Featured Article

The 7 Best Free Social Media Management Tools in 2022

These social media tools are so good they should cost money.

Nia Gyant | May 13, 2022 | Social Media
HomeBlog

Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)

Learn about how Google's recent title tag rewrite significantly hurt our traffic, how we fixed it, and what the community and Google has been saying about it—plus what it means for all of us.

Kristen McCormick
August 26, 2021 | SEO

How to Improve Google Shopping ROAS with Priority Bidding

Learn how the Google Shopping priority bidding structure works and how to use it to optimize your bids and negatives for maximum ROAS—with plenty of pro tips and examples.

7 Cross-Channel Marketing Mistakes You Can’t Afford to Make

Learn seven mistakes to avoid—with targeting, budgeting, and reporting—to get the most out of your cross-channel marketing strategy.

157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)

Use this list of authentic fall hashtags to build your brand and following. Includes September, October, and November hashtags; Labor Day, back to school, and Halloween hashtags, and fall hashtag tips.

Kristen McCormick
August 23, 2021 | Social Media

10 LinkedIn Company Page Features You Need to Be Using Yesterday

Want to create a LinkedIn company page that attracts customers, followers, and top talent? We've got you covered with 10 free features you MUST be using, plus great LinkedIn company page examples to give you some inspiration.

Ron Stefanski
August 19, 2021 | Social Media

15 Ways to Lower Your Cost Per Click in Google & Facebook Ads

Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.

The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)

Follow these tips and best practices to carry out an effective B2B email marketing strategy—from copywriting to segmentation and everything in between—plus real B2B email marketing examples for inspiration!

Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams

Learn about the definition and benefits of cross-functional collaboration, common challenges that can arise, how to combat those challenges, and how to build high-performing, goal-crushing, cross-functional teams of your own!

Guest Author
August 12, 2021 | Marketing Ideas

Why and How to Import Cost Data to Google Analytics (+Template)

Learn how to import cost data into Google Analytics so you can view your PPC performance metrics for Google Ads, Facebook ads, and other channels—all in one place.

How to Perform a Content Audit: The Definitive Guide (+6 Free Templates)

We're sharing what to include in a content audit, a complete list of data points to collect, plus a content audit template and example for six types of audits, including SEO content audits, website content audits, and more.

11 Tips to Lower Your Customer Acquisition Cost (CAC)

Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.

B2B Marketing Automation: 5 Easy Tricks to Nurture, Convert, and Retain Clients

As B2B marketing automation gets increasingly complex, we're sharing five easy ways to integrate your tools for journey mapping, account-based marketing, effective nurturing, and client retention.

Guest Author
August 5, 2021 | Marketing Ideas

Social Media Optimization: 60+ Tips & Tools for Every Platform

Get all of the tools, tips, and best practices you need to carry out effective social media optimization for Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest.

How to Write the Perfect Price Increase Letter: 10 Tips & Examples

No one wants to inform customers of a price increase, but with these best practices—plus plenty of price increase letter examples—you can ensure the best possible experience and keep them loyal.

Mary Lister
August 3, 2021 | Marketing Ideas

8 Creative PPC Strategies to Overcome Today’s Challenging Landscape

Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.

6 Data-Backed Ways to Promote Your Business on YouTube

In this post, learn the best ways to promote your business on YouTube, with a channel trailer, YouTube Shorts, influencer partnerships, paid ads, merch shelf, and branded shows.

Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare

Learn what the Google Ads three-strike policy system is, when the pilot will start, and how it will impact accounts—plus five tips to avoid strikes and suspensions.

9 Important SEO Metrics to Track (+ How to Improve Them)

Understand nine of the most important SEO metrics to track, plus how to find and improve them so you can drive more website traffic and rank higher on Google.

George Konidis
July 27, 2021 | SEO

2 Smart Strategies to Generate Leads on Facebook in iOS 14

Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.

Brett McHale
July 26, 2021 | Social Media

NEW Optimized Targeting in Google Ads: What You Need to Know

Learn about what Google Ads optimized targeting is, how and when to set it up for your campaigns, and how it's different from Google Ads audience expansion.

Susie Marino
July 22, 2021 | Industry News

The Easy Guide to Google Ads Image Extensions

Learn how to set up Google Ads image extensions, where to find images for them (plus specs), as well as best practices for image extensions and how to view your performance.

3 Tips to Deal with Facebook Ads Aggregated Event Measurement

Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.

Joe Martinez
July 20, 2021 | Social Media

Does Google Ads Quality Score Still Matter in 2022?

Is Quality Score still relevant in 2022? Some advertisers think it is, some think it matters less and less. Get both sides of the story to see whether Quality Score is an important metric for your account.

4 Practical Ways to Use AI in Marketing (& Why You Need To)

It's 2021 and AI marketing is no longer too advanced for any business. Learn four practical ways to use AI in marketing to cut costs, save time, hit your goals, and drive revenue.

Asi Dayan
July 15, 2021 | Marketing Ideas

3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)

Learn how Google Ads dynamic exclusion lists protect your time, budget, and reputation, plus what exactly makes them dynamic, who can set them up, and how.

8 Steps to a Lead-Generating Content Marketing Strategy

Here’s a step-by-step guide to developing a lead-generating content marketing plan, all the way from initial goal setting to ongoing updates to keep your content fresh.