Take hold of your strategy, take on privacy, and then take down your competitors.
Learn about Google's new Enhanced Campaigns, which greatly simplify mobile campaign management and will roll out to all AdWords advertisers over the course of the year.
About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP.
Learn why one client needed to set Justin Bieber as a negative keyword, plus five tips for using negative keywords to filter out unwanted PPC clicks.
Pinterest accounts are everywhere - which ones are worth your time to follow and what can you learn from them? We examine Pinterest power users to find some Pinterest best practices.
Learn how to optimize your site for Google Image search and bring in image search traffic that's valuable and relevant to your site.
Find out which Google algorithm change is causing your website to lose traffic and how to recover from a Google algorithm update.
Learn how to set up a new remarketing campaign in Google AdWords with this 12-step list and free, downloadable reference cheatsheet.
Prepare for your SEO job interview! Here are the top 7 SEO questions we ask when interviewing a candidate for a job in SEO and search marketing.
In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.
Why use Google AdWords? Because it works! Thousands of companies are getting ROI from their AdWords campaigns. Learn 10 reasons why AdWords PPC is a highly effective marketing channel that can deliver sales, leads and ROI for your business.
Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.
Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.
Learn how to run a successful small business blog with this guide to blog creation, tactical planning, and strategic management for SMB blogs.
Want to see your website on the elusive first page of Google for a given search term? Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Learn how to rank for a keyword in 10 steps in this post.
Read the list of the best tweets in the history of Twitter! These are the funniest, most retweeted, and most important tweets of all time.
Long-tail keywords are often less competitive and therefore easier to rank for. Not sure where to find long-tail keyword terms for your search marketing campaigns? Learn nine novel ways to find long-tail keywords in this guide to long-tail keyword discovery for SEO.
If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content." So what is evergreen marketing? We dive into all things evergreen in this article.
Get answers to your most frequently asked questions about keyword research for content marketing and how to use SEO keywords in your website content.
What are the best YouTube videos of all time? Read our Top 25 YouTube Videos list, learn what sets them apart from the rest, and discover how to make your own viral YouTube videos.
Does Google say your landing page experience is below average? Here's what to do about it: 10 tips to improve your Google Ads landing page experience.
A review of how to set your AdWords budget using the new shared AdWords Budget feature allowing you to deploy spend across similar campaigns. Is it a good idea?
Recently, a new, related report has been making the rounds. This study, carried out by GroupM UK and Nielsen, reports that 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads.