by Rob Glover | Jul 22, 2024 | SEO
The absolute search page chaos that followed last September’s Helpful Content Update seemed to strike indiscriminately. Several small, independent websites and institutional organizations lost half or more of their organic traffic overnight. Since the September...
by Susie Marino | Jun 4, 2024 | Marketing News & Insights
Over the last two weeks, our team has been reading article after article trying to digest alllll the latest Google news. Between AI Overviews, Google Marketing Live, and the Google algorithm document leak, we’ve had our hands full. We’ve covered Google Marketing Live...
by Rob Glover | Apr 19, 2024 | SEO
Whether you’re a local mom-and-pop shop or a multinational enterprise, SEO is still the best play for long-term traffic growth and lead generation. A single optimized blog post, web page, or video can attract thousands of qualified visitors for years—and you don’t...
by Kristen McCormick | Apr 2, 2024 | Paid Search Marketing, Social Media
They say keep your friends close and your enemies closer. Now in the online advertising world, your competitors aren’t exactly your enemies (unless you take life way too seriously and in which case you may need to do some self-work), but they are a threat to your...
by Kristen McCormick | Sep 21, 2023 | Business Planning & Strategy, Marketing Templates
Every business needs KPIs to measure success and goals to strive for. But you shouldn’t be comparing your performance to just…well…your own past performance. In order to grow, you need to be aware of where your company stands in relation to others in your market....
