Featured Article

40+ Liberty Lovin' 4th of July Instagram Captions & Posts

Because you can do better than "I was a sparkler in another life."

Kristen McCormick | June 24, 2022 | Instagram
HomeBlog

How to Come Up With a Business Name: The Creative & Practical Checklist

Ideas to pursue, mistakes to avoid, and legal steps to take.

Kristen McCormick
February 23, 2022 | Marketing Ideas

11 Epic Product Marketing Examples & What We Can Learn from Them

The best way to learn is to learn from the best—and the worst.

Guest Author
February 22, 2022 | Marketing Ideas

7 Ways to Save Money in Google Ads (From a Pro!)

A mix of creative—and cautionary—tips to plug leaks in spend and open the ROI flood gates.

How to Write a Case Study (+10 Examples & Free Template!)

Say goodbye to boring PDFs and hello to inspiring stories that sell.

10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)

This isn't a blog post. It's a magic portal into a world of customer insights that'll launch your business light years ahead of the game.

Guest Author
February 17, 2022 | Marketing Ideas

TikTok vs. Reels Ads: Which Performs Better? An Experiment Reveals!

One ad. Two platforms. Three weeks. One winner. Dum dum dummm.....

Guest Author
February 16, 2022 | Instagram

23 Smart Ways to Get More Instagram Followers in 2022

Your Instagram following shouldn't be a meaningless moshpit, but a curated community.

Kristen McCormick
February 15, 2022 | Instagram

How Does Google Ads Work in 2022? The Complete, Visual Guide

Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.

The 6 Essentials of a Successful Paid Media Strategy in 2022

Advertising online without these is like baking cookies without baking soda. Or butter...or sugar...or (you get the point).

Amy Bishop
February 10, 2022 | Paid Search Marketing

The Best Time to Post on TikTok & How It (Surprisingly) Compares to Instagram

Find the worst and best times to post for every day of the week.

Kristen McCormick
February 9, 2022 | Social Media

19 PPC Influencers You Need to Follow in 2022 (& Their Best Advice)

Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2022.

Susie Marino
February 8, 2022 | Industry Insights

13 Facebook Ad Copy Examples to Inspire You

If this doesn't get you on the A/B testing train, then you're in the wrong industry.

Kristen McCormick
February 7, 2022 | Copywriting

34 Valentine’s Day Messages for Your Clients (with Email Templates!)

Because accidentally saying "love you bye" doesn't count.

Kristen McCormick
February 4, 2022 | Copywriting

How to Repost on Instagram (All 7 Ways!)

Not one, not two, but seven different ways to repost on Instagram—for photos, videos, Stories, and Reels.

These 88 Headline Examples Are Total Click Magnets

These days, the headlines *are* the content. You gotta make 'em good.

How to Do a SWOT Analysis (With Examples & Free Template!)

Conducting a SWOT analysis can make a huge impact on the success of your next project. Learn how to do a SWOT analysis for your company or business in this guide.

Dan Shewan
January 31, 2022 | Marketing Ideas

47 Creative February Marketing Ideas (Beyond Valentine’s Day!)

There's a National Public Sleeping Day in February. Who knew?

Google Replaces FLoC with Topics API: What You Need to Know

Goodbye FLoC, hello Topics API. Here's your Plain-English translation (and tips!).

Susie Marino
January 27, 2022 | Industry News

Targeting Competitor Keywords: My Favorite 3 Lower-Cost Alternatives

Targeting competitor names with Google Ads can get expensive. These three tricks are totally worth the test.

Joe Martinez
January 26, 2022 | Social Media

The Top 10 SEO Trends & Strategies to Get More Traffic in 2022

The old and new, tried and true, and what to do in '22.

Manick Bhan
January 25, 2022 | SEO

The Only Website Audit Checklist You’ll Ever Need (in One Epic Google Sheet)

Complete with tips, tools, and a seven-tab template, this is website audit gold.

Kristen McCormick
January 24, 2022 | SEO

The Complete Survival Guide to Google Ads for Small Business

Learn how to compete with big businesses, build local awareness, make the most of your budget, and more!

The 19 Best Marketing Strategies for 2022 (That You Can Actually Do)

These aren't trends to keep your eye on. They're plain realities and tangible strategies that will bring you results NOW.