Featured Article

SearchGPT: Everything You Should Know About the New ChatGPT Search

Open AI just launched its own search experience: SearchGPT. Find out what this means for your business and how to prepare.

HomeBlog

6 Proven Techniques for Ultra-Effective TikTok Ads Targeting

We're exploring six expert techniques that will help you to identify, reach, and convert profitable audiences with your TikTok advertising.

Jordan Bucknell
May 23, 2023 | TikTok

Google Search Generative Experience (SGE): What AI on the SERP Means for You

How will Google's Search Generative Experience impact your business? We break it down for you.

Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide

Find out how to set up Google dynamic remarketing to boost your ecommerce or retail business.

Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry

Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.

How Long Should a Blog Post Be in 2024? 3 Rules to Live By

We're sharing details that will help you determine the right length for your posts.

20 Completely Awesome ChatGPT Prompts to Make Marketing Easier

Try these ChatGPT prompts for help with marketing tasks like SEO, social media, copywriting, email marketing, and more.

How to Ask for a Raise (& Actually Get It!)

Wondering how to ask for a raise? These expert tips (+email templates!) from a recruiter will guide the way.

3 Key Questions to Determine if Performance Max Is Right for You

Learn how to examine your budget, campaign types, and assets to make the right decision for your account!

16 Simple, Meaningful Mother’s Day Marketing Ideas

Plus find out why the creator of Mother's Day was determined to cancel it.

7 Unquestionably Great FAQ Page Examples (+How to Create Your Own)

Get all your FAQ page FAQs answered here! With this guide, you'll have all the steps, tips, and examples you need to create an effective FAQ page for your business's website.

9 Steps to Build a Successful Go-to-Market Strategy (with Examples)

We’re covering everything you need to know about building a successful go-to-market strategy.

50+ Mother’s Day Instagram Captions for Everyone in Your Audience

From cute and sweet to sensitive and factual—plus a brainstorm word list.

Kristen McCormick
April 19, 2023 | Instagram

Why & How to Set Up Google Ads Enhanced Conversions (with Video Tutorial!)

Follow these steps to ensure you're collecting the most accurate conversion data possible from your Google Ads.

5 Easy Local Citation Building Tips to Boost Traffic Fast

Local citations can help you improve your SEO, increase your visibility, and get more customers. Find out how to build them here.

Justin Borge
April 12, 2023 | Local Marketing

Instagram vs. Facebook for Marketing: Everything You Need to Know

In the battle of Instagram vs Facebook, which should you choose to market your business? We get into the key differences to help you decide.

85 of the Best TikTok Hashtags to Use for Your Small Business

Get the ultimate list of the best TikTok hashtags complete with tips and examples.

Jessica Carmichael
April 7, 2023 | TikTok

How to Scale Success in Google Ads (& More Importantly, When)

Learn not only *how* to scale successful ad creative and ad strategies, but also *when*—lest it backfire on you!

Navah Hopkins
April 4, 2023 | Google Ads

15 Creative (& Compliant) Cookie Consent Banner Examples to Spark Ideas

Get ideas on how to creatively (and compliantly) obtain cookie consent.

11 Inspiring Vision Statement Examples (+How to Craft Your Own)

Use these examples and tips to create your own inspired vision statement.

The 7 Best Ecommerce Marketing Strategies for New Store Owners

Generate traffic, sales, and repeat customers to your online store!

Experimentation vs. Testing in PPC Campaigns: Dos, Don’ts & Key Differences

Tips to apply and mistakes to avoid so you can take your paid media campaigns to new levels of success!

How to Get Found Online: Our Top 9 Tips for Local Service Businesses

Show up for the right searches and be the business that gets chosen over competitors!

PPC Keyword Maintenance: 6 Things You Should Be Doing Regularly

Non-generic advice to help you master the nuances and caveats of keyword performance!

The 2023 Big Tech Layoffs: Tips for Talent Seekers & the Talented (from Ex-Googlers!)

Helpful resources and practical tips to make the best of the Big Tech Layoffs of 2023.

5 Challenges to Choosing Keywords for PPC (& How to Squash Them)

In this post we'll discuss some of the most common PPC keyword mistakes along with foundational best practices to help you fix these keyword problems!

6 Ways to Use ChatGPT for Small Business Marketing (+6 Ways NOT to Use It)

Content and copywriting? Yes! Marketing and business strategy? Not so much.