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How to Conduct a Stellar Quarterly Business Review (+PowerPoint Template)

Find everything you need to conduct a QBR that keeps your clients happy and informed.

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15 Creative (& Compliant) Cookie Consent Banner Examples to Spark Ideas

Get ideas on how to creatively (and compliantly) obtain cookie consent.

11 Inspiring Vision Statement Examples (+How to Craft Your Own)

Use these examples and tips to create your own inspired vision statement.

The 7 Best Ecommerce Marketing Strategies for New Store Owners

Generate traffic, sales, and repeat customers to your online store!

Experimentation vs. Testing in PPC Campaigns: Dos, Don’ts & Key Differences

Tips to apply and mistakes to avoid so you can take your paid media campaigns to new levels of success!

How to Get Found Online: Our Top 9 Tips for Local Service Businesses

Show up for the right searches and be the business that gets chosen over competitors!

PPC Keyword Maintenance: 6 Things You Should Be Doing Regularly

Non-generic advice to help you master the nuances and caveats of keyword performance!

The 2023 Big Tech Layoffs: Tips for Talent Seekers & the Talented (from Ex-Googlers!)

Helpful resources and practical tips to make the best of the Big Tech Layoffs of 2023.

5 Challenges to Choosing Keywords for PPC (& How to Squash Them)

In this post we'll discuss some of the most common PPC keyword mistakes along with foundational best practices to help you fix these keyword problems!

6 Ways to Use ChatGPT for Small Business Marketing (+6 Ways NOT to Use It)

Content and copywriting? Yes! Marketing and business strategy? Not so much.

How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)

The dos and don'ts of properly using automation for bidding, targeting, and ad creative.

The 22 Best Directory Listings for Any Business (+Optimization Tips)

It's time you started getting found more easily online. Customers are looking for you!

How to Use HARO for Backlinks & PR (with a Free Pitch Template)

Use these tools, templates, and tips to connect with journalists, get backlinks, and land some media coverage!

Guest Author
February 28, 2023 | Marketing Templates

76 Perspective-Broadening Stats About Diversity & Inclusion in Marketing for 2024

Get equipped and inspired to make meaningful change in society through your marketing efforts.

What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)

All the digital advertising intel, examples, and tips you need to grow your business.

16 Irresistible Popup Examples (& How to Copy Them!)

Get ideas for promotions, layouts, calls to action, and more!

Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)

Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!

Kristen McCormick
February 21, 2023 | Google Ads

3 Key GA4 Features All Advertisers Should Leverage (& How)

Google Signals, Google Ads account linking, and User-ID—game changers!

21 Copywriting Mistakes to Avoid for Better Marketing Results

Too many adjectives? Not enough benefits? Keep your copy in check!

Guest Author
February 16, 2023 | Copywriting

5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)

The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!

Mark Irvine
February 14, 2023 | Google Ads

14 Chatbot Examples that Generate Leads & Engage Visitors

Who knew chatbots could be so versatile—for lead gen, brand awareness, customer engagement, and more!

What Is an SSL Certificate? (& Why Your Website Needs One)

SSL simplified! For SEO, cyber security, and satisfied customers.

6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)

These mistakes can be more damaging than having no tracking at all!

Facebook vs TikTok Ads: Key Differences & How to Use Them Together

Compare (and make the most of!) costs, targeting, formats, and analytics.

Jordan Bucknell
February 7, 2023 | Facebook Ads

Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know

Get the deets here, plus a refresher on using negative keywords to maximize ROI.

What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways

Get the SMB and PPC scoop with insights from the tech and PPC community.

Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)

Learn what conversion paths are in Google Analytics, why they're important, and how to set them up to optimize your marketing campaigns.