Featured Article
54 Fun & Creative Summer Instagram Captions for Any Business
Find the right summer Instagram caption for your industry with this full list of ideas, tips, and examples fit for the season!
You Can’t Not Click: Weighing the Pros & Cons of Clickbait
Clickbait has become one of the most popular techniques in content marketing - but does it really work? In today's post, we evaluate the pros and cons of clickbait.
23 Facts About Women and Advertising
They possess a disproportionate amount of purchasing power, but women still feel misunderstood by marketers. Here are 23 facts about women and advertising you probably didn't know.
Social Media Images Guide: Optimizing Images For Facebook, Twitter, & More!
Learn how to optimize your social media images for Facebook, Twitter, Pinterest, Google+, Instagram, and more!
Native Advertising Examples: 5 of the Best (and Worst)
These days, native advertising is everywhere. In this post, we look at what native advertising is, why it can be controversial, and several native advertising examples that are really impressive.
3 Reasons to Ditch Your Messy Google Ads Account and Start Over
When the choice is between cleaning up an overwhelming mess and just deleting your AdWords account and starting over, starting over is often the best tack.
Call Tracking Metrics: The Top 5 Metrics for Inbound Calls
Learn the top five metrics to track when measuring inbound call leads from paid search in this guide to PPC call tracking metrics.
5 Ways to Wield More Word of Mouth Marketing Power
Word of mouth is the most valuable and most powerful form of marketing. Learn how you can get people talking about your biz!
So You Want a Job in Paid Search? How to Break into PPC
Looking for your first PPC job? Follow these tips to get your foot in the door and then nail the PPC job interview.
How Google Hummingbird Changed the Future of Search
Google Hummingbird was the most comprehensive and ambitious update to Google's search algorithm since 2001. Here's how Google Hummingbird changed search forever, and what we can expect from Google in the future.
Has Google Gone Too Far? Parental Status Demographic Added to AdWords
If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.
Social Sharing Secrets: 15 Ways to Get More Shares ASAP!
Increase your business's social media shares with these 15 social sharing secrets. Bring on the likes!
Do Paid Search Ads Drive Brand Awareness?
In each of the studies, consumers were asked to perform searches for category-specific searches spanning 12 verticals. They then saw either a control page or a simulated SERP with the test brand featured in the top search ad position.
4 Things You Need to Know About Google’s New AdWords Policies
Google recently updated its AdWords policy. Learn the most important changes and how you can make sure your AdWords account is compliant with new policies.
In-Market Audiences: Target Prospects Who Are Ready to Buy
Learn how you can use Google's new In-Market Audiences to create and target segments of visitors who are most ready to buy what you offer.
64 Creative Marketing Ideas to Boost Your Business
We’ve all hit it: that wall that saps away all your creative marketing juices. Today, we’re dishing out 64 creative marketing ideas, plus inspirational tips to help you bust through that brick wall.
Google Merchant Promotions Guide: Get More Sales with Special Offers
Google Merchant Promotions are the newest way to make your AdWords Shopping Campaigns stand out from the competition. Learn how and why to use Merchant Promotions.
Dwell Time: The Most Important Metric You’re Not Measuring
Dwell time, the length of time that a visitor spends on a page before returning to the SERPs, is one of the most important analytics metrics, as well as one of the most frequently misunderstood. Learn what dwell time is and how you can increase it for better SEO results.
Top 3 Business Blog Mistakes & How to Fix Them
Are you making these three common business blog mistakes? Learn how to fix them so your business blog starts driving traffic, engagement and results.
7 Marketing Clich’es that Make You Sound Like a Hack
You can see how both “cliché” and “stereotype” evolved into metaphors. In the same way that using clichés made things easier for printers, clichés make things easier for writers.
Think You Can Throw Up Any Old Thank You Page? Think Again.
Thank you pages are key for making the most out of your converting visitors. So don't waste this valuable opportunity! Learn thank you page best practices and helpful tips, plus see examples of outstanding thank you pages from around the web.
The Happy Juice Principle: How to Create Marketing That Captures & Converts
Are your customers drinking happy juice? Learn the secrets to creating marketing content that delights your audience and converts at crazy high rates.
Why You NEED Social Media Landing Pages (Not Just a Homepage!)
Your business NEEDS social media landing pages - don't lose those valuable social network leads. Instead, funnel them to conversions! Learn how in our post.
5 Cognitive Biases & How to Overcome Them On Your Landing Pages
In today’s post, we’re going to examine what cognitive bias is, look at several examples of these behaviors in action, and outline how you can overcome (or at least account for) them with your landing pages.
5 Creative Ways to Use Google Glass (and How to Win Your Own!)
Ever wanted to take a vacation to an exotic destination overseas, but been put off by the language barrier? Well, with Glass, you can translate both spoken and written words on the fly.
Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings
Google just released Panda 4.0, the latest iteration of its algorithm update intended to keep thin content spam out of the SERPs. eBay has taken a big hit.
Search vs. Display: Which Google Ads Network Should You Use?
Learn the differences between the Google Search and Display networks and when to use which one for PPC advertising.
