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6 Ways to Optimize a Small Marketing Budget

Don't have much budget? No problem! You can still make the most of even a small marketing budget if you have smart strategies.

16 Ways to Optimize Your Product Landing Pages

If you’re in the e-commerce business and looking to increase your conversion rates, you’re in the right place. In this article you’ll learn 16 tips for optimizing your e-commerce product pages and the mindset you need to achieve explosive business growth.

Guest Author
April 4, 2016 | Landing Pages

5 Tricks to Create Super Bowl Caliber PPC Ads

Struggling to write enticing PPC ads? Here are five fool-proof ways to create super-creative PPC ads that your target audience will actually like.

Erin Sagin
March 30, 2016 | Copywriting

6 Ways to Use Video to Increase Conversion Rates

Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales.

3 Unconventional Facebook Advertising Strategies That Work

In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.

Dan Shewan
March 28, 2016 | Facebook Ads

5 Lazy Tips to Cut Your PPC Budget in Half

Making your PPC budget go further doesn't have to mean sacrificing quality or working all the time. Here are five easy, even lazy ways to cut your PPC budget in half.

4 Travel Marketing Trends You Need to Act On

For travel marketers, it’s all about understanding the market trends and finding creative ways to use them to your advantage. Here are four new travel marketing trends you should be ready for!

Spring Cleaning! 4 PPC Account Audit Tips To Save You Money

It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler.

Is Live Chat Support Killing Your Landing Page Conversions?

Let’s say you do a Google search, click on a paid ad, and navigate to a site to purchase bespoke pillowcases. In the lower right-hand corner of your browser you notice something lying in wait.

Allen Finn
March 17, 2016 | Conversion Rates

13 Ways to Combat Shopping Cart Abandonment

Don’t you hate when people come to your site, add something to their cart, then just leave without buying? Shopping cart abandonment is one of the greatest challenges facing ecommerce retailers, but it's not insurmountable. Here are 13 ways to reduce abandoned carts.

Google Adds NEW Interactive Ad Format Targeting Gamers

AdWords just released a brand-new, interactive ad format just for game developers. Get the lowdown here!

13 Actionable Tips For More Awesome Marketing Presentations

Struggling to craft a halfway decent marketing slide deck? Check out Erin's go-to, 13-step formula for a rocking marketing presentation.

Erin Sagin
March 14, 2016 | Content Marketing

RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive

RankBrain, Google's sophisticated AI system, will change SEO forever. Larry Kim has come back from the future to tell us how we can win the war against the machines and survive SEO Judgment Day.

Larry Kim
March 14, 2016 | SEO

Our 8 Best Ad Copywriting Tips EVER!

It doesn’t matter how many bells and whistles your Google ads are currently using; if your ad copy is subpar, you’re not going to see the return you hoped for. Let the PPC experts here at WordStream walk you through the dos and don'ts.

Dan Shewan
March 11, 2016 | Copywriting

3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways

Wondering how the death of the right side ads will impact your account? Check out these new trends spotted by SEM data scientists!

29 PPC Tools You Need to Try This Year

Even monkeys use tools to get their jobs done faster! Here are Larry Kim's 29 favorite PPC tools to try this year for increased productivity and higher performing PPC campaigns.

10 Smart & Easy Facebook Marketing Ideas

As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.

Margot Whitney
March 7, 2016 | Facebook Ads

Still Confused About Google’s Recent Changes? Erin Sagin Explains [VIDEO]

Still confused about Google's recent SERP shakeup? Right-side ads are gone, but how will it affect your campaigns? We explain in a quick video.

News Flash, Your Sales Funnel Isn’t Linear – Why You Need Remarketing

The sales funnel just isn't linear anymore. Here are two common misconceptions about the sales funnel - and why you need remarketing to close more deals.

David Holmes
March 3, 2016 | Display Ads

7 Ideas for Upgrading Your Call to Action

Call-to-action marketing is a powerful technique to persuade visitors to your site to do what you want them to do. Here are seven actionable tips for crafting more compelling calls to action.

Dan Shewan
March 3, 2016 | Conversion Rates

5 FREE Facebook Marketing Tools to Juice Up Your Campaigns

Want to spend less time and get better results from your Facebook marketing efforts? Supercharge your performance with these six completely free Facebook marketing tools for automation, image editing, analysis and more!

Erin Sagin
March 2, 2016 | Social Media

5 Quick & Actionable Tips for Better Content Marketing Images

Heads up: You NEED to be using images in your content marketing! Here are five actionable tips to optimize your content marketing images for better engagement.

Elisa Gabbert
February 26, 2016 | Content Marketing

28 Memorable Social Media Quotes to Make You Think

Looking for some inspiring quotes about Facebook, Twitter or LinkedIn? Look no further. More inspirational than a field of sunflowers at dusk, these social media quotes will inspire, encourage, and uplift you (or not).

Dan Shewan
February 25, 2016 | Social Media

The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet

Google just unrolled the biggest change to the SERP in years. How is the loss of right sidebar ads affecting CTR, CPC, paid ad inventory and more? Check out the early data...

Mark Irvine
February 23, 2016 | Paid Search Marketing

Google Kills Off Side Ads: What You Need to Know

Google changed history by announcing that ads will no longer appear in the right sidebar next to search results. What does the change mean for you?

Larry Kim
February 22, 2016 | Paid Search Marketing

Landing Pages for Lead Generation: 8 Conversion-Driving Tips

Landing pages for lead generation are a different game than regular old product pages. Learn eight smart tips for more effective lead gen landing pages in this guide.

Margot Whitney
February 19, 2016 | Landing Pages