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Meta Advantage+ vs. Manual Setup: Which Is Better?

Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.

Brett McHale | December 5, 2024 | Facebook Ads
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5 Easy Tips for More Powerful Product Positioning

Product positioning can help you define and differentiate your offering to better appeal to your target audience. Get five steps to do it right.

Gordon Donnelly
June 20, 2023 | Copywriting

14 Top Doctor Review Sites for a Healthy Online Presence

Use this ultimate list of doctor review sites to make your healthcare business easy to find online. Plus, get tips to optimize your listings for success.

Content Creation: Absolutely Everything You Ever Need to Know

Find out how to create effective, engaging content that drives your business goals without costing you your sanity in the process.

Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose

Similarities and differences in formats, targeting, placements, metrics, costs, and more!

The Best Time to Post on TikTok For Your Business in 2024 (+Bonus Ways to Boost Engagement)

Find out when you should post on TikTok to get the most engagement from your unique audience.

Kristen McCormick
June 9, 2023 | TikTok

Does Google Ads Impression Share Still Matter in 2024? (+What to Do About It)

With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.

Susie Marino
June 7, 2023 | Google Ads

The Facebook Ad Library: Your Secret Tool to Spy on Your Competitors & Improve Your Ads

There are many untapped opportunities to use the Facebook Ad Library (including to spy on your competitors!). Find out how you should be using this free tool.

Mark Irvine
June 6, 2023 | Facebook Ads

How to Harness the Power of Generative AI in Digital Marketing Responsibly & Effectively

Generative AI can make your marketing more effective when applied correctly. Find out how to do that (+why a human touch is still necessary!).

48 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images

Stand out with these inspiring images, inclusive captions, and even a word list to choose your own adventure.

Does Google Ads Quality Score Still Matter in 2024?

With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.

Susie Marino
May 31, 2023 | Google Ads

How Will ChatGPT & AI Impact PPC? 6 Expert Predictions

This expert shares the ways he thinks AI will impact PPC--plus what that means for your business.

6 Absolute Best Strategies to Grow Your Digital Marketing Agency in 2024

Whether you're an established agency or just getting started, here are five strategies you can use to grow your digital marketing agency this year.

Google Marketing Live 2023: The 11 Biggest Updates You Can’t Miss

The biggest tools, features, and updates announced at Google Marketing Live this year.

6 Proven Techniques for Ultra-Effective TikTok Ads Targeting

We're exploring six expert techniques that will help you to identify, reach, and convert profitable audiences with your TikTok advertising.

Jordan Bucknell
May 23, 2023 | TikTok

Google Search Generative Experience (SGE): What AI on the SERP Means for You

How will Google's Search Generative Experience impact your business? We break it down for you.

Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide

Find out how to set up Google dynamic remarketing to boost your ecommerce or retail business.

Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry

Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.

How Long Should a Blog Post Be in 2024? 3 Rules to Live By

We're sharing details that will help you determine the right length for your posts.

20 Completely Awesome ChatGPT Prompts to Make Marketing Easier

Try these ChatGPT prompts for help with marketing tasks like SEO, social media, copywriting, email marketing, and more.

How to Ask for a Raise (& Actually Get It!)

Wondering how to ask for a raise? These expert tips (+email templates!) from a recruiter will guide the way.

3 Key Questions to Determine if Performance Max Is Right for You

Learn how to examine your budget, campaign types, and assets to make the right decision for your account!

16 Simple, Meaningful Mother’s Day Marketing Ideas

Plus find out why the creator of Mother's Day was determined to cancel it.

7 Unquestionably Great FAQ Page Examples (+How to Create Your Own)

Get all your FAQ page FAQs answered here! With this guide, you'll have all the steps, tips, and examples you need to create an effective FAQ page for your business's website.

9 Steps to Build a Successful Go-to-Market Strategy (with Examples)

We’re covering everything you need to know about building a successful go-to-market strategy.

50+ Mother’s Day Instagram Captions for Everyone in Your Audience

From cute and sweet to sensitive and factual—plus a brainstorm word list.

Kristen McCormick
April 19, 2023 | Instagram

Why & How to Set Up Google Ads Enhanced Conversions (with Video Tutorial!)

Follow these steps to ensure you're collecting the most accurate conversion data possible from your Google Ads.

Andrew C
April 17, 2023 | Google Ads