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3 A/B Testing Examples Every PPC Advertiser Should Try

Plus, understand what it takes to make any A/B testing example work for your business with these handy tips and tricks.

Michelle Morgan | February 29, 2024 | Conversion Rates
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How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros

Pointers from the pros around pixels, privacy, and performance. It's pure perfection.

Kristen McCormick
September 26, 2022 | Facebook Ads

Google Ads Audience Targeting: 15 Powerful & Underused Strategies

Take your campaigns beyond keyword targeting—yes, even with search ads.

Jyll Saskin Gales
September 21, 2022 | Display Ads

10 Excellent B2B Website Design Examples (+Takeaway Tips)

Learn how to hit the fundamentals and layer on your brand voice for an optimal experience.

How to Create a Customer Journey Map (+Free Template & Examples)

Eight steps, one complete example, and seven free templates. Jackpot.

4 Important Changes to Google Ads Extensions: What You Need to Know

Extensions, now called assets, have some new and improved features.

Kristen McCormick
September 16, 2022 | Google Ads

12 Ways to Improve Your Click-Through Rate in Google Ads

Find out why settling for just average click-through rate is a big mistake.

Kristen McCormick
September 14, 2022 | Google Ads

The New Google Ads Destination Requirements Policy: What You Need to Know

What it means, whether you should be concerned, and what you need to do.

The 10 Best B2B Sales Strategies to Land More Clients

Closing more deals doesn't require fancy tactics—just fundamentals.

7 Things I Wish I Knew When I Started in PPC

PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.

The Best Time to Post on Facebook in 2024 (+Why It Matters)

Four studies, two super-helpful visuals, one way to find out.

Kristen McCormick
September 6, 2022 | Social Media

Privacy-First Facebook Ad Targeting: 3 Creative (But Compliant) Workarounds

With a little creativity (and tracking code), you can effectively target ads on Facebook in a privacy-compliant way.

Navah Hopkins
August 31, 2022 | Facebook Ads

The Complete (and Easy!) Guide to Google Ads Conversion Tracking

We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.

Susie Marino
August 30, 2022 | Conversion Rates

The 11 Best Dentist Websites of 2024 (+Takeaway Tips)

A curated collection of ideas for creativity, credibility, and conversions (plus dentist puns).

12 Eye-Catching Google Ads Examples & How to Copy Them

Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!

Kristen McCormick
August 24, 2022 | Copywriting

The Complete Guide to (Persuasive) Landing Pages – With Examples!

The all-in-one guide to writing landing pages that win over leads and customers.

7 Steps to Generate Leads With Gated Content (+Examples)

Tap into one of the easiest, most cost-effective ways to generate leads for your business.

13 (Really) Good Elevator Pitch Examples & Templates (+How to Write Yours)

Learn how to communicate the value of your business in a fast, compelling, and memorable way.

Kristen McCormick
August 16, 2022 | Copywriting

The Top 10 Google Ranking Factors for 2023 (+How to Optimize for Them)

Learn what really matters to Google when ranking your site—and how to optimize for it.

Kristen McCormick
August 15, 2022 | SEO

The 28 Best Mission Statement Examples to Help You Write Yours (+Template!)

These business mission statement examples will inspire you to write your own and/or change the world.

Kristen McCormick
August 11, 2022 | Copywriting

6 Google Ads Updates Happening Now (+What You Need to Do)

Performance Max, AI-generated voice-overs, a simpler Google tag, and more!

Susie Marino
August 10, 2022 | Google Ads

New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)

What works, what flops, and why you need to learn about them

Commercial Intent: How to Find Your Most Valuable Keywords

Here's how to get in front of prospects when they're ready to buy—and when they're not.

Why Your Conversion Rates Are Down + 6 Things You Can Do About It

Sometimes, landing page optimization alone doesn't always cut it

The Big, Easy Cheat Sheet for Google Display Ads

From technical specs to targeting, tools to tips, here is everything you need for successful Google display ads in one handy guide.

The 4 Stages of a Supremely Successful Content Marketing Funnel

Get a full tour of the content marketing funnel, including the best content types for every stage, plus tips and templates!

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