Ben Cohen

Ben Cohen


Ben Cohen is a Senior Manager of Professional Services at WordStream.

January 2nd, 2014

What Are Google Engagement Ads?

Earlier this year Google released an exciting new feature that they call engagement ads. These engagement ads run on the Google Display Network (GDN) and use the same flexible targeting options as normal display campaigns. Google has also announced additional self-service ad formats, including Cross Device ads, a YouTube Masthead Lightbox to aid in consistent...

March 13th, 2013

“Awesome! I have 300,000 impressions …. why is my CTR so low?”

OK, the title of this post is a little harsh, but the importance of click-through rates to CPC campaigns has been well documented. So take a second and look at your account. Do you see that you have thousands of impressions and a few clicks with great conversion rates? I can assure you that you are not alone. There...