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3 A/B Testing Examples Every PPC Advertiser Should Try

Plus, understand what it takes to make any A/B testing example work for your business with these handy tips and tricks.

Michelle Morgan | February 29, 2024 | Conversion Rates
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How to Advertise on YouTube in 10 Steps (+Pro Tips)

The all-in-one guide from a former Googler...tips, types, targeting, and more!

How to Do Competitor Keyword Analysis in 5 Steps (+Free Template!)

Uncover valuable keywords with this five-step process, plus tips, tools, and a template!

11 Diversity, Equity & Inclusion Resources for Small Businesses

Incorporate true DEI into your marketing with these free tips, templates, and tools.

32 Free & Easy Instagram Story Templates for Businesses

Idea-inspiring, brand-building, follower-fetching templates designed to save you time.

7 Marketing Psychology Tactics to Influence Your Customers (With Examples)

With 26 easy tactics to use in your ads, landing pages, emails, and more!

Google Marketing Live 2022: The Top 10 Updates You Need to Know

The no-nonsense recap to help you parse out what really matters.

Why & How to Add Hashtags to YouTube Videos (+Pro Tips)

Youtube hashtag tips to follow, tools to try, and trip-ups to avoid.

2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)

Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!

The Super-Easy, 5-Question PPC Audit

Get your account structure, conversion tracking, ad copy—and more—in top shape with these key considerations.

The 7 Best Free Social Media Management Tools in 2024

These social media tools are so good they should cost money.

Nia Gyant
May 13, 2022 | Social Media

The 2024 Guide to the Perfect Google Ads Account Structure

Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.

Susie Marino
May 10, 2022 | Google Ads

How to Write a Follow-Up Email (+12 Examples & Templates)

Everything you need to write a strong, non-annoying follow-up email that gets a response.

How to Write in Conversational Tone (+30 Awesome Examples)

Learn how to write marketing copy that your audience actually wants to read.

Internal Linking: Types, Tips & Tactics to Improve Your SEO

Find out how important—but also how easy—it is to do internal linking on your website for SEO.

Manick Bhan
May 4, 2022 | SEO

How to Advertise on Facebook: The Visual, Step-by-Step Guide

Complete with screenshots, tips, and FAQs, this guide has [quite literally] everything you need to set up a successful Facebook ad campaign.

The 8 Best Free Online Survey Tools for Gathering Data & Feedback

Get the employee and customer feedback you need with these indispensable online survey tools.

8 Ways to Master Green Marketing (+5 Eco-Friendly Brands to Follow)

Save the planet and attract customers with these tips and examples from truly green brands.

24 Website Header Examples, Trends & Tips for Conversion

Find out how to use this small yet powerful piece of real estate on your website to optimize for navigation and conversion.

Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives

Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.

Brett McHale
April 20, 2022 | Google Ads

39 Ways to Increase Traffic to Your Website

Creative ways to drive more (and more relevant!) traffic to your site beyond just SEO.

Kristen McCormick
April 18, 2022 | SEO

8 Practical & Inspiring Tips for Minority-Owned Businesses

Discover minority business influencers, nonprofit grants, government resources, and more!

24 Unusual (Yet Brilliant) Call to Action Examples You Can Copy

Ditch the boring buttons and get the clicks flowing on your homepage, pop-ups, ads, and more.

7 Easy Ways to Improve Your Google Local Services Ads ROI Now

Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.

The Complete, Visual Guide to On-Page SEO in 2024 (With Templates!)

A full walk-through of on-page SEO, plus a customizable checklist and designed-to-rank content templates.

How to Master Responsive Search Ad Copy in 5 Steps (With a Template)

Get the most of what RSAs have to offer while still maintaining control over your copy.

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