Akvile DeFazio

Akvile DeFazio

Biography

As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, president of AKvertise, a social media advertising agency, does best. As a conversion driven marketer, she is passionate about helping businesses expand their online visibility and reach their goals via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads.

Facebook "Create Slideshow" button
August 27th, 2019

Everyone talks about video content for advertising, but they don’t always do it. Why is that? Could it be the misconceived notion that it’s always expensive because you need to purchase high-end equipment, hire videographers, or rent a studio? I think so.

Not necessary with Facebook Slideshow Ads.

While those amenities would be great for any...

Instagram ecommerce branded content ad manager
August 5th, 2019

Why use Instagram ecommerce for small businesses like yours? Well, for one, the continuously (and quickly) growing channel has over 1 billion global users and counting, and over 500 million of those users use Instagram Stories daily, so don’t be shy when it comes to creating video content.

In addition, did you know that according to...

Facebook sales funnel "add to cart" campaign
July 22nd, 2019

Looking for new ways to drive more conversions for your business? Of course—always!

Keeping an eye out for new ways to drive conversions, probably.

To market effectively, it’s important to ease into relationships and build them over time, and sales funnels can help us do this. In this guide, I’m going to show you how to create a conversion-...

Facebook ads manager custom audience
June 6th, 2019

You have a mobile app: check!

Your Facebook and/or Instagram Business Pages are set up: check!

Your Facebook Ads Manager account is set up: check!

Perfect. Now you want to get more people installing it, using it, and re-engaging with your app over time. Right? Well, you’ve certainly come to the right place. In this complete guide to Facebook ads for mobile apps, you’ll...

event ad with location mountain background
May 21st, 2019

Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile. You need to drive awareness and attendance, to bring in leads and revenue, and to help you accomplish your overall business goals as they relate to your event.

Whether that’s an upcoming...

Facebook campaign manager
February 25th, 2019

Let’s get down to business. That is why you’re here after all, isn’t it? You – or your clients – have products to sell. With that goal in mind, where do you go? Which channel offers access to your target audience and at the most cost-effective way to expand your products reach and visibility and to acquire new and even repeat customers?

Facebook, of course!

Don’t just take my...