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Purpose-Driven Marketing: How to Build a Brand That Matters (+Examples)
Read how brands use purpose-driven marketing as a sales tool and as an integral part of their value propositions.
21 Facebook Advertising Tips to Try Right Now
Looking for the best ways to advertise on Facebook? Check out our 21 best Facebook advertising tips and start succeeding today!
Hacking Google Ads: Winning at Google Ads the Weird Way
Quality Score is the key to hacking AdWords. A deep dive into how Google calculates your Quality Score plus top tips on how to raise your Quality Scores.
Toward a Linkless SEO: The SEO Link Is Dying. Here’s What Might Replace It
The SEO link is dying. What will replace the link? We predict how a search engine might rank organic content based on other quality signals, without links...
All About AdChoices: What Is AdChoices? How Does it Affect Advertisers & Consumers?
What is AdChoices? How do you get rid of AdChocies? How does the AdChoices program affect advertisers? Learn all about the Ad Choices program and how it affects both users and advertisers in this guide.
3 Reasons Guest Blogging Isn’t as Dead as Matt Cutts Says It Is
In fact, I might argue that few SEO techniques get “more and more spammy” by proportion. In other words, they’re not going from 10% spammy to 50% spammy. You just see more spam because there’s more of everything – more good guest posts, but more crap and spam too.
How Your Google Ads Daily Budget Works With Ad Scheduling
Don't let Google spend more than your monthly budget! Let’s review how your Google Ads daily budget works, especially when you’re using ad scheduling.
How to Get New Clients: Top 6 Tips from Successful PPC Agencies
Get top tips from the experts at leading SEM, PPC, and digital agencies on how they get more clients and improve their client prospecting efforts.
YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos
Using YouTube videos is the next step in the evolution of remarketing. Learn how in this guide to creating YouTube video remarketing ads for AdWords.
5 Social Media Marketing Strategies to Improve Your Efforts This Year
Having a presence on social networks like Facebook, Twitter, and Instagram is crucial for business. Learn five social media marketing strategies to help your business conquer the social landscape this year.
Bid Optimization: Getting Started with Bid Optimization in Google Ads
Learn how to get started with PPC bid optimization in Google AdWords. Learn a bid optimization workflow, bid optimization strategies to try and more.
How to Use Google Ads for Real Estate Marketing
Learn how to market an apartment community through a Google AdWords PPC campaign with geotargeting in this complete guide to AdWords apartment marketing.
Gmail Advertising Showdown: Gmail Sponsored Promotions vs. Managed Placements
Learn how the new Gmail Sponsored Promotions beta compares to Managed Placements when it comes to Gmail advertising CTR, CPA and other results.
Deduping Keywords: How to Identify & Remove Duplicate Keywords
Identifying and removing duplicate keywords is essential to the health of your Google Ads account. Check out this blog post to learn how to do it!
The Small Business Guide to the DMCA and Copyright Law
What is a DMCA takedown notice and why do they happen? Find out how to protect yourself with our small business guide to the DMCA and copyright law - read it now!
Best of PPC: The Hottest Guides, Case Studies & Articles of the Year!
On the off chance you haven’t been keeping up to this extent every day, I wanted to share my picks for the best, most informative, absolute must-read PPC articles of 2013.
Quick Guide to Google Grants: Google Ads for Nonprofits
Learn all about the Google Grants program, which provides free ad spend for nonprofit organizations, including eligibility and tips for succeeding with Google Ad Grants.
How to Compete in AdWords: Improve Results Without Just Raising Bids
Are you staying competitive in AdWords? Learn how to get your Google ads at the top of the page WITHOUT just bidding higher in this guide.
How to Survive the Google Ads Advanced Search Exam
Looking to get AdWords certified? Follow these five tips for passing the Google AdWords Advanced Exam with flying colors and minimal headaches.
Twitter Retargeting: Now On Twitter, Ads Follow You
Twitter just announced new ad retargeting options that will be a boon for revenues. Learn why Twitter retargeting, AKA Tailored Audiences, is powerful.
RIP Google AdWords Editor??
RIP AdWords Editor: Why Google will soon retire Google AdWords Editor and join the Google Graveyard of discontinued products.
The Complete Guide to Google Remarketing Best Practices
Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!
7 Ways to Spruce Up Your Landing Pages for the Holidays
Make sure your seasonal PPC landing pages are properly aligned with your ad text and holiday offers in order to make the most of PPC this holiday season
Uh-Oh, A Third of Your Display Ad Impressions Are Worthless! Here’s What to Do About It
Google seems to be in the process of (finally) launching Active View features average CPM, viewable CTR and viewable impressions. I say “seems to be” as they have not yet made an official announcement, and no supporting material (i.e., help documentation) is yet available.
Holiday PPC Planning: Three Advanced Strategies for AdWords
Learn advanced strategies for acing your holiday AdWords campaigns, including making use of new ad extensions, Product Listing Ads, and Dynamic Remarketing.
The Ultimate Holiday Text Ad: How to Optimize Your PPC Ads for the Holidays
Learn how to kill it this holiday season with your most compelling AdWords ad text ever, including an example of the ULTIMATE holiday text ad.
PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns
PPC search campaigns revolve around keywords, and you need to find the RIGHT keywords to succeed. Learn how to find, refine, and organize keywords for your PPC campaigns in this PPC keyword research guide. Beginner to intermediate level.
