We surveyed over 500 businesses to find out where they go for marketing resources and insights. Get the full breakdown.
Google has made strides in preventing accidental mobile clicks. Check out the 3 improvements they've made to prevent inflated clicks to improve the user and advertiser experience.
For those of you contemplating getting your AdWords certification or looking to get re-certified, we've created this guide to provide everything you need to know about the process, since it has drastically changed over the last few years. Get studying!
Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.
Why use Twitter hashtags? Because they can dramatically increase your reach! See the power of trending hashtags in action.
Is landing page relevance really that important, and can you optimize landing pages for Quality Score?
Law is one of the most challenging and expensive industries to market, but your firm won't survive without a steady flow of new leads and clients. Follow these 9 marketing tips for law firm and lawyers to win more clients with AdWords.
These seven free or cheap landing page tools will help you create, fix, test or improve your landing pages to boost conversion rates.
There are plenty of ways to get to grips with Google Ads! Some of these resources focus primarily on the basics, whereas others deal with a mix of beginner, intermediate, and advanced topics--so there’s something for everyone!
Despite it being the year 2015, many marketers are evaluating the success of their efforts by metrics that should have died years ago. Here are six marketing metrics that simply must die.
Some supposed best practices in PPC are actually worst practices! Don't commit these five outdated paid search sins.
Did you know 90% of people move between devices to accomplish a goal? Google’s DoubleClick announced they are now going to provide marketers cross-device measurement to all of their campaigns across the web.
A/B testing is like eating your vegetables. Here are our top 5 A/B testing tips for small businesses or marketers working on a budget.
Need a little landing page inspiration to spark your creativity? Feast your eyes on 19 of the best landing pages we've ever seen!
Do you bid on your competitors' brand searches in AdWords? This is a powerful online advertising strategy, but make sure you know the pros and cons of competitive bidding, and don't make these common mistakes.
It can be tempting to focus on nationwide campaigns, but local PPC is powerful enough for most small businesses. Here's how to excel at local PPC.
Looking for marketing podcasts to listen to while driving or at the gym? Here are our 18 favorite marketing podcasts to entertain you while you learn.
Does the thought of public speaking make you sick to your stomach? I feel your pain! Follow these tips to get over your fear and become a phenomenal pubic speaker.
As Larry Kim once said, AdWords is just a game. It is - and you can win AdWords by recognizing who your real competition is.
Google's VP of Product Management, Jerry Dischler, revealed some shocking changes coming to AdWords at SMX Advanced in Seattle. Find out the 6 most impactful things to stay ahead of your competition.
What's the average PPC cost in your state? A new infographic from WordStream reveals the average CPC in all 50 US states.
Google can be ruthless when it comes to AdWords ad disapprovals - but it's not always the fault of the advertiser.
What is growth hacking? Learn all about this new marketing technique startups and entrepreneurs are using to grow their businesses FAST.
Struggling to get online conversions? Follow these 9 tips to improve your product pages and drastically increase sales from e-commerce landing pages.
What's the perfect way to structure an AdWords account? WordStream's Margot da Cunha tells you everything you need to know in the latest installment of "Ask the Experts."
WordStream's resident data scientist Mark Irvine discovered that some advertisers have been including emojis in their ad text. Here's why it's a great idea.
Goofy quizzes are some of the most popular, shareable content out there. But can marketing quizzes actually drive leads and sales?