Featured Article
Mid-Year Check-In: The 8 Biggest New Marketing Trends of 2026 So Far
How can you prepare for a strong second half of 2026? Start with these trends.
3 Super-Actionable Keyword Research Tips to Try Right Now
These super-actionable keyword research tips will help you mine Google Suggest and Keyword Planner for keyword ideas, then prioritize using our secret formula.
27 Tips on How to Get More Email Newsletter Signups
Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients. In this post, we bring you 27 genius strategies to boost email newsletter signups!
How to Develop Brand Voice Through Content Marketing
Brand voice: What is it? Why does it matter? Learn how to develop a strong brand voice in your marketing campaigns with this guide.
Google Ads Scheduling (Dayparting) in 5 Steps
Odds are, your AdWords campaigns don’t need to be running 24 hours a day, 7 days a week, which can eat through your budget. AdWords dayparting, also known as ad scheduling, is a great way to increase your ROI from paid search. Learn how to use ad scheduling in this guide.
Announcing PPC University: Learn PPC Marketing for Free
Introducing PPC University: Learn pay-per-click marketing and Google AdWords in three easy, free online training courses for beginner and intermediate PPC marketers.
32 Free (& Almost Free) Content Marketing Tools
Discover the latest and greatest free content marketing tools to help boost your content strategy, including tools for content creation, promotion and more.
New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks
Google's new dynamic sitelinks will be automatically generated for ads in the top three spots. Clicks on dynamic sitelinks are free to AdWords advertisers. Learn more...
The 3 Types of Links that Send Legit Referral Traffic
Most inbound links have some value, but only some links drive real referral traffic. And what good is link building for SEO if you’re not getting more traffic to your site? Learn what types of links are mostly likely to send real referral traffic to your site.
19 Headline Writing Tips for More Clickable, Shareable Blog Posts
How do you write the catchiest, most compelling, super clickable headlines? What tactics practically beg people to click through and read your story? Learn the secrets to great headline writing with our 19 tips.
You Can’t Not Click: Weighing the Pros & Cons of Clickbait
Clickbait has become one of the most popular techniques in content marketing - but does it really work? In today's post, we evaluate the pros and cons of clickbait.
23 Facts About Women and Advertising
They possess a disproportionate amount of purchasing power, but women still feel misunderstood by marketers. Here are 23 facts about women and advertising you probably didn't know.
Social Media Images Guide: Optimizing Images For Facebook, Twitter, & More!
Learn how to optimize your social media images for Facebook, Twitter, Pinterest, Google+, Instagram, and more!
Native Advertising Examples: 5 of the Best (and Worst)
These days, native advertising is everywhere. In this post, we look at what native advertising is, why it can be controversial, and several native advertising examples that are really impressive.
3 Reasons to Ditch Your Messy Google Ads Account and Start Over
When the choice is between cleaning up an overwhelming mess and just deleting your AdWords account and starting over, starting over is often the best tack.
Call Tracking Metrics: The Top 5 Metrics for Inbound Calls
Learn the top five metrics to track when measuring inbound call leads from paid search in this guide to PPC call tracking metrics.
5 Ways to Wield More Word of Mouth Marketing Power
Word of mouth is the most valuable and most powerful form of marketing. Learn how you can get people talking about your biz!
So You Want a Job in Paid Search? How to Break into PPC
Looking for your first PPC job? Follow these tips to get your foot in the door and then nail the PPC job interview.
How Google Hummingbird Changed the Future of Search
Google Hummingbird was the most comprehensive and ambitious update to Google's search algorithm since 2001. Here's how Google Hummingbird changed search forever, and what we can expect from Google in the future.
Social Sharing Secrets: 15 Ways to Get More Shares ASAP!
Increase your business's social media shares with these 15 social sharing secrets. Bring on the likes!
Do Paid Search Ads Drive Brand Awareness?
In each of the studies, consumers were asked to perform searches for category-specific searches spanning 12 verticals. They then saw either a control page or a simulated SERP with the test brand featured in the top search ad position.
In-Market Audiences: Target Prospects Who Are Ready to Buy
Learn how you can use Google's new In-Market Audiences to create and target segments of visitors who are most ready to buy what you offer.
64 Creative Marketing Ideas to Boost Your Business
We’ve all hit it: that wall that saps away all your creative marketing juices. Today, we’re dishing out 64 creative marketing ideas, plus inspirational tips to help you bust through that brick wall.
Google Merchant Promotions Guide: Get More Sales with Special Offers
Google Merchant Promotions are the newest way to make your AdWords Shopping Campaigns stand out from the competition. Learn how and why to use Merchant Promotions.
Dwell Time: The Most Important Metric You’re Not Measuring
Dwell time, the length of time that a visitor spends on a page before returning to the SERPs, is one of the most important analytics metrics, as well as one of the most frequently misunderstood. Learn what dwell time is and how you can increase it for better SEO results.
7 Marketing Clich’es that Make You Sound Like a Hack
You can see how both “cliché” and “stereotype” evolved into metaphors. In the same way that using clichés made things easier for printers, clichés make things easier for writers.
Think You Can Throw Up Any Old Thank You Page? Think Again.
Thank you pages are key for making the most out of your converting visitors. So don't waste this valuable opportunity! Learn thank you page best practices and helpful tips, plus see examples of outstanding thank you pages from around the web.
