AI agents are handy tools to help businesses grow. Here's how they can help yours.
We all get too many emails that we don't want. Email marketers, make us feel special! Here are tips for segmentation and super-targeted emails that your subscribers will love.
Competition can be good for business! Want to get in front of your competitors' customers and turn them into YOUR customers instead? Of course you do! Learn five brilliant competitive advertising strategies so you can do just that.
Math is hard. AdWords bidding is harder. If you hate math or you're new to PPC, here are our tried and true, super-simple tips for setting and adjusting your AdWords bids.
Check out this round-up of the very best marketing awards you should be applying to, as well as additional info such as entry fees.
You don’t need to be a full-fledged programmer to do PPC, but these basic coding skills will make you a better, more efficient PPC specialist!
Is click-through rate (CTR) a ranking factor in Google? We've got data that suggests yes, Google does factor organic CTR into its ranking algorithm -- plus crucial tips on how to raise your Google click-through rates for better organic rankings and SEO.
We dispel three of the most common landing page optimization myths out there and explain how you can increase your conversion rates without ever touching a landing page.
Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly. I'm sure you’ve experienced a terrible webinar first hand – and probably not too long ago.
Want to land a sweet marketing job? Make sure your marketing resume is good enough to get an interview with these nine tips.
You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.
Your value proposition is arguably the most important element of your overall marketing messaging. Check out seven of the best unique value proposition examples we've ever seen.
Life moves fast on Twitter! If you want to succeed with Twitter Ads, you need to stand out. Need some Twitter ad inspiration? Study these 30 great Twitter ad examples from lots of different industries before getting started with your own creative...
Google announced yet another major change to their ad serving methods this week--Google Maps now falls under the umbrella of the Search Network!
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.
Obsessed with Larry Kim? Get to know how Larry Kim became an entrepreneur in this new podcast interview with Jeff Sauer!
Ready to start building an international or multilingual PPC campaign? Check out our best practices for doing PPC in other languages first!
The cost of acquiring a new customer is up to 30 times that of keeping an existing one! That's why you need these killer customer marketing strategies to keep clients happy...
When things aren’t going so hot with your PPC clients, there are plenty of tell-tale hints. Here are the top five signals that your client is about to jump ship!
AdWords scripts are a great way to save time and automate part of your PPC workflow. Check out these five free Google AdWords scripts for beginners, to help you track Quality Scores, pause low-performing keywords and other important, repetitive tasks.
These all-too-common landing page mistakes could be costing you dearly. Find out how to avoid these common problems and what to do if you're making them.
There’s no doubt about it: remarketing is pretty darn impactful! On average, retargeting ads are 76% more likely to be clicked on than regular old display ads. Want to get the most out of your retargeting ads? Learn how in this informative post.
Google made big adjustments to the impact of ad formats on the ad rank formula. Learn what changed and how it will affect your account!
Need help finding new keywords for your accounts? Here are five super-reliable keyword research tools and tactics that will help you get the job done for just about any vertical you’re working with!
Want to reduce your bounce rate? Then check out these 11 easy steps and get ready to watch your bounce rate plummet.
Don't have much budget? No problem! You can still make the most of even a small marketing budget if you have smart strategies.
If you’re in the e-commerce business and looking to increase your conversion rates, you’re in the right place. In this article you’ll learn 16 tips for optimizing your e-commerce product pages and the mindset you need to achieve explosive business growth.