WordStream User Guide - Learn to Use the WordStream Software

This is an in-depth series of tutorials showing you step-by-step how to perform various functions using your WordStream suite of products.

Getting Started with WordStream

Importing Keywords and Keyword Lists - Learn how to import single keywords or entire lists of keywords to your WordStream account in this tutorial.
Assigning Keyword Sources - Learn how to tag and filter your keyword data based on its source: Paid, Organic, Estimated. Learn how traffic source labels in this tutorial.
Signing In to WordStream - This tutorial deals with accessing your WordStream account. Click the link above to learn how easy it is to sign in and start optimizing your pay-per-click marketing campaigns!
Installing Action Tracking - Installing action tracking will allow you to segment groups and prioritize workflow based on goals and conversions like leads and sales that a Keyword Group has created. Learn how to get this implemented in this guide.
Export Keywords from Your Analytics Account - This tutorial will show you how to extract keyword data from your third party, existing Web analytics account for import into WordStream.
Google Analytics Integration - Learn how to link your Google Analytics account with WordStream to continuously discover new keywords.

Segmenting Keywords with WordStream Grouping Suggestions - This tutorial is a bit different than the creating keywords tutorial. Here, you'll learn how to utilize WordStream's keyword grouper tools to determine which keyword groups you should be creating (and then to actually implement the segmentations with the click of a button!)
Creating Keyword Groups - This tutorial will show you step-by-step how to harness the power of WordStream's keyword grouping tools; learn how to lower costs and improve results through the optimized keyword segmentation of your SEM accounts.
Altering Keyword Group Properties - In this module, we'll detail how you can set and alter the "filters" (or rules) that designate how WordStream groups and/or creates negative filters for your WordStream account.

Prioritizing PPC & SEO Workflow - This in-depth how-to shows you how best to utilize WordStream's PPC management and workflow tools in order to streamline your search marketing efforts.
Using the Negative Keyword Suggestion Tool - In addition to a regular keyword suggestion tool, WordStream also offers negative keyword suggestion. Learn how to discover which keywords you shouldn't be bidding on, and how to utilize WordStream's unique negative keyword identification, deletion, and filtering tools in this tutorial.
Reviewing New Keywords - WordStream offers a series of relevant keyword suggestions mined from the software's analytic capabilities. Learn how to create account settings to customize the way these new keywords are reviewed (so that you can decide on the level of automation you would like to have in your account).
Organizing & tracking Landing Pages You've Created - Landing page generation can be made markedly easier with better organization: learn how WordStream's landing page association can help in this free tutorial.
Duplicate Keyword Tool - How to De-Duplicate Keyword Groups - WordStream offers an optional de-duplification capability which allows you to eliminate keywords from appearing in multiple groups. Learn more about how this function works by clicking the link above.

Creating Ad Campaigns - Creating a new ad campaign with WordStream can be done in a matter of seconds. Learn more by checking out this tutorial.
Creating Ad Groups - This tutorial details how you can turn your WordStream Keyword Groups into actionable Ad Groups which you can instantly upload to your live SEM accounts.
Authoring and Assigning Ad Text - Learn about WordStream's intelligent ad text authoring and suggestion tools in this tutorial.
Assigning Keyword Level Destination URLs - This is an advanced feature which allows you to use WordStream to dynamically assign destination URLs at the keyword level.
Posting Account Changes - WordStream allows you to interface with the API of leading search engines (currently we only support the Google AdWords platform) in real time; learn how to post all of your WordStream account changes to live search marketing accounts in a single click by reading this tutorial.

Exporting AdWords Accounts & WordStream Keyword Groups - An alternative to posting account changes via the WordStream AdWords integration tab is to export your keywords. Exporting AdWords campaigns with WordStream is a remarkably simple process. Learn how to download your AdWords account data in this tutorial.
Exporting PPC Accounts in Yahoo! Search Marketing Format - If you are advertising on Yahoo!, we offer a specially formatted export which creates a Yahoo! ready file to import into YSM.
Exporting PPC Accounts in Microsoft adCenter Format - If you are advertising on adCenter, we offer a specially formatted export which creates an adCenter ready file to import into Microsoft adCenter.
Exporting Keywords From the WordStream Keyword Tab - Exporting keywords from WordStream is easy, and can be done in a few clicks. This tutorial will show you how to export keywords from the WordStream dashboard, without having to turn them into Ad Groups.

Importing AdWords Accounts & WordStream Keyword Groups Into Google AdWords - Once you've exported your WordStream data in the proper AdWords formatting, you need to then get that data into your AdWords accounts. Luckily, this process is simple: learn how it works in this free tutorial.
Importing AdWords Campaigns to Yahoo! Search Marketing (YSM) - Importing AdWords campaigns into Yahoo! is made simple by WordStream's export functionality!
Importing AdWords Campaigns to Microsoft (MSN) adCenter - Learn how to import campaigns created in WordStream into your adCenter accounts in minutes using WordStream's export feature.