sampling of the vast array of real search terms that are typed into Google every day. You'll miss out on hundreds of variations that could apply to your search campaigns.

Competitive keyword tools

• These tools are based on the questionable premise that because a keyword is relevant to a competing vendor, it will be relevant to you – but every business is different.
• If your competitors aren't doing a great job at keyword research, you'll just be copying their mistakes.

Typical keyword phrase generator tools

• Mashed-up keywords bear little resemblance to real keyword searches.

Furthermore, all of these tools are static and built for one-time use. Even if they did give you useful data, that data would quickly grow out-of-date and eventually fall into virtual obsolescence.

Our own Free Keyword Tool is a vast improvement over other available keyword phrase generators. Because we aggregate over a billion unique keywords and constantly update our database, our keyword suggestions are far more relevant and accurate. Our tool is also faster and returns more keywords than even some paid tools, but it's always 100% free.

However, even with this much longer, more relevant keyword list, you still need a way to incorporate private keyword data. How?

Finding Keyword Phrases the WordStream Way

The WordStream keyword phrase generator overcomes all these weaknesses. First of all, your keyword data is completely personalized and unique. When you sign up for WordStream, you'll be prompted to import a list of keyword phrases to get started. We recommend that you import keywords and phrases from your Web server log files. What this means is that your data will be 100% accurate and relevant to you – these are words and phrases that have already brought searchers to your website. Even better, this keyword data is completely private, so your competitors won't have access to it.

Secondly, the numbers in your WordStream account are actual traffic numbers. No more guessing at how many people are searching on a given query and wondering what (if anything) those numbers mean to you. You'll be able to see at a glance how many visitors are arriving at your site from your top keyword phrases. You can also view keywords by number of conversions, according to goals you set yourself.

A third benefit of using WordStream to find keyword phrases is the tool's dynamic nature. By adding the WordStream Tracker JavaScript to your website footer, which takes only seconds, you enable WordStream to continuously collect new keyword phrases that are driving traffic to your pages on a daily basis. No longer will your keyword research be static and stagnant. Your private, proprietary keyword phrase database will be growing and updating all the time, and you’ll be able to use that fresh data to keep your PPC campaigns, ad groups, landing pages and so on as relevant as possible.

Use WordStream to Identify Longer, Niche Keyword Phrases

Yet another way WordStream's keyword tools beat out the competition is by allowing you to capitalize on the long tail of search.

Studies show that search engine users are getting more advanced and using longer, more detailed keyword phrases. This is great for search marketers, since long keyword phrases show more intent and often indicate that the user is late in the buying cycle.

But your typical free keyword tool isn't going to show you all those hundreds of long-tail, niche keyword phrases. You'll mostly get a short list of very high-volume, one- or two-word keywords that are totally obvious, with tons of keyword competition in the SERPs. By looking at the long tail, you'll have a much better chance of ranking high in search results, and your AdWords ads and landing pages will be more specific and relevant to the search queries. Increased relevance is good for organic SEO, improves your Quality Score, kickstarts conversions, lowers your ad spend and adds more value to your entire account.

Why Wait? Try WordStream as Your Keyword Phrase Generator Today!

Sign up for a free trial of WordStream and realize the value of private, personalized, relevant keyword phrase data that grows continuously and never goes out of date.

• Try WordStream Free Today
• Request a Live Demo
• Sign Up for a Webinar
• Subscribe to our Newsletter

Learn More About Our Keyword Analyzer

• WordStream's Suite of Keyword Analyzer Tools
• Save Time with Keyword Analyzer Software
• Find New Markets with a Keyword Analyzer
• Analyze Keywords by Source
• Reduce Spend by Analyzing Keywords
• Try Our Keyword Analyzer Tools FREE!

Keyword Analyzer Tools from WordStream greatly improve the performance of your search campaign while simultaneously saving you time.

Keywords are the foundation of search engine marketing; your search campaign is only as strong as its keywords. However, you need to analyze keywords frequently in order to profit from their data, and this takes time.

WordStream was created to maximize the benefits of keyword analysis without the time commitment. In this tutorial, we'll show you how to automate your keyword analysis in order to achieve the results without sacrificing valuable time.

WordStream's Keyword Analyzer Tools

WordStream's Keyword Analyzer Tools work together to automate the tedious and repetitive tasks commonly associated with analyzing keywords so you can efficiently capitalize on keyword data. This automation is continuous and dynamic, so you can always be assured that your data is current and accurate.

Save Time With WordStream's Automated Keyword Analyzer Software Solution

WordStream automates keyword grouping by analyzing a keyword, its visits generated and popularity, and suggesting proper segmentations. This relevant segmentation improves Quality Score and ensures your time is spent on the most important keywords you've found.

Above, you see segment suggestions for an online pet store. Keywords can be sorted by visits generated, popularity, or relevance (a weighted average of visits and popularity). WordStream has analyzed all your keywords and grouped them into relevant segments with the click of a button.

Find New Markets With a Keyword Analyzer

WordStream records every search query that results in a visit to your website and adds the keywords to your WordStream keyword database. As they come in, keywords are immediately analyzed and sorted according to the rules you've defined, and the visit counts of existing keywords are updated. Keyword discovery and keyword analysis happen automatically every day, literally growing your keyword list and updating keyword data as you sleep. 

These new keywords are a crucial way to discover new markets and to eye trends, which you can apply to all aspects of your business. This also works to continuously grow your list of long tail keywords, uncovering less competitive search terms with higher conversion rates. 

Drill Down to Analyze Keywords by Source

With WordStream's keyword source analyzer feature, you can perform source-level keyword analysis. Focus on just paid, just organic, or just suggested keywords and their associated traffic estimates, or analyze and act on all your keywords in aggregate.

Reduce Unnecessary Spend By Analyzing Keywords

Negative keywords are imperative in order to reduce unnecessary spend and increase ROI. WordStream's Negative Keyword Tool examines your data and suggests negative keywords to help optimze your campaign for the best performance.

With the software, you can find and apply negative terms in a matter of seconds. As new keywords flow in, terms you deemed to be negative are rejected automatically.

Why WordStream's Keyword Analyzer Tools?

The goal of WordStream's Keyword Analyzer is to achieve the benefits of keyword analysis through time-saving automation. With these keyword analysis tools, it's easy to capitalize on keyword data--why not let the tool do your work for you? 

Learn more about how our keyword analyzer can work for you by:

• Trying WordStream Free Today
• Requesting a Live Demonstration
• Signing up for our Search Marketing Webinar
• Subscribing to our Newsletter

If you're advertising via search, you’re on the right track. AdWords is a highly trackable medium that provides incredibly relevant messaging and tremendous returns.

But in simply launching an AdWords campaign, you're actually only able to enjoy a fraction of the relevance and return you might otherwise. The fact of the matter is, PPC software can help to automate mundane PPC tasks while providing management solutions you can act on.

The key is that that software be built in the same mold as AdWords itself. Through increased relevance and efficiency pay per click software should provide you with:

• Maximized results - Drive qualified traffic, relevant clicks, and streamline workflow.
• Minimized unwanted spending - Prevent irrelevant clicks and reduce time spent on laborious PPC tasks.

WordStream's pay per click software provides precisely these advantages.

In the coming paragraphs, we'll show you why traditional paid search marketing software isn't enough, and how you can use WordStream to maximize your pay per click ROI.

How Traditional Pay Per Click Falls Short, and How Pay Per Click Software Automation Can Help

As we mentioned, simply using a pay per click advertising platform such as Google AdWords can offer you a highly effective marketing method. But try to manipulate the system without aid of various tools, and you'll likely begin to feel overwhelmed, or frustrated by how limited you are in terms of managing your ads and keywords.

A PPC program like AdWords leaves all of the management and analysis up to you. It provides you with the ability to create pay per click ads, and to place your pay-per-click keywords into different categories, but you have to do it all by hand. This takes an immense amount of time and organization, and makes real-time adjustments and campaign expansion very labor-intensive.

Once your keyword list grows to encompass a broader audience, there is no way you can physically keep track of and make decisions about the thousands of keywords you'll need to use in order to achieve your highest ROI. You're not able to:

• quickly and easily group keywords,
• act on them, or
• discover the unique long-tail phrases you might never realize people are typing in to find your business.

Instead, you end up forfeiting qualified traffic that will go to your competitors – competitors who are using superior PPC software solutions like WordStream.

WordStream eliminates the manual labor and tedious, repetitive tasks involved with search engine marketing. Using WordStream as your PPC management software means you're still reaping the benefits of traditional pay per click software, while coupling it with the immense added benefits of automated management and analysis solutions.

Use WordStream’s Pay Per Click Management Software to Reach Your Audience

Let's look at keyword organization. This is a vital (and typically time-consuming) aspect of successful PPC. Having researched keywords, we now have to take those keywords and chop them up into closely related groups, so that we can write ad text for each Ad Group. The more granular you can get with your messaging, the more targeted and inexpensive (due to improved Quality Scores and lower CPAs).

One PPC management component of the WordStream application is the software's keyword grouping tool, which helps you to take all of your data and organize it in as little as three clicks of the mouse.

Click #1: Segment your keywords with suggestions provided to you by WordStream based on the composition of your keyword list.

Click #2: Create groups from the keywords that you’re segmenting to file away all keywords on your list that match into an organized, hierarchical tree. Suddenly, your overwhelming list of keywords becomes a series of targeted, qualified keyword groups, ready to be channeled into Ad Groups to pull in traffic to your site!

Click #3: Create an ad group from your hierarchy, and integrate directly with Google AdWords, managing all of your campaign data and organization in one easy to use interface.

This process takes less than five minutes and enables you to do what you could never have done by hand. By using WordStream to find a constant stream of long-tail keywords and group them accordingly, you can find keywords highly qualified searchers are typing that you'd never know about otherwise.

Pay Per Click Software That Lowers your Cost and Raises your Results

AdWords ppc tools are helping ppc managers everywhere to collect and filter keyword data to help sculpt better pay per click campaigns. While these powerful tools are popular due to their ease of use and innovative approach search engine marketing, they do still have some inefficiencies, as we've outlined above. Using integrated pay per click software can help bridge the gap between having all the data, and knowing how to make the best use of it in your ppc campaigns.

Get started in lowering your costs while maximizing your results through WordStream: automated and action-oriented pay per click software. To start leveraging these features and experiencing these benefits first-hand, you can:

• Try WordStream free today
• Request a live demonstration
• Sign up for our Weekly Webinar AdWords is the platform; programs like Editor are software. This now links back to the thesis.

Learn More About Long Tail Keywords

• Using a Long Tail Keyword Generator
• Mining for Long Tail Keywords
• WordStream for Long Tail Keyword Discovery
• WordStream for Grouping Long Tail Keywords
• Try WordStream for Profitable Long Tail Keywords

Long tail keywords are the longer, more specific keywords that are less common, individually, but add up to account for the majority of search-driven traffic.

Long tail keywords are the opposite of "head" terms, which are more popular or more frequently searched on. For example, "fish tanks" is a head term, but "compare prices whisper aquarium filters" is a long-tail keyword.

Beginner search marketers often focus on head terms when optimizing their sites for organic search or creating pay-per-click campaigns. This is a mistake—long-tail keywords can offer incredible ROI because they're less competitive to rank for organically and less expensive to bid on for PPC. In addition, people using long-tail search queries are often highly qualified and more likely to convert.

The trick is to find a reliable, renewable source of long tail keywords that are relevant to your site and your business niche. Unfortunately, typical keyword suggestion tools don't deliver much in the way of long tail terms. They tend to return limited lists of very popular keywords, leaving you in the dark as to the long tail of search.

So what are your options?

Using the Free Keyword Tool as a Long Tail Keyword Generator

WordStream's Free Keyword Tool, unlike other keyword suggestion tools, returns a virtually unlimited number of keywords, including multi-word long tail keywords, for use in your organic and paid search campaigns. It's easy to find long tail keyword terms with this free keyword research tool. Just enter the word you want to research:

The tool returns the top 100 most popular keywords. Just enter your email to receive the full list of long tail keyword phrases as a zipped file, completely free.

This is a vast improvement over other third-party keyword tools, but the truth is, there's an even better source of long tail keywords: your own web analytics and log files.

Mining Your Private Data for Long Tail Keyword Discovery

Your own website data, believe it or not, is your best source of long tail keywords, offering several advantages over public data sources:

• It's personalized and proprietary
• It's a competitive asset
• It's highly relevant to your business
• It's accurate
• It's up-to-date and self-renewing

If you're not tapping into this data, you're squandering a valuable keyword source.

WordStream's keyword management solution is designed to help you mine your log files and analytics for your best keyword opportunities. WordStream software connects with your site to monitor incoming traffic from search engines and capture the real keywords that actual visitors use to find you. The result? An ever-growing long tail keyword list that is personalized and dynamic, ready to be leveraged for high-performance search marketing campaigns.

The beauty of WordStream's solution is that even as your keyword database grows toward the millions, it's stays manageable and organized. How?

WordStream for Grouping Long Tail Keywords

WordStream isn't just a keyword research tool; it's also a sophisticated keyword grouping tool. Proper segmentation and organization are particularly important for large-scale campaigns that include plenty of long-tail keywords.

Forming keyword groups with WordStream software is simple and efficient. You can search your database for like keywords or use smart tools to get suggestions for semantically related terms. Then just click a button to create each group.

As new long tail keywords are added to your database daily, they'll automatically be sorted into your existing taxonomy.

Small, tightly related keyword groups are beneficial for both SEO and PPC. And in WordStream, your keyword groups are actionable, so your keyword dashboard is also a workbench for creating full-scale PPC campaigns, writing ad text and more.

WordStream is an end-to-end long tail keyword management solution that takes you from initial keyword discovery through to creating targeted, relevant web content optimized for your strongest long-tail terms.

Learn More about Grouping Long Tail Keywords with WordStream

Read our free white paper: Four Steps to Better Keyword Grouping.

Browser-Based RIA Developer

Development of cross-platform, cross-browser compatible Rich Internet Applications which use JavaScript and JSON to retrieve information from our Python-based servers.

Sr. Software Engineer

Help us build the next version of the WordStream. We're looking for engineers with a degree in electrical/computer engineering or computer science, +2 years experience with C++, Python, and Flash.

Sr. Linux Systems Architect

The Sr. Linux Systems Architect will be responsible for production and supporting infrastructure behind the WordStream Suite of products.

Web Application Engineer

Build out and manage our Web infrastructure, including everything to do with this website, customizing third party applications, writing various Web applications, etc.

Client Services Specialist

Assist WordStream customers in utilizing our keyword management software and consulting on search marketing best practices.

Inside Sales Reps

Follow up on the firehose of incoming customer leads, qualify customers and close deals.

Marketing Associate

Fulfill various marketing roles including SEO, PPC, public relations, and authoring content for the WordStream website such as customer use cases, white papers, Web pages, best practice guides, product tutorials and more.

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Write quality user manuals, getting started guides, tutorials, frequently asked questions, and other helpful content.

Learn More About Negative Keywords

• What are Negative Keywords?
• Broad Match and Negative Keywords
• WordStream's Negative Keyword Tool
• Negative Keywords Tool: Getting Started
• Have Negative Keywords Suggested
• Create Relevant Negative Keyword Lists
• Try Our Negative Keyword Generator

Negative keywords offer an opportunity to strategically restrict your search engine marketing (SEM) advertisements.

This is important, because effective PPC management means consistently expanding your keyword portfolio while simultaneously refining the list of keywords you're already bidding on.

Creating an environment where you can dynamically create effective negative keywords allows you to:

• Improve Click-Through Rate (CTR) - Ensuring that your ads aren't running against irrelevant queries means exposing your account to fewer uninterested impressions. This means that the percentage of people who click on your ad will be greater. (CTR refers to the percentage of the searchers who have actually viewed your ad, who then decide to click on it.)
• Create More Relevant Ad Groups - By weeding out keywords that aren't related to your business, you are tightening the relevance of your Ad Groups. Closely related Ad Groups allow you to create a single message that speaks to the entire group of meta keywords.
• Save Money - By avoiding paying for useless clicks, you're saving yourself money. Additionally, by creating more relevant keyword groupings with higher AdWords click through rates, you are helping to raise your Quality Score, which will also lower your costs.

In this tutorial, we'll talk a little bit more about what negative keywords are, and show you how to leverage our keyword tools to create negative keyword lists that will save you money and improve your ad campaign performance.

what are negative keywords?

"Negative Keywords" refer to a pay-per-click advertising match type offered by most of the major search engines.

There are a couple things to keep in mind with regards to negative keywords:

• They Serve as an Ad Filter - Creating a negative keyword will ensure that your ad doesn't show for that particular word.
  
• Apply to Expansive Match Types -  Negative keywords are useful when you are applying phrase or broad match within a Google AdWords account (or a similar expanded matching option; Yahoo's advanced match, for instance). In these cases, your keywords are being matched to multiple variations of a phrase, not all of which will be logical extensions of the phrase you're targeting, and not all of which will be pertinent to your business.

why the broad match & negative keyword combination?

But why not just use exact match and show only for the specific keywords you began by targeting?

There are two core reasons you don't want to show only for these broader phrases:

• Limiting Your Reach - While broad and phrase match will show your ad against unwelcome keyword variations, they also help your ad to display against highly valuable permutations of your keyword. In fact, limiting yourself to exact match causes you to leave most of the traffic on the table, as it ignores search engine marketing's long tail.
• Cost - "Head" or broader terms offer greater advertiser competition and typically cost you more per click than more specific variations.

So, the ideal situation would have us utilizing broad or phrase match, and mining our account for negative keyword candidates.

How WordStream's negative keyword tool Saves You Time and Money

Historically, discovering negative keywords is a monumentally laborious process. You want to implement broad and phrase matching options to capture more traffic, but how do you combat against irrelevant clicks and impressions?

One of the problems is that the AdWords platform offers limited visibility as to what, exactly, your ads are being matched against. Currently, if you want to see which user queries are triggering your ad, you can run a search query report. The problem here is that the report doesn't, you know: show you many of the actual queries:

As you can see, there are a large number of "unique queries" Google isn't showing me. Even if they were giving me a comprehensive report (I can get some of the queries from Google), what do I do then?

The next step, traditionally, is to export the keywords to Excel. This far from ideal for a few reasons:

• It's Time-Consuming and Manual - I'm spending a massive amount of time pulling reports, slogging through analytics, manipulating the data in Excel, then going back to my actual account to implement the changes.
• It's Static - New searches are coming in all the time; I'm probably going to be lucky to be able to repeat this process once a week.
• The Process Itself is Redundant - Pull a search query report for your account; a lot of your keywords are generating relevant clicks (if not, you've probably quit advertising via this channel) so why are you bothering to look at the good stuff every week? Ideally you would have a report that shows you only things you haven't reviewed yet.

WordStream offers an innovative negative keyword tool that will help you to lower costs and improve Quality Score if used properly.

Getting Started With WordStream's Negative Keyword Tool

When you set up a WordStream account, you'll build a keyword database with our keyword generator, keyword research and Web analytic tools. You'll then utilize our keyword grouping tools to effectively segment your keyword database.

From there, you start to tell WordStream about your business. You do this by identifying what types of words are and aren't important to you. The tool can then start to suggest negatives to you, while offering you an automated negative keyword solution.

Let's take a look at how this works.

In the above screen shot, WordStream is scanning your remaining keyword database to reveal keyword clusters.

What this means is that you have already created keyword groups. In creating a Keyword Group, you're telling the software "this keyword is important to my business". Thus, WordStream clusters keywords together and "asks" you whether a keyword should be considered negative or positive.

NOTE: This same process can be applied to keyword groups you are looking to clean up; so if we had a "books" group with several segmentations (used books, cheap books, etc.), we could look at all of the remaining keywords for negative candidates; it's also worth noting that a group doesn't need to have sub-groups for you to look for negatives. The tool will offer the same negative suggestions and automated negative keyword solutions whether a group has sub-segmentations or not.

So next you'll look at the keywords, and decide which clusters do and don't have to do with your business:

By clicking blacklist, you're telling WordStream to designate that keyword as a negative.

You'll then be prompted to review the action you're about to perform. Let's imagine that although we sell used books, we don't carry any textbooks:

By clicking "OK" you'll set the keyword to a negative broad match. You can learn more about negative match types here.

You can also create an exact negative match by hand typing the keyword you'd like to create an exact or phrase match negative for and pulling down the drop down on the left hand site, as pictured:

Once you choose a negative keyword match type, you'll be shown a final confirmation screen which will outline the impact of this particular action on your WordStream account:

This screen is showing you that the "used book" keyword segmentation will have two keywords removed, and that the all keywords bucket will have sixteen keywords removed.

