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50+ Creative February Marketing Ideas (Beyond Valentine's Day!)
There's a National Public Sleeping Day in February. Who knew?
A Step-by-Step Guide to Using Twitter Ads for Lead Gen
Using Twitter ads for lead generation is all about strategy. In this post I’ll show you how to see a direct return on your Twitter ads investment.
7 Secrets For Crazy Clickable Social Media Buttons
You want your content to be shared as much as possible, right?! Learn tips and best practices for implementing highly clickable social media buttons on your website or blog.
The 10 Types of Business that MUST Use Call Tracking
The average conversion rate for prospect calls is 25%. Should you be tracking calls in your industry vertical? Find out!
7 Ways to Write Super-Effective Google Ads (with Real Examples)
Writing Google ads can be extremely frustrating. You need to fit all your ad copy into such a tiny space. How do you do it? Learn some proven tactics to writing amazing Google ads that bring you higher click-through rates and Quality Scores.
17 Landing Page Ideas to Inspire Your Next Campaign
Need some landing page ideas and inspiration? Here are 15 creative landing page ideas that will help convert more of your visitors into customers. Try adding images of real people, using trust signals, experimenting with color, and testing a dual CTA.
26 Crazy Facts You Didn’t Know About Google
Did you know that Google negotiated the terms of acquisition for YouTube in a Denny's diner? Check out this and 25 other crazy facts you didn't know about Google.
3 PPC Strategies to Out-Sell Your Home & Garden Competition
Spring has finally arrived, and home owners are updating! Home improvement advertisers need to be prepared. Follow these 3 PPC strategies to out-sell your competition.
Hone Your Influencing Skills: 29 Ways to Get What You Want From Others
If you take time to develop your influencing skills, you can make people do pretty much whatever you want. In this post, I'll show you how.
YouTube TrueView Ads Can Now Include Interactive ‘Cards’
YouTube’s TrueView ads will now allow advertisers to display cards showing additional images, videos, CTA’s and even the ability to direct leads to their website.
5+ Power Words & Techniques for More Persuasive Landing Pages
Persuasive landing pages are one of the most effective ways to increase conversion rates. In this post, I'll show you five ways you can use persuasive copywriting to your advantage.
14 Marketing Skills to Add to Your Resume This Year
Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills make employers say, We need to hire this one? Check out our 14 enticing marketing skills to add to your resume!
4 Ways Local Businesses Can Get More Out of Google
The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain.
6 Places to Learn Photoshop for Free (or Almost Free!)
You don’t need to be a professional graphic designer or digital marketing expert to learn how to use Photoshop. Here are six free resources to begin your journey to Photoshop mastery.
Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
The broad match type often gets written off as the villain in PPC. Here's why it can pay to take a chance on the antihero of keyword match types.
3 Game-Changing PPC Tips for Un-Glamorous SaaS Offerings
Bringing in qualified leads through PPC is especially challenging for SaaS marketers. Follow these 3 tips to attract and convert new business!
Ask the Experts: Intro to Negative Keyword Match Types
Negative keyword match types can be confusing to newcomers to paid search. In our second Ask the Experts video, Erin Sagin explains how to use each of the three major negative match types.
Introducing Quality Score for Facebook: FB’s Ad Relevance Score Determines Ad Cost & Placement
Facebook recently announced its new Relevance Score metric for advertisers. Here's what it means for your Facebook advertising campaigns.
The Top 15 PPC Experts to Follow on Twitter
Who should you follow on Twitter? Here the top 15 AdWords and Bing Ads PPC experts you should be following on Twitter to stay informed.
Where AdWords Website Call Conversions Can Go Wrong
If you use a single Google AdWords account to manage multiple websites, your website call conversions set up is probably broken. Learn the workaround to fix it.
Is Quality Score REALLY Just Click-Through Rate?
I have heard speculations as high as 60%. However, if that were true, it would not explain why you see keywords with a great CTR and only a mediocre Quality Score. Of course, the real answer is much more complicated.
Google AdWords Hotel Ads Improve How You Reach Guests
Google is a prime hot-spot to search for hotels, and now they're making it easier for consumers and hotel marketers to book online with hotel ads, virtual tours, and new photo features.
The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]
Ever wonder what the most expensive keywords in paid search advertising are? This new infographic reveals original research on the 20 most expensive keywords in Bing Ads.
17 Stars Who Made Social Media Careers Out Of Goofing Around Online
Want a career in social media? Check out these 17 stars who turned their hobbies into high-profile, high-earning social media careers.
LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads
LinkedIn is a powerful way to make industry connections and publish content. Unfortunately, it's a terrible ad platform. Here are eight reasons why I hate LinkedIn ads.
11 Big Content Marketing Challenges (and How to Overcome Them)
Content marketing is an incredibly effective way to raise brand awareness and drive traffic. But businesses face serious challenges when getting started with content marketing. Here’s how you can overcome those challenges and start seeing results.
Remarketing Lists for Search Ads (RLSA): What You Need to Know
Remarketing lists for search ads (RLSA) is a Google AdWords feature that allows advertisers to tailor their search campaigns based on whether a user has previously visited their website (or app), and the pages that user viewed. Not sure how to implement them? We have all the info in this post.
