How to Succeed in Google AdWords
Google AdWords is an important part of any online advertising strategy. AdWords enables you to advertise on Google, the most popular search engine, which in turn enables you to get your brand and messaging in front of a huge potential audience.
But AdWords is a complicated platform, and it's changing all the time. Plus, many marketers and business owners don't have time to spend all day every day learning the ins and outs of AdWords. That makes succeeding in AdWords difficult for many businesses.
Good news: We're here to help! There's no big secret to succeeding in AdWords. Rather, AdWords success is mostly a matter of understanding a few key principles and then diligently working to optimize and improve your account over time.
Helpful Resources for AdWords Success
Check out the AdWords resources below to get help with your AdWords account and get on track for success.
The AdWords Grader is an award-winning free tool that delivers a complete report card on your Google AdWords account, showing you how you measure up for essential metrics like Quality Score, click-through-rate, and impression share. Your free report also provides actionable tips to will help you optimize your campaigns in a flash.
This infographic explains exactly how the AdWords auction works as well as how Google determines when to show your ad and how much to charge you per click.
A handy visual guide for beginners, outlining everything you need to do to succeed in AdWords, from defining your goals to achieving a profit.
What's a good click-through rate in AdWords? What's a good CPC? Get definitive answers to these common questions in our AdWords benchmarks report, including average metrics for twenty popular industries.
Learn AdWords the easy way with our free learning resource, including courses on PPC basics, intermediate PPC and advanced search marketing technique. PPC U also includes a library of e-books and recorded webinars to choose from.
Our award-winning marketing blog is updated regularily with new Google AdWords "secrets" and hacks to help you optimize your account and make more money from your online ads.
WordStream offers powerful software to help you manage Google AdWords in as little as 20 minutes per week.