Helping WordStream Help You to Find Negatives

But what if you see a segmentation in the suggestions that isn't a good negative candidate? Sure, you don't sell text books, but you're definitely a bookstore! That's a great term for you!

You can simply set that term to positive:

And what if the keyword is neither obviously positive nor obviously negative? The term "hand" for instance: we certainly can't discern simply by "hand" whether or not associated keywords should be positive or negative.

In this case, simply "ignore" this suggestion for now, and WordStream will offer you a new suggestion:

By sifting through segmentations and designating positives, negatives, and keyword clusters that are too vague ("ignored" keyword clusters), you are teaching WordStream about your keyword database. Spending a bit of time defining your keyword database in this way allows the software's additional negative suggestions (which we'll discuss below) to be that much more powerful (you are informing the way that WordStream automates the discovery of negative keywords).

Have Negative Keywords Suggested to You

Now, the tool will suggest negative candidates to us: 

We can simply click the button and reveal a second type of "negative" segmentation suggestion:

Here we see the WordStream negative keyword tool at work. It is using "rejected" keywords to make negative suggestions.

In this case, we told the tool that we don't sell textbooks. WordStream took a look at our keyword database and realized that a lot of the phrases that contained "textbooks" also contained "college", and suggested to us that college may also be a good term to create a negative filter for.

You can use this same functionality to have positives suggested for you; the tool will look at the keywords you've deemed "positive" and find related keyword clusters that you may also want to whitelist:

Here, we're "teaching" the software about our business. In this way, we can create an intelligent automation environment that is both data and human driven, saving us time without allowing the tool to wrest control from its operators.

create relevant negative keyword lists

So, why is this functionality valuable?

• Create a Personalized Negative Keyword List - WordStream is utilizing the application's Web analytics tools to constantly mine your website's PPC traffic and organic search visitors.
• Enjoy Negative Keyword Suggestions from Real Search Traffic - Setting a negative keyword is only valuable if you are actually restricting real traffic from real searchers: queries you would otherwise be bidding on.

WordStream enables you to collect a list of all of the keywords people have used to visit your site via search. What's left after you group your keywords is an actual, real life list of search terms people associate with your site, and terms that you are actually bidding on.

• Ease of Discovery - Just browse the list of ungrouped keywords, and filter out words or phrases you want excluded from your campaign in seconds (see the WordStream Assigning Negative Keywords Guide for a detailed explanation of how negative keyword filters are set).

The WordStream negative keyword tool offers you a dynamic solution that will help to keep your costs down while saving you time.

Try WordStream's negative keyword generator for free today

To start discovering valuable negative keywords today, you can:

• Try WordStream Free
• Request a Live Demonstration
• Sign up for our Search Marketing Webinar
• Subscribe to our Newsletter

 

WordStream offers tools that will enable you to improve your PPC management and SEO management processes, saving you time and money.

This tutorial will provide step-by-step instructions for creating an intelligent, highly efficient workflow management process using WordStream.

Feel free to skip ahead to the section that interests you:

• Workflow Management Tab
• Keyword Group Segmentation
• Additional Workflow Tab Features
• How to Customize Your Workflow Priorities
• The Last Step in Prioritizing Workflow

WordStream's workflow management tab

For the sake of the tutorial, we'll imagine we're creating a new WordStream account.

We'll start by browsing over to the "Workflow" tab located on the right hand portion of our screen:

When you get to the Workflow tab with your new account, you'll note that there is only one Keyword Group.

The bottom right corner of your dashboard will display this single group to you, and enable you to take immediate action:

There are several things here worth noting.

Workflow Action Items (The Buttons)

• Segment Keyword Group - Click this button to begin segmenting keyword groups into keyword group themes within WordStream.
• Associate Ad Group - Clicking this button will allow you to turn a Keyword Group into an Ad Group.
• Associate Landing Page - This button allows you to designate a generated landing page as representing a Keyword Group.
• Cleanse Group - Click here to start to have negative keywords suggested to you.

Workflow Categories (Columns)

• All Goal Value - This column represents user-defined goals that have been completed within a Keyword Group (here, since our account is new, we haven't yet set any goals).
• Relevance - This is a score generated by WordStream designed to suggest to you where your efforts will be most rewarded: the score takes into account how many keywords a group contains as well as how many visits it's driven, OR reflects a calculation you create (more on this later in the tutorial).
• #of Visits - This shows you how many visits each keyword group represents (according to WordStream's Web analytics tools). You might consider spending less time on groups with low visit counts, while you'll likely want to pay close attention to groups with higher visit counts.
• # of Keywords - This refers to the number of keywords a group is comprised of; larger keyword groups should be segmented.
• Group Size - You note the "Fix" graphic and button. This is telling you that your keyword group is too big (we'll cover how this is determined in just a second). Clicking the "Fix" button here serves the same purpose as clicking "Segment Keyword Group;" you'll be taken to the keyword segmentation dialog. Additionally, if you see a green check mark here, that means your keyword group contains the proper number of keywords.
• AdWords Ad Group - This column is telling you whether your Keyword group is properly associated with an Ad Group. If you see a green check mark here, all is well. If you see an orange triangle with an exclamation point, mouse over to see what exactly is keeping your WordStream Keyword Group from being an AdWords Ad Group.
• Landing Page - This tells you whether or not you have associated a landing page with a Keyword Group.
• Filthiness - This tells you whether a group has a large number of negative keyword suggestions.

Determining When a Keyword Group Needs to Be Segmented

WordStream allows you to determine "when" keyword groups need to be segmented, cleansed, or de-duplicated. The software will recommend that a Keyword Group be fixed when it has exceeded the Warning Thresholds you set in the settings tab:

• Keyword Group Warning Threshold - This tells WordStream how many keywords a group should contain before segmentation is suggested (we recommend between 20 and 100 keywords, generally speaking).
• Keyword Group Filthiness Warning Threshold - This tells you what percentage of a group is potential negative keyword candidates. You can learn more about how this is calculated in the negative keyword suggestion tutorial.
• Keyword Group Duplicates Warning Threshold - This tells you what percentage of your keywords are shared with other groups. To eliminate duplicates, use the WordStream duplicate keyword tool.

Additional Workflow Tab Features

Once you've set up a series of groups, you can then utilize WordStream's prioritization tools to view different metrics:

As you can see, this advanced option offers you a number of choices for customizing your view of your workflow suggestions, such as all goals, specific goals, filthiness, duplicate keyword percentage.

Depending on your task, you can sort the list to help you prioritize your next few actions (if you were assigning negatives, you would view filthiness percentage, for example. Looking for content ideas? You'd sort by traffic and goal conversions, then find the groups without landing pages).

Customized Search marketing Workflow Prioritization

NOTE - To include user-defined goals (or actions, such as leads, sales, newsletter sign ups, etc.) in your workflow prioritization, you first have to set up WordStream action tracking.

Perhaps the most powerful feature here is the ability to create your own workflow calculation. You can determine precisely what is important to you, and rank groups by that metric.

To do this, you first click on the I icon in the relevance column:

Next, you'll be shown a screen asking you to create your own formula:

Basically, you simply create the formula you want to have your groups ranked by. Let's take a look at what each of the above means:

• () - This separates a piece of your equation (if you wanted to first multiply visits and goals then subtract the number of keywords in the group, you could use the parentheses).
• + - This adds two metrics together.
• - - This subtracts two numbers.
• * - This multiplies two totals.
• / - This divides two numbers
• Frequency - This refers to visit total.
• Num_Keywords - This refers to the number of keywords in a group.
• Num_Goals - This refers to user-defined goals (or conversions or actions) you have set.
• Goal_Values - This refers to a relative value you have placed on various goals.

This way you can create your own workflow prioritization equation. So this:

frequency*num_keywords*num_goals

Would actually mean that the number you are ranking groups by is the result of the following calculation:

Keyword Group Visit Total TIMES Number of Keywords in the Group TIMES Keyword Group Goals Completed

If you care about traffic only, you can prioritize based on that. Traffic and conversions a priority? Don't care about traffic, just leads or sales? You can create that formula too!

the last step in workflow Prioritization

The last piece in the workflow prioritization puzzle is that of actually following the suggestions and creating new keyword segmentations. To learn more about how this is done, check out our free Keyword Segmentation Tutorial.

Choose a PPC Tool

• PPC Software Tool
• Long Tail Software PPC Tool
• Pay-Per-Click Management Tool PPC Tool

WordStream's Pay-Per-Click (PPC) Tools give search marketers the ability to continually optimize and expand their PPC marketing efforts through enhanced keyword analytics, keyword organization, keyword grouping and long tail keyword discovery.

WordStream’s PPC Tools are smarter and built for maximum automation and efficiency, so you get the most out of your PPC search engine marketing with less time and effort.

Pay Per Click Software

WordStream’s Pay-Per-Click Software is designed to increase productivity, while generating real results. Researching, sorting and organizing PPC keywords is the bane of every search marketer’s existence. The WordStream PPC Software Tool gives you the ability to quickly segment and group large lists of keywords, so optimum pay-per-click marketing performance is just a few clicks away. No matter if you manage hundreds or thousands of keywords, the WordStream PPC Tool will help you stay more productive and make your pay-per-click campaign more profitable, which is the ultimate goal of successful AdWords campaign management.

Long Tail Software PPC Tool

The long tail of search is full of untapped potential, but often remains that way because of the difficulty it takes to gather long tail results. WordStream’s Long Tail Software Tool not only collects long tail pay-per-click keywords from your server logs, it also organizes and groups them according to relevance to improve your Quality Score. No other pay per click advertising management tool on the market will raise your productivity and reduce your PPC Adwords ad spend the way the WordStream’s Long Tail Software Tool can.

Pay-Per-Click Management PPC Tool

Most PPC advertising tools are not comprehensive PPC management tools, so they’re one-dimensional and offer limited utility. The WordStream PPC Management Tool, on the other hand, lets you perform multiple functions so you can segment, organize and optimize your SEM campaign with ease on a centralized, actionable platform. What’s more, with one click of your mouse, you can create AdWords Ad Groups to correspond with your relevant keyword groups. WordStream’s Pay-Per-Click Management Tool even helps you write the ad copy!

Free PPC Tool: WordStream is the Ideal PPC Tool for Today’s Search Marketers - Free Trial!

WordStream’s PPC Tools take search marketers’ productivity to new heights with software that allows you to organize, analyze and optimize your pay-per-click efforts like never before.

With improved relevance and a better AdWords Quality Score, your conversions will jump and your paid search marketing costs will fall, thanks to WordStream’s PPC Tools.

Learn more about WordStream's PPC management solutions by:

• Trying WordStream Free Today
• Requesting a Live Demonstration
• Signing up for our Search Marketing Webinar
• Subscribing to our Newsletter

 

Finding new keywords for PPC and SEO provides a number of advantages, including:

• Access to previously untapped markets.
• The ability to market to people who are in search of products and services like yours.
• Insight into the long tail of search to drive lower-cost, more qualified traffic to your site.

WordStream's keyword discovery tool is the quickest way of providing all of these crucial benefits to your search engine marketing campaigns. It continuously uncovers relevant keywords for your website and business without your intervention, literally discovering fresh keywords as you sleep!

In this tutorial, you'll learn how WordStream's keyword discovery tool saves time and improves efficiency, all while producing tangible results.

Taking the First Step for Keyword Discovery

Often, people begin their keyword research with a free keyword research tool. This is a decent first step in the keyword discovery process, though free tools have a lot of shortcomings. For one, they tend to provide a limited number of results, unless you shell out for a paid version; secondly, they're not very good for long-tail keyword research.

As a starting point, you won't find a better keyword suggestion tool than the Free Keyword Tool by WordStream. Our tool indexes over a billion unique search queries to bring you:

• More: The most comprehensive and relevant keyword suggestion tool ever.
• Faster: Near instantaneous results.
• Free: Your full keyword list, often reaching into the thousands, is always 100% free.

You'll get even better results with our free keyword grouping tools. Keyword suggestion tools provide unstructured lists, but a keyword grouping tool gives you structured, organized suggestions to help you build more relevant search marketing campaigns. Our free keyword grouping tools include:

• The Free Keyword Grouper: Drop in a list of up to 10,000 keywords and this free tool groups them for you into tightly knit clusters.
• The Free Keyword Niche Finder: Enter a keyword to discover profitable keyword niches that translate into a high-performance PPC campaign structure and SEO-friendly site architecture.

These tools add much more value to your keyword research. But any keyword suggestion tool that is based on public data is going to limit your success. So how do you go beyond free tools to discover much more valuable keyword opportunities? With WordStream's keyword management solutions.

What's so Great About WordStream's Keyword Discovery Tool?

So, what makes WordStream's keyword discovery tool so unique, you ask? Very simply, WordStream is the best keyword tool for:

• Finding More Qualified, Better Converting Traffic: Your WordStream account fills with long-tail phrases that indicate searcher and keyword intent and are relevant to your business
• Reducing Costs: WordStream finds relevant keywords for a better Quality Score as well as lesser known keywords. The lower the keyword competition, the lower the CPC tends to be. Let your competitors battle over the more popular keywords while you bid on more specific phrases with higher conversion rates and lower costs per click
• Improving Efficiency: Instead of conducting periodic manual keyword research so you're always in touch with the marketplace, WordStream automates the process for you
• Discovering Untapped Verticals: This consistent keyword discovery often uncovers valuable markets that you're not currently targeting, which helps to broaden your reach

WordStream's keyword discovery tool examines your own historical data to find keyword searches that people used to land on your specific website. Not only does this return real keywords and real results, including visit count, these relevant keywords are your own personal, private data that remain unseen by your competitors. These relevant keywords also work to improve Quality Score, a key factor in lowering cost per click (CPC).

Many of these keywords are long-tail, specific phrases that have lower competition and therefore, lower CPC. Long-tail keywords generally have a higher level of intent from the searcher, which results in higher conversion rates. Also, WordStream records visit count to help establish keyword popularity so you can easily prioritize workflow.

Perhaps the best aspect of WordStream's keyword discovery tool is that it automatically streams new keywords into your account on a daily basis, so your keyword list and visit count is dynamic and continuously growing. WordStream saves time by routinely expanding your keyword database with keywords relevant to your website and business, offering a complete keyword discovery solution that saves time and improves search performance!

Steps to Uncover Thousands of Relevant Keywords

Finally, you can take manual keyword discovery off your search marketing to-do list. Instead, just follow the steps below.

Sign up for a WordStream Account

The first step is to sign up for a Free Trial.

Let the WordStream Keyword Discovery Tool Find How People Are Reaching Your Site

The easiest way to start discovering your best, most relevant keywords is to link WordStream with your existing Google Analytics account. You'll instantly grant WordStream access to your historical keyword analytics data including traffic and conversion data from both paid and organic keywords.

If you don't have a Google Analytics account, you can still take advantage of WordStream's capabilities. Just download the keyword discovery tool here. This parses your historic web server log files to populate your WordStream account with your own personal keyword list and visit count data.

You can also supplement your private keyword data using our Free Keyword Tool or the embedded Google keyword suggestion tool.

Quickly Create a Search-Friendly Structure

Once your keywords are entered into your WordStream account, your next step is to group and organize them, another simple task with WordStream's smart keyword grouping tool. With a couple clicks of the mouse, thousands of keywords are segmented by relevance and easily visible. To even further reduce unnecessary spend from unqualified clicks, use WordStream's negative keyword tool to set filters for negative keywords.

Let WordStream Take Over Your Keyword Discovery

WordStream's JavaScript Web Analytics package takes over from here and handles the arduous process of keyword discovery for you, unearthing loads of new keywords...while you sleep!

As keywords flow into your account, they're organized for you based on the rules you set with the keyword grouper tool.

WordStream's Keyword Discovery Tool = free keyword discovery

WordStream's keyword discovery tool provides a continuous flow of new keywords, so that your keyword list is always current and dynamic, helping you to:

• Find relevant and specific keywords
• Lower CPCs
• Increase conversion rates and ROI

If you've been trying to accomplish any or all of these things and want to start uncovering the meaningful data that's been hiding in your website's log files, you can:

• Try WordStream Free Today
• Request a Live Demonstration
• Sign up for our Search Marketing Webinar
• Subscribe to our Newsletter

Learn More About Keyword Suggestion

• Perpetual Keyword Suggestion
• Advantages of Keyword Suggestion Tools
• How Our Keyword Suggestion Tool Works
• Value of Keyword Suggestions
• Making Keyword Suggestions Actionable
• Our FREE Keyword Suggestion Tools

Keyword suggestion is a pivotal factor in the success or failure of a search engine marketing campaign. Obviously, you need to be bidding on and targeting the right keywords. But there's more to it than that.

Simply conducting traditional keyword research isn't enough.

You need to establish a system that offers you a constant stream of keyword suggestions.

Having keywords perpetually generated for you by a keyword suggestion tool offers three core benefits:

• Cost Savings
• Resource (Labor) Savings
• More Precise Targeting

In the coming paragraphs, you'll learn more about why this is the case, and about how to implement just such a system for keyword suggestion.

Perpetual keyword suggestion: why it matters

If I have one traffic source, I'm stuck.

Manipulating your bids can only get you so far. In raising and lowering bids, you're eventually put to a decision:

• Raise Bids and Increase Conversion and Traffic Volume...Pay More for Your Conversions - First part sounds pretty good, right? But the problem is that in raising bids, you're paying more for every click. Conversions will also cost more. So you're not only paying more in terms of overall budget, you're paying more for every click.
• Keep Bids and Costs Low...Keep Conversion Volume Low Too - In every keyword vertical there exists "low hanging fruit." Strong keyword research and low bids can keep your cost per acquisition low. The problem is, you can't expand and increase your conversions without raising your bids (and increasing the amount you pay for each conversion).

The conundrum is represented in the following graph:

So bid management allows you to have more conversions and a higher cost-per, or a lower cost-per and a cap on how many leads, sales, downloads, etc. you're able to acquire.

Keyword suggestion offers you a third option: Find more of the cheap conversions.

Keyword suggestion reveals new keyword verticals to you. Instead of trying to squeeze the most you can out of a single keyword vertical, you can now discover new verticals and pick their low hanging fruit.

Basically, instead of moving up the graph and continually paying more for additional conversions, you're just starting over with a new graph (and new low-cost conversion opportunities).

So, instead of increasing bids so that you are paying more per acquisition, you increase opportunities so that you are maintaining low conversion costs and increasing conversion numbers.

The Holes in the Theory

There are two main problems here:

• Resources - Performing daily keyword research would become a definite time and resource suck for your company.
• Relevance - When you did your initial round of keyword research, you exhausted every possibility. You turned over every rock. You certainly don't want to find or have suggested to you irrelevant keywords. How do you consistently introduce new, relevant keywords into your campaigns?

The Advantages of Our keyword suggestion tool

Keyword software from WordStream offers you an endless, fully automated stream of highly relevant, traffic-driving keyword suggestions. Because of the application's complementary Web analytics, keyword research, and keyword grouping tools, WordStream's keyword suggestion capabilities offer you:

• Continual keyword suggestion - WordStream's Web analytics tool funnels new keyword opportunities to your account daily. This provides you with an expanding list of keywords for search engines and an ever-growing circle of potential consumers; customers who will be highly interested in your offering.
• Unique keyword suggestion - WordStream's keyword suggestions are mined from your own Web logs and your own traffic data; this gives you an exclusive list of keyword phrases to bid on which your competitors don't have.
• Relevant, actionable suggestions - Since your site's content and your own pay-per-click campaigns are generating these keyword suggestions, they will all be highly relevant to your site. Additionally, WordStream's grouping tools offer intuitive inclusion of your keyword suggestions to your actionable WordStream Keyword Groups.

how WordStream's keyword suggestion service works

WordStream implements a unique means of generating keywords for your search marketing efforts.

Instead of offering you only the same easily accessible keyword ideas you (and all of your competitors) could get from a free keyword search tool, WordStream mines your own website's information to provide you with actionable insights that present you with a tangible advantage.

Pictured above are results from an actual WordStream customer account. WordStream's Web analytics tools have parsed this company's existing Web logs upon sign up for a WordStream account (this process is the same for anyone who signs up for a free trial). WordStream amassed this list of over a million and a half keywords via:

• Google Analytics integration - You can easily link WordStream to your existing Google Analytics account to provide historical and ongoing keyword information and associated traffic and conversion data.
• Parsing log files - WordStream's keyword discovery tool will mine your server logs and record the terms people used to search for and subsequently reach your website.
• JavaScript analytic tools - Additionally, by inserting a few lines of JavaScript on your website's pages, WordStream can track the searchers coming to your site daily, even if you don't use Google Analytics. This provides you with a consistent stream of keyword suggestions that no one else is privy to.

