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Experimentation vs Testing in PPC Campaigns: Dos, Dont's & Key Differences

Tips to apply and mistakes to avoid so you can take your paid media campaigns to new levels of success!

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2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)

Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!

50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns

Kick off the summer with these creative and inclusive ideas for social, email, blog, promos, events, and more!

The Super-Easy, 5-Question PPC Audit

Get your account structure, conversion tracking, ad copy—and more—in top shape with these key considerations.

The 7 Best Free Social Media Management Tools in 2023

These social media tools are so good they should cost money.

Nia Gyant
May 13, 2022 | Social Media

How to Find Your Target Audience in 5 Steps (With Examples!)

Because content that speaks to everyone speaks to no one.

The 2023 Guide to the Perfect Google Ads Account Structure

Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.

How to Write a Follow-Up Email (+12 Examples & Templates)

Everything you need to write a strong, non-annoying follow-up email that gets a response.

How to Write in Conversational Tone (+30 Awesome Examples)

Learn how to write marketing copy that your audience actually wants to read.

Internal Linking: Types, Tips & Tactics to Improve Your SEO

Find out how important—but also how easy—it is to do internal linking on your website for SEO.

Manick Bhan
May 4, 2022 | SEO

How to Advertise on Facebook: The Visual, Step-by-Step Guide

Complete with screenshots, tips, and FAQs, this guide has [quite literally] everything you need to set up a successful Facebook ad campaign.

The 8 Best Free Online Survey Tools for Gathering Data & Feedback

Get the employee and customer feedback you need with these indispensable online survey tools.

Nia Gyant
April 29, 2022 | Marketing Ideas

8 Ways to Master Green Marketing (+5 Eco-Friendly Brands to Follow)

Save the planet and attract customers with these tips and examples from truly green brands.

Lisa Smith
April 28, 2022 | Marketing Ideas

24 Website Header Examples, Trends & Tips for Conversion

Find out how to use this small yet powerful piece of real estate on your website to optimize for navigation and conversion.

16 Simple, Meaningful Mother’s Day Marketing Ideas

Plus find out why the creator of Mother's Day was determined to cancel it.

40+ Mother’s Day Instagram Captions for Everyone in Your Audience

From cute and sweet to sensitive and factual—plus a brainstorm word list.

Kristen McCormick
April 25, 2022 | Instagram

62+ May Marketing Ideas (and Examples) for Any Business or Budget

Connect with your customers in meaningful, memorable ways this month with your blog and social posts, emails, and more!

Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives

Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.

165 Strategy-Changing Digital Marketing Statistics for 2023

Make smarter marketing decisions with these stats for SEO, PPC, social, email, websites, and more.

39 Ways to Increase Traffic to Your Website

Creative ways to drive more (and more relevant!) traffic to your site beyond just SEO.

Kristen McCormick
April 18, 2022 | SEO

8 Practical & Inspiring Tips for Minority-Owned Businesses

Discover minority business influencers, nonprofit grants, government resources, and more!

Mona Abboud
April 14, 2022 | Local Marketing

24 Unusual (Yet Brilliant) Call to Action Examples You Can Copy

Ditch the boring buttons and get the clicks flowing on your homepage, pop-ups, ads, and more.

7 Easy Ways to Improve Your Google Local Services Ads ROI Now

Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.

The Complete Guide to Instagram Hashtags (With 120+ Hashtag Ideas)

Learn how one simple pound sign can improve your reach, rank, and reputation.

Kristen McCormick
April 7, 2022 | Instagram

The Complete, Visual Guide to On-Page SEO in 2023 (With Templates!)

A full walk-through of on-page SEO, plus a customizable checklist and designed-to-rank content templates.

Kristen McCormick
April 6, 2022 | SEO

How to Master Responsive Search Ad Copy in 5 Steps (With a Template)

Get the most of what RSAs have to offer while still maintaining control over your copy.

26 Types of Marketing Collateral Every Business Needs

A prioritized list of the content you need to promote your business and delight your prospects.