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Experimentation vs Testing in PPC Campaigns: Dos, Dont's & Key Differences
Tips to apply and mistakes to avoid so you can take your paid media campaigns to new levels of success!
2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)
Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!
50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns
Kick off the summer with these creative and inclusive ideas for social, email, blog, promos, events, and more!
The Super-Easy, 5-Question PPC Audit
Get your account structure, conversion tracking, ad copy—and more—in top shape with these key considerations.
The 7 Best Free Social Media Management Tools in 2023
These social media tools are so good they should cost money.
How to Find Your Target Audience in 5 Steps (With Examples!)
Because content that speaks to everyone speaks to no one.
The 2023 Guide to the Perfect Google Ads Account Structure
Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.
How to Write a Follow-Up Email (+12 Examples & Templates)
Everything you need to write a strong, non-annoying follow-up email that gets a response.
How to Write in Conversational Tone (+30 Awesome Examples)
Learn how to write marketing copy that your audience actually wants to read.
Internal Linking: Types, Tips & Tactics to Improve Your SEO
Find out how important—but also how easy—it is to do internal linking on your website for SEO.
How to Advertise on Facebook: The Visual, Step-by-Step Guide
Complete with screenshots, tips, and FAQs, this guide has [quite literally] everything you need to set up a successful Facebook ad campaign.
The 8 Best Free Online Survey Tools for Gathering Data & Feedback
Get the employee and customer feedback you need with these indispensable online survey tools.
8 Ways to Master Green Marketing (+5 Eco-Friendly Brands to Follow)
Save the planet and attract customers with these tips and examples from truly green brands.
24 Website Header Examples, Trends & Tips for Conversion
Find out how to use this small yet powerful piece of real estate on your website to optimize for navigation and conversion.
16 Simple, Meaningful Mother’s Day Marketing Ideas
Plus find out why the creator of Mother's Day was determined to cancel it.
40+ Mother’s Day Instagram Captions for Everyone in Your Audience
From cute and sweet to sensitive and factual—plus a brainstorm word list.
62+ May Marketing Ideas (and Examples) for Any Business or Budget
Connect with your customers in meaningful, memorable ways this month with your blog and social posts, emails, and more!
Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives
Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.
165 Strategy-Changing Digital Marketing Statistics for 2023
Make smarter marketing decisions with these stats for SEO, PPC, social, email, websites, and more.
39 Ways to Increase Traffic to Your Website
Creative ways to drive more (and more relevant!) traffic to your site beyond just SEO.
8 Practical & Inspiring Tips for Minority-Owned Businesses
Discover minority business influencers, nonprofit grants, government resources, and more!
24 Unusual (Yet Brilliant) Call to Action Examples You Can Copy
Ditch the boring buttons and get the clicks flowing on your homepage, pop-ups, ads, and more.
7 Easy Ways to Improve Your Google Local Services Ads ROI Now
Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.
The Complete Guide to Instagram Hashtags (With 120+ Hashtag Ideas)
Learn how one simple pound sign can improve your reach, rank, and reputation.
The Complete, Visual Guide to On-Page SEO in 2023 (With Templates!)
A full walk-through of on-page SEO, plus a customizable checklist and designed-to-rank content templates.
How to Master Responsive Search Ad Copy in 5 Steps (With a Template)
Get the most of what RSAs have to offer while still maintaining control over your copy.
26 Types of Marketing Collateral Every Business Needs
A prioritized list of the content you need to promote your business and delight your prospects.
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