The software offers continual keyword suggestions. Every day, new terms are entered into this account.

And the terms are always relevant, because they are generated using your own site's data.

Thus, the process of offering new keyword verticals and segmentations that are relevant to your business and your website content is completely automated.

But you don't have to rely entirely on your own site's data, if you're a new site with limited log file data or just want to supplement your private keywords with additional, relevant suggestions. WordStream provides the option of importing keywords with an embedded keyword suggestion tool based on Google's free AdWords keyword tool. While we don't recommend relying entirely on the tool, it's an easy way to get started with keyword suggestions or to supplement your personal keyword database.

This has some advantages over using a third-party keyword suggestion tool. First of all, you won't have to bother with exporting keywords from a separate tool to a spreadsheet and cutting and pasting a long list of terms. You can import your suggestions with one click. Even better, WordStream will automatically organize those keyword suggestions into your keyword group hierarchy, saving a ton of time and effort.

We also offer a free, online keyword suggestion tool: the Free Keyword Tool by WordStream. Compared to other free tools and even subscription-based keyword suggestion tools, we offer more keywords drawn from a larger database (over a billion unique keywords). It's also faster, more accurate and more relevant that typical third-party keyword suggestions. This tool is 100% free, and you can use it as much as you want.

In addition to straight keyword suggestion tools, WordStream offers two free keyword grouping tools that go a step beyond a list of unstructured keyword suggestions:

• The Free Keyword Grouper: Drop in a list of up to 10,000 keywords and this free tool groups them for you into tightly knit clusters.
• The Free Keyword Niche Finder: Enter a keyword to discover profitable keyword niches that translate into a high-performance PPC campaign structure and SEO-friendly site architecture.

Structured keywords are far more valuable than disorganized keyword lists. But there's still a limit to the value of these suggestions, which is where WordStream's keyword management solutions come in.

the value of WordStream keyword Suggestions

So why is all this functionality valuable? WordStream's keyword suggestion capabilities help enhance your search marketing campaigns in three very important ways:

• More and better qualified traffic - You see over a million and a half keywords being suggested in the account above. Many of those terms are unique or nearly unique long tail keywords. In addition to the fact that long tail keywords represent a majority of traffic, these are highly specific search terms, and represent a higher level of intent from the searcher.
• Less expensive clicks - You can then identify each of this proliferation of seldom searched for terms in your pay-per-click Marketing campaign, providing you with a large collection of suggested keywords that are considerably less expensive than the more popular variations.
• An ever-broadening keyword portfolio - You'll have new keyword suggestions grounded in actual user data presented to you daily.

Herein lies the really powerful advantage offered by WordStream's keyword suggestion capabilities: you can constantly expand your reach by adding new keywords (which then introduce other, new, related keywords).

You can then utilize our negative keyword tool to iteratively strengthen these new keyword verticals, allowing you to refine your existing keyword segmentations by indentifying negative keywords while you add new ones.

making keyword ideas actionable with WordStream keyword suggestion

The only way to have each of these specific keywords suggested to you is to allow WordStream to record and store this data for you, but you still need to manage and group this stock of suggested keywords, or it is of no value to you.

Having an enormous list of keyword suggestions is only useful to your business if that list is manageable.

WordStream's keyword suggestion tools seamlessly interface with the application's keyword grouping and campaign publishing tools to utilize this informational edge in educating your pay-per-click campaign.

Once you've set up your keyword groupings within your account, WordStream not only suggests keywords to bid on from your analytics, but actually funnels these keywords into appropriate Keyword Groups.

For instance, let's imagine we have a website for a car dealership in the Boston area. Based on their website's data, they would have created an extensive keyword list. They would then have created keyword groupings that look something like this:

Now, let's imagine we've had a new keyword suggested to us by our keyword analytics. Someone typed in "really cheap used cars in the Boston area" to reach our site. That new keyword is now automatically added to the cheap used cars folder.

What this means is that WordStream's keyword grouping tools enable you to do more than create a static list of keywords. You'll be able to:

• Manage these terms - Have suggested keywords automatically introduced into your account, with the ability to set filters to ensure that only the keywords you want are being introduced into keyword groupings.
• Optimize your Ad Groups - Create Ad Groups that will raise your Quality Score while lowering your minimum bids; minimum bids are applied to keywords no one else is bidding on.
• Cash in on your keyword suggestion advantage - WordStream is (eventually) a long tail keyword tool, suggesting hundreds of thousands of long tail keywords for your business. Unique keywords none of your competitors are aware exist. Thus WordStream's keyword tools team with the application's grouping tools to continually offer you new keyword ideas, while providing you with more and more targeted traffic over time.

WordStream's free keyword suggestion tools

The best keyword suggestion tools will:

• Give You an Edge: Amass and maintain a constantly growing list of exclusive keywords.
• Lower Your Costs: Find inexpensive clicks, and pay the absolute minimum for them.
• Increase and Improve Your Traffic: Generate a consistently increasing flow of traffic, and find clicks with specific intent that are late in the buying cycle to optimize conversion rates.
• Discover New Keyword Verticals: Instead of raising bids on the keywords that convert, find new keywords at lower acquisition prices.

To take advantage of the actionable keyword suggestions provided by WordStream today, you can:

• Try WordStream Free Today
• Request a Live Demonstration
• Sign up for our Search Marketing Webinar
• Subscribe to our Newsletter

It's already probably pretty obvious to you that if you're going to run any kind of pay-per-click marketing campaigns, this is going to be a vitally important metric.

AdWords Quality Score optimization offers two core benefits:

• Lower Costs - By creating Quality Score friendly ad campaigns, you are driving down your costs by allowing search engines to create lower minimum bids and first page bid for your account.
• Better Exposure for Less Money - Google determines ad position based on your maximum CPC bid and your Quality Score. Additionally, how much (or more accurately, how little) you pay for a given ad position is determined by your maximum bid in combination with your Quality Score.

It's important to remember that Quality Score is self-reinforcing. Quality score is determined by a combination of factors:

• Click-Through Rate.
• Relevance of a Keyword to its Ad Group.
• Landing Page Quality.
• Relevance of Your Ad Text.
• Historical Account Performance.

Google created the following handy graphic regarding Quality Score:

These things are all closely related:

• Tight keyword groupings make creating relevant (and compelling) ad text easier (your group-wide ad can only be relevant to an entire Ad Group if your group is very closely related)...
• Compelling and relevant ad text means higher click through rates (if you speak to what people are searching for, they're more likely to click your ad)...
• Creating these groupings at the outset and then building iterative campaigns offers you strong historical account performance and compounding pricing and positioning benefits.

how to increase quality score with WordStream

WordStream helps to create Quality Score friendly Ad Groups with three core tool-sets:

• Keyword Research Tools
• Ad Text Creation Tools
• Keyword Grouping Tools
  

By providing you with a means of generating extensive and targeted keyword lists, creating intelligent keyword groupings by relevance, and writing effective ad text, WordStream offers you a full-featured Quality Score solution.

Let's take a closer look at how it works...

improving quality score through keyword research

At first blush, keyword research doesn't seem to have much to do with Quality Score. But in reality a few facts link the two:

• Quality Score takes relevance into account.
• Relevance in your keyword grouping makes it easy to write compelling (click-worthy) ads which will speak to all of the terms within an Ad Group.
• It is difficult to identify numerous traffic-driving keywords that are semantically related (and subsequently, candidates to be grouped).

The problem is that it is difficult to identify and then group numerous closely related keywords that actually drive traffic.

Often, ad campaigns are comprised of a handful of loosely related keywords that Google and other search engines don't consider highly "relevant" to each other.

This is where WordStream's keyword research tools help to improve Quality Score. The application offers search-focused Web analytics which generate massive (yet relevant) keyword databases.

First, you install a line of JavaScript code on the footer of your website pages. Then, the application defaults your keyword settings to "broad match":

This means that AdWords and the other search engines will match your keyword on terms they deem relevant. What this does is afford you the opportunity to create more extensive, better targeted keyword lists. For instance, you might start with a keyword list like:

By broad matching on these terms, WordStream's Keyword Generator will eventually broaden your keyword database to include terms that have been broad matched against waste management services. Through these new keyword suggestions, you will build an ever-growing repository of keywords to begin segmenting and targeting in your ads.

Here we can see the suggestions offered to us by WordStream for potential keyword group segmentation.

As WordStream continues to suggest keywords, we are able to build a strong database of long-tail keywords that will provide targeted traffic with the highest ROI.

ad text quality score

Ad text is written at the Ad Group level. For this reason, intelligently designed Ad Groups are crucial: writing ad text that will effectively speak to an entire group of key phrases is difficult unless the keywords are carefully segmented.

You can create a text ad right from your main keyword view in WordStream:

Since WordStream's keyword research and grouping tools assist in creating traffic driving keyword segmentations, the chore of messaging to an entire group of keywords with a single (or a few variations of a single) text ad becomes infinitely easier:

Here we see WordStream's ad text tools at work. The application has pulled data from this customer's WordStream database. The software then suggests the most appropriate words to include in ad text creation for a text ad that search engines will deem Quality Score friendly.

You should always modify the WordStream suggestions. This waste management mogul should now spend a few minutes editing the suggested ad text to make the ad more compelling:

Note how this modified version carries over some of the suggested, Quality Score friendly phrasing while including:

• A call to action
• Proper syntax
• Attractive punctuation

(For a more in-depth list of best-practices in authoring ad text please see our Ad Text and Landing Page Guide.)

This ad is now very likely to be clicked on and is also likely to beget conversions.

the most important factor in improving quality score

While there are several factors that go into creating a desirable Quality Score and driving down ad costs, the most important and most prevalent of these requisite tasks is the creation of effective (related) Keyword Groups.

Keyword grouping plays a major role in each of the factors considered in the Quality Score algorithms:

• Click-through rate - Creating closely related groupings creates an opportunity for you to write ad text that is compelling to all of the searches within your Ad Group. Compelling ads get clicked on.
• Relevance of a keyword to its Ad Group - This one's pretty straight forward: creating semantically related groupings helps to increase Quality Score.
• Landing page quality - Creating tight keyword groupings makes it very easy to author optimized landing page text that speaks directly to that entire group of keywords.
• Relevance of your ad text - Here, too, having closely-knit Ad Groups enables you to write ad text that is relevant to each of your grouped terms.
• Historical account performance - This is where a keyword tool that automate the process of grouping keywords and integrating new, relevant key terms into existing groups can ensure that your account is perpetually gaining Quality Score steam.

WordStream provides highly sophisticated grouping instruments which dynamically help you to manage numerous keyword groups and hundreds, thousands, or even millions of meta keywords.

WordStream's research and actalytics tools create a keyword database for your personal WordStream account.

You can then easily manipulate this database, creating numerous intelligently segmented keyword groups in a matter of minutes.

Now, instead of a vague "waste management" grouping, we have:

• More specific groups with more targeted traffic.
• Groups which will become even more closely segmented over time (as more and more specific keyword variations are recorded by WordStream, the keywords may attract enough search volume and a high enough number of variations to warrant their own, highly-specific Ad Group).

You can view your segmented keyword groups easily in a group tree on the left-hand side of your WordStream Explorer window:

Obviously, this process is iterative and continuous, meaning that you are creating more and more Quality Score friendly Keyword Groups as time progresses and you utilize WordStream. You'll be adding value at every level, right down to individual keyword Quality Score.

If you query a keyword in your WordStream database, you can go even further. WordStream also offers:

• Automated Grouping Tools - This functionality means that as the software's keyword suggestion tool develops the above mentioned keyword suggestions, it also funnels them into the Keyword Groups you've already created.
• Grouping Suggestion Tools - WordStream also offers workflow prioritization tools which help you to determine which keywords to group.

The software orders your suggestion by importance (the number of people reaching your site) and group size (bigger potential groups mean a better opportunity to write one message to several queries).

Think about the advantage in being able to craft ad text for each more specific segmentation:

• We can use suggested words somewhere in our ad text now, making the ad more compelling to people searching for this term.
• We can create ad text that speaks directly to a more specific sort of service.

This sort of highly specific long tail keyword grouping and messaging only becomes a realistic possibility with the use of automation and workflow suggestions.

raise your quality score today

So if you're interested in raising your Quality Score, driving down costs, and increasing your productivity, you can:

• Try WordStream Free Today
• Request a Live Demonstration
• Sign up for our Search Marketing Webinar
• Subscribe to our Newsletter

Learn more about Quality Score on our Twitter Quality Score Page.

WordStream offers an integrated landing page workflow prioritization tool which allows you to map the keyword groups you're creating with the software's keyword grouping tools to designated landing pages. This is important for both paid and natural search optimization:

• PPC Landing Pages - By authoring specific AdWords landing pages that target the same keywords you’re using in a PPC Ad Group, you’re likely to realize higher Quality Scores and conversion rates, because the landing page will be more relevant to the searcher’s original intent.
• SEO Landing Pages - The authoring of keyword-focused content also results in higher SERP rankings on the keywords you’re targeting, since the content will be more relevant from an SEO perspective. Additionally, you need to organize and prioritize the keywords you're creating content for, so that you're getting maximum returns out of your content authoring efforts.

This allows you to see which keyword groups you've already created content for, while providing you with an opportunity to better organize your SEO & PPC landing page creation efforts.

Linking Generated Landing Pages for SEO & PPC with Keyword Groups

The first step in associating a landing page with a Keyword Group is to identify the segmentation you have a landing page for.

Having grouped keywords with WordStream, we can now tell the software which of these groups have content associated with them:

Next, type the URL of the page you have created that relates to the keywords in the group:

It's important to note that by associating a landing page with a keyword group, you are not changing the destination URL of a WordStream managed Ad Group.

Once you have associated a landing page, there are multiple ways you can view which keyword groups are mapped to landing pages. The first is in the WordStream keyword explorer (the left hand navigation).

First, simply check the highlight groups box at the bottom of the Explorer:

Be sure that the drop down box highlights the with landing pages selection.

From there, you'll be able to see which Keyword Groups have landing pages assigned to them:

Since we've only assigned our buy-second-hand-books page so far, it's the only group highlighted.

A more powerful use of this feature is to view which keyword groups have landing pages associated with them in the WordStream workflow tab:

There are a few things to note here:

• Workflow Prioritization - The software ranks pages in order of importance (based on visit totals, number of keywords, user-defined conversions/goals, or a combination of the three), and then shows you which keyword groups aren't yet associated with landing pages.
• Caution Symbol - This means the group hasn't yet been associated with a landing page.
• Green Check Mark - This means the keyword group has been associated with a landing page.

This allows you to see where you want to spend your time in terms of content creation; you can quickly see which groups are both important, and lacking a dedicated landing page.

By clicking the caution symbol, you can instantly assign a landing page to a group.

Acting On Our Landing Page Generation Suggestions

Once you've taken a look at the list of landing pages, you can then act on the workflow suggestions, creating dedicated, optimized landing pages and then associating keyword groups to those pages.

Learn more about other aspects of the WordStream software by checking out our WordStream User Guide.

1. Identify the importance of a SERP - What do you need to know about SERPs, and why?
2. Act on that knowledge - Knowing what's important and why it's crucial to your business, how do you make that knowledge work for you? Once you know what you should be doing, how do you go out and do it?

This guide will teach you what SERPs mean to you, and how to leverage that information to make more money for your business through SEO and PPC.

So What Is a SERP, ANyway?

We identified a SERP as a search engine results page above, but what does that mean, exactly?

Basically, it just means that a SERP is a list of Web pages. Odds are, you've seen a million of them:

Three key components are represented above:

• The User's Search or Query - This is the thing a searcher types in. In the example above, someone is looking for information or products relating to Apple computers.
• Organic SERP Listings - These are the "natural" listings. To produce these results, Google uses a series of metrics to ensure that your site is relevant. To have your site show here, you have to effectively "score well" on that algorithmic test.
• Paid SERP Listings - These are advertisements, or "sponsored links." You can have your ad displayed here by launching a pay-per-click search campaign, and by ensuring that your maximum CPC bids and Quality Score allow you to secure a high enough ad position for the keyword you're targeting.

Why Do SERPs Matter to Me?

Because ranking your site in the proper SERP position will be the difference between success and failure in your search marketing campaigns. Consider the following:

• 68% of searchers select a result on the first page of search results
• There is a disproportionate number of clicks (around 40 percent) on the number one listing
• Reaching the first page in paid search is equally important

Most people click on the first page, and most of those people click on earlier results:

Image Courtesy of SEOBook.com.

So Just Move Up, Then?

Of course, it's not that simple.

As with anything else, you have to weigh benefits with costs. While better keyword rankings in SERPs are great, the fact remains that:

• Improving SEO SERPS is Hard - Generating a better search engine optimization ranking for competitive keywords is often as complicated as it is profitable.
• Buying Better Paid SERP Position Can Be Expensive - Meanwhile, consider the fact that in paid search you are literally being charged more money for higher SERP positions.

So getting proper placement on search results pages is crucial, but the key question remains:

How Do I Improve Google SERP Rankings (Wisely)?

If you're like, well, everyone, you have a limited amount of resources. Limited copywriting RAM, a finite amount of SEO expertise, and a PPC budget with a ceiling.

As a result, you have to answer two key questions:

1. Which SERPS do I improve? What keywords should you be dedicating your time to ranking for, and which keywords should you be buying?
2. How do I do this? How do you rank for the keywords you want to rank for, and how do you pay less for the positions you want in paid search?

How to Improve Your Search Engine Ranking Page Positions

Improving your SERP position can be done in a few (often not so easy) steps:

• Research Keywords - You first need to discover search engine keywords that will drive traffic AND actual business.
• Organize (Group) the Keywords - You then have to create a logical hierarchy for these keywords; you need an effective information architecture for SEO, and you need to create tight Ad Groups and well-organized ad campaigns for PPC.
• Manage Your SEO Workflow - You need to be able to determine which areas will give you the best return on your time and resource investments; ensure you're not spending months building out an SEO campaign to a set of keywords that won't convert for you and your business.
• Manage Your PPC Workflow - This works in much the same way that SEO workflow does: you need to prioritize which Ad Groups and campaigns will be worth the effort of writing ad creative and developing landing pages for.
• Act On the Analytics - You then need to do something with all this keyword data and prioritization: you need to write the Web copy, create the ad campaigns, actually achieve the SERP positions you were after.
• Observe the Results, & Repeat - Finally, you need to develop processes for iteratively improving upon the results you've generated. You need to automate certain aspects of your campaigns, and ensure that you are continually having new keywords researched, workflow dynamically suggested, and that you are equipped with the tools to perpetually build on this initial "SERP improvement to-do list".

A simplified version of the process looks something like this:

Don't Just Check SERPs: Manipulate them!

The above probably looks like a lot of work.

It can be.

But it doesn't have to be.

It's literally impossible to perform all of these tasks and to improve your SERP ranking without the aid of software (unless you have an unlimited budget and an enormous staff...to manage a single account...and have no interest in lowering costs or improving results...).

Luckily, WordStream offers solutions for all of the above tasks. Learn more by:

• Trying WordStream Free Today
• Requesting a Live Demonstration
• Signing up for our Search Marketing Webinar
• Subscribing to our Newsletter

Keyword group segmentation with WordStream is a very simple process that offers significant returns.

This tutorial will show you how to utilize the application's workflow prioritization tools and intelligent keyword grouping features to create high-performance search engine marketing segmentations.

NOTE: This tutorial deals with keyword segmentation. To learn more about hand-crafting your own Keyword Groups, please see the Create Keyword Groups Tutorial. Additionally, if you'd like a more high-level demonstration of how to segment keywords using WordStream, please see the four minute quick start guide.

Getting Started with Keyword Segmentation

Once you've gotten set up and have imported all of the keywords you'll need to get started with your WordStream account, you can start to segment the keywords you've uploaded.

Initially, you'll have all of your keywords dropped into one bucket, called the "all keywords" bucket. From there you'll simply click "segment keywords" to create numerous new keyword groups quickly:

Next, you'll be shown a keyword segmentation dialog. Since we run a used bookstore, our suggestions are centered around used books:

What's happening here is that WordStream is scanning your list of keywords and presenting you with keyword segmentation suggestions, based on various factors.

It's important to note that the keyword looks for keyword "clusters" and then groups together key phrases that contain one of those words.

