Asi Dayan

Asi Dayan


Asi Dayan is passionate about growth, content and performance marketing with vast experience in both B2B and B2C companies. He loves helping other marketers get more out of their budget and sharing all his tips and tricks from his vast experience.

benefits of ai in marketing
July 15th, 2021

We’re more than halfway through 2021 and by now, most marketing teams are heavily reliant on growth/digital marketing, and for very good reasons. But right now, even that is no longer enough. Just being growth-oriented and data-driven will not cut it anymore.

In order to scale up your marketing results, move fast, and be ready to beat your competitors, you will need to harness...

google ads optimizations Search impr. share
August 21st, 2020

Let’s get straight to the facts. As both marketing and COVID-19 trends collide, PPC is becoming more important than ever in most companies' marketing strategies, while at the same time most marketing budgets are being reduced to lower than ever—at least for now. What this means is, it’s time to rethink how you manage your Google Ads during this “new normal” period.

Google Ads mistakes face palm
October 29th, 2018

After 10 years, millions of dollars, thousands of conversions and sales, and endless blog posts that show how I nailed it and crushed my competitors (most of the time), it’s time to go in a different direction and reveal the biggest mistakes I made with Google Ads.

Looking back at my work, I’m pretty happy with the overall results. I worked for several startups in different vectors, but...

July 9th, 2018

In many cases, marketers and brands treat their advertising channels as separate forces and measure them one against another, to see which brings them the best results. In most cases, it’s Google vs. Facebook. But actually, there’s a better way to look at it.

Instead of thinking about it as Google versus Facebook, try to think in terms of Google PLUS Facebook.


negative remarketing list audience adwords
April 18th, 2018

There’s no doubt that advertising with Google Ads (formerly known as AdWords) is one of the best ways to raise brand awareness and acquire new users – but unfortunately, paid search can be tricky, and if you’re making mistakes, it will cost you.

In this article, I’ll outline five extremely effective paid search strategies that too many advertisers aren’t taking advantage of. Read...