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How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Kristen McCormick | November 21, 2022 | Facebook Ads
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10 Tricks to Get the Click: How to Write Exceptional PPC Ads

Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.

Kristen McCormick
October 3, 2022 | Copywriting

How to Create a Small Business Budget in 6 Steps (+Templates)

A simplified guide to business budgeting so you can reach your goals, grow your business, and maintain financial (and mental) peace.

Guest Author
September 28, 2022 | Marketing Ideas

12 Easy & Effective Ways to Increase Engagement on Instagram

Win favor with the Instagram algorithm—and more importantly, your followers.

Winnie Chege
September 27, 2022 | Instagram

How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros

Pointers from the pros around pixels, privacy, and performance. It's pure perfection.

Kristen McCormick
September 26, 2022 | Facebook Ads

Google Ads Audience Targeting: 15 Powerful & Underused Strategies

Take your campaigns beyond keyword targeting—yes, even with search ads.

Jyll Saskin Gales
September 21, 2022 | Display Ads

10 Excellent B2B Website Design Examples (+Takeaway Tips)

Learn how to hit the fundamentals and layer on your brand voice for an optimal experience.

How to Create a Customer Journey Map (+Free Template & Examples)

Eight steps, one complete example, and seven free templates. Jackpot.

Kristen McCormick
September 19, 2022 | Marketing Ideas

4 Important Changes to Google Ads Extensions: What You Need to Know

Extensions, now called assets, have some new and improved features.

Kristen McCormick
September 16, 2022 | Industry News

12 Ways to Improve Your Click-Through Rate in Google Ads

Find out why settling for just average click-through rate is a big mistake.

67+ Free & Creative October Marketing Ideas (+Examples!)

Creative and meaningful ways to connect with your customers and stand out from competitors.

Kristen McCormick
September 13, 2022 | Marketing Ideas

The New Google Ads Destination Requirements Policy: What You Need to Know

What it means, whether you should be concerned, and what you need to do.

Kristen McCormick
September 12, 2022 | Industry News

The 10 Best B2B Sales Strategies to Land More Clients

Closing more deals doesn't require fancy tactics—just fundamentals.

7 Things I Wish I Knew When I Started in PPC

PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.

The Best Time to Post on Facebook in 2022 (+Why It Matters)

Four studies, two super-helpful visuals, one way to find out.

Kristen McCormick
September 6, 2022 | Social Media

Privacy-First Facebook Ad Targeting: 3 Creative (But Compliant) Workarounds

With a little creativity (and tracking code), you can effectively target ads on Facebook in a privacy-compliant way.

Navah Hopkins
August 31, 2022 | Facebook Ads

The Complete (and Easy!) Guide to Google Ads Conversion Tracking

We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.

Susie Marino
August 30, 2022 | Conversion Rates

The 11 Best Dentist Websites of 2022 (+Takeaway Tips)

A curated collection of ideas for creativity, credibility, and conversions (plus dentist puns).

56 Free & Creative September Marketing Ideas for Any Business

Meaningful ways to connect with your customers through content, events, promos, and more.

12 Eye-Catching Google Ads Examples & How to Copy Them

Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!

Kristen McCormick
August 24, 2022 | Copywriting

The Complete Guide to (Persuasive) Landing Pages – With Examples!

The all-in-one guide to writing landing pages that win over leads and customers.

56 Creative & Inspiring Labor Day Instagram Captions

Ideas, examples, and quotes to help you think outside the box.

Kristen McCormick
August 19, 2022 | Instagram

7 Steps to Generate Leads With Gated Content (+Examples)

Tap into one of the easiest, most cost-effective ways to generate leads for your business.

13 (Really) Good Elevator Pitch Examples & Templates (+How to Write Yours)

Learn how to communicate the value of your business in a fast, compelling, and memorable way.

Kristen McCormick
August 16, 2022 | Copywriting

The Top 10 Google Ranking Factors for 2022 (+How to Optimize for Them)

Learn what really matters to Google when ranking your site—and how to optimize for it.

Kristen McCormick
August 15, 2022 | SEO

17 Perfect Labor Day Messages & Greetings for Customers & Employees

Craft the perfect Labor Day message for your customers and employees with these templates (and even a word list!).

Kristen McCormick
August 12, 2022 | Copywriting