Bill Zinsmeister joined WordStream as Vice President of Business Development in July 2014 to spearhead its new strategic partnership and channel initiatives. Before joining WordStream, Bill was Senior Director for Corporate Development with High Street Partners (another Sigma- and Baird-sponsored portfolio company), where he established joint ventures in Japan, Singapore, and Germany to extend the company’s international footprint. (High Street Partners was successfully sold in 2014 to a portfolio company of HgCapital in London.) Bill has also held multiple senior corporate and business development roles with Deluxe and Kenexa (later sold to IBM). Bill started his career in investment banking with Alex. Brown, Deutsche Bank, and Piper Jaffray, covering enterprise software and business services stocks.
Bill has an MSc from the London School of Economics and a BA from American University.
Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.