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5 Low-Cost Google Marketing Strategies to Grow Your Business

Try these budget-friendly Google marketing strategies to get found on the world's largest search engine.


PPC for Lead Generation: How to Get More Leads with PPC

Want to get more leads through PPC? Learn how to use AdWords advertising for effective lead generation. Feed your lead funnel with PPC ads and landing pages.

The 18 Best Keyword Research Tools for Every Need [Free & Paid!]

Keyword research is an essential part of your success in SEM and SEO. Check out our blog post and learn more about the eight best keyword research tools!

Kristen McCormick
September 18, 2013 | SEO

PPC Storytelling: How to Make an Excel Bubble Chart for PPC

As PPC managers, we understand our campaigns, but it can be difficult to quickly and effectively describe our campaigns to our clients or supervisors in order to set the proper context for further exploration.

How to Create Squeeze Pages: What Makes a Great Squeeze Page Design?

As its name suggests, there is an element of intentional yet subtle forcefulness involved in a squeeze page. Wondering how squeeze pages might help improve your business? We have all the details.

Megan Marrs
September 16, 2013 | Conversion Rates

The 80/20 Principle, Part 3: Finding Your Natural Persuasion Groove

Looking back on the two grueling years I spent as a manufacturer’s rep, pounding the phone and trying to go see people who didn’t want to see me, I now realize one of the biggest problems of all was I didn’t have any appreciation for how I naturally sold and persuaded.

Guest Author
September 11, 2013 | Marketing Ideas

The 80/20 Principle Part 2: Force Multiplication

Last time we talked about how 80/20 applies to almost everything you can measure, and how you can also apply 80/202: 4% of your effort produces 64% of your results, and 80/203: 1% of your effort produces 50% of your results.

Guest Author
September 3, 2013 | Marketing Ideas

PPC Budget Guide: Are You Spending Your PPC Budget Wisely?

Are you spending your PPC budget wisely? In this free PPC budget guide, learn how to best allocate your PPC budget depending on your lead goals.

Creating Mobile Websites: Prepare Your Business for the Mobile Takeover

Your complete guide to mobile websites and mobile website design. In this article we discuss .mobi mobile sites, responsive design, examples of mobile sites, mobile design best practices, and more...

Bid Stacking in Google Ads: How to Pay Less When Using Multiple Match Types

Bid stacking is a tactic that allows you to use multiple match types and maximize your budget. Learn how to stack your bids in Google AdWords.

Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score

Looking for Quality Score hacks? Here are three easy, sneaky ways to increase your Google AdWords click-through rates and Quality Scores.

What Is Mobile Marketing & Why Does it Matter So Much?

What is mobile marketing and why is it essential for your marketing strategy? Read on to learn the major types of mobile marketing, mobile marketing stats, how mobile marketing works and why you can't afford to miss out on the mobile marketing trend.

How to Write Ad Copy for PPC: 6 Tips for Better Ad Writing

Learn five tips for writing better PPC ad copy. Even if you're not very creative, this pragmatic approach to ad copywriting will improve your click-through rate!

Erin Sagin
August 15, 2013 | Copywriting

The Complete Guide to Google Ads Conversion Tracking

Unless you've got conversion tracking set up properly in your Google Ads account, you won't be able to see how many of your clicks are actually resulting in conversions and sales. Check out our all-in-one guide to conversion tracking in Google Ads.

Erin Bell
August 13, 2013 | Conversion Rates

Linking Google Ads to Analytics: A Guide to Using Google Ads & Analytics Together

Learn how to link Google AdWords and Google Analytics for more insights into your AdWords account performance in this guide.

Enhanced Campaigns: What Geographical Targeting With Bid Modifiers Can Do For You

Learn how to geotarget with bid modifiers in AdWords Enhanced Campaigns, an easier, more effective way to target your best performing locations.

Complete Guide to Enhanced Sitelinks

Should you upgrade to Enhanced Sitelinks? Our complete guide to Enhanced Sitelinks includes tips, case studies and more to help you with the upgrade.

What Makes Great Content Great?

What makes great content great? Learn eight criteria for creating great, memorable, sharable content in this content marketing guide.

Follow Links Vs. No Follow Links: Should You Care?

Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. We'll provide a bit of background about how most links work in the realm of SEO, and then dive headlong into follow vs. nofollow links.

Megan Marrs
July 25, 2013 | SEO

AdWords Review Extensions: Add Positive Reviews & Testimonials to Your AdWords Ads

Learn how to use the newest Google AdWords extension, Review Extensions, to add positive reviews, awards and testimonials to your AdWords text ads.

Confessions of a Reformed Black Hat PPC Marketer: My CPC Arbitrage Story

Doing that for about 2 years will make anyone crazy, including me. Maybe I was too young, and maybe too crazy. But I had high standards for myself and I just could NOT see myself doing this any longer.

The Complete Guide to Yelp Reviews: Getting, Removing & More

For local businesses like restaurants and salons, Yelp is an absolute must! Here's your complete business guide to using Yelp.

Megan Marrs
July 22, 2013 | Social Media

The PPC Guide for B2B Professionals

Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies.

How to Reduce Your Cost Per Conversion by 16-80% (Sorry, Haters, Quality Score Still Matters)

Learn how Quality Score affects cost per conversion, and why optimizing for Quality Score and optimizing for CPA are essentially the same thing.

The Small Business Strategy Guide to Google AdWords

Learn how small businesses can take advantage of Google AdWords advertising to drive leads and sales in this small business strategy guide.

12 Tests to Increase Your Landing Page Conversion Rate, Starting Today

Learn the 12 easiest ways to improve your landing page conversion rate, including testing your headline, using directional cues, shortening your lead form and more.

AdWords Account Audit Checklist

Use this free AdWords Account Audit Checklist when evaluating a new Google AdWords account to identify areas for improvement and optimization.