Featured Article

14 Ways to Use AI in Marketing that Actually Work (Recommended by Pros!)

Learn 14 ways you can use AI to improve your marketing from the experts who use them.

HomeBlog

13 Brilliant Restaurant Website Designs to Copy in 2024

Dedadent designs, flavorful formats, and scrumptious CTAs to inspire you!

6 Tips for Effective Bid Management in a World of Automated Bidding

Find out what influence you can (and should) have on your PPC bids and budget!

How to Generate Leads: 41 Strategies That Work (Paid & Free!)

From lead magnets to landing pages to local tactics, there is something in here for every business.

11 Super-Actionable Landing Page Trends to Jump On in 2023

Monochromatic backgrounds, microanimations, minimalist branding, and more!

The Most Popular Social Media Platforms in 2024 (+How to Harness Their Popularity)

This is not your average round-up. Learn about LinkedIn's lighter side, office supplies on Instagram, local SEO on Facebook, and more.

Kristen McCormick
January 11, 2023 | Social Media

Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products

All the details you need, plus how to get your CBD certification for Google Ads.

The Top 12 SEO Trends to Optimize for in 2023

Ready to rank higher and generate more traffic? EEAT your heart out.

Manick Bhan
January 5, 2023 | SEO

Google Ads Automation: When (& When Not) to Use It

An expert's take on bidding, ad generation, Performance Max, and more.

Brett McHale
January 4, 2023 | Google Ads

The 13 Best Marketing Strategies for Small Businesses in 2024

Actionable strategies in PPC, SEO, email marketing, social media, content, and more.

How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies

Learn how to leverage consumer psychology (while staying tasteful and honest!)

Guest Author
December 21, 2022 | Marketing Psychology

How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid

Metrics, mistakes to avoid, and examples to help you get the most out of your content marketing efforts.

Guest Author
December 20, 2022 | Content Marketing

The 13 Best Healthcare Website Designs, Examples & Tips

Learn from the best in design, copy, user experience, and more!

78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!

*Actually* stand out on Instagram this Christmas with these caption ideas AND templates!

Kristen McCormick
December 16, 2022 | Instagram

19 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)

When done right, this simple email doesn't just delight your customers—it drives your marketing goals! It's all in the technique.

Kristen McCormick
December 15, 2022 | Email Marketing

43 Easy & Creative January Marketing Ideas to Stand Out (with Examples!)

National Compliment Day, MLK Day, Clean Out Your Inbox Week, and more!

Google is Sunsetting Similar Audiences in 2023: What You Need to Know

Plus how and when to use its replacements: optimized targeting and audience expansion.

11 Key Facebook Advertising Trends & Tips to Succeed in 2024

Everything you need to succeed and scale in 2024, from Advantage+ to attribution windows, ad creative, and more!

Jordan Bucknell
December 6, 2022 | Facebook Ads

The 10 Biggest Changes to Google Ads You Need to Know for 2023

A practical guide to PPC in 2023—from PMax to cost per lead and everything in between!

10 Tips to Declutter Your Email Marketing List for Higher ROI

The less-is-more guide to reputation and ROI!

Guest Author
November 30, 2022 | Email Marketing

5 Quick & Easy Ways to Get More Referral Traffic (+Examples)

Learn everything you need to know about referral traffic, including how to get more of it for your website.

64 Cliche-Free Holiday Copywriting Ideas & Examples

Stand out from generic holiday messaging with these 64 ideas, examples, and prompts!

Kristen McCormick
November 23, 2022 | Copywriting

Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business

Arm yourself against business and customer data breaches—and their devastating consequences.

How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Kristen McCormick
November 21, 2022 | Facebook Ads