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Amy Bishop

Biography

Amy is a digital marketing consultant and the founding owner of PPC agency Cultivative Marketing. She has built and implemented multichannel digital strategies for a variety of companies—from start-ups and small businesses to Fortune 500 and global organizations—and spanning several industry verticals. Her expertise includes ecommerce, lead generation, and localized site-to-store strategies. When not working, you can find her speaking at industry events across the US and Europe and talking shop on Twitter @hoffman8.

google floc- illustration of browser fingerprinting
September 8th, 2021

With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy for users. The concept of FLoC isn't easy to grasp, and it has raised a lot of questions and concerns....