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How to Make User-Generated Content Work for You in 2025

Know what user-generated content is and how your business can collect and repurpose it for impactful marketing.

Kaleigh Moore | March 24, 2025 | Marketing Ideas
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Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It

Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).

Mark Irvine
September 7, 2023
Google Ads

The Complete, Beginner-Friendly Guide to Hulu Advertising in 2024

Ready to get your business seen where your audience is binge-watching their favorite shows and movies? Then this complete guide to Hulu advertising is just what you're looking for.

Susie Marino
September 6, 2023
Video Marketing

6 Ways to Use ChatGPT for SEO That Won’t Kill Your Rank

Find out how to use ChatGPT for SEO (responsibly) and what you need to consider before you do.

9 Ways for Agencies to Sell More Clients on PPC

Selling PPC can be even harder than managing accounts! Learn the tricks of the trade with expert advice from an agency sales manager.

The Holiday Marketing Trends & Predictions That Will Make (or Break) Your 2023 Sales

When you dig into the data, a few holiday marketing trends emerge for 2023. Follow them and get the most out of this season for your business.

The Ultimate Guide to Google Local Services Ads

Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP.

How to Sell on Instagram in 2024: 5 Steps (+6 Tips to Get Sales Now)

Instagram shops are a great channel to find new customers and grow your business. Learn how to set up a shop in Instagram and make it successful with this guide.

Rob Glover
August 24, 2023
Instagram

9 Proven TikTok Marketing Strategies to Skyrocket Conversions

We’re sharing TikTok marketing strategies that will help you reach high-value audiences, improve cost efficiency, and skyrocket your conversions.

Jordan Bucknell
August 23, 2023
TikTok

Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade

Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.

Mark Irvine
August 22, 2023
Google Ads

Best Free & Low-Cost Online Google Ads Training Courses (Google Skillshop + 5 Others!)

Understand what Google Skillshop is and how it can benefit your business or agency. Plus, check out five other Google Ads training courses to complement skillshop.

Susie Marino
August 21, 2023
Google Ads

Your Deep, Easy Guide to Deep Linking (+Why It Matters for SEO)

What is deep linking, how does it impact your SEO, and how do you do it right? We're going deep.

Gordon Donnelly
August 21, 2023
SEO

The Best Time to Post on Instagram in 2025 [For Every Scenario]

If you know the best time to post on Instagram, you'll have a better shot at more engagement on the platform. We'll give you the data and show you how to find the best time to post for your own business.

Rob Glover
August 18, 2023
Social Media

Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?)

Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.

How to Use Google Tag Manager: The Only Guide You’ll Ever Need (with Video Tutorials!)

In this complete guide to Google Tag Manager, you'll learn how to create an account, install GTM on your website, what to track, and more with helpful videos along the way.

How to Build a High-Quality Email List: 7 Free & Low-Cost Strategies

Ready to build a high-converting email list that helps you make the most of your email campaigns? Use these 7 (mostly-free) strategies.

60 Creative & Inspiring Labor Day Instagram Captions

Ideas, examples, and quotes to help you think outside the box.

The Absolute Best Time to Post on YouTube in 2025

Publishing videos on YouTube at the right time can give your posts a boost in early engagement. Here are the best average times to post on YouTube and tips to find the best time for your business.

22 Google Ads Automated Rules That Will Make Your Life Easier

Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!

Mark Irvine
August 7, 2023
Google Ads

9 Customer Segmentation Models & How to Use Them for Smarter Marketing

These nine customer segmentation models can help you develop smarter and more effective marketing strategies to reach and engage your customers.

The Quick & Easy Guide to Organic Traffic (+5 Tips to Drive More Fast)

Investing in organic traffic can propel your business growth long-term. Find out what it is, how to drive it, and why it's so important.

Gordon Donnelly
August 3, 2023
SEO

How to Get Verified on Instagram: 6 Steps to Get Your Blue Check

The process to get verified on Instagram is changing. This guide will show you how to apply for Instagram verification and increase your chances of success.

Rob Glover
August 2, 2023
Social Media

5 Tips to Use Google Vehicle Ads to Jumpstart Your Dealership’s Growth

Google vehicle ads can jumpstart your dealership's success. Go full-speed ahead with these tips and best practices.

7 Simple Steps to Create a Facebook Business Page (+Tips to Make It More Engaging)

Your Facebook Business Page is one of the most important online properties for your business. Use these steps to create and optimize a Business Page that attracts more visitors and customers.

Rob Glover
July 31, 2023
Social Media

5 Powerful Buying Motives & How to Use Them to Increase Sales

Appeal to one (or more) of these key buying motives to increase sales and revenue for your business while better connecting with customers.

3 Time-Saving Facebook Automated Rules to Try (+1 to Avoid!)

Facebook automated rules can save you precious time, streamline your processes, and set the stage for advertising success.

Client Retention for Agencies: 10 Tips for Keeping Clients for the Long Haul

Client retention is critical for growing agencies. Here you'll get 10 tips to keep clients happily working with your agency longer.