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WordStream & PPC Hero Present: Good Intentions Gone Wrong: 7 Worst Practices in PPC

September 13 WordStream & PPC Hero Present: Good Intentions Gone Wrong: 7 Worst Practices in PPC

Did you know that Google's first page bid estimate is a number you should ignore? Or that leaving an A/B test running for too long can cost you hundreds of valuable conversions?

You may think you’re being careful in managing your PPC campaign – but frequently, the best intentions can actually hurt your results.

Watch WordStream Founder Larry Kim and Sean Quadlin, Account Manager at PPC Hero, break those "best practices" of the past:

  • Past best practices are now PPC pitfalls when mismanaged
  • 7 mistakes that will cost you valuable advertising dollars
  • Maximize ROI with recommended strategies

This webinar also features questions on PPC campaign management that we've fielded from our audience.