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7 Ways to Humanize Your Brand

Do you want your brand to be a faceless, cold, and corporate environment with one dull voice? Of course not! Here's 7 ways to humanize your brand.

Margot Whitney
December 23, 2015 | Marketing Ideas

5 Remarkable Remarketing Audiences Retailers MUST Target

It's prime-time selling season, so remarketing is a must for online retailers. Here are five remarketing audiences you won't want to miss out on!

Margot Whitney
December 21, 2015 | Display Ads

To Spy or Not to Spy: 3 Reasons Not to Ignore Your AdWords Competitors

Focusing on your own business should be your top priority, but ignore your AdWords competition at your peril. In this guest post, Joe Putnam of iSpionage explains why competitive intelligence is so important.

The WordStream Guide to Product Marketing: Making People Want What You Sell

Product marketing is a complex and multifaceted discipline, but even the smallest businesses can market their products more effectively using these product marketing strategies.

Dan Shewan
December 16, 2015 | Marketing Ideas

You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers

There have been a lot of complaints, but new AdWords smart goals are much better than the alternative: not tracking conversion data at all. Here's why.

How to Create Amazing Ads for Facebook and Twitter

In this comprehensive guide, Brett McHale shows you everything you need to know about how to create amazingly effective Facebook ads and Twitter ads.

Brett McHale
December 14, 2015 | Facebook Ads

23 Brilliant Marketing Quotes You’ll Wish You’d Said

Behold! We put together 23 brilliant marketing quotes (we couldn’t stop at just 19, as some of these were too good not to share) that will help you become a better digital marketer and maybe, just maybe, a better person – and isn’t that what the holiday season is all about?

Dan Shewan
December 9, 2015 | Marketing Ideas

Should I Use Google Ads? +Tips for Every Industry

Should I use Google Ads? The answer is always yes! Don't believe me? This guide will address common hesitations, highlight important benefits, and provide industry-specific tips with regard to Google Ads.

How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)

Did you know email marketing and PPC work hand in hand? Get 10x more out of your email marketing by borrowing strategies from paid search (and vice versa)!

Erin Sagin
December 7, 2015 | Email Marketing

The Ultimate Guide to Google Maps Marketing

Google Maps marketing is one of the most powerful tools small businesses can use. Here's everything you need to know about how to make Google maps marketing work for you.

Dan Shewan
December 3, 2015 | Local Marketing

8 Super Creative, Crazy Effective Display Ad Ideas

With just a little creativity, you CAN design display ads that break through the noise and captivate viewers. Here are 8 image ad ideas to explore, using real examples, backed by real data.

Erin Sagin
December 2, 2015 | Display Ads

3 Cool New Keyword Tools for Generating Content Ideas

You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas.

Elisa Gabbert
December 1, 2015 | Content Marketing

4 Hacks to Supercharge Your Search & Social Marketing with an Email List

Get 10x more out of your email marketing lists using these 4 creative hacks to repurpose an email list for search and social marketing.

Mark Irvine
November 24, 2015 | Paid Search Marketing

7 Ways to Personalize Your PPC Strategy

One-third of marketers see personalization as the most important capability to the future of marketing! Here are 7 ways to personalize your PPC strategy.

The Stupid-Simple Secret Ingredient to Better Engagement on Twitter

Emoji for Twitter is one of the easiest - and most effective - ways to boost engagement on Twitter. In this post, Larry Kim shows you how.

Larry Kim
November 19, 2015 | Social Media

The Ridiculously Awesome Guide to Facebook Remarketing

For those of you unfamiliar, remarketing works by following your leads around the web with related offers. We’ve all been victim to the power of remarketing--it's time to use it as an ally! Learn all the ins and outs of Facebook remarketing in this comprehensive guide.

Margot Whitney
November 16, 2015 | Facebook Ads

47 Social Media Facts To Blow Your Mind

Social media has changed the way we do pretty much everything. We bet some of you can’t even remember a time before social media! Check out these 47 amazing social media facts – and feel free to share them on your own networks to demonstrate how knowledgeable you are!

Dan Shewan
November 13, 2015 | Social Media

10 Crafty Strategies for Etsy Marketing & Other Craftmakers

Etsy marketing and craft marketing can be challenging, but there are a lot of creative ways to get the word out about your craft business and sell what you make!

10 Ways to Succeed with Google Call-Only Campaigns

Call-only campaigns are crucial in a mobile-first world, especially if phone calls are your business’s most important lead type. Follow these 10 tips to ensure your call-only ads are optimized and you're getting the most out of your Google AdWords Call-Only campaigns.

The 4 Emotions that Make the Best Emotional Ads [DATA]

Emotional ads significantly out-perform bland, boring ads, but which emotions pack the biggest punch? Do happy, positive ads work better than ads that feed on negative emotions? Find out the top four click-driving emotions for ads in this data-backed post!

4 Tips for Creating Amazing Facebook Landing Pages

Facebook landing pages are among the most important elements in a paid social campaign. Here are four tips for making landing pages that convert.

Dan Shewan
November 6, 2015 | Facebook Ads

3 Game-Changing Ways to Think Like a Content Marketer in PPC

PPC marketers should be putting on a content marketing hat from time to time. Check out the 3 game-changing ways PPC marketers can benefit from thinking like content marketers.

RankBrain: A Primer on Google’s Artificial Intelligence Technology

RankBrain, Google's proprietary artificial intelligence system, is revolutionizing the world of search. Here's everything you need to know.

Dan Shewan
November 4, 2015 | SEO

3 Ways a Small Business Can Compete with the Big Guys in PPC [DATA]

Small businesses CAN compete with the big guys in PPC! Learn PPC management strategies that work even if you have a small budget.

How to Use Google Ads’ Customer Match: The Ultimate Guide

Customer Match is an awesome way to reach a targeted list of prospects with your AdWords ads. Check out our step-by-step guide to setting up Customer Match targeting for campaigns on the Search Network in Google AdWords.

Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel

Facebook recently announced the launch of a new, streamlined tracking pixel for advertisers (a huge improvement!). Here's what you need to know.

Brett McHale
October 27, 2015 | Facebook Ads