Google Ads Software – Get More Out of Your Google Account

If you're looking for Google Ads software, you probably already realize that the native Google Ads (formerly known as AdWords) interface has some shortcomings.

adwords software allows search marketers to overcome optimization difficulties

WordStream's Google Ads management software provides all the functionality of Google, plus a lot more. Benefits of using WordStream's solutions over Google Ads alone include:

By using WordStream's software, you'll have the power to take instant action on analytic insights, so you can increase the relevance and value of your Google ads campaigns faster and reduce PPC spending sooner.

Get Graded: Try the Free Google Ads Performance Grader

Wordstream’s AdWords Performance Grader is a revolutionary tool that helps you evaluate how your ad campaigns are performing on several key criteria such as:

This sophisticated tool allows you to compare your Performance Grader score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape.

The Google Ads Performance Grader has been designed by PPC experts to show you where your campaign is struggling and how to make adjustments that will improve your performance and increase your ROI. It’s an advanced in-depth analysis, and it’s absolutely free: Try it now!

AdWords software is even more useful when you know what to optimize, so try wordstream's adwords performance grader today

WordStream's AdWords Software Connects Analytics with Action

You're unlikely to realize the full benefits of a pay-per-click marketing campaign if your analytics applications aren't actionable, and if your actions aren't based on accurate data. Most search marketers are still using several disparate marketing software platforms, including Google AdWords, to accomplish SEO and PPC tasks.

Using WordStream as your PPC management software closes the gap between analytics and action. Your AdWords account will be seamlessly integrated with your keyword database. You can analyze traffic and conversion numbers for keyword groups and then apply those insights directly into your account – with WordStream, AdWords management is as easy as clicking a tab.

adwords software connects analytics with action to improve your ppc performance

You can manage all your paid search campaigns right within the PPC campaigns tab in WordStream – but it's better than Google, because WordStream's features add more value to your PPC activities.

Using AdWords Software for Better Text Ad Creation

WordStream's AdWords ad software will actually help you write more relevant ad copy. Because your AdWords account is synced up with your keyword analytics, the ad text tool will automatically generate suggestions based on the most qualified keywords in your ad group. Not only do you have a head start on writing the ad, you'll know the text is relevant, which is good for your Quality Score, click-through rate and cost per click. So your ad position in Google's sponsored links will be higher, at a lower cost.

In the screenshot below, the ad text generator has automatically populated the fields in your text ad with the most relevant keywords in the ad group:

adwords software provides marketers with insights for better text ad creation

AdWords Software Provides Powerful Negative Keyword Tools

Google allows you to set negative keywords (those keywords in a group that you don't want to bid on) through its search query report, but there are a lot of problems with this method of negative keyword discovery. 

WordStream's negative keyword tool is a huge improvement over the search query report. First of all, rather than having to go through a long list of queries and delete each negative keyword one by one, the tool suggests negative terms and allows you to set "broad match" rules for entire groups of keywords. For example, if you sell fish tanks, fish food and related supplies, you can set a rule to designate any keywords that contain the word "recipe" as negative, even those that haven't entered your database yet. You don't have to wait until you pay for an irrelevant impression to banish "best foods tuna fish salad recipe" from your "fish food" group.

adwords software provides powerful negative keywords tool

Secondly, WordStream's negative keyword tool shows you all of the search queries that your text ads are matching on. Google shows you some, but rolls up a number of them into a group marked "other queries." You can't see those queries or take any action on them, so you'll always be missing some negative keywords. 

The negative keyword suggestion tool also gets smarter the more you use it. As WordStream learns what's important to you, it offers more intelligent suggestions for negative terms, making it even easier to save money. 

Use WordStream's PPC software to manage your pay-per-click accounts and get a lot more value out of your online ad campaigns. 

Try WordStream's Google Ads Software Free

Learn more about how managing Google Ads with WordStream can improve your search marketing processes and PPC performance.