by Kristen McCormick | Apr 6, 2022 | Marketing Templates, SEO
If you’ve ever considered a page ranking at the top of Google to be “lucky,” think again. For any such lucky duck, majestically perched at the top of the SERP, you can rest assured there’s a host of legwork going on beneath the surface to make...
by Tom Demers | Feb 21, 2025 | SEO
A lot gets written about topic clusters when it comes to SEO-focused content in ecommerce or B2B, but much less so when it comes to local SEO. Do locally focused businesses even need to think about topic clusters? What types of clusters could you build for a roofing...
by Rob Glover | Jan 7, 2025 | SEO
“SEO is dead.” That’s an easy conclusion to come to after the last few years. Turbulent rankings, increased zero-click searches, and AI-fueled SEO heists feel like the final nails in the search coffin. The truth is, what actually died is the 2015 version of SEO. It’s...
by Tom Demers | Dec 9, 2024 | SEO
A lot of 2025 SEO trend posts will give you generic predictions like “technical SEO will still matter in 2025,” or “you will need to write great content,” or that TikTok and voice search will be big. Instead of guessing at trends for 2025 or listing SEO tactics that...
by Céillie Clark-Keane | Sep 5, 2024 | Copywriting
Copywriting is a fundamental element of marketing. Your copy appears in your ads, on your website, across your social channels, and more. That’s why it’s so important to have strong, persuasive, and attention-grabbing copy. In this crash course in writing great copy,...
