Pain Points: A Guide to Finding & Solving Your Customers’ Problems
Learn everything you need to know about discovering your customer pain points and putting them to work.
10 Ways Voice Assistants Are Changing Marketing
Voice technology has been everywhere this year, which means the way consumers perform even the most mundane day-to-day tasks is changing. And as a result, the way brands and marketers interact with said consumers is changing, too. The time respond to this technology is now.
35 Marketing Statistics that Should Change Your Strategy in 2018
Merkle recently released its Q4 report and it's packed with trends (some obvious, others shocking) from the worlds of paid search and paid social. Check out WordStream's analysis of these marketing statistics that should impact your online advertising strategy in 2018.
3 Attention-Grabbing Outreach Marketing Techniques
Email outreach can be highly effective, IF you do it right. In this actionable guide, author Timo Rein outlines three powerfully persuasive outreach marketing strategies to drive traffic, gain exposure, and leverage influential thought leaders to spread your message.
How to Make (Real, Mobile) Call-Only Ads on Bing
Bing Ads has call extensions, but the platform doesn't offer a call-only ad type. Learn how to hack together some Bing call-only ads using a combination of call extensions, bid adjustments, and a bit of cleverness.
Complete Beginner’s Guide to Account-Based Marketing (ABM)
85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! How does account-based marketing work? Learn the basic principles and best practices of ABM.
Ethical Marketing: 5 Examples of Companies with a Conscience
What is ethical marketing? Find out why and how these five companies with a conscience are making sales and a real difference at the same time.
8 Advertising Tips for Electricians & Other Tradesmen
Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.
How Much Are Mobile Brand Searches Really Worth? (Data)
It's not obvious, but branded searches are actually big business, for both Google and for brands. How much are they worth, and how will the move to mobile change the way we think about brand searches?
13 Super-Effective Behavioral Segmentation Strategies (With Examples!) to Try Now
Here are 13 ways brands and marketers can use behavioral segmentation and targeting to build smarter, more cost-effective marketing campaigns, with examples and data to back it up.