So, WordStream may determine that book and books are sufficiently similar to group together. Every key phrase containing these keywords will then be included in the group, for instance:

• used books
• used book store
• cheap book for a present
• rare books

It's also important to understand how these keyword suggestions are being made. WordStream is scanning your account's keywords and looking for three things:

• Keywords (%k) - This number represents the percentage of the keywords represented by the Keyword Group you are about to create. In other words: this metric tells you how big, in terms of keyword variations, a keyword group would be. This is important because groups that are too big are difficult to write targeted ad text to, and so the tool recommends you chop up over-sized Keyword Groups.
• Visits (%v) - This number is the percentage of visits that are driven by the Keyword Group you are about to create. This is important because keyword groups that drive a lot of traffic to your site are important, and deserve your attention.
• A Combination of the Two (!) - This metric takes into account both the size and importance of a keyword segmentation by allowing you to combine the two numbers.

The default view for the keyword segmenter is the third option, but if you would like to sort segmentations by percent of visits or percent of keywords, simply click the top of the column you'd like to sort by:

You now have a choice as to how to proceed. You can either:

• Create this Group, or
• Expand the Segmentation

We recommend expanding the segmentation, for reasons we'll describe in just a second, but if at any time you'd like to create a keyword group it's as simple as clicking the "create group" button:

Expanding a Keyword Segmentation

So I agree that "used" is a relevant word for my business. But really this is insufficient as a Keyword Group. As a used bookstore, I might have thousands of different variations of "used". I definitely want to target "used copy of Crime and Punishment" differently than I would the query "used books". The two show very different types of intent!

WordStream makes it easy to go beyond this initial segmentation quickly. Simply click "expand segmentation":

NOTE: When you expand a segmentation, you are not creating that group; you're simply previewing additional segmentations. More on this shortly.

Here you see that the software has not just created the "used" segmentation. It's actually shown us the sub-segmentations of used that we could potentially create.

From there, we can create as many of these segmentations as we'd like at once, either by right-clicking and selecting the "Create Group(s)" option, or by clicking the "Create Group" button, as pictured above.

Finally, you'll be presented with a dialog which allows you to verify the groups you'd like created, and to append a prefix to each group:

Note that the group name prefix will be applied to every group within this dialog:

A useful tip is that if you want WordStream to include a space in your group names, be sure to include that space in the prefix, as pictured above.

Going Beyond Keyword Segmentations

Once you've created a Keyword Group with WordStream, you can then turn that group into an Ad Group.

In addition to the creation of keyword segmentations, you'll want to learn how to make use of the WordStream maintenance tools:

• Negative Keyword Suggestion Tool
• PPC & SEO Workflow Tool

Or check out one of the other User Manual Tutorials if there's something else about the product you'd like more information on.

• Improved Click-Through Rate.
• Better Quality Score.
• Lower CPA (Cost-Per Action).

It's crucial that in creating a pay-per-click search engine marketing campaign you craft ad text that:

• Is Relevant to Your Product.
• Is Relevant to the Searcher's Intent.
• Corresponds with Your Landing Page.

WordStream's search engine marketing suite provides you with a series of SEM tools that automate this integration.

WordStream's text ad generator

WordStream's ad text generator tool generates textual recommendations based on the keywords within that ad's Ad Group:

The above ad has had the headline and description lines propagated. Obviously this ad needs to be modified, but the key thing to note is where these initial suggestions are derived from:

The above represents the keywords present in the keyword group the above ad text is tied to. You can see that WordStream has pulled popular, traffic-driving keywords from the Ad Group and suggested them to those responsible for authoring ad text.

text ad management with WordStream

WordStream's text ad tools offer two core management benefits:

• Synchronization - Synchronizing your ad text, keyword groups, and landing pages is made markedly easier when you have the actual keywords that constitute your ad group automatically included in ad text suggestions.
• Improved Landing Page Copy - Use WordStream's keyword suggestion tool to inform landing page content. Featuring the above mentioned dog grooming variations prominently in your website's copy will aid that group's Quality Score, while it is more likely that searchers will convert and want to purchase your services.

WordStream provides you with a simple means of managing multiple Ad Groups containing numerous key phrases, and ensuring that the ad text, keywords, and landing page associated with your group are all closely calibrated, all contributing to better rankings in the sponsored links on Google.

ensuring your text ad is relevant

For a successful PPC advertising campaign, in addition to focusing on a clear, consistent message that runs from keywords to ad text to landing page, you also have to ensure that your ad text, as well as your keyword group, is highly relevant to your offer.

WordStream's AdWords Tool ensures that you are provided with a highly relevant keyword list by mining your own site's log files and by tracking visits to your website through search. This ensures that your keyword research and the keyword suggestions that come out of it will have to do with your product.

create better ppc ad text

You can utilize tools that will afford you the opportunity to create numerous targeted, high Quality Score, conversion-friendly ads in a very short period of time.

Take the free trial of WordStream today to start creating compelling text ads that will convert for your business.

WordStream Video Materials

We offer free video demonstrations:

• Our Overall Product Demonstration
• An in-depth look at how WordStream manages and helps to group your keywords

WordStream is a very visual product, and these videos aim to help our customers (and anyone who might like to become one) get more familiar with WordStream.

WordStream User Guide

This is a very thorough collection of detailed product documentation dealing with everything from signing in to exporting keywords or posting account changes to Google.

White Papers

Our white papers offer highly detailed, long-form explanations of various search marketing topics. These are a great way to gain a more thorough understanding of our approach, and of certain difficult concepts which require in-depth attention.

Internet Marketing Webinars

We offer bi-weekly, topical webinars on a wide range of issues, stories, and ideas within the search and Internet marketing space.

WordStream Internet Marketing Newsletter

Have all the latest news and the most cutting-edge search marketing strategies, as well as highlights from our blog, WordStream announcements and more, delivered right to your inbox: subscribe to the WordStream Internet marketing newsletter today! For an example, check out the newsletter archive.

Glossary

We've compiled a very comprehensive glossary of search engine marketing (PPC and search engine optimization) related terminology. Each word or phrase has not only a brief definition, but also an entire page dedicated to the topic.

Tutorials

We've authored volumes of tutorials on everything from  how to set up WordStream to how to use it to consistently grow your Web marketing efforts. Learn about various topics in the WordStream user guide or take a look at any of our collection of best practices:

• How to Manage Bids Guide
• How to Integrate WordStream with Existing Google AdWords Accounts Guide
• How to Conduct Keyword Research Guide
• How to Manage and Automate Workflow
• How to Group Keywords Guide
• How to Identify and Filter Negative Keywords
• How to Set Up Ad Groups & Ad Campaigns
• How to Create Optimized Ad Text and Landing Pages

And of course, if you have a specific product question or issue, you can always contact us.

WordStream ATOM and RSS Feeds

Stay up to date on the latest WordStream product news (RSS or ATOM) and tutorials (RSS or ATOM) by adding our XML site feeds to your news reader.

Really Learn About WordStream

Ultimately, the best way to learn about why WordStream is a great product is to try it free, or get in touch with us to set up a live demonstration.

Keyword University

Learn how to get more out of your Keywords by reading our in-depth series of Keyword Tutorials:

• AdWords Keywords
• Long Tail Keywords
• Meta Keywords
• Negative Keywords
• Keywords for Search Engines
• SEO Keywords
• PPC Keywords
• Related Keywords
• Keywords for Websites

Meta Keywords, an attribute of meta tags, are a list of comma-separated words included in the HTML of a Web page that describe the topic of that page. Though they have been devalued over the years, meta keywords may still offer some benefits, more-so with second-tier search engines like Yahoo! and MSN, and potentially even when Google evaluates landing page relevancy for Quality Score. Every little bit helps in the competitive sphere of search engine marketing; meta keywords are just another little thing you can do to try to stay ahead of the competition and get your website seen by more people.

Ensuring your meta keywords are relevant to each page is crucial for their success, and finding relevant keywords can be a time-consuming exercise that includes reading and evaluating each webpage, and identifying specific meta tags in each instance. However, with new Meta Keyword Generation Tools from WordStream, it's easier than ever to search engine optimize your site content with unique and relevant meta keywords.

should i use meta keywords?

When search engines first emerged in the 90s, meta keywords were one of the primary components used by search engines to categorize and rank websites. As website developers realized this, many started "stuffing" meta keywords with popular search words and phrases, diluting their accuracy. As a result, search engines altered their algorithms to put less emphasis on meta keywords, but it's unclear if they were removed from the algorithm entirely. MSN and Yahoo! may put more emphasis on meta keywords than Google. However, even if you're not actively running paid campaigns on MSN or Yahoo!, you still want your website to display in organic results. Further, meta keywords may still be a factor in Google's Quality Score ranking.

Search engines' ranking algorithms are kept top secret in order to deter people from gaming the system, which explains why none have explicitly said that they examine meta keywords. Nor, though, have any search engines said that they do not. Reasons to use meta keywords include:

• Improve Rank: Meta keywords may improve rank in second-tier search engines, such as MSN and Yahoo!
• Aid Quality Score: Google could consider meta keywords when calculating landing page relevancy for Quality Score.
• Assist with Organization: Search engines aside, the simple act of taking a moment to categorize the contents of a webpage by selecting a group of keywords helps you focus the message of the page, which will likely result in better, search-optimized copy.

SEM Pro surveyed search engine marketers and asked how often they use meta keywords. While not quite 70% said "always," not a single respondent replied "seldom" or "never." At the end of the day, including relevant meta keywords can help your search engine marketing efforts, so why not use them?

incorporating meta keywords

Perhaps most importantly, meta keywords should always be relevant to the webpage. In order to maintain relevance, 10-15 meta keywords are usually an appropriate amount. When including meta keywords, you should also consider:

• Common Misspellings: This may indicate to search engines that your page is relevant to the (misspelled) search query, without your having to include the misspelling in your webpage copy.
• Including Long Tail Keywords: Don't forget about keyword variations and plurals of the webpage's topic, as well as other keywords that make up your long tail of search.
• Referring to Actual Searches: Instead of making up keywords that you think are relevant, refer to your search data to see how people are talking about your business. WordStream's Keyword Suggestion Tool is a great resource for both popular and new keyword queries.

Keeping these meta keyword best practices and tips in mind, you can now set off to start selecting and adding meta keywords to your webpages.

generating meta keywords

Gone are the days of brainstorming keywords or ranking their popularity on an Excel spreadsheet--WordStream is the ultimate meta keyword generator! WordStream assists with meta keywords in multiple ways, for example:

• Keyword Generation: Simply by signing up for a Free Trial, you have access to potentially millions of keywords from various sources. Parse your website's log files with our Free Parser, upload them manually from your records, or import keywords from a third-party keyword analytics tool.
• Keyword Research: Once you have millions of keywords, WordStream ranks them by popularity and relevance to your website - keyword research makes identifying the most important keywords so easy!
• Keyword Grouping: WordStream's intelligent Keyword Grouper groups together relevant, important and unique keywords--simply query your keyword database and group together keywords that are relevant to the page you're writing, then copy the keywords in the resulting group and paste them into the meta keywords field of your Web pages.

As shown below, WordStream will automatically group together your relevant keywords--adding meta keywords to your website is as simple as copy and paste.

Let's assume you're creating a webpage offering horseback riding lessons. In your webpage copy, you'll want to stay consistent with one spelling of "horseback," but including "horse back" in meta keywords may help your site when someone searches for "horse back riding." WordStream collects and analyzes your data, then groups keywords together by relevance, creating a perfect guide for meta keywords.

summarizing meta keywords

In conclusion, meta keywords should play some role in your overall search engine marketing campaign. Considering the competition or keyword competitiveness in the space of search engine marketing, it's wise to use any available means to step ahead of your rivals. WordStream's keyword grouping tool is perfect for selecting meta keywords to include on your website pages, especially because they include common misspellings and keyword plurals. In addition, WordStream's Keyword Discovery Tool keeps your keyword list dynamic, consistently adding long tail keywords and providing new ideas for both meta keywords and PPC campaigns. Finding appropriate meta keywords isn't the long, repetitive task it used to be!

Generate relevant meta keywords for your web pages and improve your search engine marketing results by trying WordStream for SEO FREE Today!

You target the terms in organic search optimization and through your pay-per-click campaigns, and acquire as much of that Web traffic as possible. Then move on to the much more complex task of managing the long tail of search, right?

Well, maximizing the potential of high-traffic keywords is actually more complex than it looks. There are a number of best practices and a handful of potential issues which arise when incorporating high-traffic terms into your search campaigns:

• High Cost and High Competition - If you know that a term gets searched on a lot, chances are a lot of other people do too. The market is flooded with free to cheap keyword research services which offer anyone with Internet access the same list of competitive keywords you're targeting.
• Broad Phrases Have Questionable Intent - For a phrase to get a lot of search volume, it typically has to be a short key phrase. In fact, it's often the case that the most searched on terms have multiple meanings. It's difficult to target a term (particularly as you pay for each click) when a fair number of searchers are after something slightly to wholly different than what you're offering. All of a sudden your "high-volume keyword" offers slightly less relevant traffic for your business.
• A Short List of Keywords is a Stagnant List of Keywords - While the long tail is extremely fluid and often subject to the unpredictable whims of the billions of individuals currently searching for content on the Web, the most popular keywords are far less mutable. These keywords' search volumes rarely change, and focusing a search campaign around acquiring this traffic can quickly lead to traffic plateaus.

But, for all the buzz surrounding long-tail keywords, there's still a lot of traffic in the high-traffic key phrases (go figure).

So the question becomes how to attack high-volume keywords within your search marketing campaign. That's precisely what we'll deal with in the coming paragraphs.

Paying Less for Popular Keyword Searches

Popular keywords are often priced high. This is because, as we mentioned, the traffic-driving keywords aren't a secret. Your competitors know about them, and are likely bidding them up.

For this reason, you'll need to improve Quality Score on this keyword and its Ad Group in order to lower the amount you're bidding on it within your pay-per-click campaign.

Quality Score algorithms are comprised of a few core elements, and all of these revolve around relevance. WordStream offers multiple Quality Score solutions to improve the relevance (and lower the cost) of your keywords:

• Keyword Grouping Tools - A key component of the Quality Score algorithm is the relevance of a keyword to its Ad Group. We'll show you how WordStream's grouping tools enable you to create Quality Score friendly groupings centered around traffic-driving SEM keywords.
• Ad Text and Landing Page Optimization Tools - Two of the most important factors in achieving high Quality Score are the relevance of your keywords and search queries, and your historical click-through rate (CTR). Being able to generate ads and landing pages that speak to your search queries are crucial to pleasing search engines and searchers (if an ad is relevant to a query, a searcher is more likely to click, and if a landing page offers similar messaging to the ad they just clicked on, a searcher is more likely to convert).

Grouping Your Most Popular Search Keywords

Let's imagine we're running a website that sells electronic gadgets. We sell items items such as cell phones, laptops, and LCD monitors. We take a look at our log files, and note that organic search is driving the most traffic for the terms:

• Cell phones
• Laptops (one word)
• LCD monitors

Some free keyword research confirms that these are high-traffic keywords. So, what do we do with them?

The problem is, these words aren't closely related. If we attempt to cram these three words into a single Ad Group, we'll get slammed on Quality Score and will have to pay a lot every time someone clicks on our ad. A better idea is to give each term its own group.

Better yet: while we're creating a keyword group for each of these terms, why not surround it with keywords that search engines will view as closely related? We'll also want to make sure that these keywords are all linguistically similar: that way, we can easily write ad text variations that speak to the entire Ad Group.

Note the process here:

• Query your personal keyword database - Type in the high-volume keyword in question, and have every highly relevant variation of that term (in this case, "cell phones") returned for you.
• Create a group - Simply click "Create Keyword Group" and WordStream has created a brand new, Quality Score friendly keyword grouping you can easily turn into an Ad Group. And imagine how easy it will be to write ad text that speaks to all these keywords (they all contain some variation of "cell phone"!).

Additionally, you can focus on only the "most popular" variations of this keyword, moving the long-tail variations into their own group, if you find that that works better for your campaign's tracking and performance:

You can sort by number of terms (in this case "cell phones" consists of two terms, or words) or a minimum amount of visits:

 

And, as always, a new segmentation is only a click away.

Making Your Most Popular Keyword Searches Your Most Relevant Keyword Searches

Additionally, WordStream offers tools that help you to craft compelling and Quality Score friendly ad text and landing pages:

In the above image, WordStream is suggesting text to be included in the ad for this ad group. You'll have to edit the text to include a clear call to action, and to make it more compelling and attractive to searchers (proper punctuation, logical phrasing, etc.) but WordStream offers the linguistic foundations for a successful text ad.

Similarly, the application can suggest effective landing page content for a given Ad Group. The above text editor suggests potential landing page "headers." Additionally, if you're attempting to craft a single landing page for multiple groups, WordStream offers sophisticated visualization tools which allow you to see not only a single group, but other, related child groups:

Here we see a series of variations of "cell phones." Using these phrases prominently on the landing page in question will increase the relevancy score for "cell phones" while also improving the user experience and increasing conversions (as searchers are more likely to engage with your landing page when they see the term they were searching for).

expanding and refining the reach of popular searches

While it seems counterintuitive, it's necessary to simultaneously expand and constrict the reach of these broad keywords:

• Grow Your Audience - It's important to overcome the stagnancy of the traffic metrics associated with a handful of the most popular keywords in your vertical.
• Don't Waste Money on Unqualified Traffic - It's equally important to ensure that in attempting to leverage broad key phrases to grow traffic, you don't start advertising on irrelevant, costly keywords.

WordStream offers a robust tool set which enables you to go beyond targeting single keywords. Learn more about how you can grow your audience without over-expanding into irrelevant, unreceptive realms by reading more about our:

• Long Tail Search Marketing Solutions
• Keyword Suggestion Tool
• Negative Keyword Tool

get the most out of the most popular, high traffic keywords

To access WordStream's suite of search marketing tools and get an idea as to how it can deliver lower costs, better Quality Score and improved targeting for the Web's most popular keywords, you can:

• Try WordStream Free Today
• Request a Live Demonstration
• Sign up for our Search Marketing Webinar
• Subscribe to our Newsletter

So what's the "correct" way to do PPC as part of your Web marketing strategy? Implementing a few basic best practices will ensure that your Web marketing efforts demonstrate strong ROI: 

• Start with solid keyword research: Keyword research is the foundation of successful Web marketing. Make sure yours is personalized and data-driven.
• Group and organize your keywords: Keyword grouping enables far more strategic Web marketing for both PPC and SEO campaigns.
• Commit to ongoing, iterative Web marketing: To see continuous benefits, make sure you're continuously updating and improving your search campaigns. 

You'll be able to follow these best practices with more ease and consistency with the help of the right Web marketing tools. Read on to learn how WordStream, a unique keyword management and inbound marketing system, can play a role in your search marketing strategy.

Web Marketing 101: Start with Effective Keyword Research 

Many aspects of Web marketing, but in particular PPC search marketing and SEO, begin with keyword research—the discovery and analysis of words and phrases that people use when searching (via search engines) for a particular product or service. The keywords specific to your market or vertical may seem obvious, but you'd be surprised how often common sense fails when it comes to keyword research. Brainstorming and intuition won't cut it for the serious Web marketer—you need to back up your decisions with real-world data. 

So where do you find that data? Most Web marketers turn to a handful of keyword suggestion tools, like Keyword Discovery and the Google AdWords keyword tool. However, these third-party keyword tools aren't necessarily the best way to accomplish your keyword research. They can actually put you at a disadvantage for Web marketing, leaving you with keyword data that is:

• Inaccurate: These tools return a limited list of very generalized, popular keywords that aren't necessarily relevant to your business niche. What's more, the traffic stats are dubious estimates.
• Static: Most keyword tools are built for one-time use—few users go back and update their research.
• Nonproprietary: Finally, any publicly available keyword tools provide publicly available keyword data. Do you really want to base your Web marketing strategy on the exact same keywords as everyone else? Where's the competitive advantage in that?

There's a better way to research keyword opportunities for your website marketing: Listen to your visitors! You can mine your own website data to get the most accurate, relevant keywords for your business. And the best part is, your keyword research will be completely proprietary and private, so you can practice Web marketing with a sharp competitive edge. 

WordStream's keyword discovery solution parses the private data in your Web analytics and log files to build your keyword database. Since these are the actual keywords that real people have used to find your website, you'll know you're basing your Web marketing decisions on the right data. 

