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14 Ways to Use AI in Marketing that Actually Work (Recommended by Pros!)

Learn 14 ways you can use AI to improve your marketing from the experts who use them.


The Complete Guide to Spotify Advertising: Tune Into Success!

The comprehensive guide covers everything you need to know about Spotify advertising. From ad types and best practices to cost and examples.

70+ Easy & Engaging August Marketing Ideas (With Examples)

August marketing ideas for your blog, social media posts, promos, and more!

9 Best Practices for LinkedIn Retargeting That Cut Costs & Drive Conversions

Use these tried-and-true LinkedIn retargeting tips to ensure you're squeezing the most out of your campaigns.

How to Write a Persuasive Executive Summary (+The One Example You Need to Steal)

A compelling executive summary could land you funding, loans, and new customers. Here's what you need to write them and an example to copy.

Rob Glover
July 11, 2023 | Copywriting

The Expert’s Guide to Dynamic Search Ads: How to Make Them Work for You

Did you know Dynamic Search Ads can help you capitalize on new opportunities and search queries to drive more leads? Find out how in this expert guide.

Demystifying Event Tracking in Google Analytics 4: A Comprehensive Tutorial for Marketers

Find out everything you've ever wanted to know about event tracking in Google Analytics 4. Including how it works, why it's important, and how to set up custom events using Google Tag Manager.

Use These 7 Listings Management Tools to Get Found & Get Leads

Missing or incorrect local listings could cost you leads and sales. These listings management tools will help you maximize the traffic you get from business directories.

19 Must-Have Marketing Channels to Try Now (+Tips to Make Them Work for Your Business)

Which marketing channels should your business prioritize? Get the complete list--plus helpful tips to get started.

7 Serious Risks You Face Using AI for Marketing

The AI rush is on! Learn how to avoid seven risks of using AI for marketing.

Know Your Worth: Mastering PPC Management Pricing for Agencies

PPC management pricing can make or break your agency's ability to predict revenue. Learn how to pick the right pricing model for your PPC clients.

9 Super Common Reasons Your Facebook Ads Aren’t Converting (+What to Do About It)

Facebook ads not converting? There's a fix for that! Find out why your Facebook ads aren't converting and how you can resolve it with this handy guide.

Susie Marino
June 23, 2023 | Facebook Ads

The Impact of ChatGPT on Marketing: 20 Experts Tell Us What to Expect

There's a lot of buzz around ChatGPT right now. Here, 20-plus experts tell us how the AI-powered juggernaut will change marketing.

5 Easy Tips for More Powerful Product Positioning

Product positioning can help you define and differentiate your offering to better appeal to your target audience. Get five steps to do it right.

Gordon Donnelly
June 20, 2023 | Copywriting

39 Free & Creative July Marketing Ideas (With Examples!)

July is home to much more than Independence Day! Learn 39 free, fun, and fruitful July marketing ideas (with real examples!) based on the many awareness causes, holidays, and observances of the month.

14 Top Doctor Review Sites for a Healthy Online Presence

Use this ultimate list of doctor review sites to make your healthcare business easy to find online. Plus, get tips to optimize your listings for success.

Content Creation: Absolutely Everything You Ever Need to Know

Find out how to create effective, engaging content that drives your business goals without costing you your sanity in the process.

Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose

Similarities and differences in formats, targeting, placements, metrics, costs, and more!

25 Happy Father’s Day Messages & Greetings for All Your Marketing Needs (+Templates)

Use these inclusive and creative Father's Day messages for your emails, social posts, SMS marketing, and more.

The Best Time to Post on TikTok For Your Business in 2024 (+Bonus Ways to Boost Engagement)

Find out when you should post on TikTok to get the most engagement from your unique audience.

Kristen McCormick
June 9, 2023 | TikTok

20 Spirited 4th of July Messages & Greetings for Your Customers

Perfectly patriotic messages for clients & customers. Plus free graphics!

Does Google Ads Impression Share Still Matter in 2024? (+What to Do About It)

With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.

Susie Marino
June 7, 2023 | Google Ads

The Facebook Ad Library: Your Secret Tool to Spy on Your Competitors & Improve Your Ads

There are many untapped opportunities to use the Facebook Ad Library (including to spy on your competitors!). Find out how you should be using this free tool.

Mark Irvine
June 6, 2023 | Facebook Ads

How to Harness the Power of Generative AI in Digital Marketing Responsibly & Effectively

Generative AI can make your marketing more effective when applied correctly. Find out how to do that (+why a human touch is still necessary!).

48 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images

Stand out with these inspiring images, inclusive captions, and even a word list to choose your own adventure.

Does Google Ads Quality Score Still Matter in 2024?

With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.

Susie Marino
May 31, 2023 | Google Ads

How Will ChatGPT & AI Impact PPC? 6 Expert Predictions

This expert shares the ways he thinks AI will impact PPC--plus what that means for your business.