We’ve assembled a comprehensive list of the best webinar platforms available to marketers in 2020—including the pros, cons, and pricing of each—so you can host high-quality experiences for your audience that drive your business goals.
To have a successful webinar, you need a solid webinar marketing strategy. Here, we're sharing our six favorite tip for webinar promotion, including planning, being consistent, A/B testing, and more!
Virtual events are great for including more people, and they cost less money. But they still take planning to be successful. Here are six tips for hosting engaging virtual events, including promoting during your event, being prepared for tech issues, and more!
In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Kim Castings about customer marketing essentials, including what it means, how to keep your company customer-led, and more!
In this guide to design thinking, we're explaining what it is, why it can help you solve your next marketing problem, and the six steps to follow for applying the design thinking process!
The cannabis industry is booming, but what does that mean for marketers? Here, we're going through seven essential marketing channels to let you know what works for cannabis marketing and what you need to avoid!
In this week's episode of the Goal Talk Podcast, host Mikayla Wyman talks with Director of Product Marketing Erik Mansur about the importance of customer personas and how to create them for your business!
Here's everything you need to know about out-of-home advertising: what out-of-home ads are, how to implement them, and best practices for a successful OOH campaign—plus some fun real-life examples!
Not at all marketing networks are created equally. Here are seven strategies you can use to build a super effective marketing network, including events, email tips, and more!
Comparative advertising is a great way to communicate value quickly and effectively—while also differentiating yourself from your competition. Here, we rounded up nine examples of comparative advertising to inspire your next campaign!