by Stephanie Heitman | May 21, 2025
Pay per click advertising is one of the most effective ways to get in front of prospective customers. But what types of results can you expect from your PPC campaigns? And how do those results compare to others in your industry? Each year, we analyze thousands of...
by Michelle Morgan | May 5, 2025 | Keyword Research & Tools
In the world of online marketing, a keyword gap analysis is most associated with SEO, where a company will compare the keywords their website is ranking for against their competitors’ keywords to identify any areas that the competitor ranks for that they don’t. The...
by Guest Author | Mar 26, 2025 | Paid Search Marketing
Running PPC ads can burn through your SaaS marketing budget quickly—if you’re not using the right strategies and tactics. Many SaaS marketers overlook the tactics that can make the biggest impact on their campaigns. In this article, I’m going to share the six tactics...
by Susie Marino | Sep 16, 2024 | Google Ads
Google Ads can help your business drive leads, but not without a cost. So how much should you spend on Google Ads? This depends on many factors like your industry, campaign type, and more—which is why calculating how much to spend on Google Ads is a common challenge...
by Taylor Pham | Jun 12, 2024
10 Tricks to Get the Click: How to Write Exceptional PPC Ad Copy Get my free guide Is your click-through rate lacking? PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads! Even worse, a low click-through rate drags down your...
