Featured Article

Generative Engine Optimization: The New Frontier for Search?

Generative engine optimization is the practice of optimizing for AI search platforms. Find out how it differs from SEO and how to build your GEO strategy.

Gustav M | July 15, 2025 | SEO
HomeBlog

The Top 10 Best PPC Hacks … Ever!

Here are the top PPC marketing hacks you need to optimize your AdWords strategy today. These 10 tactics will have the most impact on your pay-per-click results.

Larry Kim
September 30, 2014
Paid Search Marketing

Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

It doesn’t serve you to bloat your PPC account with too many keywords. Here are three reasons to avoid having too many AdWords keywords.

Social Media Advertising for Small Businesses

For small businesses, social media advertising can be intimidating. But no matter your size or budget, you can make social media ads work for you! Learn which social media platforms will work best for your small business in this complete guide to costs, formats, and more.

Dan Shewan
September 24, 2014
Social Media

3 Lessons Learned from PPC Advertisers in the B2B Software Industry

With a long sales cycle, high competition, and niche audience, getting leads from AdWords is even harder for B2B software companies. Learn how to make the most of PPC in this guide.

30 Jaw-Dropping Guerrilla Marketing Examples

When the classic strategies aren’t delivering, you send in the guerrillas. They’re the the ones that turn the tide and defeat the enemy. Learn all about guerrilla marketing in this post.

Megan Marrs
September 22, 2014
Marketing Ideas

Everyone Is Not a Demographic: A Guide to Target Markets for Small Businesses

A vague idea of one's target audience is not enough in today’s business world. In this post, we look at what target markets are, how to identify them, examples of target markets, and how to refine and develop target markets by segmentation.

Dan Shewan
September 18, 2014
Marketing Ideas

Cheat Sheet: Ad Extensions for Shopping Campaigns

Not sure which ad extensions to use? Here’s a cheat sheet to help you decide which Shopping Campaign Ad Extensions are the right fit for your account!

Erin Sagin
September 17, 2014
Ecommerce Strategy

Call Metrics: How to Measure the Quality of Your Call-In Leads

How do you know what makes a good call? I interviewed Chen Zhao, an expert on call tracking data, to get answers on call tracking metrics and measurement.

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

Learn how adding more LinkedIn connections can greatly improve your LinkedIn street cred, get you more profile views, increase your content's reach and more.

Larry Kim
September 15, 2014
Social Media

Voice of the Customer: The Secret Weapon For Great Landing Page Copy

What is the voice of the customer? VOC is all about using your customers' language to write more convincing, effective ad and landing page copy. Learn how to conduct voice of customer research that will help you write more conversion-friendly landing pages that resonate with your audience.

Brad McMillen
September 11, 2014
Conversion Rates

Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

Even B2B companies can find success with using comedy in their content marketing. Learn why funny content is more memorable and works in every industry.

Larry Kim
September 10, 2014
Content Marketing

How to Improve Your LinkedIn Profile as a Recent College Grad

Recent college grads can see huge benefits from using LinkedIn. Learn how to improve your LinkedIn profile and use LinkedIn to help you get a job.

Brett McHale
September 9, 2014
Social Media

New Google Ads Callout Extensions How-To: Highlight Offers in Your Ads

Google is rolling out a new ad extension called Callout Extensions. This new ad extension type enables you to add more text to your ad to spotlight free shipping, discount offers, and more. Learn how callout extensions work in AdWords and how to make the most of them.

Perfect Timing: The Very Best Time to Send Email Newsletters

When is the best time to send newsletter emails? We have some advice, and we’re eager to share!

Megan Marrs
September 4, 2014
Email Marketing

Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

Do marketers need to tell stories in their content? What's the difference between content marketing and storytelling?

Dan Shewan
September 3, 2014
Content Marketing

13 Ways to Beat the Facebook Algorithm

With organic reach for businesses on Facebook rapidly approaching zero, here are 12 tactics to beat the Facebook algorithm and get your fan engagement back.

Larry Kim
September 2, 2014
Social Media

Google Gives AdWords MCC Users the Gift of Consolidated Billing

Google AdWords My Client Center (MCC) users (including agencies and large brand clients) will soon have access to Consolidated Billing and enhanced features.

WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding

Naturally we have been asked tons of questions about how WordStream call tracking compares to Google AdWords’ existing Call Extensions and Call Forwarding features...

How to Do a Webinar Your Audience Will Love

Webinars can be a great tool for lead generation, if you do them right! Learn how to do a webinar your audience will love with this best practices checklist.

Dan Shewan
August 26, 2014
Marketing Ideas

Stop Wasting Time With Low CTR Strategies

Stop wasting time and money pursuing low CTR strategies in your paid search campaigns! Learn why low CTR strategies are a losing bet, and what you should do instead.

26 Free Online Marketing Courses: Learn Digital Marketing!

Looking to learn digital marketing? Browse our favorite online marketing courses on SEO, PPC, social, and more!

Megan Marrs
August 19, 2014
Marketing Ideas

5 Mobile Ad Strategies You Need To Be Using

Learn five key mobile ad strategies you need to be using to manage your Google AdWords mobile ads, including ad extensions and mobile bid adjustments.

Why SEO Rank Checking Tools Are Useless (And What to Use Instead)

Still searching for the best rank tracking tool? You might be wasting your time! Learn why SEO rank checking tools are useless for evaluating your keyword position in SERPs, and what tools to use instead to really drive more traffic from organic search.

Megan Marrs
August 11, 2014
SEO

16 Easy Ways to Improve Your Writing Skills

Writing is intimidating to a lot of people. But it doesn't have to be agonizing, and almost anybody can improve. Here are 16 ways you can start improving your writing skills right now.

Dan Shewan
August 7, 2014
Copywriting

3 Super-Actionable Keyword Research Tips to Try Right Now

These super-actionable keyword research tips will help you mine Google Suggest and Keyword Planner for keyword ideas, then prioritize using our secret formula.

27 Tips on How to Get More Email Newsletter Signups

Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients. In this post, we bring you 27 genius strategies to boost email newsletter signups!