For years, advertisers have used sales and promotions in their ad copy to attract new visitors to their site. And while that was a popular and usually successful strategy, it wasn’t without its disadvantages. Even with expanded text ads, highlighting a promotion used valuable, limited characters in an already short text ad.
Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us.
Today, our own Mark Irvine was live in person at Google's Marketing Next event in Mountain View to get the scoop on what big changes and new features are coming to AdWords, and we've got a roundup of all the updates right here.
Hot on the heels of our first acquisition earlier this month, I’ve got more big news – WordStream has just expanded its executive team, bringing on Howard Kogan as president!
We’ve been growing like crazy lately – in fact we were just named the 16th fastest growing private company in Massachusetts, thanks to our growth rate of nearly 400% over the past three years. In December, we moved into a new office space to make room for all these new employees. At our all-company meeting each month, I’m usually introducing eight or nine new WordStreamers every time!
If you want to succeed as a retailer a successful strategy is essential, especially when you consider the fact that 56% of Google PPC budget is spent on shopping. That’s right: In the USA, Shopping is more popular than search.
As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent. When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. Which got me thinking…
The best Instagram ads don’t look like ads at all.
If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign.
There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling. It’s like writing a wonderful book and giving it an awful cover. Potential readers won’t click to read more if there’s nothing to pique their interest. (For example, if this post was titled “Headline Advice” you probably wouldn’t be reading it right now.)
PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new strategies.
So what's been working for PPC marketers this year so far, in Google AdWords, Bing Ads, and elsewhere? To find out, we asked four of the best to share what new things they've tried out so far this year and had success with.
Less whining, more wining
These four leading PPC marketers were kind enough to share their secrets with all of us today...