The WordStream Blog

5+ Power Words & Techniques for More Persuasive Landing Pages

Persuasive landing pages are one of the most effective ways to increase conversion rates. In this post, I'll show you five ways you can use persuasive copywriting to your advantage.

Dan Shewan
April 8, 2015
Copywriting

14 Marketing Skills to Add to Your Resume This Year

Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills make employers say, We need to hire this one? Check out our 14 enticing marketing skills to add to your resume!

Megan Marrs
April 7, 2015
Marketing Ideas

4 Ways Local Businesses Can Get More Out of Google

The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain.

Margot Whitney
April 6, 2015
Local Marketing

6 Places to Learn Photoshop for Free (or Almost Free!)

You don’t need to be a professional graphic designer or digital marketing expert to learn how to use Photoshop. Here are six free resources to begin your journey to Photoshop mastery.

Dan Shewan
April 2, 2015
Marketing Ideas

Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types

The broad match type often gets written off as the villain in PPC. Here's why it can pay to take a chance on the antihero of keyword match types.

Navah Hopkins
April 2, 2015
Paid Search Marketing

3 Game-Changing PPC Tips for Un-Glamorous SaaS Offerings

Bringing in qualified leads through PPC is especially challenging for SaaS marketers. Follow these 3 tips to attract and convert new business!

Margot Whitney
April 1, 2015
Paid Search Marketing

Ask the Experts: Intro to Negative Keyword Match Types

Negative keyword match types can be confusing to newcomers to paid search. In our second Ask the Experts video, Erin Sagin explains how to use each of the three major negative match types.

Erin Sagin
March 31, 2015
Keyword Research & Tools

Introducing Quality Score for Facebook: FB’s Ad Relevance Score Determines Ad Cost & Placement

Facebook recently announced its new Relevance Score metric for advertisers. Here's what it means for your Facebook advertising campaigns.

Larry Kim
March 30, 2015
Social Media

The Top 15 PPC Experts to Follow on Twitter

Who should you follow on Twitter? Here the top 15 AdWords and Bing Ads PPC experts you should be following on Twitter to stay informed.

Erin Sagin
March 25, 2015
Social Media

Where AdWords Website Call Conversions Can Go Wrong

If you use a single Google AdWords account to manage multiple websites, your website call conversions set up is probably broken. Learn the workaround to fix it.

Guest Author
March 24, 2015
Paid Search Marketing

Is Quality Score REALLY Just Click-Through Rate?

I have heard speculations as high as 60%. However, if that were true, it would not explain why you see keywords with a great CTR and only a mediocre Quality Score. Of course, the real answer is much more complicated.

Jess Armstrong
March 23, 2015
Paid Search Marketing

The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

Ever wonder what the most expensive keywords in paid search advertising are? This new infographic reveals original research on the 20 most expensive keywords in Bing Ads.

Larry Kim
March 19, 2015
Keyword Research & Tools

17 Stars Who Made Social Media Careers Out Of Goofing Around Online

Want a career in social media? Check out these 17 stars who turned their hobbies into high-profile, high-earning social media careers.

Megan Marrs
March 18, 2015
Social Media

LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads

LinkedIn is a powerful way to make industry connections and publish content. Unfortunately, it's a terrible ad platform. Here are eight reasons why I hate LinkedIn ads.

Larry Kim
March 17, 2015
Social Media

11 Big Content Marketing Challenges (and How to Overcome Them)

Content marketing is an incredibly effective way to raise brand awareness and drive traffic. But businesses face serious challenges when getting started with content marketing. Here’s how you can overcome those challenges and start seeing results.

Dan Shewan
March 16, 2015
Content Marketing

Remarketing Lists for Search Ads (RLSA): What You Need to Know

Remarketing lists for search ads (RLSA) is a Google AdWords feature that allows advertisers to tailor their search campaigns based on whether a user has previously visited their website (or app), and the pages that user viewed. Not sure how to implement them? We have all the info in this post.

Guest Author
March 12, 2015
Paid Search Marketing