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How to Use Google Ads Brand Guidelines for Cleaner Automated Assets
Google Ads brand guidelines keep your automatically generated assets in line with your brand. Find out how to use them right.
You Can’t Not Click: Weighing the Pros & Cons of Clickbait
Clickbait has become one of the most popular techniques in content marketing - but does it really work? In today's post, we evaluate the pros and cons of clickbait.
23 Facts About Women and Advertising
They possess a disproportionate amount of purchasing power, but women still feel misunderstood by marketers. Here are 23 facts about women and advertising you probably didn't know.
Social Media Images Guide: Optimizing Images For Facebook, Twitter, & More!
Learn how to optimize your social media images for Facebook, Twitter, Pinterest, Google+, Instagram, and more!
Native Advertising Examples: 5 of the Best (and Worst)
These days, native advertising is everywhere. In this post, we look at what native advertising is, why it can be controversial, and several native advertising examples that are really impressive.
3 Reasons to Ditch Your Messy Google Ads Account and Start Over
When the choice is between cleaning up an overwhelming mess and just deleting your AdWords account and starting over, starting over is often the best tack.
Call Tracking Metrics: The Top 5 Metrics for Inbound Calls
Learn the top five metrics to track when measuring inbound call leads from paid search in this guide to PPC call tracking metrics.
5 Ways to Wield More Word of Mouth Marketing Power
Word of mouth is the most valuable and most powerful form of marketing. Learn how you can get people talking about your biz!
So You Want a Job in Paid Search? How to Break into PPC
Looking for your first PPC job? Follow these tips to get your foot in the door and then nail the PPC job interview.
How Google Hummingbird Changed the Future of Search
Google Hummingbird was the most comprehensive and ambitious update to Google's search algorithm since 2001. Here's how Google Hummingbird changed search forever, and what we can expect from Google in the future.
Social Sharing Secrets: 15 Ways to Get More Shares ASAP!
Increase your business's social media shares with these 15 social sharing secrets. Bring on the likes!
Do Paid Search Ads Drive Brand Awareness?
In each of the studies, consumers were asked to perform searches for category-specific searches spanning 12 verticals. They then saw either a control page or a simulated SERP with the test brand featured in the top search ad position.
In-Market Audiences: Target Prospects Who Are Ready to Buy
Learn how you can use Google's new In-Market Audiences to create and target segments of visitors who are most ready to buy what you offer.
64 Creative Marketing Ideas to Boost Your Business
We’ve all hit it: that wall that saps away all your creative marketing juices. Today, we’re dishing out 64 creative marketing ideas, plus inspirational tips to help you bust through that brick wall.
Google Merchant Promotions Guide: Get More Sales with Special Offers
Google Merchant Promotions are the newest way to make your AdWords Shopping Campaigns stand out from the competition. Learn how and why to use Merchant Promotions.
Dwell Time: The Most Important Metric You’re Not Measuring
Dwell time, the length of time that a visitor spends on a page before returning to the SERPs, is one of the most important analytics metrics, as well as one of the most frequently misunderstood. Learn what dwell time is and how you can increase it for better SEO results.
7 Marketing Clich’es that Make You Sound Like a Hack
You can see how both “cliché” and “stereotype” evolved into metaphors. In the same way that using clichés made things easier for printers, clichés make things easier for writers.
Think You Can Throw Up Any Old Thank You Page? Think Again.
Thank you pages are key for making the most out of your converting visitors. So don't waste this valuable opportunity! Learn thank you page best practices and helpful tips, plus see examples of outstanding thank you pages from around the web.
Why You NEED Social Media Landing Pages (Not Just a Homepage!)
Your business NEEDS social media landing pages - don't lose those valuable social network leads. Instead, funnel them to conversions! Learn how in our post.
5 Cognitive Biases & How to Overcome Them On Your Landing Pages
In today’s post, we’re going to examine what cognitive bias is, look at several examples of these behaviors in action, and outline how you can overcome (or at least account for) them with your landing pages.
5 Creative Ways to Use Google Glass (and How to Win Your Own!)
Ever wanted to take a vacation to an exotic destination overseas, but been put off by the language barrier? Well, with Glass, you can translate both spoken and written words on the fly.
Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings
Google just released Panda 4.0, the latest iteration of its algorithm update intended to keep thin content spam out of the SERPs. eBay has taken a big hit.
Contrarian Content Marketing: How to Zig When Everyone Else Zags
Learn why contrarian content that offers new, differing opinions does well in every industry, plus how to create controversial content that gets tons of attention.
6 Google Analytics Tips for Business Insight Way Beyond Traffic
Recently I discovered six Google Analytics tips that totally changed the way I use the software. Want to get better, more actionable data about your site’s visitors and traffic patterns? Here are my six best Google Analytics tips that can help your business too!
Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%
I recently ran across some internal data that really surprised me. I believe it proves that gender bias in our industry is not only real, but measurable. Let’s take a look at the data and talk about what it means and what we can do about it.
How to Calculate (And Lower!) Your Customer Churn Rate
What is customer churn? What constitutes a good churn rate? Learn why and how you need to work to retain your customers in this guide to client churn.
Yahoo Gemini: Complete Guide to Yahoo’s Mobile & Native Advertising Offering
Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work?
