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50+ Creative February Marketing Ideas (Beyond Valentine's Day!)
There's a National Public Sleeping Day in February. Who knew?
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
Get the benchmark data and insights you need to stay competitive and on budget.
SMS Marketing: Why It Works + 5 Tips to Succeed
The latest stats, tips & strategies to engage and retain customers.
How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips
Because who doesn't want to get more conversions at lower costs?
5 Ways to Keep Your B2B Leads & Sales Flowing Over the Holidays
Turn the typical holiday wind-down into an opportunity to shine this year.
The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose
The intel you need to make sure you're spending your budget wisely in Facebook ads.
6 Tips for Profitable Partner Marketing (With Examples)
Learn how (and how not) to team up with other businesses to increase your exposure and build your reputation.
How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work
Here are eight strategies and 24 tactics you can do *before* raising bids.
10 Ways to Improve Your Social Signals for SEO
Are social signals a Google ranking factor? Definitely maybe.
How to Combat Costs With Google Ads Custom Segments
Learn how to wield the power of this underused Google Ads feature.
Is a Future With No Keyword Match Types in Sight?
This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.
How to Create Pillar Pages for SEO (With Examples!)
Learn how to improve your rank, surface more of your content, and build your reputation.
Why Your Non-Ecommerce Business Should Set Conversion Values (& How to Do It)
Uncover the key to how to improving lead quality and securing the highest ROI in Google Ads (and other platforms).
8 Easy Ways to Get on TikTok’s FYP (& What It Means)
Get on the FYP so you can gain more exposure for your brand...or should we say, FYB 🙃
ALL 22 Types of Google Ads (+When & How to Use Them)
The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!
11 Unbeatable Real Estate Website Designs & What Makes Them Great
Get ideas for your homepage, reviews, live chat, and more.
How to Create a Small Business Budget in 6 Steps (+Templates)
A simplified guide to business budgeting so you can reach your goals, grow your business, and maintain financial (and mental) peace.
12 Easy & Effective Ways to Increase Engagement on Instagram
Win favor with the Instagram algorithm—and more importantly, your followers.
How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros
Pointers from the pros around pixels, privacy, and performance. It's pure perfection.
Google Ads Audience Targeting: 15 Powerful & Underused Strategies
Take your campaigns beyond keyword targeting—yes, even with search ads.
10 Excellent B2B Website Design Examples (+Takeaway Tips)
Learn how to hit the fundamentals and layer on your brand voice for an optimal experience.
How to Create a Customer Journey Map (+Free Template & Examples)
Eight steps, one complete example, and seven free templates. Jackpot.
4 Important Changes to Google Ads Extensions: What You Need to Know
Extensions, now called assets, have some new and improved features.
12 Ways to Improve Your Click-Through Rate in Google Ads
Find out why settling for just average click-through rate is a big mistake.
The New Google Ads Destination Requirements Policy: What You Need to Know
What it means, whether you should be concerned, and what you need to do.
The 10 Best B2B Sales Strategies to Land More Clients
Closing more deals doesn't require fancy tactics—just fundamentals.
7 Things I Wish I Knew When I Started in PPC
PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.
