
A/B Testing: What Is A/B Testing?
A/B Testing, or split testing, is a form of testing used in Internet marketing and website optimization, whereby groups of users see different versions of a landing page, ad, email or other content. Performance is measured to determine which version will be used going forward.
Read our article on the importance of AB Testing.
About WordStream
Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
