Why & How to Use Music in Ads (Without Getting Sued!)
Discover the benefits of music in ads and get the tips, licensing lingo, and resources you need to get started.
The 16 Best (& Easiest!) Ways to Increase Sales Over the Holidays
Use these fail-proof tactics to get a leg up on your competitors and gift yourself with record sales this holiday season.
What Growth Marketing Really Means (+22 Strategies to Do It Right)
Find out what growth marketing actually means, how to implement a growth marketing strategy through the AARRR framework, and look at real examples of growth marketing.
![7 [Non-Generic!] Customer Engagement Strategies & Examples](https://www.wordstream.com/wp-content/uploads/2021/12/customer-engagement-strategies-trust.png)
7 [Non-Generic!] Customer Engagement Strategies & Examples
What is customer engagement and why is it important? Learn this plus seven effective strategies that work, involving branding, loyalty programs, content strategy, exclusive offers, and more.
The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
We're sharing different types of marketing campaigns, what you need for a successful campaign, as well as the five best marketing campaigns you can learn from for your own creative and powerful marketing.
What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)
What does OTT mean? We answer that and so much more, including what OTT advertising is and how it works, the pros and cons of running ads on streaming media, as well as tips for creating successful OTT video ads.
10 Affordable (and Sanity-Saving) Marketing Automation Tools for Small Businesses
Marketing automation software is designed to save you time, but with so many platforms out there and only so much money to spend, it can take hours to decide on one. We're sparing you from that with this list of 10 cost-effective marketing automation tools for small businesses.
6 Reasons to Start an Affiliate Marketing Program for Your Small Business (+ How to Do It)
Affiliate marketing is a low-risk way to increase sales at decreased costs. But you can't just throw together a program and let anyone join. Learn about the definition and benefits of affiliate marketing, how to set up an affiliate program for your small business, and tips for finding affiliates that bring results.
14 Referral Program Ideas to Land Your Best Customers Yet
Referral marketing is one of the most worthwhile investments you can make for your business. This post covers the benefits of referral marketing, types of referrals you can get, and over 14 ideas and examples of referral marketing programs that can bring in your best customers yet.
Your 8-Point Guide to Developing a Memorable Brand Personality
This post will help you to understand what brand personality and brand messaging are, the importance of both, and how to shape them to create a lasting brand that’ll bring you lasting success.
