Featured Article

How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Kristen McCormick | November 21, 2022 | Facebook Ads
HomeBlog

AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management

Learn about Google's new Enhanced Campaigns, which greatly simplify mobile campaign management and will roll out to all AdWords advertisers over the course of the year.

Larry Kim
February 6, 2013 | Paid Search Marketing

Larry Page Confirms Google Knowledge Graph Conspiracy Theory

About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP.

Help, My Search Query Report Has Bieber Fever! Plus 5 Tips for Setting Negatives

Learn why one client needed to set Justin Bieber as a negative keyword, plus five tips for using negative keywords to filter out unwanted PPC clicks.

6 Accounts to Follow on Pinterest (And What You Can Learn From Them)

Pinterest accounts are everywhere - which ones are worth your time to follow and what can you learn from them? We examine Pinterest power users to find some Pinterest best practices.

Megan Marrs
January 28, 2013 | Social Media

How to Drive Google Image Search Traffic That’s Actually Relevant

Learn how to optimize your site for Google Image search and bring in image search traffic that's valuable and relevant to your site.

Elisa Gabbert
January 23, 2013 | SEO

Matching the Google Algorithm to Your Traffic Loss

Find out which Google algorithm change is causing your website to lose traffic and how to recover from a Google algorithm update.

Victor Pan
December 24, 2012 | SEO

Google Remarketing Cheatsheet: 12 Steps to Set Up a Remarketing List (+ Free Download)

Learn how to set up a new remarketing campaign in Google AdWords with this 12-step list and free, downloadable reference cheatsheet.

Elisa Gabbert
December 19, 2012 | Display Ads

The SEO Interview: Questions to Prepare for Before Your SEO Job Interview

Prepare for your SEO job interview! Here are the top 7 SEO questions we ask when interviewing a candidate for a job in SEO and search marketing.

Larry Kim
December 17, 2012 | SEO

The 3 Types of Search Queries & How You Should Target Them

In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.

Elisa Gabbert
December 10, 2012 | SEO

Why Use Google Ads? Here Are 10 Reasons

Why use Google AdWords? Because it works! Thousands of companies are getting ROI from their AdWords campaigns. Learn 10 reasons why AdWords PPC is a highly effective marketing channel that can deliver sales, leads and ROI for your business.

A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know

Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.

Guest Author
November 28, 2012 | Content Marketing

YouTube Advertising Guide: How to Advertise in YouTube Videos

Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.

Larry Kim
November 27, 2012 | Marketing Ideas

Blog Management for Small Businesses: The Ultimate Guide

Learn how to run a successful small business blog with this guide to blog creation, tactical planning, and strategic management for SMB blogs.

Guest Author
November 19, 2012 | Content Marketing

How to Rank for a Keyword in 10 Steps

Want to see your website on the elusive first page of Google for a given search term? Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Learn how to rank for a keyword in 10 steps in this post.

Elisa Gabbert
November 14, 2012 | SEO

The Best Tweets of All Time: Our List of the Most Important, Record-Breaking Tweets Ever

Read the list of the best tweets in the history of Twitter! These are the funniest, most retweeted, and most important tweets of all time.

Megan Marrs
November 8, 2012 | Social Media

How to Find Long-Tail Keywords: 9 Ways to Discover Long-Tail Terms

Long-tail keywords are often less competitive and therefore easier to rank for. Not sure where to find long-tail keyword terms for your search marketing campaigns? Learn nine novel ways to find long-tail keywords in this guide to long-tail keyword discovery for SEO.

What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO

If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content." So what is evergreen marketing? We dive into all things evergreen in this article.

Megan Marrs
October 16, 2012 | Content Marketing

10 Reasons SEO Is Harder for Small Businesses

Why is SEO so much harder for small businesses? Here are ten reasons that bigger companies and well-known brands find it easier to succeed at SEO.

Elisa Gabbert
October 15, 2012 | SEO

Vanity URL: What It Is & How To Get One

A vanity URL is an unique web address that is branded for marketing purposes. Learn all the ins and outs of vanity URLs and how to use them to your advantage in this post.

Victor Pan
October 11, 2012 | Social Media

Content Keywords FAQ: How to Use SEO Keywords for Content Marketing

Get answers to your most frequently asked questions about keyword research for content marketing and how to use SEO keywords in your website content.

Top 25 Most Popular YouTube Videos of All Time: What Makes a Video Go Viral?

What are the best YouTube videos of all time? Read our Top 25 YouTube Videos list, learn what sets them apart from the rest, and discover how to make your own viral YouTube videos.

Megan Marrs
October 2, 2012 | Video Marketing

24 of the Most Surprising A/B Tests of All Time

24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A/B tests, PPC ad text tests and more.

Elisa Gabbert
September 25, 2012 | Conversion Rates

What to Do if Google Ads Says Your Landing Page Experience Is Below Average

Does Google say your landing page experience is below average? Here's what to do about it: 10 tips to improve your Google Ads landing page experience.

Megan Marrs
September 20, 2012 | Paid Search Marketing

How to Set Your AdWords Budget: New Shared AdWords Budget Options

A review of how to set your AdWords budget using the new shared AdWords Budget feature allowing you to deploy spend across similar campaigns. Is it a good idea?

Larry Kim
September 19, 2012 | Paid Search Marketing

25 Fast Facts About Bing Ads

Learn 25 facts, statistics, and figures about advertising on Microsoft's pay-per-click (PPC) network Bing Ads, formerly known as adCenter.

Elisa Gabbert
September 12, 2012 | Marketing Ideas

Organic vs. Paid Clicks: These Are Not the Clicks You’re Looking For

Recently, a new, related report has been making the rounds. This study, carried out by GroupM UK and Nielsen, reports that 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads.