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Meta Advantage+ vs. Manual Setup: Which Is Better?
Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.
AdWords Quietly Launches New Demographics Targeting Tab
Google has quietly launched a new demographics tab in AdWords that allows businesses to more finely target their best demographic audience in their Google Display Network campaigns.
Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in Google Ads
If you’re running Display campaigns in your AdWords account without the proper settings, mobile appcould be costing you a chunk of money! How, you ask? Read on to find out just how dangerous mobile apps can be, and what to do about them.
3 AdWords Reports to Help You Make PPC Decisions Faster
Here are three simple reports you can run in Google AdWords that will help you weed through all the data and make quick decisions about your PPC account.
The Top 10 Best PPC Hacks … Ever!
Here are the top PPC marketing hacks you need to optimize your AdWords strategy today. These 10 tactics will have the most impact on your pay-per-click results.
Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)
It doesn’t serve you to bloat your PPC account with too many keywords. Here are three reasons to avoid having too many AdWords keywords.
Social Media Advertising for Small Businesses
For small businesses, social media advertising can be intimidating. But no matter your size or budget, you can make social media ads work for you! Learn which social media platforms will work best for your small business in this complete guide to costs, formats, and more.
3 Lessons Learned from PPC Advertisers in the B2B Software Industry
With a long sales cycle, high competition, and niche audience, getting leads from AdWords is even harder for B2B software companies. Learn how to make the most of PPC in this guide.
30 Jaw-Dropping Guerrilla Marketing Examples
When the classic strategies aren’t delivering, you send in the guerrillas. They’re the the ones that turn the tide and defeat the enemy. Learn all about guerrilla marketing in this post.
Everyone Is Not a Demographic: A Guide to Target Markets for Small Businesses
A vague idea of one's target audience is not enough in today’s business world. In this post, we look at what target markets are, how to identify them, examples of target markets, and how to refine and develop target markets by segmentation.
Cheat Sheet: Ad Extensions for Shopping Campaigns
Not sure which ad extensions to use? Here’s a cheat sheet to help you decide which Shopping Campaign Ad Extensions are the right fit for your account!
Call Metrics: How to Measure the Quality of Your Call-In Leads
How do you know what makes a good call? I interviewed Chen Zhao, an expert on call tracking data, to get answers on call tracking metrics and measurement.
9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics
Learn how adding more LinkedIn connections can greatly improve your LinkedIn street cred, get you more profile views, increase your content's reach and more.
Voice of the Customer: The Secret Weapon For Great Landing Page Copy
What is the voice of the customer? VOC is all about using your customers' language to write more convincing, effective ad and landing page copy. Learn how to conduct voice of customer research that will help you write more conversion-friendly landing pages that resonate with your audience.
Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh
Even B2B companies can find success with using comedy in their content marketing. Learn why funny content is more memorable and works in every industry.
How to Improve Your LinkedIn Profile as a Recent College Grad
Recent college grads can see huge benefits from using LinkedIn. Learn how to improve your LinkedIn profile and use LinkedIn to help you get a job.
New Google Ads Callout Extensions How-To: Highlight Offers in Your Ads
Google is rolling out a new ad extension called Callout Extensions. This new ad extension type enables you to add more text to your ad to spotlight free shipping, discount offers, and more. Learn how callout extensions work in AdWords and how to make the most of them.
Perfect Timing: The Very Best Time to Send Email Newsletters
When is the best time to send newsletter emails? We have some advice, and we’re eager to share!
Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right
Do marketers need to tell stories in their content? What's the difference between content marketing and storytelling?
13 Ways to Beat the Facebook Algorithm
With organic reach for businesses on Facebook rapidly approaching zero, here are 12 tactics to beat the Facebook algorithm and get your fan engagement back.
Google Gives AdWords MCC Users the Gift of Consolidated Billing
Google AdWords My Client Center (MCC) users (including agencies and large brand clients) will soon have access to Consolidated Billing and enhanced features.
WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding
Naturally we have been asked tons of questions about how WordStream call tracking compares to Google AdWords’ existing Call Extensions and Call Forwarding features...
How to Do a Webinar Your Audience Will Love
Webinars can be a great tool for lead generation, if you do them right! Learn how to do a webinar your audience will love with this best practices checklist.
Stop Wasting Time With Low CTR Strategies
Stop wasting time and money pursuing low CTR strategies in your paid search campaigns! Learn why low CTR strategies are a losing bet, and what you should do instead.
AdWords Now Lets You Measure Website Call Conversions: Learn More
Learn how Google's new website call conversions feature works in AdWords to help you track calls that are triggered by AdWords ad clicks.
26 Free Online Marketing Courses: Learn Digital Marketing!
Looking to learn digital marketing? Browse our favorite online marketing courses on SEO, PPC, social, and more!
5 Mobile Ad Strategies You Need To Be Using
Learn five key mobile ad strategies you need to be using to manage your Google AdWords mobile ads, including ad extensions and mobile bid adjustments.
