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Meta Advantage+ vs. Manual Setup: Which Is Better?
Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.
RIP Exact Match and Phrase Match in AdWords!
Holy smokes! Google has today effectively killed off both the Exact Match and Phrase match keyword match types in AdWords.
![Why It’s So Easy to Fail on Mobile [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/adwords-mobile-data-vs-pc-search-volumes-1.png)
Why It’s So Easy to Fail on Mobile [Data]
The latest Google Ads mobile data, including cost per click, click-through rate, and Quality Score on mobile devices, reveals why mobile advertising is harder than desktop.
Why SEO Rank Checking Tools Are Useless (And What to Use Instead)
Still searching for the best rank tracking tool? You might be wasting your time! Learn why SEO rank checking tools are useless for evaluating your keyword position in SERPs, and what tools to use instead to really drive more traffic from organic search.
16 Easy Ways to Improve Your Writing Skills
Writing is intimidating to a lot of people. But it doesn't have to be agonizing, and almost anybody can improve. Here are 16 ways you can start improving your writing skills right now.
3 Super-Actionable Keyword Research Tips to Try Right Now
These super-actionable keyword research tips will help you mine Google Suggest and Keyword Planner for keyword ideas, then prioritize using our secret formula.
27 Tips on How to Get More Email Newsletter Signups
Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients. In this post, we bring you 27 genius strategies to boost email newsletter signups!
How to Develop Brand Voice Through Content Marketing
Brand voice: What is it? Why does it matter? Learn how to develop a strong brand voice in your marketing campaigns with this guide.
Google Ads Scheduling (Dayparting) in 5 Steps
Odds are, your AdWords campaigns don’t need to be running 24 hours a day, 7 days a week, which can eat through your budget. AdWords dayparting, also known as ad scheduling, is a great way to increase your ROI from paid search. Learn how to use ad scheduling in this guide.
Announcing PPC University: Learn PPC Marketing for Free
Introducing PPC University: Learn pay-per-click marketing and Google AdWords in three easy, free online training courses for beginner and intermediate PPC marketers.
32 Free (& Almost Free) Content Marketing Tools
Discover the latest and greatest free content marketing tools to help boost your content strategy, including tools for content creation, promotion and more.
New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks
Google's new dynamic sitelinks will be automatically generated for ads in the top three spots. Clicks on dynamic sitelinks are free to AdWords advertisers. Learn more...
When to Say No to a New Client: 10 Red Flags for Agencies
Learn how to spot a lousy, short-term client from ten paces. These red flags are all strong signs that your AdWords agency should just say no to the new client.
The 3 Types of Links that Send Legit Referral Traffic
Most inbound links have some value, but only some links drive real referral traffic. And what good is link building for SEO if you’re not getting more traffic to your site? Learn what types of links are mostly likely to send real referral traffic to your site.
19 Headline Writing Tips for More Clickable, Shareable Blog Posts
How do you write the catchiest, most compelling, super clickable headlines? What tactics practically beg people to click through and read your story? Learn the secrets to great headline writing with our 19 tips.
You Can’t Not Click: Weighing the Pros & Cons of Clickbait
Clickbait has become one of the most popular techniques in content marketing - but does it really work? In today's post, we evaluate the pros and cons of clickbait.
23 Facts About Women and Advertising
They possess a disproportionate amount of purchasing power, but women still feel misunderstood by marketers. Here are 23 facts about women and advertising you probably didn't know.
Social Media Images Guide: Optimizing Images For Facebook, Twitter, & More!
Learn how to optimize your social media images for Facebook, Twitter, Pinterest, Google+, Instagram, and more!
Native Advertising Examples: 5 of the Best (and Worst)
These days, native advertising is everywhere. In this post, we look at what native advertising is, why it can be controversial, and several native advertising examples that are really impressive.
3 Reasons to Ditch Your Messy Google Ads Account and Start Over
When the choice is between cleaning up an overwhelming mess and just deleting your AdWords account and starting over, starting over is often the best tack.
Call Tracking Metrics: The Top 5 Metrics for Inbound Calls
Learn the top five metrics to track when measuring inbound call leads from paid search in this guide to PPC call tracking metrics.
5 Ways to Wield More Word of Mouth Marketing Power
Word of mouth is the most valuable and most powerful form of marketing. Learn how you can get people talking about your biz!
So You Want a Job in Paid Search? How to Break into PPC
Looking for your first PPC job? Follow these tips to get your foot in the door and then nail the PPC job interview.
How Google Hummingbird Changed the Future of Search
Google Hummingbird was the most comprehensive and ambitious update to Google's search algorithm since 2001. Here's how Google Hummingbird changed search forever, and what we can expect from Google in the future.
Has Google Gone Too Far? Parental Status Demographic Added to AdWords
If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.
Social Sharing Secrets: 15 Ways to Get More Shares ASAP!
Increase your business's social media shares with these 15 social sharing secrets. Bring on the likes!
Do Paid Search Ads Drive Brand Awareness?
In each of the studies, consumers were asked to perform searches for category-specific searches spanning 12 verticals. They then saw either a control page or a simulated SERP with the test brand featured in the top search ad position.