Group Your Keywords for More Effective Web Marketing 

Most Web marketers grasp the importance of keyword research, but the importance of keyword grouping to pay-per-click and SEO campaigns is severely undersold. Effective segmentation and organization of your keyword taxonomy can make a huge difference to your Web marketing results. Here's why:

• Increased relevance: It's much easier to write specific, relevant Web copy and PPC ads for small, targeted keyword groups.
• Increased exposure: Ads and landing pages that are highly relevant to the search query achieve higher rankings, more impressions and higher click-through rates (CTRs).
• Lower costs: Search engines reward demonstrated relevance and high CTR by further favoring your ads and pages in the SERPs and lowering your cost per click—so your Web marketing is more cost-effective. 

WordStream search marketing software is an extremely efficient means of grouping your keywords. Our search marketing tools actually suggest appropriate keyword groups based on frequency and relevancy (i.e., the amount of traffic and/or goals those keywords are driving). You can preview these groups and create them by clicking a button; the software automatically sorts dozens, hundreds or thousands of keywords according to your specifications and organizes your groups and subgroups into a visualized hierarchy:

Imagine how much longer this requisite Web marketing task would take in a spreadsheet!

You Get Out of Web Marketing What You Put Into It

Web marketing is kind of like marriage. You really do have to keep working at it—maybe not for the rest of your life, but certainly for as long as you want to see gains in Web traffic and sales. Static keyword lists and search campaigns will net you static results, so serious Web marketers need to commit to continuous effort.

With WordStream, your keyword research will always be up to date and expanding every day—with minimal time investment on your part. How is this possible? Easy: You just install a small JavaScript tracker on your website, and WordStream will continuously track new visitors to your website and import them into your keyword database. With a growing, evolving keyword taxonomy, your Web marketing materials—from website copy to pay-per-click text ads and beyond—can evolve as well.

Try WordStream's Web Marketing Toolset Free 

Whether you're just delving into the world of Web marketing or you're a PPC marketing whiz, WordStream's Web marketing solutions can improve your advertising ROI while increasing productivity. Learn more about WordStream:

• Sign up for a free trial
• Request a free demo
• Download our PPC best practices e-book
• Attend a free search marketing webinar

Survey Results: Search Marketing Spend Continues to Soar in 2010

February 11, 2010 - WordStream publishes the latest results from its 2010 Search Engine Marketing (SEM) Spending Trend Survey.

WordStream to Host Free Webinar: ‘Making & Keeping Search Marketing Resolutions in 2010’

January 18, 2010 - WordStream will host a free webinar so marketers and business owners can get their search marketing efforts ready for the new year.

Poll: Scott Brown to Win Massachusetts US Senate Race by a Landslide

January 14, 2010 - WordStream, Inc., a keyword research tool provider, published the latest results of its social media poll, indicating State Senator Scott Brown will defeat State Attorney General Martha Coakley in the Massachusetts special election on January 19, 2009.

Long Tail Keywords Strategies the Focus of Advanced Keyword Research Session at PPC Summit Chicago

November 2, 2009 - WordStream announced today that Founder and VP of Product Development Larry Kim will be a featured presenter at PPC Summit in Chicago, IL.

SEO Guide for College Websites by WordStream Gives Schools a Lesson in Search Engine Optimization

September 28, 2009 - WordStream has released its SEO Guide for College Websites, which gives colleges proven strategies on how to optimize their websites to rank better in higher education search results pages and attract more students though search engine marketing.

Advanced Keyword Research Session at PPC Summit to Focus on Long Tail Keyword Targeting for Pay-Per-Click

September 22, 2009 - WordStream announced today that Founder and VP of Product Development Larry Kim will be a featured presenter at PPC Summit in Los Angeles, CA.

Is the Recession Taking Its Toll on the Online Marketing Industry?

September 10, 2009 - New search engine marketing salaries survey suggests that an industry once thought immune from the effects of recession is witnessing lower salaries for online marketers.

Best College Websites Named 'Tops in SEO' by WordStream Internet Marketing Blog

September 2, 2009 - WordStream announces the Top SEO College Websites on their Internet marketing blog.

'Paid Search Super Tool' Event to Feature International PPC Experts

August 13, 2009 - SES San Jose 2009 will host search marketing experts from around the globe--including WordStream's Larry Kim--discussing the latest advances and newest tools in paid search technology

WordStream Provides New PPC Tools for Microsoft Bing

July  15, 2009 - WordStream, Inc.offers search marketers a suite of new pay-per-click (PPC) tools that supports PPC campaign creation on Bing, Microsoft's new “decision engine.”

WordStream Founder to Appear on National, Online Marketing Radio Program

July 7, 2009 - WordStream, Inc.announced today that Founder and VP of Product Development Larry Kim will be a featured guest on the “Online Marketing with RSS Ray” Internet radio program.

Penn State University Professor Reveals on Wordstream Blog that 20% of Twitter ‘Tweets’ are Information-Seeking

July 6, 2009 - In a recent interview on the WordStream Blog, Jim Jansen, assistant professor at the College of Information Science and Technology at Penn State University, discusses the current state and future of search marketing, his research on searcher “click behavior,” and the impact that Twitter could have on the search industry.

WordStream Founder to Speak at Networking Event for Boston Search Marketers

June 9, 2009 - WordStream announced today that Founder and VP of Product Development Larry Kim will be presenting at the next Boston SEO, SEM & Affiliate Internet Marketing Networking Group event.

WordStream AdWords Tools Enrich PPC Marketing Efforts

April 29, 2009 - WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of keywords, offers search marketers a suite of new AdWords tools for simplifying and improving their PPC marketing efforts.

Keyword Analysis Tools Simplify Search Engine Marketing

April 23, 2009 – WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of keywords, offers search marketers powerful new keyword analysis tools for simplifying, researching and analyzing keywords.

Media Alert: WordStream to Host Free Webinar on "Effective Keyword Research for SEO and PPC"

April 14, 2009 - Effective keyword research and management is a foundational element of every successful SEO and PPC marketing effort. Do a bad job here, and nothing else works!

WordStream Launches 'Keyword Management Blog'

April 10, 2009 - WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of keywords, today announced the launch of a company blog, “The Keyword Management Blog.”

Learn About Our Keyword Suggestion Tool

• Never-Ending Process of Keyword Suggestions
• Some Keyword Suggestion Tools Can Harm
• Our Keyword Suggestion Tool Learns from You
• Try Our Keyword Suggestion Tool Today

Finding a base set of keywords can only take you so far. Why repeat your laborious keyword research process over and over when you could use a keyword suggestion tool to continually help you find more keywords that directly relate to your ever-growing list?

WordStream uses your site’s traffic and conversion data and learns from your decisions in your keyword list to help find the right keywords to suggest for you to include in your campaign. Here we’ll show you the benefits of using website keyword suggestion tools and the process of keyword discovery as a key component in your PPC campaign.

Keyword Discovery – A Never-ending Process of Keyword Suggestions

Keyword research and discovery is at the heart of a successful PPC campaign, but it’s a process that many search marketers don’t execute to its full potential simply because it becomes too overwhelming. As a result, search marketers approach keyword research manually and don’t take the continuous, iterative approach necessary to be successful with it.

By working with your site’s data to analyze your traffic and suggest relevant keywords that visitors are using to find you, WordStream prevents you from:

• feeling overwhelmed.
• picking ineffective keywords.
• inadvertently ignoring the unique phrases that will bring you the most success.

In order to fully dedicate the constant attention needed with keyword research, a search marketer would have to spend every second of his or her day combing through data, searching for new keywords, building a list, and repeating this process. Before long, this becomes impossible, with truly effective keyword lists growing into the hundreds of thousands.

The WordStream Keyword Suggestion Tool is your best keyword tool because it makes decisions about keywords easier for you, freeing up the wasted time you’d spend with slow, unreliable keyword research and offering valid suggestions that open up the breadth of your audience. The neverending snowball effect suddenly becomes a positive, as WordStream builds the list for you, taking cues from your site data, and you’re just left to decide whether the words suggested are ones you’d like to keep, and how to organize them.

How Some Keyword Suggestion Tools Could harm Your Campaign

It may sound contradictory, but relying too much on the wrong keyword suggestion tools could actually have a very negative effect on your PPC campaign. How is this possible? Free suggestion tools like Google’s Keyword Tool can help you get started by providing you with introductory analysis based on global search patterns, but they require you to sift through every keyword they offer, the numbers are only estimates, and you have to fuss with manually sorting and managing the keywords in a separate spreadsheet application.

If you do want to use a traditional keyword suggestion tool, like the one offered by AdWords, as a starting point to your keyword research, WordStream offers three much better options.

The Free Keyword Tool by WordStream improves on other available keyword suggestion tools in three ways:

• More: Indexing over a billion unique keywords, it's the most comprehensive and relevant keyword suggestion tool ever.
• Faster: Near instantaneous results – often thousands of keyword suggestions and related terms.
• Free: It's completely free. You don't have to upgrade to get your full list of keyword suggestions. And we offer more niche keywords and long-tail terms than even paid tools.

WordStream also offers two free keyword grouping tools that add a layer of structure to your keyword suggestions. Structured keyword groups are far more useful and actionable for both PPC and SEO.

• The Free Keyword Grouper: Drop in a list of up to 10,000 keywords and this tool automatically groups them into tightly knit, relevant clusters.
• The Free Keyword Niche Finder: Enter a keyword to discover profitable keyword niches that translate into a high-performance PPC campaign structure and SEO-friendly site architecture.

These tools are a great start to your search marketing research. By using traditional keyword suggestion tools for more than a very broad, introductory analysis or as a supplementary keyword source, you could inadvertently destroy the potential of your PPC campaign. Don't ignore your most qualified visitors by focusing on the wrong keywords, leaving thousands of highly specific long-tail keywords undiscovered and unused.

A Keyword Suggestion Tool that Learns From You

WordStream eliminates the margin for error that other keyword suggestion tools have by helping you sculpt your keyword list instead of building from the ground up every time. Rather than guessing and entering 5-10 of what you think are important keywords and getting a list of 100-200 words that may or may not be related, with WordStream, you rely on your real data to create a continuously growing list of keywords that you know are bringing traffic to your site.

With the WordStream Keyword Suggestion Tool, you are presented with new keyword suggestions and you determine what’s relevant and what isn’t. If WordStream offers you a keyword that seems like it would relate to your site, but it doesn’t, you can file it away as a "negative keyword," and WordStream will remember that and suggest related words as negatives in the future.

By basing future action on current decisions you make about your keywords, WordStream learns from you over time – offering keywords that most closely link with ones that you’ve previously approved, and waving the red flag over ones that seem to fit with keywords you’ve rejected.

The more cues you give WordStream, the more targeted the keywords become and the better the WordStream Keyword Suggestion Tool understands what to offer to you. This gives you a superior level of control over managing things yourself because you’re able to work continuously with a keyword repository into the hundreds of thousands in an organized way, using WordStream to work with you, not in place of you.

Try WordStream’s Keyword Suggestion Tool Today

WordStream’s keyword suggestion tool takes your productivity to new heights by allowing you to create a bigger, more targeted keyword list than was ever possible before.

Learn more about WordStream's keyword suggestion tool by:

• Trying WordStream Free Today
• Requesting a Live Demonstration
• Signing up for our Search Marketing Webinar
• Subscribing to our Newsletter

• New to pay-per-click marketing and looking for expert help setting up a campaign with sustainable ROI
• Frustrated with your PPC process and results and looking for a solution to deliver better ROI
• An experienced AdWords user interested in increasing productivity and improving results
• An agency looking to take on more clients without sacrificing results

WordStream can help. Our JumpStart program is designed to walk you through the setup process for new accounts, putting a solution in place for ongoing keyword discovery, organization and management and helping you learn how to create PPC campaigns that generate traffic, leads and sales.

We also offer full-service solutions for ongoing account management. Contact us to set up a call with one of our dedicated account representatives, and we'll help you find the solution that's right for your specific needs and challenges. For more information on pricing, visit our pricing page.

Learn More About Our Keyword Management Solution

The solutions we provide are a collective product of our keyword management tool-set. These solutions range all the way from keyword discovery, research and analysis to keyword organization and actual paid and natural search marketing activity. By solving problems surrounding efficiency, collaboration, and creating a data-driven search marketing environment, WordStream allows you to:

• Increase Productivity
• Improve Relevance
• And Derive More Value from Your Search Campaigns

You can leverage WordStream's keyword management software to provide these benefits in a variety of ways.

General Search Marketing Solutions

At its core, WordStream is a search-focused solution. The software is analytic driven and keyword-focused, and provides a number of innovative search marketing solutions that will positively impact your bottom line.

Keyword Solutions

As the company name suggests, keywords are a central focus for WordStream. The software provides users with a suite of keyword tools that solve problems such as unearthing new keywords daily, analyzing information from multiple sources, and turning research and information into action.

Pay-Per Click Solutions

WordStream offers a number of PPC tools that help you to better organize and execute your campaigns. By creating intelligently structured, highly relevant PPC advertising campaigns, the software offers solutions for:

• Writing Effective Ad Text
• Creating Quality Landing Pages
• Improving Quality Score
• Lowering First Page Bids

Helping you to increase productivity and add value to your pay-per-click marketing efforts.

AdWords Solutions

Get help managing your AdWords campaigns from the bottom up, including AdWords click-through rate solutions, AdWords bid management solutions, AdWords landing page solutions and full-on AdWords account management.

Search Engine Optimization Solutions

Search Engine Optimization (SEO) is an iterative, repetitive process that requires actionable, focused data. Our SEO tools and SEO management software help you to make keyword research and analysis a dynamic process. You'll continually gain new keyword insights through keyword suggestion, and you'll be able to prioritize keyword-focused SEO content creation based on how profitable SEO keywords and keyword groups are to your business.

General Web Marketing Solutions

Keywords aren't merely a piece of the search marketing puzzle: they're your most valuable marketing asset.

The keywords that drive traffic and sales to your website tell you what your customers want; they tell you how customers and prospects talk about your product. They can tell you the messages that work, and the words and phrases that you would intuitively associate with your offering, but that your market ultimately does not.

As such, being able to not only view but also quickly manipulate the keywords people are using to reach your site is invaluable. WordStream provides you with tools to constantly monitor, based on settings and goals that you define, which keywords and groups of keywords are the most valuable and effective for your business.

Web Analytics Solutions

Web analytics is an important piece of any online marketing campaign. The problem with traditional Web analytics is that it's often difficult to interpret the data and turn it into action. WordStream offers keyword focused analytics that are integrated into a workbench, so that you can turn insight into action.

Actalytic Solutions

"Actalytics" refers to a search software solution that goes beyond the presentation of data to provide users with the ability to actually turn information into value-producing work.

Inbound Marketing Solutions

The best way to generate inbound marketing leads is through search, and the best way to generate leads and sales through search is to be strategically positioned for the right keywords. By providing a shared workbench and allowing users to analyze various metrics, the WordStream inbound marketing system allows you to turn your marketing department into an inbound marketing machine.

Let WordStream be Your Solution

If you'd like to find out more about how WordStream can provide solutions for you and your business:

• Try WordStream Free Today
• Request a Live Demonstration
• Sign up for our Search Marketing Webinar
• Subscribe to our Newsletter

 

 

 

 

 

 

See Our Next Generation:

• Keyword Tools
• SEO Tools
• PPC Tools
• AdWords Tools
• Search Marketing Tools
• Keyword Software

Learn More About:

• Keyword Research
• Keyword Analysis
  
• Keyword Suggestion
  
• Keyword Ranking

 

Try Our FREE B2B Marketing Tools

• The Free Keyword Tool
• The Free Keyword Niche Finder
• The Free Keyword Grouper
• Try WordStream for SEO & PPC FREE

Free B2B Marketing Tools from WordStream provide B2B marketers and business owners alike with an integrated and actionable set of keyword research tools designed to help B2B marketers with keyword analysis, keyword suggestions and keyword grouping, and go beyond the capabilities that typical keyword tools can offer. Every development and feature within the WordStream suite of free B2B marketing tools is aimed at making you more efficient while helping to grow your profit margins.

You can get started with a free trial of the WordStream B2B marketing tools set today. Or you can learn more about our paid and organic search features by following the links to any of our B2B marketing tools listed below.

Free B2B Marketing Tools for SEO & PPC

WordStream Keyword Research & Management for PPC is our flagship product for building and managing lead-generating, profit-driving pay-per-click campaigns from the ground up.

Keyword Research & Management for SEO is a subscription-based tool to help you discover, group and organize your most relevant, traffic-driving keywords for organic search engine optimization.

Try Our FREE Webmaster Tools

• The Free Keyword Tool
• The Free Keyword Niche Finder
• The Free Keyword Grouper
• Try WordStream for SEO & PPC FREE

Free Webmaster Tools from WordStream provide webmasters and business owners alike with an integrated and actionable set of keyword research tools designed to help with keyword analysis, keyword suggestions and keyword grouping, and go beyond the capabilities that typical keyword tools can offer. Every development and feature within the WordStream suite of Free Webmaster Tools is aimed at making you more efficient while helping to grow your profit margins.

You can get started with a free trial of the WordStream webmaster tools set today. Or you can learn more about our paid and organic search features by following the links to any of our webmaster tools listed below.

Free Webmaster Tools for Internet Marketing

WordStream Keyword Research & Management for PPC is our flagship product for building and managing lead-generating, profit-driving pay-per-click campaigns from the ground up.

Keyword Research & Management for SEO is a subscription-based tool to help you discover, group and organize your most relevant, traffic-driving keywords for organic search engine optimization.

Try Our FREE Internet Marketing Tools

• The Free Keyword Tool
• The Free Keyword Niche Finder
• The Free Keyword Grouper
• Try WordStream for SEO & PPC FREE

Free Internet Marketing Tools from WordStream provide Internet marketers and business owners alike with an integrated and actionable set of keyword research tools designed to help search marketers with keyword analysis, keyword suggestions and keyword grouping, and go beyond the capabilities that typical keyword tools can offer.

We at WordStream are Internet marketers, and every development and feature within the WordStream suite of free Internet marketing tools is aimed at making you more efficient while helping to grow your profit margins.

You can get started with a free trial of the WordStream Internet marketing tools set today. Or you can learn more about our paid and organic search features by following the links to any of our Internet marketing tools listed below.

Free Internet Marketing Tools for SEO & PPC

WordStream Keyword Research & Management for PPC is our flagship product for building and managing lead-generating, profit-driving pay-per-click campaigns from the ground up.

Keyword Research & Management for SEO is a subscription-based tool to help you discover, group and organize your most relevant, traffic-driving keywords for organic search engine optimization.

The gclid parameter enables data sharing between Google Analytics and Google AdWords. For example, the "Traffic Sources" feature in Google Analytics to segment your campaigns based on ad text and other PPC-related campaign metrics and dimensions, relies on gclid.

An unfortunate side effect of Google Adwords & Google Analytics integration is that it kills your search query data. Critical data pertaining to clicks and conversions are mis-attributed to the keyword in your AdWords account that triggered your ad, not the actual search query that was entered by the searcher.

Learn how to counteract this frustrating effect by leveraging a keyword management solution such as WordStream, which can accurately track actual search queries and properly attribute visits & conversions.

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View-through conversion tracking provides you with additional information related to the value of your display campaigns on the Google Content Network. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, a display ad on one of the sites on the Google Content Network.

You can use view-through conversion tracking to better measure return on investment (ROI) for your display campaigns and optimize your campaigns based on how users are responding to your display ads.

Here are some key benefits of using view-through conversion tracking:

    * You can determine the best places (or sites) to advertise to maximize overall conversions. The reporting data can be used to understand which sites work well for display oriented placement-targeted campaigns.
    * You can optimize your campaign performance based on how users are responding to your display ads, even if they don't click.

If there is a content ad click preceding the conversion, the conversion is treated as a click-conversion. View-through conversions are tracked through the AdSense cookie and they're only reported for display ads on the Google Content Network.

Important note: View-through conversions are not reported for search campaigns or for text creatives in content campaigns.
You need to have conversion tracking implemented in order to get View-through conversion statistics. Google Analytics goals aren't compatible with View-through conversion reporting.

Drive More View-Through Conversions

Looking to create better content network campaigns and to drive more view-through conversions? Try WordStream for Free Today!

Product Details

WordStream offers five tiers of pricing for the Keyword Management for SEO platform, depending on your keyword volume and grouping needs:

Free Trial

You can try the WordStream Keyword Management for SEO platform free. Sign up here for a free trial account.

Have a question about pricing?

Contact us to speak to a customer service representative.

The meta description attribute (sometimes called a "tag") is a largely undervalued facet of search engine marketing.

