Ben Kasdon

January 13th, 2016

Paid search and paid social work amazingly together because they allow you to hit your target prospects at all parts of the buyer’s journey. With social ads, you can raise brand awareness and promote your best content to large audiences who would be most likely to have interest in your products or services. Then, with search ads, you can make sure to reach them at the...

June 24th, 2014

WordStream exists for one reason: to help small businesses squeeze as much value out of their paid search campaigns as humanly possible. But so often when we talk about value to our customers, we have conversations about clicks or impressions, when our customers really only care about the end result – leads.

That’s why I’m thrilled to announce the release of WordStream’s new...

February 19th, 2014

We consistently hear from our clients and prospects that PPC landing pages are a struggle. There’s so much at stake on the landing page – that’s where your visitor either converts or doesn’t. But you don’t get much help from Google when it comes to landing page optimization. A poor landing page experience affects your Quality Scores as well as your ROI, but it’s tricky to actually figure out...