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How to Set Up Google Ads Conversion Tracking in 5 Steps
See why Google Ads conversion tracking is so important for your business's strategy, and get steps and tips to help you start tracking.
How to Calculate (And Lower!) Your Customer Churn Rate
What is customer churn? What constitutes a good churn rate? Learn why and how you need to work to retain your customers in this guide to client churn.
Yahoo Gemini: Complete Guide to Yahoo’s Mobile & Native Advertising Offering
Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work?
What Is Long-Form Content & Why Does It Work?
Curious if long-form content could help your content marketing efforts and drive more traffic to your site? Learn what qualifies as long-form content and why long-form content works so well for many businesses, plus see five great examples of long-form content marketing.
Debunking Google Ads Dogma: Why You Shouldn’t Bid to Position (& Other Myths that Make No Sense)
Should you bid into top positions to increase your conversion rate? NO! Learn why the data shows bidding to position in AdWords is a myth and a waste of money...
UGC 101: A Guide to User-Generated Content Marketing
Wondering how user generated content can benefit your biz? UGC is valuable stuff - we'll explain why and how to find your own custom UGC from across the web.
Huge Google Keyword Planner Updates: Now with Mobile/Contextual/Trend Data
Google has quietly updated Keyword Planner with a bunch of cool new features including mobile, trend, and geotargeting data for AdWords keywords.
Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email
Learn all the latest Gmail shortcuts, tips, and tricks for the ultimate email experience!
The Clueless Marketer’s Guide to Building a Landing Page from Scratch
In today’s post, you’ll learn how to build a landing page from the ground up, including landing page tools and templates to help you get the job done.
How to Create a Winner Description for Your Google Ads Text Ads
When people search for a product or a service, they can see up to three ads at the top and eight ads at the side, together with the organic results and snippets such as maps, videos, or shopping results.
Dynamic Keyword Insertion: The Good, the Bad & the Ugly
What can dynamic keyword insertion do for you? Learn how to use this feature in AdWords to increase your click-through rates with more relevant ads.
Guide to Using Flexible Bid Strategies in Google Ads
Learn how to use Flexible Bid Strategies in AdWords to simplify bidding and bid optimization in your Google AdWords pay-per-click campaigns.
Funny Amazon Reviews: The Top 10 Funniest Reviews on Amazon
Amazon reviews are super helpful when you're trying to decide which product to buy. But they're also great for a laugh. Check out our list of the top 10 funniest Amazon reviews and the strangest Amazon products!
5 Ways to Get 5-Star Amazon Customer Reviews
When you wish upon five stars, it makes no difference who you are – your business dreams come true! In this post we’ll talk about why Amazon customer reviews are important and the various ways you can earn them (both legitimately and not-so-legitimately).
How to Write a Ferociously Unique Selling Proposition
Your unique selling proposition, or USP, is what makes your business different. Learn how to write a USP by following these proven unique selling proposition examples.
If People Don’t Link to Porn Sites, How Does Google Rank Porn?
In his latest Webmaster video, Matt Cutts answers the question: “How does Google separate popularity from authority?” (This question came from a “Blind Five Year Old,” by the way! That’s our friend AJ Kohn unless someone stole his alias.)
Why Google AdWords Certification Doesn’t Matter
Worry about your Google AdWords Exam? Concerned that you're not yet AdWords certified? Don't be! In this post, we outline four reasons why the Google AdWords exam isn’t all it’s cracked up to be.
Content Promotion: The Difference Between Brands with Fans & Anonymous Content
Learn how to bake content promotion into your content strategy from the start to increase the reach of your content and build a fan-worthy brand!
No Plan, No Workflow, No Results: How to Develop a PPC Plan that Aligns with Your Goals
Learn how to develop a PPC plan and workflow that aligns with your business goals, whether you want to drive traffic, increase sales and leads, or build your brand.
How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines
Although schema and other structured markup formats have been around for several years, relatively few people actually know what schema is or what it’s for. Today, we’re going to answer your questions about schema and why you should make it an integral part of your SEO strategy.
What’s a Good Conversion Rate? (It’s Higher Than You Think)
What is a good conversion rate? Learn a step-by-step, replicable process for boosting your conversion rates.
The 5 Best Explainer Videos (& How to Make Your Own)
Explainer videos are short online marketing videos used to explain your company’s product or service. They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Learn about all the ins and outs of explainer videos in this post.
How to Build the Perfect Mobile Landing Page
When it comes to mobile landing pages, every second counts. Don't miss out on potential conversions. Follow these tips to build the perfect mobile landing page.
Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC
Want to see some bad ads? I mean really bad ads? These Google AdWords ads are among the worst we've seen.
Landing Page Examples: Learning from the Best & Worst Landing Pages on the Web
We're taking a look at the best and worst landing pages on the web - check out these landing page examples to learn how your landing pages can improve.
The Beginner’s Guide to Building a Negative Keyword List
Few businesses devote enough time and energy to building negative keyword lists, despite the crucial role that negative keywords play in maximizing the ROI of an AdWords campaign. In this guide, we run through the steps of building a negative keyword list.
A/B Testing Best Practices Can Save You Time, Money and Effort – Here’s How
A/B testing best practices can save you time, money and effort. Maximize your landing pages' conversions by following these simple tips.
