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PPC for SaaS: 6 Essential Strategies for 2025

SaaS marketers can use these tactics to make the most of their PPC campaigns.

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24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)

Say goodbye to [copy]writer's block with these examples and takeaways from search, display, and social ads.

Our Top 50 Marketing Tips for Every Channel

This is the Sparknotes of digital marketing that you need for A+ success in 2022—for PPC, copywriting, SEO, email, social, and more.

The 8 Biggest Marketing Fails of All Time (With Practical Takeaways)

Be prepared for more than just marketing takeaways. This one's an eye-opener.

Guest Author
December 28, 2021
Marketing Ideas

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

Just because you can still do them doesn't mean you should! Learn how to stay successful amidst the Apple iOS 15 email privacy updates.

The 21 Best Marketing Podcasts to Listen, Learn & Laugh in 2022

Get ready to learn, laugh, and multitask with the best marketing podcasts for PPC, SEO, local business, and entrepreneurship.

Ron Stefanski
December 22, 2021
Marketing Ideas

How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)

Google Ads budgeting need not be a battle. Arm yourself with the Google Ads budget report and these smart tips.

Kristen McCormick
December 15, 2021
Google Ads

Welcome to WordStream by LOCALiQ!

New look, new mission, still your go-to source for online marketing news, trends, and advice!

Elisa Gabbert
December 14, 2021
WordStream

The 20 Best & Worst Marketing Campaigns of the Year (The Small Business Version!)

Your practical, small business-friendly round-up filled with ideas to try and mistakes to avoid.

Lisa Smith
December 13, 2021
Marketing Ideas

The 10 Biggest PPC Stories of ’21 (& What to Do in ’22!)

This is a 2021 scrapbook and 2022 survival kit in one 😍

The 85 Best Small Business Ideas for 2025

Whether you want something creative, lucrative, at-home, or in-demand, this is your list!

The 10 Best Free Google Ads Training Courses for Every Level

Looking for free Google Ads training that is worth your time? Discover 10 of the best Google Ads courses for every level of learning.

Kristen McCormick
December 2, 2021
Google Ads

Healthcare Advertising Benchmarks for Search, Display, & Social in 2021

Find out average click-through rates, cost per click, conversion rate, and more for search, display, and social ads.

16 Great (& Not So Great) Thank You Page Examples to Learn From

We rated 16 thank you page examples based on copy, creativity, and design. Find out the winners!

Susie Marino
November 23, 2021
Landing Pages

Why & How to Use Music in Ads (Without Getting Sued!)

Discover the benefits of music in ads and get the tips, licensing lingo, and resources you need to get started.

The 16 Best (& Easiest!) Ways to Increase Sales Over the Holidays

Use these fail-proof tactics to get a leg up on your competitors and gift yourself with record sales this holiday season.

Facebook Ad Not Approved? What to Do +10 Ways to Dodge It

This is your guide to smooth sailing through the rocky waters of Facebook ad approval.

Amy Bishop
November 16, 2021
Facebook Ads

Multi-Touch Attribution: Tips & Types, Which Model is Right?

Learn the pros and cons of each of the multi-touch attribution models in Google Ads, plus how to set up and track.

6 Facebook Ad Strategies Working for Us Right Now (Post iOS Update)

Are the glory days of Facebook advertising over? No! These six strategies dramatically improve Facebook ad performance in a post-iOS14 world.

Gavin Bell
November 11, 2021
Facebook Ads

The 10 Latest Google Ads Updates: What You Should Know (AND Do)

In this Google Ads updates roundup, learn about the new deals feed for Shopping, enhanced conversions, the budget report, engaged-view conversions, upgraded ad extensions, and more!

8 Perilous PPC Mistakes to Avoid This Holiday Season

If you want to capitalize on increased consumer spending and engagement during the holidays, avoid these PPC mistakes—like spending too much, neglecting inclusivity, ad disapprovals, and more!

268 Catchy & Creative Business Name Ideas

Ditch the business name generators and use this list of over 200 creative, catchy, unique, and cool business name ideas.

How to Write a Great Press Release in 7 Steps (with Templates!)

Here are the seven essentials for a great press release, how to write a press release for a new business, product, event, award, and more—plus free press release templates!

The 8 Best (Free!) Facebook Ads Courses for Every Learning Level

Use this list of eight free Facebook ads training courses, and tutorials—from beginner to advanced—to find the best Facebook ads course for you.

7 Things to Start Doing [NOW] Before Expanded Text Ads Go Away

Learn seven things to do with expanded text ads and responsive search ads before Google sunsets ETAs—like test while you can, establish RSA benchmarks, understand RSA reporting, and more.

10 Top-Notch Trigger Email Examples (+5 Steps to Create Your Own)

Learn what trigger emails are and why they work so well, plus 10 trigger email examples with tips and best practices. And an infographic!

Guest Author
October 28, 2021
Email Marketing

The Top 10 New Instagram Features (& How to Use Them!)

Make sure you didn't miss any of the top new Instagram features and updates of 2021, including Remix Reels, better insights, Stories caption stickeres, black-owned business labels, algo intel, and more!