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How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Kristen McCormick | November 21, 2022 | Facebook Ads
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Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads [New Guide]

This free guide features 10 great tips and best practices to help you write better performing PPC text ads. Get your guide now!

Elisa Gabbert
September 6, 2012 | Copywriting

Content Marketing Magic: Aligning Keyword & Content Types with Business Goals

Before you start creating SEO content, define your business goals, and learn how to align keywords and content types with those marketing goals.

Elisa Gabbert
September 4, 2012 | Marketing Ideas

Why Are Popular Keywords So Hard to Rank for with a New Website?

While digging through our analytics for question keywords, I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes.

Elisa Gabbert
August 28, 2012 | SEO

25 Ways to Use Google Ads Data for SEO

One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable insights for your organic optimization efforts by looking at pay-per-click data.

Google SERP Dumps 5.5% of Organic First Page Listings

You may have noticed recently that Google has been showing just 7 organic search listings on the first page for many searches, instead of the usual 10. Take for example, this search for "adwords," which shows just 7 organic search listings.

Larry Kim
August 21, 2012 | SEO

25 Fast Facts About Google Ads

Learn 25 fascinating facts about Google AdWords, Google's $38-billion search advertising network.

The Long-Term Value of SEO: Does SEO Value Last Forever?

Learn three reasons why the myth that SEO traffic and value lasts forever is false. The long-term value of SEO is not as rock-solid as you think.

Larry Kim
August 9, 2012 | SEO

Zuckerberg, You’ve Got Egg on Your Face(book)

Mark Zuckerberg's got egg on his face: Dalton Caldwell wrote an F-you open letter to Zuckerberg on his blog, and Zucks' little sister went to Google.

Google People Search Engine?! How I Taught Google Search to People Search

What is Google people search, anyway? Learn all about Google people search in this post, including how you can teach it tricks to help your strategy.

Advertiser Claims 80% of Facebook Ad Clicks are From Bots

A Facebook advertiser claims that 80% of the clicks from facebook advertising were from bots. The company is so unhappy with the results on recent Facebook ad tests; they're deleting their Facebook page entirely.

Larry Kim
July 31, 2012 | Facebook Ads

Unnatural Links: What They Are & What to Do About Them

Did you receive a warning that your site has unnatural links? Learn what unnatural links are and what to do in case affected by the Penguin update.

Guest Author
July 30, 2012 | SEO

5 Reasons to Diversify Your Search Strategy with PPC Advertising

Yesterday we published the results of a study showing how sponsored advertisements on Google (PPC ads) are taking over territory previously reserved for organic listings, AKA “free clicks.” This is both good news and bad news for marketers.

The War on ‘Free’ Clicks: Think Nobody Clicks on Google Ads? Think Again!

Google's War on Free Clicks: Think nobody clicks on Google advertising? Think again! We’ve got exclusive data that tells a different story about where people click when they search on Google. Learn how PPC ads are taking over the Google search results pages.

Perry Marshall on the AdWords Stupidity Tax & Why You Should Never Let a Google Rep Near Your Account

Perry Marshall, the world's foremost expert on Google AdWords, explains how to make the most of Google's ultra-powerful advertising machine.

Conspiracy Theory: Google Knowledge Graph Trains Us to ‘See’ the Right Side of the SERP

Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP.

The 20-Minute PPC Work Week: Weekly Checklist [Download]

We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity.

Tumblr Ads: Learn About Paid Advertising Options on Tumblr

Highlighted posts allow users to designate their own Tumblr posts to be highlighted in your followers’ dashboards. The price is currently $2 but was $1 upon launch.

Tom Demers
July 9, 2012 | Social Media

Google Ads Account Access: How to Manage Your Google Ads Account Access & Settings

Learn how to manage your Google Ads account access settings, including how to grant and revoke access to users and third-party agencies or products.

Higher AdWords Returns with Mirrored Campaigns

Mirrored campaigns can lower your cost per acquisition and raise your conversion rate. Learn how to create mirrored campaigns in Google AdWords.

Google AdWords Billing: Know Your AdWords Billing Options

As with any aspect of Google’s AdWords program, billing within AdWords can be somewhat complicated and confusing for newer advertisers. In this post we’ll walk through some of the different AdWords billing options and billing features available for advertisers.

Google Announces AdWords Scripts – Simplifies AdWords Scripting!

Last week, I spoke to Aaron Karp, a colleague on the AdWords API team at Google, to learn more about AdWords Scripts. Here’s what I learned.

Truth in Advertising vs. Lies in Advertising: Which Do You Prefer?

Microsoft Kinect can use emotion detection to show ads based on a user's mood. Is this better or worse than Facebook's off-target ads?

Megan Marrs
June 20, 2012 | Marketing Ideas

AdWords Ad Writing Tools: 3 Ways to Write Better Ads (Faster) with WordStream

Learn three tips for writing better AdWords text ads and how WordStream's text ad authoring tools can help you adhere to PPC ad writing best practices.

What Would an AdWords Consultant Do? AdWords Experts Share Their Stories, Part 16

A successful AdWords consultant shares tips and strategies for maximizing Quality Score, improving campaign relevance, and getting better results for lower costs.

RIP SEO Footer Links?

SEO footer links are a powerful source of link equity. But are they dead? Learn the latest on SEO footer links in this post.

Larry Kim
June 6, 2012 | SEO

The Evolution of Google AdWords – A $38 Billion Advertising Platform

After initial testing proved successful in 1999, Google AdWords initially launched in October of the following year, on a pay-per-impression basis and only on the right-hand side of the search results.