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Commercial Intent: How to Find Your Most Valuable Keywords

Here's how to get in front of prospects when they're ready to buy—and when they're not.

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7 Things to Know About the NEW Google Ads Creative Studio

Should you try the new Google Ads Creative Studio? Learn exactly what it is, how it helps with rich media ad creation, and what to know before you get started.

12 Tips to Create a Compelling YouTube Channel Trailer (+Examples)

Use these eight tips to create a YouTube channel trailer that turns visitors into subscribers, with three tools to help you implement them and plenty of examples!

5 Steps to a Goal-Crushing Lead Generation Process

Learn five ways to improve your lead generation process, using metrics, automation, existing customers, content audits, and your sales team.

7 Free Tools to Design Facebook Ads Like a Pro

No designer? No equipment? No money? No problem. Learn seven free and budget-friendly methods to design Facebook ad creative that gets users to stop, read, and click!

Akvile DeFazio
June 24, 2021 | Social Media

19 Pesky Google Ads Disapprovals and How to Fix Them

Find out 19 Google Ads disapprovals that could be tripping you up, what they mean, and how to fix, appeal, and prevent them!

19 Instagram Reels Ideas to Build Your Brand (With Examples!)

As a business, it’s important to stay in front of your customers where they are, not where we want them to be.

Lindsay Paramore
June 22, 2021 | Instagram

11 Actionable Ways to Build Client Relationships That Last

The secret to sustained success is having great relationships with your clients. Here are 11 ways your agency can build strong client relationships that translate into better productivity, greater loyalty, and more referrals!

12 Revealing Digital Marketing Statistics (& How to Act on Them)

We know that the pandemic caused many changes, but where do we stand now as things have settled out and we're halfway through 2021? Check out these 14 post-COVID digital marketing statistics for 2021 and learn how you can act on them!

How to Use Google Search Console (the Right Way!) to Improve SEO

Though it's a powerful SEO tool, not enough marketers know how to use Google Search Console to its fullest potential. Learn four ways to use Google Search Console data to rank higher, drive traffic, and produce top-quality content.

Guest Author
June 16, 2021 | SEO

25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel

Lead magnets attract potential customers to your business and can be used at all stages of your funnel. Use these 25 lead magnet ideas and tips to win more customers!

Mary Lister
June 15, 2021 | Marketing Ideas

Google Marketing Livestream 2021: What You Really Need to Know

Learn what we have decided are the 17 most important announcements of Google Marketing LiveStream 2021—like enhanced conversions, the Shopify partnership, image extensions, local inventory ads, and so much more!

8 Simple YouTube SEO Tips to Rank Your Videos Higher in Search

Get familiar with YouTube SEO and learn eight YouTube SEO tips to start ranking higher in search results.We'll talk about keyword insertion, hashtags, closed captions, and more!

Company Core Values: 200 Examples (+How to Establish Yours)

Company core values are essential for attracting customers, engaging and retaining employees, and driving revenue. Learn six steps for coming up with yours and then gain inspiration from seven real examples and an over-200-word core values list.

How to Succeed in Google Ads Without Modified Broad Match

Modified broad match may have gone away, but we have a workaround! Learn how to combine broad match with audience targeting in Google Ads so you can both expand your reach and get quality leads.

SEO Content Readability: 5 Mistakes Your Plugin Won’t Detect

As Google's algorithm becomes more sophisticated and human-like in its preferences, writing that factors in human readability will rise to the top. Use these five tips to improve your SEO with human readability.

Guest Author
June 4, 2021 | SEO

6 Steps to Keep Your Facebook Conversion Campaigns Working Post-iOS 14

Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!

Brett McHale
June 3, 2021 | Social Media

The 19 Best B2B Marketing Strategies (Based on Data!)

The best B2B marketing channels are pretty evergreen, but the strategies used within them change over time. Learn 19 of the best B2B marketing strategies based on recent data—for PPC, SEO, social media, email, and more.

Should You Let Google Ads Apply Recommendations Automatically?

The newly expanded Google Ads auto-applied recommendations have been met by advertisers with mixed feelings. Learn about the pros and cons of this new feature as well as best practices for identifying and applying the right recommendations for you.

How to Persuade Your Audience With Data Storytelling (+Examples)

Data storytelling enables you to convert complex concepts and data into clear takeaways that others can understand. Learn how to use visuals (the right way) to influence your audience to take action.

Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know

Finally—you can now set monthly spend limits at the account level! Learn how the Google Ads spend limit works, how to set one up, and what you need to know to get the most out of this feature.

7 Email Copywriting Tips We Swear By (With Examples!)

Use these seven email copywriting tips and examples to connect with your audience and drive your marketing goals. We'll talk about purpose, CTA, tone, formatting, and more—with examples!

8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them

Google Ads conversion tracking gets complicated fast. That's why we're going through the eight most common hangups we see in Google Ads conversion tracking—and how to fix them—so you can make sure your data is accurate and ultimately increase conversions!

4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google Ads

There are tons of YouTube Studio reports that provide more information than your Google Ads dashboard. We're sharing how to use four of them to find optimization opportunities you didn't know existed!

Should You Use the New Google Ads Insights Page? [Pros & Cons]

Google has released its Insights page out of beta—should you be using it? Take a look at exactly how to use the Google Ads Insights page and learn the pros and cons to see if it's right for you.

7 Truly Exceptional Content Marketing Examples You’ll Want to Model After

Stuck in a rut or looking for new ways to connect with your audience? We're sharing 7 truly exceptional content marketing examples—plus why they work—so you can apply them to your own content!

The 25 Best Ways to Increase Your Online Presence (+Free Tools!)

Turn a mere online existence into a lead-generating online PRESENCE with these proven strategies.

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