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58 Free & Creative September Marketing Ideas for Any Business
Meaningful ways to connect with your customers through content, events, promos, and more this September.
Stop Paying for Accidental Mobile Clicks! 3 Ways Google Has Improved Click Quality
Google has made strides in preventing accidental mobile clicks. Check out the 3 improvements they've made to prevent inflated clicks to improve the user and advertiser experience.
Average Cost per Click by Country: Where in the World Are the Highest CPCs?
Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.
Behold the Amazing Power of Twitter Hashtags
Why use Twitter hashtags? Because they can dramatically increase your reach! See the power of trending hashtags in action.
Landing Page Relevance: Can You Optimize for Quality Score?
Is landing page relevance really that important, and can you optimize landing pages for Quality Score?
Law Firm Marketing: 9 Tips for Winning More Clients with PPC
Law is one of the most challenging and expensive industries to market, but your firm won't survive without a steady flow of new leads and clients. Follow these 9 marketing tips for law firm and lawyers to win more clients with Google Ads.
6 Landing Page Tools to Save Your Conversion Rates
These seven free or cheap landing page tools will help you create, fix, test or improve your landing pages to boost conversion rates.
6 Ways to Learn Google Ads Without Getting Certified
There are plenty of ways to get to grips with Google Ads! Some of these resources focus primarily on the basics, whereas others deal with a mix of beginner, intermediate, and advanced topics--so there’s something for everyone!
6 Stupid Marketing Metrics That Need to Die
Despite it being the year 2015, many marketers are evaluating the success of their efforts by metrics that should have died years ago. Here are six marketing metrics that simply must die.
PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb
Some supposed best practices in PPC are actually worst practices! Don't commit these five outdated paid search sins.
5 Tips for Running an A/B Test on a Budget
A/B testing is like eating your vegetables. Here are our top 5 A/B testing tips for small businesses or marketers working on a budget.
Landing Page Inspiration: 19 Landing Page Examples for 2019
Need a little landing page inspiration to spark your creativity? Feast your eyes on 19 of the best landing pages we've ever seen!
Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes
Do you bid on your competitors' brand searches in AdWords? This is a powerful online advertising strategy, but make sure you know the pros and cons of competitive bidding, and don't make these common mistakes.
7 Insightful Tips for Super-Effective Local PPC
It can be tempting to focus on nationwide campaigns, but local PPC is powerful enough for most small businesses. Here's how to excel at local PPC.
The 19+ Best Marketing Podcasts: Learn With the Pros
Looking for marketing podcasts to listen to while driving or at the gym? Here are our 18 favorite marketing podcasts to entertain you while you learn.
5 Tactics to Become an Outstanding Public Speaker
Does the thought of public speaking make you sick to your stomach? I feel your pain! Follow these tips to get over your fear and become a phenomenal pubic speaker.
6 Shocking Things Google Revealed About the Future of AdWords at SMX
Google's VP of Product Management, Jerry Dischler, revealed some shocking changes coming to AdWords at SMX Advanced in Seattle. Find out the 6 most impactful things to stay ahead of your competition.
The Most (& Least) Expensive States for PPC – New Data
What's the average PPC cost in your state? A new infographic from WordStream reveals the average CPC in all 50 US states.
Growth Hacking 101: What It Is and How to Do It
What is growth hacking? Learn all about this new marketing technique startups and entrepreneurs are using to grow their businesses FAST.
Product Pages 101: 9 Tips for Killer E-Commerce Landing Pages
Struggling to get online conversions? Follow these 9 tips to improve your product pages and drastically increase sales from e-commerce landing pages.
Using Emojis in Ad Text Boosts CTR!
WordStream's resident data scientist Mark Irvine discovered that some advertisers have been including emojis in their ad text. Here's why it's a great idea.
How a Stupid Marketing Quiz Can Actually Drive Leads
Goofy quizzes are some of the most popular, shareable content out there. But can marketing quizzes actually drive leads and sales?
International PPC: 3 Reasons You Can’t Afford NOT to Go International
We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.
Links on Landing Pages: To Link or Not to Link? [DATA]
Most landing page experts advocate limiting links on landing pages so your visitors don't leave the page. But are marketers following this best practice?
20+ of Our Best Vertical Marketing Guides Across 14 Industries
Are you looking for marketing hacks specific to your industry? Check out our 20 best vertical marketing guides across 11 industries.
10 Marketing Graders to Make Your Site Better, Faster, Stronger
These 10 free marketing graders are easy-to-use tools that help you analyze the performance of your website and marketing campaigns. Check them out!
How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails
These fatal display remarketing mistakes could kill your retargeting campaigns! Know them and avoid them.