A meta description is an HTML and XHTML element that describes your page to search engines. While the perceived (and real) importance of meta data has depreciated, the attribute still plays a significant role in SEO rankings.

In this article, you'll learn:

• What "meta description" means, as well as how to view your site's meta description, and how it impacts visitors.
• Why the term is important to you and to your SEM efforts.
• How to extract real search value from your meta description.

So What is a Meta Description, Anyway?

As we mentioned above, a meta description is an attribute within a meta tag that helps describe your page to search engines. Your page likely already contains a meta description. You can find it by right clicking on a page, and selecting "view source" or "view page source":

Once you're looking at the page's code, you'll likely see a meta description tag, which will probably look something like this:

<meta name="description" content="Meta descriptions can have a surprisingly large impact on your search marketing campaigns; find out how..." />
<meta name="keywords" content="meta description,google meta description,meta name description" />
<meta name="robots" content="index,follow" />

This information has a few purposes, one of which is to serve as the snippet of text shown to searchers in response to a query, to summarize your page.

So a search for "meta keywords" on Google might elicit a SERP listing like the following:

OK, But Why Should I Care? What Does the Meta Description Attribute Have to Do With Me?

Meta description tags can have a significant impact on your search engine optimization efforts has one central value:

Your meta description acts as "organic ad text".

What this means is that when your ad ranks for a keyword, Google and other engines will often show the meta description as a summary of the page.

This makes the meta description as important as ad text.

You can write compelling text here in an effort to raise the click-through rate of your organic search results.

OK, So What's Next: How can I Write Better Meta Descriptions?

• The best practices for creating good meta descriptions are a lot like those for writing great ad text:
• Use researched, targeted keywords in the copy.
• Communicate Benefits.
• Compel them to Click.

The good news is, WordStream's ad text tools can offer as much benefit for SEO (writing great meta descriptions) as they do for pay-per-click (creating compelling ads).

Once you've had keywords suggested to you and you've outlined your information architecture and have settled on keyword targets for a page, you can receive intelligent ad text suggestions for a set of keywords:

Obviously we can't just use a list of targeted keywords as our meta description, but in creating meta descriptions, these keywords are a good indicator of what people will be searching for. We can now use the same language as the searcher in crafting our meta description.

Additionally, by using the two description lines, we'll have a succinct, compelling meta description.

Get More Out of Your Meta Descriptions

To learn more about how our tool works and how it can help you to create great meta descriptions, you can try WordStream for SEO FREE Today!

Meta tags have become an undervalued component of search marketing success.

Technically speaking, a "meta tag" is an HTML tag which is located in the "head" of your web pages.

More practically (and importantly) though, meta tags are search marketing advertisements with the capacity to have a legitimate impact on your SEO or PPC campaigns.

In this article, you'll learn:

• What "meta tag" means, as well as how to view your site's meta data, and how it impacts visitors.
• Why the term is important to you and to your website.
• How to get the most out of your meta tags.

So What Are Meta Tags, Anyway?

Meta tags are snippets of code on a web page. They offer information about a page (metadata). All meta tags but the "title" tag are invisible as a site visitor looks at your website, but meta tags can be exposed to searchers.

How Do I See My Pages' Meta Tags?

You can view your page's meta tags by right clicking anywhere on the page, and clicking "view page source" (in Firefox) or "view source" (in IE):

You'll then see a series of tags. We'll deal with four specific meta tags: the most common and the most important (while other types of meta tags exist, they're either less common or not relevant to marketing a website).

Having viewed source, your meta data will likely look something like this:

<head>
  <title>Meta Tag - How Meta Tags Impact SEO & PPC</title>
  <meta name="description" content="Meta tags can have a larger impact on      SEO and your website than you may think: find out more..." />
  <meta name="keywords" content="meta tags,meta tag,meta tags seo,meta tags definition,what is a meta tag" />
  <meta name="robots" content="index,follow" />
</head>

Visitors see this information in the following ways:

• Title Tag - This is the text you'll see at the top of your browser. Search engines view this text as the "title" of your page.
• Meta Keywords Attribute - A series of keywords you deem relevant to the page in question.
• Meta Description Attribute - A brief description of the page.
• Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page.
  

So What Do Meta Tags Have to Do With SEO, PPC, or my site?

The above tags all have varying degrees of impact on your website. Lets look at each tag:

Title Tag

This is the most important of all of the meta tags discussed here for SEO. The title tag has a tremendous impact on search rankings, and will serve as the text at the top of your browser (for organic search pages or for PPC landing pages):

Meta Keywords Attribute

Meta keywords may have some impact on Quality Score for PPC, and they make two additional contributions to search:

• Impact at some engines - While Google seems to have devalued the meta keywords tag almost entirely, some alternative engines still seem to give the attribute some weight (Yahoo! for instance).
• Your site search - Many sites' site search places a lot of emphasis on meta keywords and other meta attributes; this allows you to control the way visitors see pages in your site search via the selection of meta keywords.

Meta Description Attribute

The meta description tag's main purpose is that it shows in response to search queries as a search engine's summary of your page. So, someone looking for "meta keywords" might see this result:

This is important because the meta description is essentially serving as your "ad" within the organic search results.

Meta Robots Attribute

With this attribute, you're telling the search engines what to do with your pages:

• index/noindex - This tells the engines whether to show your page in search results, or not.
• follow/nofollow - This tells the engines what to do with links on your pages: whether they should trust and "follow" your links to the next page or not.

So what's next? What Do I Do with All These Meta Tags and Meta Attributes?

So now you know that meta tags actually have a very real impact on search engine marketing. You know that meta tags can:

• Potentially have some impact on Quality Score.
• Impact search rankings via the title tag.
• Help determine the way your internal site search is configured.
• Play a role in search rankings at alternative search engines.
• Serve as "organic ad text".

Fine. Great. But what can you do about it?

Using Meta Tags for Search Engine Marketing

There are a few best practices you'll want to follow in the implementation of a sound meta tag strategy:

• Use a Meta Keyword Generator - The first thing that should be apparent if you have a website of any scale is that you don't want to be generating meta keywords by hand; WordStream's keyword tool suite offers an innovative solution for this.
• Create a Logical Keyword Structure for Your Content - In order to effectively target certain keywords on certain pages and then write compelling meta descriptions for said pages, you need to be able to effectively identify which pages should be targeting which keywords: this means an intelligent SEO information architecture.
• Be Sure You're Targeting the Right Keywords -And, of course, the real key to the success of your meta data is targeting the right keywords to begin with: be sure you have a highly effective keyword suggestion tool set available to you.

To learn more about how our tool works and how it can help you to create great meta descriptions, you can try WordStream for SEO FREE Today!

• sandbox
• scraped content
• search directory
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• social media marketing
• social media optimization (SMO)
• social bookmarking
• social network
• social search
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• stemming
• stop words
• title tag
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• YouTube

 

 

• cache
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• CAPTCHA
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• click-through rate (CTR)
• cloaking
• competitive analysis
• competitive keyword research
• content management system
• content network
• contextual advertising
• conversion
• Conversion Optimizer
• conversion rate
• conversion tracking
• cost per acquisition
• cost per action (CPA)
• cost per click (CPC)
• cost per impression
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• dynamic landing pages
• e-commerce
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• exact match
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• Facebook
• FAQ
• feed reader
• Flash
• gateway page
• gclid
• geo-targeting
• Google ads
• Google AdSense
• Google advertising
• Google AdWords
• Google Analytics
• Google bombing
• Google Quality Score
• Google SERP
• Google tool
• Google Trends
• gray hat SEO

The Sr. Linux Systems Architect will be responsible for production and supporting infrastructure behind the WordStream Suite of products. 

If you enjoy a startup experience which is both challenging and very rewarding, then this is the position for you!  As a part of a small team, you will be required to take ownership of mission-critical systems, and will be frequently expected to implement changes which will have an immediate impact on our business.

Day-to-day activities include:

• Systems Administration across dozens of machines, including keeping systems up-to-date, protected, and backed up
• Implementation and management of distributed, redundant database systems, using tools like pgPool-II
• Development and maintenance of product-specific system maintenance tools and processes
• Design of processes for scaling the infrastructure from dozens of machines to hundreds of machines
• Design and implementation of infrastructure management/monitoring solutions
• Implementation and maintenance of Engineering-related systems, including systems related to: project management, source code management, code review, and continuous builds

This position is a Senior position which requires a highly motivated candidate who is able to take initiative and has a thorough understanding of all aspects of Systems Administration.

Though this is a telecommute/work-from-home position, it is a full-time position: candidates should be prepared to work a normal schedule without direct supervision, and must have excellent time management skills.

Day-to-day direction will consist primarily of high-level objectives, and the Sr. Systems Architect will be expected to establish a design and execution plan, and follow through with it.

This position will require a significant amount of work with Open Source technologies.  WordStream is a proud supporter of Open Source, and does strive to contribute improvements back to the Open Source community.

Qualifications

Only candidates with a Bachelor's degree in Computer Science or Engineering, or, a very substantial amount of related technical coursework and work experience in a related field will be considered.

Required Skills: Linux System Administration, PostgresSQL, Apache Server

Bonus Skills: Red Hat Enterprise Linux (RHEL)/CentOS, pgPool-II, Git, Trac, Bacula, BuildBot, SQLite, Open-Source software development, SQL, Python, Google App Engine, Juniper Networking Gear

Required Experience: 3+ years

Required Education: Bachelor's Degree

Position Title: Sr. Systems Architect

Type of Position: Full-time or Contract-to-hire

Travel Required: Limited. Two trips a year (all expenses paid) to Boston for Engineering Team meetings.

Location: Worldwide - This is a Telecommute Job / Work From Home (WFH), or, optionally, work from Boston, MA.

How To Apply

To apply for the Sr. Systems Architect position, send a resume and cover letter to jobs at WordStream dot com.

About WordStream

WordStream is a venture-backed startup engaged in providing online software as a service (SaaS) search engine marketing software solutions for PPC/SEM and SEO. Our patented, innovative software-as-a-service applications automate the manual, repetitive work involved in search engine optimization, saving time and enabling customers to improve ROI on search marketing objectives in a consistent and repeatable manner.

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Our Company Vision

Learn more about the WordStream company vision: who we are, what we think about the industry, and where we hope to take the company.

Management Team

Who's running the show here? Learn about our management team, their backgrounds, and where they intend to take the company.

Board of Directors

Learn more about the WordStream board: who they are, where they came from, and where they hope to take the company.

News

WordStream press releases and other product news.

Media Alerts & Announcements

WordStream media alerts and company announcements.

Media Coverage

WordStream reviews and press mentions.

WordStream Investors

Learn a bit more about our investors, Sigma Partners.

Jobs at WordStream

Join the WordStream team. We're currently looking for talented people to assist in sales, marketing and product development.

Contact Us

Got a question, comment or complaint about our product and service offerings? Want to know more about SEO or PPC? Let us know and we'll respond.

Awards

See how WordStream is being recognized with awards and nominations.

Trademarks

Important information about WordStream trademarks and our trademark use policy.

Privacy Policy

We respect your privacy. The privacy policy outlines various measures that we take to safeguard the information you provide to us.

Master Subscription Agreement

By signing up for a free trial or by purchasing a WordStream subscription, you agree to the terms outlined in the Master Subscription Agreement.

Bing—Microsoft's competitor to Google—is gaining in market share, and it's no longer enough to simply optimize for Google and ignore the other search engines. There are appreciable differences between Bing's algorithm and Google's algorithm, and you may find that your website ranks better in Bing than in Google or vice versa. Likewise, it's possible that Bing users search for and find your site using different keywords than Google users.

Luckily, the basic principles behind Bing optimization, for the most part, are similar to those for Google. The process of optimizing your site and your pay-per-click advertising for any search engine starts with keywords. Well-executed keyword research will provide a strong foundation for all your search marketing efforts.

WordStream offers a suite of Bing keyword tools designed to help search marketers:

• Discover the actual keywords that people are searching for in Bing.
• Group and organize Bing keywords.
• Act on keywords to create optimized Web content and PPC campaigns.

Read on to learn which of our keyword tools is right for you.

Free Tools for Bing Keyword Research

Early tests suggest that Bing's algorithm may value age of domain and URL more than Google's. If so, it's all the more important that you do thorough keyword research for a younger site.

We offer several free tools that provide a great starting point for your Bing keyword research.

The Free Keyword Tool by WordStream is a keyword suggestion tool that offers extensive, highly relevant suggestions from a constantly updated database of more than a billion keywords. Our database incorporates keywords from diverse sources—not just Google. Just enter a keyword to get thousands of ideas including related terms and synonyms.

You can take your Bing keyword research one step further with our free keyword grouping tools. The Free Keyword Grouper takes a list of up to 10,000 keywords and automatically segments it into tightly knit clusters.

The Free Keyword Niche Finder is the best of both worlds, a keyword suggestion tool and keyword grouper in one. Enter a keyword and receive your suggestions in structured, organized form. This helps you find keywords in the most profitable pockets—not just single terms—that you should be targeting in your Bing campaigns.

Keyword Tools for Bing PPC

Free tools are an excellent way to start building a Bing keyword list, but even grouped keyword suggestions can quickly become unmanageable in a spreadsheet app like Excel. For long-term PPC campaign success, it's crucial to find a sustainable way to manage a large volume of keywords.

WordStream Keyword Management for PPC is an integrated, collaborative platform with tools to help you manage every aspect of pay-per-click advertising on Bing:

• Keyword Research: WordStream's keyword discovery tool provides a constant stream of new, relevant keywords that Bing and other search engine users are typing in to find your site every day.
• Keyword Organization: Our powerful grouping tool helps you organize your keywords into a meaningful hierarchy of related terms.
• Keyword Analysis: Determine which keywords and keyword groups are driving the most conversions for the lowest costs, and which keywords aren't relevant to your audience.
• Negative Keyword Discovery: Find and eliminate underperforming keywords that lower click-through rate and raise PPC costs.
• PPC Ad Creation: Create relevant PPC ad groups and write targeted, compelling Bing text ads that drive clicks and conversions.

Bing SEO Keyword Tools

Proper keyword management is equally important for organic search engine optimization. If you need help with SEO for Bing, WordStream's Keyword Management for SEO platform is an affordable way to increase relevance and rankings while improving productivity. Our Bing keyword tools for SEO include:

• Keyword Search and Suggestion Tools
• Personalized, Continuous Keyword Discovery Tools
• Competitive Keyword Research Tools
• Keyword Grouping Tools

Just as keyword groups correspond to a high-performance PPC structure, they can inform your site's information architecture. An organized website taxonomy is not only user-friendly, it's easier for Bing and other search engine spiders to crawl and index. In addition, tightly related keyword groups help you create more targeted, specific Web content, improving your Bing rankings and increasing Web traffic.

Try WordStream's Bing Keyword Tools Free

Both our SEO and PPC Bing keyword solutions are available to try free. Sign up for a free trial today or contact us to set up a live demo.

Connie has a business degree from Laurentian University in Ontario, Canada, and she’s a proud member of the extended family of the Massachusetts Institute of Technology (MIT), having served as a mentor for the MIT Venture Mentoring Service (VMS). Connie lives just north of Boston with her husband, Mike.

About WordStream

WordStream provides keyword research and organization solutions for continuously optimizing and expanding PPC marketing and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench for researching keywords, discovering new keywords, grouping keywords, conducting Website analytics, search marketing workflow and for turning research into action.

Black Hat SEO is a practice that increases a page's rank in search engines through means that violate the search engines' terms of service. In this tutorial, you'll learn:

• What Black Hat SEO is, exactly
• How Black Hat SEO can affect you and your website 
• How to achieve Black Hat results without doing anything immoral or jeopardizing your long-term business.

Implementing Black Hat SEO tactics and strategies can get your site banned from search engines, excluding you from the number one traffic referral source on the Internet. At the same time, some Black Hat tactics are remarkably effective. It's important to have a proper understanding of Black Hat SEO and its consequences.

So What Is Black Hat SEO, Anyways?

Black Hat SEO is most commonly defined as a disapproved practice that increases a page's ranking in a search engine result page (SERP). These practices are against the search engine's terms of service and can result in the site being banned from the search engine and affiliate sites. 

The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats. Recently, it's used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers. Black Hat SEO is no different and includes techniques like the following (a comprehensive list can be found on Google's Support Site):

• Hidden text or hidden links
• Cloaking or sneaky redirects
• Automated Queries
• Load pages with irrelevant keywords
• Creating pages, subdomains, or domains with duplicate content
• Pages with malicious behavior, such as viruses

Why Are Black Hat SEO Practices Important To You?

Black Hat tactics can get your website banned from Google and other search engines.

Though there may be some short term success through increased traffic to your site, that success may very well be short-lived. With hundreds of millions of users searching on Google per day, can you really afford to be de-indexed?

Are Black Hat SEO Techniques FOr You?

It depends: Are you trying to build a long-lasting business?

If your answer is yes, you should probably avoid Black Hat SEO. Rather, you should look for alternative means of improving your search engine rankings.

Instead of automating things that will trick search engines, users, or both, why not leverage software to automate processes that are both Google-approved and that will help you to rank higher through search?

WordStream® offers "White Hat automation software," automating safe, but effective, practices. These practices produce sustainable improvements to your search marketing efforts by increasing Quality Score and growing your keyword list with relevant keywords provided by our Keyword Discovery Tool. WordStream® assists with Search Engine Optimization in various ways, including:

• Automated, Relevant Keyword Suggestion: By including a bit of JavaScript on your website, new keywords that people use to search for your website will automatically flow into your WordSteam keyword database, providing a continuous stream of new keywords and content ideas. The benefits of an SEO keyword tool become even clearer as your campaign grows, helping you to not only bid on the right keywords, but prioritize your site content.
• SEO Workflow Prioritization: By analyzing your keywords and keyword groups by popularity or visits generated, WordStream suggests where changes will be most productive. 
• Search-Friendly Information Architecture:  By grouping your keywords by relevance, WordStream organizes your keywords into search-friendly tree structure, as shown below, which you can easily apply to your site's structure

In addition to improving organic search results, WordStream offers similar guideline-approved automation options to help improve your PPC campaigns or PPC affiliate marketing and lower your costs.

If you are looking to grow your business while minimizing risks, you can:

• Try WordStream Free Today
• Request a Live Demonstration
• Sign up for our Search Marketing Webinar
• Subscribe to our Newsletter

 

 

PPC software: Is yours providing the right kind of support?

PPC software can increase productivity through automation, but automation is only valuable with intelligent operatives behind it. WordStream’s PPC automation software takes over certain tedious and laborious tasks, while still keeping you in strategic control.

Why PPC Software Is Essential to Your Success

Great pay-per-click software minimizes manual labor while simultaneously giving you the analytical insight to make the right decisions about your keywords and PPC ad campaigns. Using PPC software, you can expect to:

• Maximize results for money invested (cost-per-click, cost-per-action)
• Achieve a high quality score
• Reach the broadest targeted audience possible
• Enjoy qualified traffic and minimized irrelevant clicks
• Reduce money wasted on irrelevant traffic
• Learn more about your customers and adjust your approach appropriately

Manually carrying out all of the various tasks associated with effective pay-per-click search advertising is impractical. Researching, sorting and implementing PPC keyword data is an arduous task. If done by hand, the work will overwhelm even paid search experts. What's worse, hundreds, thousands, or even millions of valuable long-tail keywords and other crucial insights go completely unnoticed. On the other hand, hiring an SEM agency to do all this work for you is too expensive for many SMBs.

You may be letting valuable opportunities for keyword discovery pass you by while you're agonizing over a previous month's spreadsheet. Using a PPC management and PPC advertising software automation tool allows you to:

• Find important keywords
• Channel them into appropriate groups
• And create AdWords text ads for them, all with just a few clicks.

When PPC Software Automation Can Cause Problems For Your Business

We've shown you how important strategic automation is to your pay-per-click marketing software solutions, but can too much automation be a bad thing?

If you're enabling the wrong type of PPC marketing automation, you might be allowing your pay-per-click tool to do more harm than good. While tedious, labor-intensive pay per click campaign tasks are perfect for automation, certain strategic and analytical tasks are still best left for a person to assess. WordStream's pay per click advertising software offers you suggestions for things like negative keywords, keyword grouping, and new keywords based on decisions you make about your keyword list, but it will only act on the aspects of your campaign that you've designed, in the ways in which you have outlined. A good PPC tool works for you, not instead of you.

