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How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Kristen McCormick | November 21, 2022 | Facebook Ads
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Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream

Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!

Dynamic Remarketing Ads: The Future of Google Remarketing

Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.

Tony Testaverde
April 1, 2013 | Display Ads

The PPC Toolbox, Part 2: Competitive Research, Landing Page Creation, & Other Helpful Tools

Yesterday, I shared a number of different PPC tools that will help with building and tracking performance in your account. This time around, I have a few new tools and sites that will help you check some performance statistics of your competition and see how you compare to them.

Revisiting the Economics of Google Quality Score: Why QS Is Up to 200% More Valuable in 2013

We revisit the economics of Google Quality Score and find that Quality Score is up to 200% more valuable than it was four years ago. Learn why.

The PPC Toolbox, Part 1: Tracking, Bulk Editing, and Keyword Expansion

Every PPC manager needs a PPC toolbox! Here are my favorite tools for PPC keyword research, bulk editing in AdWords and Bing, and conversion tracking.

‘What Do Those Plus Signs Mean?’ Modified Broad Match for Beginners

What are those plus signs on your keywords in AdWords? That’s modified broad match, a keyword matching option introduced by Google in 2010. Read this primer on the modified broad match type to find out how to make the most of this keyword type.

Google Ads’ Trick to Click Policy: Can You Use the Words ‘Click Here’ in Display Ads?

Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...

Sergey Rusak
March 20, 2013 | Display Ads

Five Reasons to Bid on Branded Terms in PPC

Reluctant to bid on your brand terms in AdWords? Here are five great reasons to advertise on branded keywords in PPC.

Content Marketing vs. PR: What’s the Difference?

What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.

Larry Kim
March 18, 2013 | Marketing Ideas

Dear eBay, Your Ads Don’t Work Because They Suck

Does AdWords work? eBay doesn't think so, but he problem is their ad strategy, not AdWords! Here's how they could fix it and get ROI from PPC.

Why Your Click-Through Rates Suck

Do your click-through rates in AdWords suck? Learn why your CTR is so low and how to fix it.

#Bashtag: Avoiding User Outcry in Social Media

Avoid social media backlash with these tips for using Twitter and other social networks for business marketing.

Guest Author
March 8, 2013 | Social Media

Google for Mobile: How Google Makes Money from Mobile

Learn about Google's mobile product portfolio including Google apps for mobile, Google devices for mobile, Google advertising for mobile and more.

Larry Kim
March 6, 2013 | Industry Insights

3 Reasons Your Keyword Has a Low Quality Score

Learn three possible reasons that your keyword Quality Score is low, including low click-through rate, poor relevance and short-tail keywords.

Be Certifiably Awesome at Paid Search – Tips on Getting AdWords Certified

Are you certifiably awesome at paid search? Learn tips for taking the Google AdWords certification exam, including study tips.

AdWords Targets Mobile App Market with New Mobile App Promotion Ad Format

New click to download ad format ads make mobile app advertising on adwords easier than ever before. Learn how to set up ads for apps today!

Google’s Mobile Ad Strategy: An Interview with Surojit Chatterjee, Head of Global Mobile Search Ads

In this interview, Google's head of global mobile ads explains how mobile advertising in AdWords is shifting to adjust to the evolving mobile world.

Larry Kim
February 26, 2013 | Paid Search Marketing

Guide to Using LinkedIn Company Pages: Get Followers, Share Stories, Post Products

Learn how to use LinkedIn Company Pages to increase followers, gain engagement, and discover new business connections and potential customers. Read now for inside tips!

Megan Marrs
February 25, 2013 | Social Media

When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position

Is 2 percent a good click-through rate for PPC? Not always! Learn the importance of having a good CTR for your average ad position.

New Google Ads Offer Extensions Integrate Discount Offers with Search

Learn about Offer Extensions, the latest ad extension offered to enhance your Google PPC ads and increase your AdWords click-through rate (CTR).

Larry Kim
February 21, 2013 | Paid Search Marketing

4 Ways to Use Filters to Focus Your Search Query Analysis

Sifting through your search queries to optimize your AdWords campaigns is kind of like looking for gold in a river – you can find some valuable nuggets, but you’ll be a lot more efficient if you’re using the proper tools.

50 Things Every Content Marketer Should Know

Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.

Elisa Gabbert
February 19, 2013 | Content Marketing

4 Common Mistakes Advertisers Make When Transferring AdWords Accounts to Bing

Don't make these four common mistakes when transferring your Google AdWords account to the Bing Ads PPC platform.

Remarketing with Google Analytics

Piggybacking off Rich’s post, Google has made setting up Remarketing campaigns easier and smarter by allowing us to use our Google Analytics tracking code and Analytics data to set it up. Here’s how to do it.

Google Ads Geotargeting Demystified: Advanced Location Options

As you can see, Google manipulates your geo targeting settings to ensure that your ads are getting plenty of impressions. In some cases, this may work to your advantage.

Erin Sagin
February 11, 2013 | Paid Search Marketing

Keep It Simple, Stupid – 6 Tips for Creating Clean & Simple PPC Landing Pages

Strong landing pages are a crucial part of PPC. Learn six tips for creating clean, simple landing pages that will increase your PPC conversion rates.

Randi Lucius
February 7, 2013 | Landing Pages