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Meta Advantage+ vs. Manual Setup: Which Is Better?

Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.

Brett McHale | December 5, 2024 | Facebook Ads
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17 Best Practices for Crazy-Effective Call-To-Action Buttons

In this post, we discuss 17 call-to-action button best practices to help you get a higher CTR and more conversions out of your beautiful buttons.

Megan Marrs
February 20, 2015 | Conversion Rates

7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients

Are you an agency struggling to juggle multiple clients’ paid search accounts simultaneously? Follow these 7 PPC tips to make your agency life a lot less stressful!

The Best Content Marketing Tools for Creation, Promotion, Syndication & More

Curata recently compiled its definitive list of content marketing tools for 2015. Find out which tools made the cut in this post.

Larry Kim
February 18, 2015 | Content Marketing

3 Economic Principles That Will Transform Your Marketing Campaigns

How can marketers make their campaigns more effective? By leveraging some of the basic principles of economics.

Dan Shewan
February 17, 2015 | Marketing Ideas

8 Blog Topic Generators for Blog Post Idea Inspiration

Need some inspiration for your next blog post? Check out these eight blog topic generators to get your creative juices flowing.

Megan Marrs
February 12, 2015 | Content Marketing

7 Tips to Get Vacation-Worthy Return from PPC in the Travel Industry

Are you a travel marketer struggling to book flights, hotel or getaways? These 7 paid-search travel marketing tactics are guaranteed to provide a vacation-worthy return.

Goodbye, Google Ads Destination URLs: Everything You Need To Know About Upgraded URLs in Google Ads

Big news: Google has announced a new AdWords Upgraded URL format to give advertisers more options and save them time. Learn more about the new AdWords URL format, including when these changes go into effect and what you need to change in your campaigns.

Larry Kim
February 10, 2015 | Paid Search Marketing

A Beginner’s Guide to Finding New Customers with Google Display Network Targeting

The Google Display Network has unparalleled reach. In this guide, learn how to narrow down your targeting options to reach your best audience.

Mark Irvine
February 10, 2015 | Display Ads

How to Write an Awesome Blog Post in 5 Steps

Writing a blog post is a little like driving: nothing can prepare you for getting behind the wheel. In this post, we show you how to write a blog post that people will actually want to read.

Dan Shewan
February 9, 2015 | Content Marketing

5 Ways to Get 10x More Retweets on Twitter

Want more RT's, engagement, and followers on Twitter? Learn five ridiculously powerful ways to get more retweets and expand your presence on Twitter.

Larry Kim
February 5, 2015 | Social Media

Content Strategy for the Web: 3 Tips from HubSpot to Grow Your Content Audience

Did you know that HubSpot gets over 2 million monthly blog readers? Joe Chernov, HubSpot's VP of Content, shares killer tactics to refine your content strategy for the web.

11 Genius Ways to Repurpose Content

Repurposing your content is genius—why? Because it makes the most of the effort you’ve already put in, so you can get more value out of your best content. Here are 11 ways to change the format of your content and give it a whole new lease on life.

Megan Marrs
February 3, 2015 | Content Marketing

21 Tips for Writing Great Ad Headlines

Great ad copy starts with a great headline. The best PPC ad headlines are specific, address problems, and speak to emotion. Learn 21 fast, actionable tips for writing super-effective, super-clickable ad headlines for your PPC campaigns.

Dan Shewan
February 2, 2015 | Copywriting

5 Ridiculously Powerful Facebook Ad Targeting Strategies

If you advertise on Facebook, you probably know you can target audiences with a dozen different ad formats and thousands of possible ad targeting parameters. Here are 5 ridiculously powerful Facebook ad targeting strategies you probably haven't heard of.

Larry Kim
January 28, 2015 | Social Media

How To Increase Blog Traffic: 5 Easy Steps to Stardom

You've been working hard on your blog. You feel established. Now it's time to get serious about traffic. We're right there with you friend - here are five easy steps you can start taking to increase blog traffic! Hi-Ho Silver!

Megan Marrs
January 27, 2015 | Content Marketing

6 Ways to Speed Up a Long Sales Cycle (+Examples)

Are you a marketer struggling to push leads through a long sales cycle? Utilize these six strategies to drastically speed up your sales cycle.

Margot Whitney
January 26, 2015 | Marketing Ideas

5 Call Tracking Mistakes that Are Hurting Your PPC Campaigns

Call tracking is a game changer for businesses that get a lot of call-in leads or sales. Just make sure you aren't making these crucial mistakes.

Guest Author
January 22, 2015 | Marketing Ideas

6 Strategies to Improve Your Social Media Marketing Plan

Get your social media marketing plan in shape for 2019! Here are six new strategies to help you step up your social media game.

Margot Whitney
January 19, 2015 | Social Media

6 Ways to Optimize Your Retargeting Ad Campaigns

So you've set up a retargeting campaign. What now? Get tips on how to fix a failing remarketing campaign or keep retargeting ad performance high if it's working.

Navah Hopkins
January 15, 2015 | Display Ads

5 Cool Ways to Use Infographic Templates (& 5 Free Templates to Start With)

Infographic templates can save you time and help you make a powerful impact with your marketing messages. Try these five techniques to make your infographics stand out.

Dan Shewan
January 13, 2015 | Marketing Ideas

The Complete Guide to PPC for Startup Marketing

Startup businesses and entrepreneurs set growth as a number one priority. Learn how you can use PPC, or pay-per-click marketing, to grow your startup.

Google Wants Into the Auto Insurance Biz: Would You Buy Your Car Insurance from a Search Engine?

Google wants to take its auto insurance comparison shopping further and plans to offer policies for sale through the new Google Compare Auto Insurance Services in the US.

The Complete Guide to Bing Rewards: What Are Bing Rewards & How Can You Use Them?

Microsoft launched Bing Rewards back in 2010 as a way to encourage people to use its search engine, but what is Bing Rewards, and how does it work? Learn all about Bing Rewards features and benefits, loyalty levels, credits and more.

Miranda Miller
January 8, 2015 | Marketing Ideas

The Content Marketing Expert Guide to Analytics & Metrics

Measuring the success of content marketing campaigns can seem like a dark art - but it doesn't have to be. Learn how to quantify the success of your content using these expert tips.

Larry Kim
January 7, 2015 | Content Marketing

11 Instagram Marketing Tips for Brands in 2019

As of February 2019, Instagram boasts over 1 billion active users, 500 million of whom use Stories every day. Check out our 10 best Instagram marketing tips for brands in 2019!

Margot Whitney
January 6, 2015 | Instagram

15 Tips for Filming and Editing Marketing Videos

Many marketers want to get into video, but are slightly intimidated. They shouldn't be! In this post, we share 15 tips for editing and producing marketing videos. So grab a cup of coffee and get ready for a crash course in marketing video production.

Dan Shewan
January 5, 2015 | Video Marketing