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58 Free & Creative September Marketing Ideas for Any Business
Meaningful ways to connect with your customers through content, events, promos, and more this September.
Does Google Ads Work? (Spoiler Alert: YES)
Does Google AdWords work? We believe almost any business can make AdWords work for them. If you've lost faith in PPC, check out the four most common arguments along with our counterarguments that prove Google AdWords really does work to drive ROI.
The Marketing Funnel Ice Cream Cone: Turning Leads into Customers
What is the marketing funnel? How can you take advantage of the funnel to turn leads into customers? Learn how in this guide.
A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon
Customer testimonials are one of the most powerful trust signals you can use. In this post, I'll show you how, and when, to use them effectively.
3 Trends That Will Change the Future of Online Advertising
Online advertising changes fast. In this post, Larry Kim reviews three major trends that will change everything, including identity-based marketing and the rise of automation.
SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
In this complete beginner's guide to SEO, learn the SEO basics in eight parts, including keyword targeting, on-page SEO, quality content, technical SEO, and more.
Ask the Experts: What Is Dynamic Keyword Insertion?
In WordStream's latest Ask the Experts video, Erin Sagin explains what dynamic keyword insertion is, and when it can and should be used by AdWords advertisers.
7 Secrets For Crazy Clickable Social Media Buttons
You want your content to be shared as much as possible, right?! Learn tips and best practices for implementing highly clickable social media buttons on your website or blog.
The 10 Types of Business that MUST Use Call Tracking
The average conversion rate for prospect calls is 25%. Should you be tracking calls in your industry vertical? Find out!
7 Ways to Write Super-Effective Google Ads (with Real Examples)
Writing Google ads can be extremely frustrating. You need to fit all your ad copy into such a tiny space. How do you do it? Learn some proven tactics to writing amazing Google ads that bring you higher click-through rates and Quality Scores.
17 Landing Page Ideas to Inspire Your Next Campaign
Need some landing page ideas and inspiration? Here are 15 creative landing page ideas that will help convert more of your visitors into customers. Try adding images of real people, using trust signals, experimenting with color, and testing a dual CTA.
26 Crazy Facts You Didn’t Know About Google
Did you know that Google negotiated the terms of acquisition for YouTube in a Denny's diner? Check out this and 25 other crazy facts you didn't know about Google.
Hone Your Influencing Skills: 29 Ways to Get What You Want From Others
If you take time to develop your influencing skills, you can make people do pretty much whatever you want. In this post, I'll show you how.
5+ Power Words & Techniques for More Persuasive Landing Pages
Persuasive landing pages are one of the most effective ways to increase conversion rates. In this post, I'll show you five ways you can use persuasive copywriting to your advantage.
14 Marketing Skills to Add to Your Resume This Year
Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills make employers say, We need to hire this one? Check out our 14 enticing marketing skills to add to your resume!
4 Ways Local Businesses Can Get More Out of Google
The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain.
6 Places to Learn Photoshop for Free (or Almost Free!)
You don’t need to be a professional graphic designer or digital marketing expert to learn how to use Photoshop. Here are six free resources to begin your journey to Photoshop mastery.
Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
The broad match type often gets written off as the villain in PPC. Here's why it can pay to take a chance on the antihero of keyword match types.
Ask the Experts: Intro to Negative Keyword Match Types
Negative keyword match types can be confusing to newcomers to paid search. In our second Ask the Experts video, Erin Sagin explains how to use each of the three major negative match types.
Introducing Quality Score for Facebook: FB’s Ad Relevance Score Determines Ad Cost & Placement
Facebook recently announced its new Relevance Score metric for advertisers. Here's what it means for your Facebook advertising campaigns.
The Top 15 PPC Experts to Follow on Twitter
Who should you follow on Twitter? Here the top 15 AdWords and Bing Ads PPC experts you should be following on Twitter to stay informed.
The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]
Ever wonder what the most expensive keywords in paid search advertising are? This new infographic reveals original research on the 20 most expensive keywords in Bing Ads.
17 Stars Who Made Social Media Careers Out Of Goofing Around Online
Want a career in social media? Check out these 17 stars who turned their hobbies into high-profile, high-earning social media careers.
11 Big Content Marketing Challenges (and How to Overcome Them)
Content marketing is an incredibly effective way to raise brand awareness and drive traffic. But businesses face serious challenges when getting started with content marketing. Here’s how you can overcome those challenges and start seeing results.
Remarketing Lists for Search Ads (RLSA): What You Need to Know
Remarketing lists for search ads (RLSA) is a Google AdWords feature that allows advertisers to tailor their search campaigns based on whether a user has previously visited their website (or app), and the pages that user viewed. Not sure how to implement them? We have all the info in this post.
21 Tips, Tricks & Examples for a Rocking Contact Us Page
Did you know that for many sites, the contact page gets more page views than any other section? In this post, we provide some contact us page best practices and look at some incredible examples.
6 Paid Search Tips for Healthcare Marketers
Are you a healthcare marketer struggling to gain ROI through paid search? Follow these 6 healthcare specific PPC tactics that could save lives.
