Akvile DeFazio

Akvile DeFazio


As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, president of AKvertise, a social media advertising agency, does best. As a conversion driven marketer, she is passionate about helping businesses expand their online visibility and reach their goals via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads.

facebook click to call Reach Call Ad Example
September 17th, 2020

Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad option within Website Traffic campaigns, which now allows advertisers to fill their business and client phone lines with...

social media video marketing example from SnapChat
August 10th, 2020

Creating video content may be more time consuming than static imagery, but when it comes to your social media advertising, the benefits are worth it. After all, wouldn’t we all want to boost awareness, engagement, traffic, and conversions as a result?

Video content creates faster and stronger connections between brands and their target audiences as they leave less to the imagination,...

Instagram ad placement options
July 13th, 2020

Whether you are a novice advertiser on Instagram or a seasoned veteran, it’s always good to go over the basic best practices—especially in an industry like online advertising, where the platforms and the ad options keep changing. Instagram specifically continues to rapidly grow. The platform saw a 5.4% increase in users over 2019, and eMarketer estimates that Instagram will reach 112.5 million...

weather-based Facebook ad example for winter
June 30th, 2020

Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into seeing if there was a way to target audiences when they were experiencing...

facebook sponsored posts example adobe photoshop
April 15th, 2020

If you're finding that your organic posts on your Facebook business page aren’t getting the reach they once had, you are not alone. Over the years, as Facebook’s algorithm has continued to evolve and with more brands coming into the channel, organic reach has been dwindling further. If you’re lucky, you may get a full 1% of your fans that actually see your posts these days, but chances are low...

working at digital marketing agency
April 13th, 2020

As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We have already seen some incredible creativity, as agencies shift their strategies, product lines, service offerings, and their overall business operations in order to make it through the COVID-19 pandemic.

If you are a...

instagram story ad polls dunkin
March 4th, 2020

Are you interested in gaining audience intel, understanding their pain points, gauging their interest in preferences, and driving more engagement through your Instagram Ads campaigns? As a business or ad account manager, of course you are! You can now accomplish all of these goals by adding an interactive polling sticker onto your Instagram Story ads.

Read on as we detail how you can...

user-generated Instagram post from Jeep
February 13th, 2020

Searching for new social media content to share on Facebook and Instagram? Hoping for more engagement? You can accomplish both of those goals with an Instagram campaign of user-generated content, or UGC. UGC is content created by users which can come in a variety of mediums, such as text, images, videos, and audio.

On Instagram, UGC created by your target audience can help other...