Automating Keyword Research and Keyword Organization – the Foundation for Effective PPC Software Solutions

The most fundamental parts of PPC search engine marketing success are:

• Keyword research and discovery
• Keyword management and grouping

Traditional PPC approaches involve manually researching a list of keywords that may or may not be truly applicable to an effective AdWords campaign. You'd then narrow the list down to a couple hundred terms, create text ads, and monitor the results by dumping the data into spreadsheets and combing through it on a regular basis.

This would be fine if 250 keywords were all that users ever typed into search engines, but the truth is, there are hundreds of thousands of valuable terms to consider, and finding those terms (and more importantly: analyzing and implementing them) can only be accomplished with the aid of a keyword software tool, like WordStream's PPC software. By ignoring these terms, you are:

• Abandoning the majority of your audience
• Ignoring the potential for the most specific, qualified leads to your site
• Wasting money on irrelevant traffic with less targeted terms
• Not reaching your full quality score potential
• Setting up your campaign to fail behind a competitor who is using effective PPC software
• Not learning about your audience, therefore not able to make informed decisions about positive changes to your campaign or landing pages

WordStream PPC software makes AdWords campaign management much easier. Let's look at an example of WordStream's keyword grouping and organization capabilities in action.

WordStream PPC software offers keyword research tools and Web analytics tools that will help you to gather keyword insights. The software also offers automated keyword suggestion, allowing you to review and then quickly implement keyword suggestions.

It's this implementation that makes WordStream particularly powerful. The tool allows you to effectively manipulate the keyword database it's generated for you. WordStream PPC software will offer keyword group segmentation suggestions for you to easily group like terms with one click.

You can see that the tool is showing us precisely which keyword segmentations to create next, based on the keyword grouper tool. Here we see that the PPC software is suggesting that we group together all of our keywords that contain the word "concert" and "tickets" because there are a lot of keywords that drive a lot of traffic there (we can see a list of some of the keywords in the picture below).

You can even create multiple groups simultaneously and channel your keywords into their proper place in minutes.

Imagine how much time and effort this would take manually; we would have to have pulled in all of our keyword data (which we'd then have to do weekly) and hacked around in Excel to try to determine which groups we should create, finally actually putting the segmentations together.

Instead, the WordStream PPC software lets us set up an account and clicked a few buttons.

Looking at the screenshot above, you can see that the keyword list on the left contains the words "concert" and "tickets" together in 100% of the phrases. As you narrow your list, you can get more and more specific.

Once you've created these keyword groups, you can see your group hierarchy instantly.

This not only keeps you organized, but it gives you one-click access to creating AdWords Ad Groups, which will take your grouped keywords and harness them to improve the relevance of your traffic and increase your Quality Score.

WordStream PPC software offers similar suggestions for keywords you don't want.

Next, WordStream will offer you some suggestions for keywords that you might want to actively avoid bidding on, based on what the software knows about your account. Let's take a look at what the negative keyword tool has to say about this account:

Because of prior activity in our account, WordStream thinks that the term "parking" is probably a bad fit for our account. In this case, the tool's right! We don't sell "parking tickets" so we wouldn't want that traffic. The tool also suggested the term "sale", but we certainly don't want to set a negative keyword for that. This is where the value of controlled, user-defined automation comes in: we're reviewing the software's suggestions, so we can ignore the tip to nuke sales terms.

WordStream’s PPC Software Unites Automation and Action

Success with pay per click automation means automating the right aspects of your PPC campaign, at the right time, and with the right tools. WordStream's PPC search marketing software provides everything you need to completely transform your paid search campaign into a powerhouse of strategic automation and personal decision making. WordStream's PPC software combined with a suite of actalytics capabilities puts you miles ahead of the competition, combining keyword research and management, workflow management, ad creation, and campaign analysis in one easy-to-use interface.

To start leveraging these features and to start experiencing the benefits of WordStream's PPC management software, you can:

• Try WordStream Free Today
• Request a Live Demonstration
• Sign up for our Search Marketing Webinar
• Subscribe to our Newsletter

 

Wordtracker offers static keyword research, but where do you go from there?

WordStream, on the other hand, gives you an integrated keyword research tool to help you unearth new, profitable keyword opportunities.

Our Wordtracker alternative also allows you to take the next step in the keyword research process so that you can drive a greater number of leads and sales to your website:

• Dynamically analyze keywords and manage keywords and queries in real time based on traffic and conversions.
• Group keywords strategically with a speed and effectiveness you couldn't otherwise hope to achieve. You won't find this in Wordtracker.
• Maintain large-scale paid search accounts with powerful keyword organization and negative keyword discovery tools.
• Get the most out of your efforts with workflow tools that will tell you everything from which Ad Group needs attention to which piece of organic content is likely to earn you the most money.
• Improve productivity, relevance, and value by increasing your Quality Scores, saving time spent on manual tasks, discovering valuable keywords, and streamlining your PPC and SEO efforts.

So Forget about WordTracker...

Try WordStream Free Today

Learn more about the product by either signing up for a free trial, or requesting a live a demonstration:

        or        

Or, feel free to contact us for more information about WordStream.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Free Keyword Tool FAQ Topics

• What are people saying?
• Is it completely free?
• Where does it get its data?
• The Captcha
• Private keyword data & The Free Keyword Tool
• What is relative volume?
• The Tool's Accuracy
• How did you make it so accurate?
• Comparison to Other Tools 
• Why give this away?
• How does WordStream make money?
• Different Types of WordStream Accounts
• Signing up for Different Types of Accounts
• The Added Value of Keyword Management
• Free Keyword Tool Documentation
• Where are the "Adult" keywords?
• Future Features

Below is a list of frequently asked questions regarding The Free Keyword Tool.To skip ahead, please make use of the handy table of contents to the right. If you have a question not listed here, shoot us a note and we'll be sure to answer it and add it to the list.

What are people saying about the Free Keyword Tool?

Here are some testimonials from industry experts who have used The Free Keyword Tool:

"If you find that commercial keyword research tools like WordTracker and Keyword Discovery can't deliver on each of your needs, try WordStream's Free Keyword Tool. It is simple enough that anyone can get started in seconds, yet more advanced options like filtering and exporting keep our team members coming back for more. Any dedicated SEM/SEO understands the need for real, actionable keyword research. In a time where most willingly pay for multiple commercial tools, it's refreshing to see one free tool deliver great results that render the others useless."

- Eric D. Lander, Search Engine Marketing Consultant

"This generous gift from WordStream provides a nifty interface that is a fast and easy way to identify long-tail keywords and to filter out negative terms across all keyword segments. That's pretty impressive for a free keyword research tool!"

- Greg Meyers, PPC Expert and Author of SemGeek.com

Is the Free Keyword Tool really completely free?

Yes, the Free Keyword Tool is 100% free. You can use it as much as you want, for as long as you want. And unlike other keyword tools, we don't limit you to the first 100 free keyword suggestions and then make you pay for the rest – we email you the top 10,000 keywords for any search, free of charge!

Where does the Free Keyword Tool get its data?

WordStream purchases volumes of keyword search data through industry partnerships with:

• Internet Service Providers
• Browser Toolbars
• Search Engines

Then we apply sophisticated statistical models to aggregate the different keyword data sets, applying different weightings so the keyword suggestions aren't overly biased toward one particular source, and apply powerful semantic algorithms to compute related terms.

Unfortunately, due to Non-Disclosure Agreements that we have entered into with our partners, we are unable to provide more details.

What is the CAPTCHA and why do I have to fill it out?

We use the CAPTCHA to verify that you're human and to prevent abuse from bots. This frees up computing resources so the tool can run faster. To avoid filling out the CAPTCHA form, you can sign up for a Free Keyword Tool account, which is also (you guessed it) free.

If I use WordStream's keyword management solutions, will my private keyword data be used for the Free Keyword Tool?

Absolutely not. If you're familiar with WordStream, you may know that we also provide a suite of keyword management solutions for conducting proprietary keyword discovery, keyword research and keyword organization. The private keyword data provided by WordStream users is in no way shared or integrated with the Free Keyword Tool. For more information, see section 4 of our Master Subscription Agreement.

What is relative volume?

Relative volume is our estimate of how often a particular keyword is searched on. A higher relative volume means that the keyword is searched on more frequently.

How accurate are the keyword suggestions and relative volume data?

We believe that our keyword suggestions and relative volume estimates are the most comprehensive and accurate of any keyword suggestion tool.

How did you make it so accurate?

The WordStream Free Keyword Tool was designed to generate more accurate keyword suggestions than the Google keyword tool and other keyword tools by aggregating over 1 billion unique keywords, representing over a trillion search queries, and hundreds of millions of related terms from diverse keyword sources. By doing so, we're able to provide a more comprehensive and less biased mix of both head and long-tail terms for you to use in PPC and SEO activities.

How Does the Free Keyword Tool compare to other Keyword Suggestion Tools?

• More: Leverage the most comprehensive and relevant keyword suggestion tool ever.
• Faster: Near instantaneous computation of keyword suggestions and related terms.
• Free: Enough said!

Keyword tools in general are well known for providing highly dubious keyword suggestions and search estimates. In designing the Free Keyword Tool, our goal was to devise a means to overcome known problems with existing keyword tools. For example, we've found that:

• Google's keyword suggestion tool has a tendency to favor the most popular keyword suggestions (so called "head terms") while greatly overestimating keyword search volume. We've also noticed that the tool is a bit slow in returning results.
• Wordtracker and other keyword tools that draw from unpopular search engines like Metacrawler and Dogpile tend to favor less popular keyword searches (so called "long-tail" terms), and the results aren't particularly accurate or actionable, either.

Here's a quick visual of why we think the Free Keyword Tool adds more value than traditional keyword research tools:

Why are you giving away the Free Keyword Tool for Free when so many companies charge for this?

In a nutshell, we think keywords should be free. For more information, read WordStream founder Larry Kim's blog post on this subject.

How does WordStream make any money by providing a Free Keyword Tool?

WordStream also sells keyword management solutions – innovative next-generation keyword tools for discovering, analyzing, grouping and organizing large numbers of keywords, with the objective of prioritizing, collaborating and acting on keyword data to build and optimize your PPC and/or SEO search marketing campaigns.

What’s the difference between a Free Keyword Tool Account and a Keyword Management Account?

Keyword Tool Account	Keyword Management Account
 Purpose: Free Keywords!	 Purpose: To organize, manage and optimize your keywords!
 Cost: FREE!	 Cost: Varied

 I already signed up for a Keyword Tool Account.  How do I sign up for a Keyword Management Trial Account?

Simply visit this page and enter the same email address and password you used for the Keyword Tool Account.  Once you agree to the terms and conditions, WordStream will generate and email you a profile name.

I already signed up for a Keyword Management Trial Account.  How do I sign up for a Keyword Tool Account?

Good news—you already have one! Sign in here with the same email address and password you used to create your Keyword Management Account.

What is the added value of purchasing WordStream's keyword management solution? Why not just stick with the free tool?

Keyword research is an important step in the search marketing process, but not the only step. To succeed in the long term, you need actionable tools and strategies to enable ongoing keyword discovery, organization and analysis – what we call keyword management. Some search marketers use Microsoft Excel for keyword organization, but Excel wasn't designed to handle keywords. The WordStream keyword management solution was built specifically with the needs of search marketers in mind. It has a number of advantages over Excel:

• It's dynamic and actionable
• It's easy to maintain and update
• It easily aggregates data from multiple sources
• You can create complex relationships between data sets
• It's scalable and collaborative

To learn more about WordStream's keyword management software:

• Sign up for a free trial
• Watch the video demo
• Download one of our white papers

Where can I find documentation about the Free Keyword Tool?

We've published a brief 1-minute video tutorial that demonstrates how to use the Free Keyword Tool, including how to generate keyword suggestions, find related terms, and how to filter results.

Where are the "Adult" keywords?

Currently we're filtering out R-Rated keywords but we're planning to make this optional in the near future.

What’s the status of the Free Keyword Tool? What kinds of features are planned for the near future?

The Free Keyword Tool is currently in a public beta, and we're constantly looking for ways to improve it. If you have any comments, questions, or feature requests, please contact us.

• What is Gray Hat SEO?
• Why is it important?
• What Gray Hat SEO should mean to you

So, What IS gray Hat SEO, Anyway?

Gray Hat SEO is difficult to define. In the words of SEO Consultant, John Andrews, Gray Hat SEO is not something between Black Hat and White Hat, but rather "the practice of tactics/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s published guidelines."  

Why Are gray Hat SEO Techniques Important to You?

Though Gray Hat SEO practices are on the chancy side, they can be more beneficial than standard White Hat SEO methods--it's simply reward in exchange for risk. A good example of Gray Hat SEO is link buying. Google specifically prohibits parties from participating in "link schemes."

Let's consider site A and site B to be relevant, similar websites.

• Situation One (Google Approved): Site A is sponsoring an event for site B, thus site B links to them as a thank you. Site A is indirectly paying for the link and referring traffic
• Situation Two (Google Disapproved?): Site A asks site B to post a link to their website in exchange for a fee. Both parties agree to the practice and visitors to site B may find site A helpful.

Is situation two necessarily a scheme? If both sites are happy and visitors to Site B find useful information on Site A, is it wrong? It's easy to see how educated and reasonable people can completely disagree on this, which is exactly how Andrews defines Gray Hat.

A proper understanding of Gray Hat SEO is important because it could improve your site's ranking without negative consequences, or it could cost you thousands in lost traffic. Google's best practices and conditions have the capacity to prohibit clever innovation and thinking outside the box. This prohibition isn't automatically in the interest of search marketers or even the searchers themselves. What's more, Gray Hat SEO changes periodically; what's considered Gray Hat one year could be classified as Black or What Hat the following year, making it crucial for search marketers to stay informed of the latest categorizations.

Should You Be Implementing gray Hat SEO Methods?

You don't gain much by getting on Google's bad side, but oftentimes thinking outside the box is what defines a great idea. So where does this leave you, you ask? We suggest not sticking exclusively to White Hat SEO, but rather using White Hat automation in your search campaigns. Automation is generally considered Black Hat, but there is such a thing as White Hat automation, another potential definition of Gray Hat SEO. In order to stay competitive in search marketing without increasing costs and time commitment, White Hat automation is your best option. 

WordStream is the perfect marriage of differentiation and adherence to guidelines. The software was created with Google's terms and conditions in mind, but also to automate repetitive tasks to improve Quality Score, save time, and lower costs. These tools include:

• Keyword Discovery Tool: With our SEO keyword tool, you can add some JavaScript to your website and the keyword software finds relevant keywords that people use to find your website--literally growing your keyword list as you sleep
• Keyword Grouping Tool: This automatically organizes your keywords by relevance, a key component of a good Quality Score
• Ad Text Tool: The Ad Text tool automatically populates your ad copy with appropriate keywords, making sure your creative is relevant to its Ad group. 

Whether you're finding new relevant keywords, improving the relevance of your keyword groups, or creating keyword-rich ad copy, you're following Google's best practices.

See what it's like to automate White Hat practices with WordStream. Learn more by

• Trying WordStream Free Today
• Requesting a Live Demonstration
• Signing up for our Search Marketing Webinar
• Subscribing to our Newsletter

WordStream finds keywords based on your actual site traffic and goal conversions, and suggests new ones to you continuously. This is much more reliable than the suggestions generated by typical "keyword mashers." Negative keyword search is equally important. In finding words that aren’t useful to your campaign, WordStream continuously refines your keyword list to help improve your CTR, which in turn improves your Quality Score and positioning while saving you money by lowering your CPC.

Let’s take a look at what makes WordStream an effective keyword research tool, and how you could be losing money and qualified traffic by not using a keyword search tool.

A Starting Point: The Free Keyword Tool by WordStream

If you're new to keyword research, it can be helpful to seed your list using a free online keyword tool. These tools will always have limited value for search marketers because they simply spit out keywords and don't tell you what to do with them or help you actually optimize your site. Nonetheless, everybody has to start somewhere.

WordStream's Free Keyword Tool is the best option on the market when it comes to fast, easy keyword suggestions. We index over 1 billion unique keywords from diverse sources to return more keywords faster. You get thousands of relevant, accurate suggestions, always 100% free.

In addition, WordStream offers two free keyword grouping tools that go beyond basic keyword suggestion tools, offering structured keywords ready to put to work in highly relevant and organized search marketing campaigns:

• The Free Keyword Niche Finder: Enter a keyword to discover your business's most profitable keyword niches. You'll get back highly relevant keyword groups that easily translate into a well-organized PPC campaign structure and SEO-friendly website architecture.
• The Free Keyword Grouper: What if you've already done some initial research? This tool automatically groups a list of up to 10,000 keywords into clusters of related terms.

The next step is to build on this data with a more personalized tool, and then organize and act on your growing keyword database on an ongoing basis, so you can successfully turn keywords into long-term results.

WordStream's keyword search tool Means More Effective Keyword Research

Keyword research is an ongoing, iterative process, and as such, a tool that automates it in a smart way is the ideal solution. Traditional keyword search tools treat keyword research as a one-time activity, relying on you, the search marketer, to provide them with new terms on which to build other keywords that seem like they may be related. These tools don’t know your actual website content or traffic patterns, so the results you get are not only limited, but they’re often off the mark of what you really want to focus on.

WordStream takes the smart approach by taking the guesswork out of building an expansive keyword list that guarantees a broader audience of qualified visitors. By automating tasks like:

• searching through your site’s traffic logs to pinpoint long-tail keywords,

• suggesting keyword group segmentations to help keep you organized,

• and helping you pinpoint which negative keywords to avoid,

WordStream makes a previously overwhelming and time-consuming process remarkably simple. WordStream not only helps you to grow your keyword list larger than you would ever be able to on your own, but it also helps you to organize it and keep everything under control.

How Not Using Keyword search Tools Restricts Your Audience And Loses You Money

The traditional approach to keyword research involves hours and hours of frustrating and tedious work to attempt to wrangle a manageable an effective list of keywords to target for your PPC campaigns. Not only is this an ineffective use of your time, it’s also impossible to keep up and stay organized in a way that’s helping your campaign to move forward instead of being held back.

When you manage your keyword research on your own or with a team, you are:

• working with a limited keyword list that’s not based on your actual site data
• expanding your keyword list only so far until it becomes unmanageable to expand it any further on your own
• expending a massive amount of inefficient effort with constant upkeep and revision, struggling to keep up with your data
• not reaching your broadest and most qualified audience
• losing money by bidding on the wrong keywords

You need to find a way to free yourself from being tied to your keyword research, with the assurance that the keywords you’re using are the specific, long-tail terms that will bring the best traffic for the least amount of monetary investment. Unfortunately, this is physically impossible when managing a campaign by hand, but it's readily within reach with a good keyword search tool.

A Keyword search tool That Goes Above And Beyond

WordStream takes your keyword search to an entirely new level when compared with other keyword research solutions on the market. Tools like Google’s Keyword Tool help you out to an extent, because they can help you build a very small preliminary keyword list based on a handful of terms you think might work. While this is okay as a bare bones starting point, it quickly becomes clear that a more robust solution is in order.

Unlike Google's claims above, WordStream can provide assurance that the words you're given will help your campaign because WordStream pairs keyword analytics data with action, or, “actalytics,” to provide the best of both worlds of your keyword search. You benefit from the research and keyword analysis side that works with the data surrounding your site’s traffic, and the appropriate actions to take on that data, like:

• suggesting new keywords,
• grouping them into a hierarchy, or
• turning them into text ads for your campaign.

WordStream goes beyond sorting data, or making ill-informed suggestions based on global search trends, and this, in turn, leaves you in the driver’s seat to manage your continuously growing list of keywords with confidence.

WordStream’s Keyword search Tool Works for You Continuously

As mentioned, keyword research is the most crucial part of a successful pay per click campaign, and it’s never just a one-time thing. The WordStream keyword search tool works continuously to build and strengthen your keyword list. If you’d like to make use of WordStream’s robust keyword management solutions, you can:

• Try WordStream free today
• Request a live demonstration from one of our professionals
• Sign up for our Search Marketing Webinar
• Subscribe to our Newsletter

Setting Negative Keywords

Advanced Features

• Match Types - To change the match type (Broad/Phrase/Exact), click the match type label to reveal the drop-down menu and choose your selection.
• Groups Affected - Assuming you’ve already created your keyword groups, you can set negatives at both the Account-level and the Group-level. This translates directly to your Google AdWords Campaign-level and Ad Group-level settings.
• Removing Negatives - Let’s say you’ve added “matching” as a negative. That also includes all occurrences of “match,” “matched,” and “matches.” But what if one of these variations of “matching” is relevant to your business? No problem- just click the X to remove it from your list of Negative Keyword Selections and it will be added back into your account.

