by Kristen McCormick | Apr 6, 2022 | Marketing Templates, SEO
If you’ve ever considered a page ranking at the top of Google to be “lucky,” think again. For any such lucky duck, majestically perched at the top of the SERP, you can rest assured there’s a host of legwork going on beneath the surface to make...
by Rob Glover | Jan 7, 2025 | SEO
“SEO is dead.” That’s an easy conclusion to come to after the last few years. Turbulent rankings, increased zero-click searches, and AI-fueled SEO heists feel like the final nails in the search coffin. The truth is, what actually died is the 2015 version of SEO. It’s...
by Tom Demers | Dec 9, 2024 | SEO
A lot of 2025 SEO trend posts will give you generic predictions like “technical SEO will still matter in 2025,” or “you will need to write great content,” or that TikTok and voice search will be big. Instead of guessing at trends for 2025 or listing SEO tactics that...
by Céillie Clark-Keane | Sep 5, 2024 | Copywriting
Copywriting is a fundamental element of marketing. Your copy appears in your ads, on your website, across your social channels, and more. That’s why it’s so important to have strong, persuasive, and attention-grabbing copy. In this crash course in writing great copy,...
by Gordon Donnelly | Aug 21, 2024 | SEO
If you’re reading this, chances are you already know how powerful a tool search engine optimization (SEO) can be to win business. Increasing your visibility and rankings in search results is one of the most efficient ways to scale revenue online. But because Google’s...
