Featured Article

19 Best SEO Tools in 2024 (For Every Use Case)

Find the perfect SEO tool for your business from this detailed list.

Rob Glover | April 19, 2024 | SEO

Google Ads Impression Share: Understanding and Improving Your Impression Share

Learn what impression share is and how you can improve it today.

Facebook Graph Search & Privacy Concerns: Should You Be Worried?

What is Facebook Graph Search? How can you retain your privacy and remain hidden from Facebook's new nosy feature? Read the article to find out!

Megan Marrs
October 24, 2013 | Social Media

What the New AdWords Ad Rank Algorithm Really Means

The new Ad Rank algorithm is a huge change to the way Google serves ads in its paid search results. Learn why using AdWords ad extensions is more important than ever.

Top 5 Ways You’re Leaking Money in AdWords

Are you wasting money in AdWords? Most SMB's waste 25% or more of their PPC budget! Here are five ways you're probably leaking money from your AdWords account.

Blog SEO Tips for Non-SEOs: 3 Things Bloggers Forget to Do

Your blog will get a lot more traffic if you follow organic search engine optimization best practices. These three basic blog SEO tips and best practices will improve your blog rankings, but many bloggers forget to check off these boxes. Don't make that mistake!

Elisa Gabbert
October 22, 2013 | Content Marketing

How to Get Phrase & Broad Match Traffic Data Back from Google Keyword Planner

Learn how to hack Google Keyword Planner to get your broad match and phrase match traffic volume estimate data back.

Victor Pan
October 17, 2013 | SEO

What is Multi-Channel Marketing? Pros, Cons & Pro Tips

Multi-channel marketing can improve your marketing results everywhere you have a brand presence. Learn what multi-channel marketing is and why it brings in more customers than marketing through a single channel alone.

Find Your Old Tweets: How to See Your First Tweet

Been trying to find your first tweet, to no avail? Want to see how much you've changed over the course of your Twitter existence? Learn how to use Twitter Search to find all your old tweets!

Elisa Gabbert
October 10, 2013 | Social Media

Funny Ads: Weird, Wacky Ads and Why They Work

What about the 1% though? Those ads that practically promote themselves? One thing seems clear – most of them are utterly hilarious. Not just funny, but odd, quirky, and even downright bizarre. Today we’re looking at some of the weirdest, wackiest ads online, and examining why they are successful.

Megan Marrs
October 8, 2013 | Marketing Ideas

Case Study: The Anatomy of a Killer Quality Score

What's the best way to raise your AdWords Quality Scores? In this case study, we examine how one advertiser got an awesome average Quality Score of 9 out of 10.

Targeting Bilingual & Spanish-Speaking Audiences in Google Ads: The Why & How

Not advertising to the bilingual Spanish-speaking community is a huge missed opportunity. Learn how to target bilingual audiences in AdWords.

Erin Sagin
September 26, 2013 | Paid Search Marketing

Creative PPC: 5 Clever & Interesting Ways to Use PPC Marketing

Learn five clever, creative ways to use PPC marketing, including testing messaging for offline advertising and nonprofit fundraising.

Guest Author
September 25, 2013 | Paid Search Marketing

New Commands for Google Voice Search: It Doesn’t Get Much Lazier Than This

Google Voice Search now has new voice commands, letting users be lazier than ever. Learn all about Voice Search including how to use Google Voice Search to search Google.

Megan Marrs
September 24, 2013 | Paid Search Marketing

PPC for Lead Generation: How to Get More Leads with PPC

Want to get more leads through PPC? Learn how to use AdWords advertising for effective lead generation. Feed your lead funnel with PPC ads and landing pages.

The 18 Best Keyword Research Tools for Every Need [Free & Paid!]

Keyword research is an essential part of your success in SEM and SEO. Check out our blog post and learn more about the eight best keyword research tools!

Kristen McCormick
September 18, 2013 | SEO

PPC Storytelling: How to Make an Excel Bubble Chart for PPC

As PPC managers, we understand our campaigns, but it can be difficult to quickly and effectively describe our campaigns to our clients or supervisors in order to set the proper context for further exploration.

How to Create Squeeze Pages: What Makes a Great Squeeze Page Design?

As its name suggests, there is an element of intentional yet subtle forcefulness involved in a squeeze page. Wondering how squeeze pages might help improve your business? We have all the details.

Megan Marrs
September 16, 2013 | Conversion Rates

The 80/20 Principle, Part 3: Finding Your Natural Persuasion Groove

Looking back on the two grueling years I spent as a manufacturer’s rep, pounding the phone and trying to go see people who didn’t want to see me, I now realize one of the biggest problems of all was I didn’t have any appreciation for how I naturally sold and persuaded.

Guest Author
September 11, 2013 | Marketing Ideas

The 80/20 Principle Part 2: Force Multiplication

Last time we talked about how 80/20 applies to almost everything you can measure, and how you can also apply 80/202: 4% of your effort produces 64% of your results, and 80/203: 1% of your effort produces 50% of your results.

Guest Author
September 3, 2013 | Marketing Ideas

PPC Budget Guide: Are You Spending Your PPC Budget Wisely?

Are you spending your PPC budget wisely? In this free PPC budget guide, learn how to best allocate your PPC budget depending on your lead goals.

Creating Mobile Websites: Prepare Your Business for the Mobile Takeover

Your complete guide to mobile websites and mobile website design. In this article we discuss .mobi mobile sites, responsive design, examples of mobile sites, mobile design best practices, and more...

Bid Stacking in Google Ads: How to Pay Less When Using Multiple Match Types

Bid stacking is a tactic that allows you to use multiple match types and maximize your budget. Learn how to stack your bids in Google AdWords.

Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score

Looking for Quality Score hacks? Here are three easy, sneaky ways to increase your Google AdWords click-through rates and Quality Scores.

What Is Mobile Marketing & Why Does it Matter So Much?

What is mobile marketing and why is it essential for your marketing strategy? Read on to learn the major types of mobile marketing, mobile marketing stats, how mobile marketing works and why you can't afford to miss out on the mobile marketing trend.

How to Write Ad Copy for PPC: 6 Tips for Better Ad Writing

Learn five tips for writing better PPC ad copy. Even if you're not very creative, this pragmatic approach to ad copywriting will improve your click-through rate!

Erin Sagin
August 15, 2013 | Copywriting

The Complete Guide to Google Ads Conversion Tracking

Unless you've got conversion tracking set up properly in your Google Ads account, you won't be able to see how many of your clicks are actually resulting in conversions and sales. Check out our all-in-one guide to conversion tracking in Google Ads.

Erin Bell
August 13, 2013 | Conversion Rates