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The 11 Best SMART Goal Examples for Business
The SMART framework helps you set better goals, and these examples will make it easy to do.
5 Challenges to Choosing Keywords for PPC (& How to Squash Them)
In this post we'll discuss some of the most common PPC keyword mistakes along with foundational best practices to help you fix these keyword problems!
6 Ways to Use ChatGPT for Small Business Marketing (+6 Ways NOT to Use It)
Content and copywriting? Yes! Marketing and business strategy? Not so much.
How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)
The dos and don'ts of properly using automation for bidding, targeting, and ad creative.
The 22 Best Directory Listings for Any Business (+Optimization Tips)
It's time you started getting found more easily online. Customers are looking for you!
How to Use HARO for Backlinks & PR (with a Free Pitch Template)
Use these tools, templates, and tips to connect with journalists, get backlinks, and land some media coverage!
76 Perspective-Broadening Stats About Diversity & Inclusion in Marketing for 2025
Get equipped and inspired to make meaningful change in society through your marketing efforts.
What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)
All the digital advertising intel, examples, and tips you need to grow your business.
16 Irresistible Popup Examples (& How to Copy Them!)
Get ideas for promotions, layouts, calls to action, and more!
Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)
Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!
3 Key GA4 Features All Advertisers Should Leverage (& How)
Google Signals, Google Ads account linking, and User-ID—game changers!
21 Copywriting Mistakes to Avoid for Better Marketing Results
Too many adjectives? Not enough benefits? Keep your copy in check!
5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)
The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!
14 Chatbot Examples that Generate Leads & Engage Visitors
Who knew chatbots could be so versatile—for lead gen, brand awareness, customer engagement, and more!
What Is an SSL Certificate? (& Why Your Website Needs One)
SSL simplified! For SEO, cyber security, and satisfied customers.
6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)
These mistakes can be more damaging than having no tracking at all!
Facebook vs TikTok Ads: Key Differences & How to Use Them Together
Compare (and make the most of!) costs, targeting, formats, and analytics.
Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know
Get the deets here, plus a refresher on using negative keywords to maximize ROI.
What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways
Get the SMB and PPC scoop with insights from the tech and PPC community.
Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)
Learn what conversion paths are in Google Analytics, why they're important, and how to set them up to optimize your marketing campaigns.
9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)
From business expansion to customer retention and everything in between.
7 Ways to Optimize Your LinkedIn Ads for Peak Performance
The secrets to top performance, from ad copy and targeting to conversion tracking and more!
How to Create an Editorial Calendar (Tips, Tools, & Free Template!)
Hit your content marketing goals with these pro tips, free tools, and a Trello template!
10 Ways to Optimize Your Performance Max Campaigns for Real Results
From campaign exclusions and asset groups to audience signals and more!
These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023
Your most pressing questions about consumers and brands in 2023, with expert input!
13 Brilliant Restaurant Website Designs to Copy in 2025
Dedadent designs, flavorful formats, and scrumptious CTAs to inspire you!
6 Tips for Effective Bid Management in a World of Automated Bidding
Find out what influence you can (and should) have on your PPC bids and budget!
