6 Tips for Hosting Can’t-Miss Virtual Events
Virtual events are great for including more people, and they cost less money. But they still take planning to be successful. Here are six tips for hosting engaging virtual events, including promoting during your event, being prepared for tech issues, and more!
Goal Talk Podcast Episode 10: Keeping Your Customers as Happy as Can Be
In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Kim Castings about customer marketing essentials, including what it means, how to keep your company customer-led, and more!
Use Design Thinking to Solve Your Next Marketing Problem: Here’s How
In this guide to design thinking, we're explaining what it is, why it can help you solve your next marketing problem, and the six steps to follow for applying the design thinking process!
The Complete, Omnichannel Guide to Cannabis Marketing in 2020
The cannabis industry is booming, but what does that mean for marketers? Here, we're going through seven essential marketing channels to let you know what works for cannabis marketing and what you need to avoid!
Goal Talk Podcast Episode 4: Identifying Your Perfect Customer Persona
In this week's episode of the Goal Talk Podcast, host Mikayla Wyman talks with Director of Product Marketing Erik Mansur about the importance of customer personas and how to create them for your business!
Get Started with Out-of-Home Advertising: Here’s How
Here's everything you need to know about out-of-home advertising: what out-of-home ads are, how to implement them, and best practices for a successful OOH campaign—plus some fun real-life examples!
7 Irresistible Networking Strategies for Marketers
Not at all marketing networks are created equally. Here are seven strategies you can use to build a super effective marketing network, including events, email tips, and more!
9 Comparative Advertising Examples to Help You Get Ahead
Comparative advertising is a great way to communicate value quickly and effectively—while also differentiating yourself from your competition. Here, we rounded up nine examples of comparative advertising to inspire your next campaign!
The 16 Best Marketing Strategies to Try This Year
It's time to try some new marketing strategies—but that doesn't mean you have to reinvent the wheel. Take a look at our best marketing strategies of last year, including educational content, personalized marketing, and more!
Copy Testing: Why It’s Necessary & How to Make It Work
How can you make sure you're making the most of your ad spend? Simple: copy testing. In this guide, we're sharing everything you need to know, including what copy testing is, why it's in resurgence, and how you can get the most out of it to increase your advertising ROI and drive sales.
