Asi Dayan

Asi Dayan

Biography

Asi Dayan is passionate about growth, content and performance marketing with vast experience in both B2B and B2C companies. He loves helping other marketers get more out of their budget and sharing all his tips and tricks from his vast experience.

Google Ads mistakes face palm
October 29th, 2018

After 10 years, millions of dollars, thousands of conversions and sales, and endless blog posts that show how I nailed it and crushed my competitors (most of the time), it’s time to go in a different direction and reveal the biggest mistakes I made with Google Ads.

Looking back at my work, I’m pretty happy with the overall results. I worked for several startups in different vectors, but...

July 9th, 2018

In many cases, marketers and brands treat their advertising channels as separate forces and measure them one against another, to see which brings them the best results. In most cases, it’s Google vs. Facebook. But actually, there’s a better way to look at it.

Instead of thinking about it as Google versus Facebook, try to think in terms of Google PLUS Facebook.

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negative remarketing list audience adwords
April 18th, 2018

There’s no doubt that advertising with Google Ads (formerly known as AdWords) is one of the best ways to raise brand awareness and acquire new users – but unfortunately, paid search can be tricky, and if you’re making mistakes, it will cost you.

In this article, I’ll outline five extremely effective paid search strategies that too many advertisers aren’t taking advantage of. Read...