 

• Filtering - To quickly filter the list for a specific modifier, type your query into the box above “Negative Keyword Contenders.” You also have to ability to filter for non-converting keywords (check-box at the bottom of the Negative Keyword Contenders list), and to sort the list by frequency (click on the sort icon next to the query box).
• Manual Add - Is the negative you’re thinking of not in the list? In that case click the “Manually Add Negative Keywords” button in the bottom right-hand corner of the screen, enter your custom negative selections, choose match type, and click “Add.”

Best Practices for Setting Negatives

• Create Keyword Groups First - Sifting through segmentations and designating keyword clusters that are relevant creates less work for yourself and teaches the WordStream system about your business. Defining your keyword database first allows the software's negative suggestions to be that much more powerful.
• Think of Negatives as Filters - Setting a negative creates a "filter" for your WordStream account; it tells WordStream: this keyword and keywords like it aren't for me, and those keywords won't be introduced into your WordStream account.
• Look for Descriptive Words - In setting a keyword as positive or negative, be sure to look for descriptive words that will be discriminating enough to work for all variations of that keyword. General keywords are not good candidates for positives or negatives, and should probably be tabled until a better candidate becomes apparent.

Going Beyond the Negative Keyword Suggestion Tool

Setting up keyword groups can be done in 2 easy steps:

1. Create your main keyword groups

2. Create smaller sub-groups until they are all very small and tightly-related

Use Advanced Features to customize your groups:

1. Suggested Keyword Group Metrics

2. Advanced Options

3. Advanced Filtering Options

4. Advanced Viewing Options

5. Going Beyond Keyword Groups

• For PPC you want the keywords in your ad groups to be very closely-related so the associated ad text and landing page makes sense for any of those keywords.
• For SEO you want your keyword themes to be closely-related so you can efficiently manage your workflow- you can more easily assign a landing page to a tightly-themed keyword group, and have all related keywords readily available and ready to incorporate into your copy.

Create Your Main Keyword Groups

• Review the list of suggested groups and identify your main keyword groups. These should be aligned with your main business categories. To differentiate between what should and should not be a main keyword group, use this diagram:

• To create your keyword group click the √ to accept it:
• To reject a keyword group suggestion, click the X. Those keywords will then be freed-up to go to other suggested groups.
• Create groups one at a time. This lets the system to run the grouping algorithm again to provide more accurate grouping suggestions.

Create Your Keyword Sub-groups

• Review the list of suggested sub-groups and choose the most relevant sub-groups. Click the √ to accept and create a group and click the X to reject one.
• Continue creating sub-groups until your keyword groups are at a manageable size. The ideal size is different for everyone; however, if you are a PPC advertiser a good test is to ask yourself if you could write one text ad that would satisfy all the keywords in that group.

• You can also use The Keyword Group Scorecard to help you judge how effective the size of your keyword groups are.

Suggested Keyword Group Metrics

• Most Popular Keyword- Quickly put a keyword group into context, and understand what that group is about (“women’s boots”)
• Group Size by % of Volume- See how much traffic this group could drive (the keywords in the women’s boots group account for 5.7% of all traffic in the “boots” parent group)
• Group Size by % of Keywords- Judge the size of the keyword group (the “women’s boots” group accounts for 12.4% of all keywords in the “boots” parents group)

Advanced Options

• Rename Keyword Groups- Right-click on the group name in the Keyword Group Explorer and select “Rename Keyword Group”
• Add a Modifier to a Keyword Group- Right-click on the group name in the Keyword Group Explorer and select “Keyword Group Properties,” then “Queries” then “Add New Query.”
• Turn off Suggested Groups- Click the yellow light-bulb icon at the top of the Keyword Group explorer
• De-duplicate Keyword Groups- Click “De-duplicate Keyword Group,” then select the modifier that is overlapping with another keyword group, click “Next,” then decide where you would like the modifier to reside, click “De-duplicate,” then choose your de-duplication settings
• Remove Keywords-Remove multiple keywords and set rules for what keyword you would like to see in your groups read the Negative Keyword Suggestion Tool tutorial.

Advanced Filtering Options

• Filter by keyword source- (Paid, Organic, Suggested) Check the boxes at the bottom of the keyword list
• Filter by time- (All time, Month-To-Date, Quarter-To-Date, Year-To-Date) Look for periods of trending (seasonal, promotions)

Advanced Viewing Options

• Sort by Conversion Goals- Click on the conversion goal column headings to sort by the conversion goals you set up in WordStream.
• View New Keywords only- Check this box at the bottom of the keyword list to view the keywords automatically imported into your account via the WordStream Tracker or Google Analytics Integration.

Going Beyond Keyword Groups

 

Try Our Keyword Tools

• Free Keyword Tool by WordStream
• Free Keyword Niche Finder
• Free Keyword Grouper
• Keyword Analyzer Tool
• Keyword Discovery Tool
• Keyword Generator
• Keyword Grouping Tool
• Keyword Research Tool
• Keyword Software
• Keyword Suggestion Tool
• Long Tail Keyword Tool
• Negative Keyword Tool
• SEO Keyword Tool
• Bing Keyword Tools

The WordStream suite of Keyword Tools is an integrated and actionable set of keyword tools designed to help search marketers with keyword analysis, keyword search, keyword suggestion, keyword grouping, and long-tail keyword and negative keyword discovery that go beyond the capabilities that a typical free keyword tool can offer.

Each PPC keyword tool in WordStream's suite gives marketers the power to manage their paid and organic search efforts with a higher degree of productivity, relevancy, cost-efficiency and confidence. Read on to learn why our suite of keyword tools are the best keyword tools on the market.

Free Keyword Tool by WordStream

The Free Keyword Tool by WordStream is the fastest, most accurate, most comprehensive online SEO keyword suggestion tool available. We aggregate over 1 billion unique keywords, representing over a trillion search queries, and hundreds of millions of related terms from diverse keyword sources. This huge database enables us to supply thousands of long-tail keyword suggestions--far more than even subscription-based tools--and it's always completely free.

Free Keyword Niche Finder

The Free Keyword Niche Finder is an innovative new keyword tool that returns structured keyword suggestions rather than a disorganized list. Just enter a keyword to find your most relevant and profitable keyword niches for pay-per-click advertising and SEO.

Free Keyword Grouper

If you already have a keyword list, the Free Keyword Grouper can transform your list (up to 10,000 keywords) into an organized keyword structure ready for high-performance PPC campaigns and an SEO-friendly information architecture.

Keyword Analyzer Tool

The Keyword Analyzer Tool saves you time and can dramatically improve your performance in the SERPs. Unlike third-party keyword tools that derive data based on guesstimates, WordStream’s Keyword Analysis Tool arms you with detailed, relevant keyword analysis from your own private server logs. You can examine your keyword performance based on actionable results, such as impressions, clicks and conversions. And your website keyword analysis happens automatically every day, so by using this keyword tool you can be assured that your keyword data is always accurate and current.

Keyword Discovery Tool

WordStream's Keyword Discovery Tool is the ideal way to find keywords that are new and relevant to your website. Visitors land on your site and the search queries that brought them are automatically added to your WordStream account, giving you an ever-expanding database of new, actual keywords, which are highly relevant to your website and business. No other keyword finder on the market will boost your productivity, relevancy and savings the way the WordStream Keyword Discovery Keyword Tool can.

Keyword Generator Tool

WordStream's Keyword Generator Tool works together with the Keyword Discovery Tool to offer continuous keyword research and keyword ideas that are specific to your website. With the WordStream Keyword Generator Tool, you can review the keywords suggestions and approve or reject them--the keyword tool remembers your actions, so if a keyword is rejected, it will never be suggested again. You’ll have complete control over new keyword ideas and will save time by not duplicating your search marketing efforts.

Keyword Organization and Keyword Grouping Tool

WordStream's Keyword Grouping Tool makes organizing large groups of keywords simple and easy. The Keyword Grouping Tool analyzes your keywords and offers suggestions on how best to group keywords for AdWords and for the most relevance and highest performance. Proper keyword grouping and organization is a crucial component in improving your Quality Score, which helps you minimize costs, increase your exposure and improve your conversions. No other keyword tool on the market comes close to the grouping power of the WordStream Keyword Grouping Tool.

Keyword Research Tool

WordStream's Keyword Research Tool continually discovers new keywords for you that are site-specific, proven to generate traffic and based on REAL data from your site's own log files on a daily basis. This is a next generation keyword tool that goes far beyond typical keyword research, giving you the power to group keywords and organize massive lists of new keywords into tight, focused clusters for superior relevancy.

Keyword Software

Keyword Software from WordStream simplifies multiple aspects of search engine marketing, including keyword discovery, keyword organization and negative keywords. Our keyword tool software even helps prioritize your workflow by suggesting your next courses of action, so you can make key changes to your search marketing that will generate immediate results.

Keyword Suggestion Tool

Rather than guessing which keywords are relevant to your website, WordStream's Keyword Suggestion Tool suggests keywords for you to include in your PPC or SEO efforts that are based on real data from your website's log files. By doing so, this free Internet marketing tool creates a continuously growing list of keywords that you know are bringing traffic to your site and are proven to convert.

Long Tail Keyword Tool

Long-tail keywords improve conversion rates and ROI, but they are extremely hard to manage. WordStream's Long Tail Keyword Tool streamlines the process of long-tail keyword management, so you can group and organize large groups of long-tail keywords in just a few clicks. Boost your productivity with this keyword tool by generating narrow, more relevant long-tail keyword groups in a fraction of the time.

Negative Keyword Tool

WordStream's Negative Keyword Tool improves your cost-efficiency by preventing your AdWords PPC ad from showing on irrelevant searches. With just a click of a button, WordStream suggests negative keywords, which you can choose to either accept or reject, and your work is done. As a result, your ads will be more relevant to searchers, grab a much more targeted audience and reduce your overall ad spend. Every PPC marketer needs a keyword tool like this that streamlines your PPC efforts by weeding out negative keywords that don't produce results.

SEO Keyword Tool

With WordStream's SEO Keyword Tool, your site data is used to continuously suggest keywords with a high ROI for PPC, so you know which terms to focus your SEO efforts on next, and how to structure your site’s content hierarchy. WordStream's keyword tool for SEO also includes a fully integrated version of the Google keyword tool, so if you do choose to supplement your private data with additional keyword suggestions, you can import them with one click.

Bing Keyword Tools

We also offer free and paid tools for Bing keyword research, grouping, organization, analysis and action so you can advertise via Bing PPC and optimize your website for Bing traffic.

learn more about wordstream's keyword tools

WordStream’s Keyword Tools offer a full spectrum of Keyword Management Solutions – from keyword discovery, to keyword analysis, to keyword grouping – all in one actionable, centralized, private workbench, which is designed exclusively for addressing the challenges of creating and optimizing effective SEO and PPC work.

Get the edge you need to succeed in today’s highly competitive search environment with WordStream’s keyword tools.

Learn more about the benefits of our keyword tool suite by:

• Trying WordStream Free Today
• Requesting a Live Demonstration
• Signing up for our Search Marketing Webinar
• Subscribing to our Newsletter

 

Try Our Search Marketing Tools

• Keyword Tools
• PPC Tools
• SEO Tools
• AdWords Tools
• Marketing Software Tools
• Third Party Search Marketing Tools

Search marketing tools from WordStream provide you with a robust set of tools for search engine marketing and search engine optimization.

Our search marketing tools are specifically designed to make you more successful through search, by providing:

• Increased Productivity through the automation of best practices.
• Improved Relevance due to the iterative, learning nature of the software's automation suite. You'll see constant keyword suggestions that you can continually refine and improve upon. You'll also be armed with the tools to effectively act on this data so that you see more and more targeted traffic over time.
• More Value by allowing you to dedicate fewer resources (in time, money, and talent) to generating more business.

We at WordStream are marketers and search marketers, and every development and feature within the WordStream suite of search marketing tools is aimed at making you more efficient while helping to grow your profit margins.

You can get started with a free trial of the WordStream tool set today. Or you can learn more about our paid and organic search features by following the links to any of our search marketing tools listed below.

Keyword Tools

Search marketing starts with keywords. Being able to identify, manage, and optimize the keywords that will drive your inbound marketing campaigns is a crucial element in search engine marketing success.

For that reason, WordStream has developed a number of innovative keyword tools as part of our suite of search marketing tools:

• The FREE Keyword Tool
• Keyword Discovery Tool
• Keyword Finder
• Keyword Grouping Tool
• Keyword Research Tool
• Negative Keyword Tool
• Keyword Generator
• Long Tail Keyword Tool
• Keyword Suggestion Tool
• SEO Keyword Tool
• Keyword Search Tool

And more...really, every aspect of the product is designed to help you develop better keyword solutions for your search campaigns, which is why WordStream is heads above other keyword tools.

PPC Tools

The WordStream suite of search marketing tools provides advertisers with a comprehensive set of PPC tools that automate processes from keyword research, all the way through to ad text creation and publishing.

• PPC Software Tool
• Long Tail Software Tool
• PPC Management Tool 

SEO Tools

While a number of WordStream's features appear to be pay-per-click oriented, we also offer search marketing tools for SEO, which are incredibly useful for search engine optimization activities such as keyword research, information architecture design and more.

• Optimization Tools
• SEO Management
• Online SEO Tools

AdWords Tools

WordStream search marketing tools offer Google AdWords integration, and the software's PPC and AdWords keyword grouping tools are specifically designed to provide users with Quality Score solutions which will help to lower costs and increase sales.

• Ad Text Generator
• AdWords Ad Text Tool
• AdWords Bid Tool
• AdWords Keyword Tool

Marketing Software Tools

Learn about all of WordStream's search marketing tool capabilities, from search engine optimization to PPC affiliate marketing.

Third Party Search Marketing Tools

Here's a list of search marketing tools that may either be similar to WordStream, or may compliment our offering in some meaningful way, such as Wordtracker and SEM Rush. For those familiar with the market-place but not yet familiar with WordStream, this is a good place to learn about how our search marketing tools compare to or fit with other tools in the space.

really want to learn about WordStream's Search Marketing Tools?

Take the free trial!

After all, actually playing around with the application, really launching an Ad Group or two and seeing what WordStream can do for your business is the only real way to get a feel for our search marketing tool suite. So try it out today or learn more by:

• Requesting a Live Demonstration
• Signing up for our Search Marketing Webinar
• Subscribing to our Newsletter

 

Learn to Find Profitable Keywords

• Using WordStream to Find Keywords
• Our Keyword Finder Gets You Organized
• Not a Customer, Not a Problem
• A Better, FREE Way to Find Keywords

Many people try to find keywords using a keyword finder: a useful tool for determining the keywords, or specific words and phrases, that search engine users type to find the products or services your business offers. Finding those keywords is critical to your success in the world of search marketing—if you don't know how people (that is, potential customers) are searching for your website, how can you help them find it?

However, most tools that find keywords offer limited value beyond an initial starting point for beginning search marketers. The weaknesses of keyword finders include:

• The keywords aren't personalized: Third-party keyword finders can provide a brief list of popular keywords that are generally related to a term or URL you provide—but chances are, most of those keywords aren't specifically relevant to your unique business.
• The data isn't accurate: The traffic numbers most keyword tools provide are dubious estimates based on global search volumes. These statistics aren't relevant to your website metrics.
• They offer no competitive edge: Everyone else in your industry is using the same widely available keyword finders to get the same list of keywords. If you want to stand out from the crowd, you need a better way of finding keywords.

WordStream's keyword suggestion tool is better than a run-of-the-mill keyword finder like the AdWords tool, because it parses your own Web server log files and Web analytics to find your best, most relevant keyword phrases. Since your keyword list is built from the search queries that actual visitors use to find your website, they couldn't be more specific to your offering—and your audience.

Using WordStream to Find Keywords

To start finding keywords the WordStream way, sign up for a free trial; the first step of setting up your new account is to import keywords. If your website is new and you don't have much historical data to work with, you can use our basic keyword suggestion tool, which offers all the functionality of a keyword finder like Google's keyword suggestion tool. Just enter a word, phrase or URL to get a list of keyword suggestions.

We urge you to build on this starter list with our recommended keyword finder options: import from Web server log files and establish a keyword stream from your website.

The latter option prompts you to add a bit of JavaScript code to the footer on your website. This action takes only seconds, but will drastically improve the value and relevance of your keyword research by tracking each and every visitor that arrives at your site through search. WordStream automatically imports these new keywords into your database daily. No longer will you struggle to make time to update your research by going back to those same static keyword finders.

Now What? Don't Just Find Keywords, Get Organized

Another disadvantage of the average free keyword finder: it just spits out a list of keywords, often in no particular order, and you're on your own as far as organization goes. Most search marketers export their keyword findings to an Excel spreadsheet and go from there. But Excel isn't built with the needs of a search marketer in mind, so you lose countless hours reformatting and manually updating your keyword spreadsheets.

WordStream does more than just find keywords; the best keyword tool is a total keyword management solution complete with keyword grouping and organization tools so you can sort your keywords into a meaningful taxonomy. Why group your keywords? This isn't just an extra step to beautify your keyword list. It's absolutely crucial to search success, be it paid or organic.

Grouping the keywords you find through keyword discovery benefits your research by contributing to:

• Better PPC ads: You'll find it much easier to write specific and compelling text ads around small ad groups sorted by relevance. This leads to higher click-through rates and increased conversions.
• Better landing pages: Similarly, tightly knit keyword groups encourage the creation of specific, informative landing pages to attract organic search engine traffic.
• Lower costs: High CTRs and demonstrated relevancy improve your Quality Score, which means you spend less for better ad positioning and more exposure, for a lower cost per acquisition.

As you can see, keyword grouping isn't extra work; it's a must-do for high-performing, low-cost search marketing campaigns.

Once your keywords are sorted into small, semantically related groups, you can take action on them to start seeing real results in terms of traffic and PPC-driven profits. And you can do it all within the WordStream platform, because it's not just a keyword finder, it's an actionable keyword solution. Converting keyword groups to ad groups, writing text ads, creating landing pages for your keyword segmentations—these tasks are literally a click away.

What if I'm not a WordStream Customer? Can I still Find Profitable Keywords?

Yes! You can still use WordStream's Free Keyword Tool to find keywords. We believe free keyword suggestion tools are only a starting point and should be supplemented with private data, but if you're going to use a third-party tool, WordStream's tool is simply the best free keyword finder available. It's:

• More accurate and relevant: We index over a billion unique keywords and return more keywords from more diverse sources than any other tool, even subscription-based systems.
• Faster: The Free Keyword Tool by WordStream provides near instantaneous results.
• Free: Not to beat a dead horse, but our tool is always completely free. We don't make you upgrade to receive your full list of keywords.

Use the Free Keyword Tool as much as you want; then take your research to the next level with our keyword management solutions.

The Better Way to Find Keywords: Try WordStream Today

Don't settle for static keyword finder tools that return generalized, often irrelevant results. Make sure you find keywords are right for your business with personalized, data-driven, continuous keyword discovery and management tools. Learn more about WordStream:

• Sign up for a free trial
• View a free demo
• Attend a free webinar
• Sign up for our newsletter

WordStream Keyword Research & Management for PPC is our flagship product for building and managing lead-generating, profit-driving pay-per-click campaigns from the ground up.

Keyword Research & Management for SEO is a subscription-based tool to help you discover, group and organize your most relevant, traffic-driving keywords for organic search engine optimization.

Keyword research is a fundamental part of achieving pay-per-click and search engine optimization success.

There's little debate among search marketing experts that identifying and optimizing for the specific words that people are typing into search engines is a crucial element of a successful search marketing campaign.

But keyword research is a difficult process. In order to successfully market through search you need to:

• Continuously discover quality and goal-producing new keyword opportunities to create a competitive advantage.
• Effectively and continuously turn your keyword research into action.
• Make keyword research a supporting piece of your overall search marketing and keyword management efforts so that your researched keywords actually lead to profits for your business.

So the question becomes: How do you, the search advertiser, go beyond a static list of keywords to create a continuous stream of keyword phrases that improve your bottom line?

Easy: Use WordStream.

WordStream's keyword research tools provide customers with three core benefits not offered by traditional search-based keyword products:

• Continual, Exclusive Keyword Research - WordStream offers you a living, breathing list of keywords that grows your traffic and lowers your costs per click and cost per action with time. And the keyword search tool creates its list from your own data, so you have exclusive access to it.
• Keyword Data You Can Act On - The software allows you to organize and put into action insights surrounding your keywords and your search queries.
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