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Keywords Still Matter in Google Ads, But Intent Matters More (Here's Why)
Search is shifting from keywords to intent. Find out how to prepare your strategy.
In-Market Audiences: Target Prospects Who Are Ready to Buy
Learn how you can use Google's new In-Market Audiences to create and target segments of visitors who are most ready to buy what you offer.
64 Creative Marketing Ideas to Boost Your Business
We’ve all hit it: that wall that saps away all your creative marketing juices. Today, we’re dishing out 64 creative marketing ideas, plus inspirational tips to help you bust through that brick wall.
Google Merchant Promotions Guide: Get More Sales with Special Offers
Google Merchant Promotions are the newest way to make your AdWords Shopping Campaigns stand out from the competition. Learn how and why to use Merchant Promotions.
Dwell Time: The Most Important Metric You’re Not Measuring
Dwell time, the length of time that a visitor spends on a page before returning to the SERPs, is one of the most important analytics metrics, as well as one of the most frequently misunderstood. Learn what dwell time is and how you can increase it for better SEO results.
7 Marketing Clich’es that Make You Sound Like a Hack
You can see how both “cliché” and “stereotype” evolved into metaphors. In the same way that using clichés made things easier for printers, clichés make things easier for writers.
Think You Can Throw Up Any Old Thank You Page? Think Again.
Thank you pages are key for making the most out of your converting visitors. So don't waste this valuable opportunity! Learn thank you page best practices and helpful tips, plus see examples of outstanding thank you pages from around the web.
Why You NEED Social Media Landing Pages (Not Just a Homepage!)
Your business NEEDS social media landing pages - don't lose those valuable social network leads. Instead, funnel them to conversions! Learn how in our post.
5 Cognitive Biases & How to Overcome Them On Your Landing Pages
In today’s post, we’re going to examine what cognitive bias is, look at several examples of these behaviors in action, and outline how you can overcome (or at least account for) them with your landing pages.
5 Creative Ways to Use Google Glass (and How to Win Your Own!)
Ever wanted to take a vacation to an exotic destination overseas, but been put off by the language barrier? Well, with Glass, you can translate both spoken and written words on the fly.
Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings
Google just released Panda 4.0, the latest iteration of its algorithm update intended to keep thin content spam out of the SERPs. eBay has taken a big hit.
Contrarian Content Marketing: How to Zig When Everyone Else Zags
Learn why contrarian content that offers new, differing opinions does well in every industry, plus how to create controversial content that gets tons of attention.
6 Google Analytics Tips for Business Insight Way Beyond Traffic
Recently I discovered six Google Analytics tips that totally changed the way I use the software. Want to get better, more actionable data about your site’s visitors and traffic patterns? Here are my six best Google Analytics tips that can help your business too!
Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%
I recently ran across some internal data that really surprised me. I believe it proves that gender bias in our industry is not only real, but measurable. Let’s take a look at the data and talk about what it means and what we can do about it.
How to Calculate (And Lower!) Your Customer Churn Rate
What is customer churn? What constitutes a good churn rate? Learn why and how you need to work to retain your customers in this guide to client churn.
Yahoo Gemini: Complete Guide to Yahoo’s Mobile & Native Advertising Offering
Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work?
What Is Long-Form Content & Why Does It Work?
Curious if long-form content could help your content marketing efforts and drive more traffic to your site? Learn what qualifies as long-form content and why long-form content works so well for many businesses, plus see five great examples of long-form content marketing.
Debunking Google Ads Dogma: Why You Shouldn’t Bid to Position (& Other Myths that Make No Sense)
Should you bid into top positions to increase your conversion rate? NO! Learn why the data shows bidding to position in AdWords is a myth and a waste of money...
UGC 101: A Guide to User-Generated Content Marketing
Wondering how user generated content can benefit your biz? UGC is valuable stuff - we'll explain why and how to find your own custom UGC from across the web.
Huge Google Keyword Planner Updates: Now with Mobile/Contextual/Trend Data
Google has quietly updated Keyword Planner with a bunch of cool new features including mobile, trend, and geotargeting data for AdWords keywords.
Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email
Learn all the latest Gmail shortcuts, tips, and tricks for the ultimate email experience!
The Clueless Marketer’s Guide to Building a Landing Page from Scratch
In today’s post, you’ll learn how to build a landing page from the ground up, including landing page tools and templates to help you get the job done.
How to Create a Winner Description for Your Google Ads Text Ads
When people search for a product or a service, they can see up to three ads at the top and eight ads at the side, together with the organic results and snippets such as maps, videos, or shopping results.
Dynamic Keyword Insertion: The Good, the Bad & the Ugly
What can dynamic keyword insertion do for you? Learn how to use this feature in AdWords to increase your click-through rates with more relevant ads.
Guide to Using Flexible Bid Strategies in Google Ads
Learn how to use Flexible Bid Strategies in AdWords to simplify bidding and bid optimization in your Google AdWords pay-per-click campaigns.
Funny Amazon Reviews: The Top 10 Funniest Reviews on Amazon
Amazon reviews are super helpful when you're trying to decide which product to buy. But they're also great for a laugh. Check out our list of the top 10 funniest Amazon reviews and the strangest Amazon products!
5 Ways to Get 5-Star Amazon Customer Reviews
When you wish upon five stars, it makes no difference who you are – your business dreams come true! In this post we’ll talk about why Amazon customer reviews are important and the various ways you can earn them (both legitimately and not-so-legitimately).
