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11 Actionable Ways to Build Client Relationships That Last

Here are 11 ways your agency can build strong client relationships that translate into better productivity, greater loyalty, and more referrals!

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5 Ways to Keep Your B2B Leads & Sales Flowing Over the Holidays

Turn the typical holiday wind-down into an opportunity to shine this year.

Asi Dayan
November 4, 2022 | Seasonal Marketing

23 Perfect Thanksgiving Greetings & Messages for Clients, Coworkers & More

Craft the perfect message for your emails, social posts, landing pages, and more.

Kristen McCormick
November 1, 2022 | Copywriting

The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose

The intel you need to make sure you're spending your budget wisely in Facebook ads.

Brett McHale
October 31, 2022 | Facebook Ads

6 Tips for Profitable Partner Marketing (With Examples)

Learn how (and how not) to team up with other businesses to increase your exposure and build your reputation.

Guest Author
October 26, 2022 | Marketing Ideas

How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work

Here are eight strategies and 24 tactics you can do *before* raising bids.

Kristen McCormick
October 24, 2022 | Google Ads

10 Ways to Improve Your Social Signals for SEO

Are social signals a Google ranking factor? Definitely maybe.

How to Combat Costs With Google Ads Custom Segments

Learn how to wield the power of this underused Google Ads feature.

Jyll Saskin Gales
October 18, 2022 | Google Ads

Is a Future With No Keyword Match Types in Sight?

This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.

How to Create Pillar Pages for SEO (With Examples!)

Learn how to improve your rank, surface more of your content, and build your reputation.

Justin Borge
October 12, 2022 | SEO

Why Your Non-Ecommerce Business Should Set Conversion Values (& How to Do It)

Uncover the key to how to improving lead quality and securing the highest ROI in Google Ads (and other platforms).

8 Easy Ways to Get on TikTok’s FYP (& What It Means)

Get on the FYP so you can gain more exposure for your brand...or should we say, FYB 🙃

Guest Author
October 7, 2022 | TikTok

ALL 22 Types of Google Ads (+When & How to Use Them)

The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!

Susie Marino
October 5, 2022 | Google Ads

How to Create a Small Business Budget in 6 Steps (+Templates)

A simplified guide to business budgeting so you can reach your goals, grow your business, and maintain financial (and mental) peace.

12 Easy & Effective Ways to Increase Engagement on Instagram

Win favor with the Instagram algorithm—and more importantly, your followers.

Winnie Chege
September 27, 2022 | Instagram

How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros

Pointers from the pros around pixels, privacy, and performance. It's pure perfection.

Kristen McCormick
September 26, 2022 | Facebook Ads

Google Ads Audience Targeting: 15 Powerful & Underused Strategies

Take your campaigns beyond keyword targeting—yes, even with search ads.

Jyll Saskin Gales
September 21, 2022 | Display Ads

10 Excellent B2B Website Design Examples (+Takeaway Tips)

Learn how to hit the fundamentals and layer on your brand voice for an optimal experience.

How to Create a Customer Journey Map (+Free Template & Examples)

Eight steps, one complete example, and seven free templates. Jackpot.

4 Important Changes to Google Ads Extensions: What You Need to Know

Extensions, now called assets, have some new and improved features.

Kristen McCormick
September 16, 2022 | Google Ads

12 Ways to Improve Your Click-Through Rate in Google Ads

Find out why settling for just average click-through rate is a big mistake.

Kristen McCormick
September 14, 2022 | Google Ads

The New Google Ads Destination Requirements Policy: What You Need to Know

What it means, whether you should be concerned, and what you need to do.

The 10 Best B2B Sales Strategies to Land More Clients

Closing more deals doesn't require fancy tactics—just fundamentals.

7 Things I Wish I Knew When I Started in PPC

PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.

The Best Time to Post on Facebook in 2024 (+Why It Matters)

Four studies, two super-helpful visuals, one way to find out.

Kristen McCormick
September 6, 2022 | Social Media